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  • Category: Business

    Finding the Right Web Hosting Service for Your Company

    Choosing the right web hosting service for your company can be a difficult task. There are many things to consider when trying to make a decision, such as: what type of website you have, how much traffic it gets, and which features you need from your host. In this article, we will explore the different types of web hosting services available today and explain some important considerations that should help with your decision-making process.

    If you fail to choose the right web hosting service, you may find yourself facing some of these possible consequences:

    -Delays in loading times for the website and/or blog posts. This can be frustrating for visitors who will become impatient with your site, which could lead to reduced customer conversions

    -If only limited features are available on your site. If you decide not to upgrade, then this can cause serious problems in the future.

    What Is A Website Hosting Service?

    A website hosting service is a type of web hosting that allows users to create and upload websites. One can also use this for personal blogs or other types of content. There are many reasons for having business website hosting; for example, it gives reliable customer services that can keep you out of trouble, and your website speed depends on it. The most common services available today are shared, VPS, and managed WP (WordPress) Hosting, with the latter being our recommended option because it offers more security and protection against attacks as well as all-inclusive features such as

    • email management
    • virtual private servers
    • email hosting
    • file storage space (depending on package),
    • data centers
    • phone support
    • live chat
    • cloud hosting
    • website builder
    • control panel
    • Server resources

    The downside of these options is that they’re usually pricier than shared hosting services but they do offer much better performance, reliability, and scalability in general which may be worth paying for depending on your needs.

    Some web hosting providers focus solely on one type while others have many different hosting plans to offer, so you need to choose the one that works best for you.

    Different Types of Web Hosting Services Out There

    There are many different types of web hosting services available to businesses, and you need to do your research before committing.

    Shared Web Hosting:

    Shared hosting is the most common type of web host available on the market today. It’s essentially a service that allocates different websites or domains onto one server which means there are fewer costs for each business but it also may not offer enough resources if more than one site becomes popular at once because they share bandwidth and servers space among them all. They can become slow at peak times and may overload with too much traffic.

    Dedicated Hosting:

    This is the opposite of shared hosting, so one company only uses a single server for everything on their site which means there are no worries about having enough resources to manage all your content but it also carries the most expensive price tag out of all web host services available today. It’s typically not recommended because you might be paying more than you need to if you can get by on just shared hosting or vice versa.

    VPS Hosting:

    VPS stands for Virtual Private Server, which means that each business has access to an entire operating system as well as allocated memory space separate from other companies sharing the same hardware resource like in shared hosting. A Virtual Private Server helps in keeping a steady, dedicated, and streamlined performance.

    How to Choose the Best Web Hosting Services?

    There are many web hosting providers out there with different hosting features, but just like any other business, you need to make sure that the web host is reputable and reliable. Your IT services and business hosting depend on the type of hosting you choose, so it is really important to carefully pick the one that works best for your business. Your first step should be to do some research about your potential hosting service. Find out what people are saying about it on review sites like Yelp or Google Reviews because they can offer a more objective opinion than someone who may have an agenda for their own company.

    Ask Around

    You could also ask friends or family members if they’ve used any hosting options in the past – recommendations from folks you know will carry a lot of weight when choosing which web hosting provider to go with. You need to be able to trust the hosting provider you’re entrusting your business with and feel confident that they’ll be there for you when you need them.

    If it’s not a popular web hosting service, find out what other businesses are using their services. Even if you don’t know anyone who has used them in person, look at testimonials on their site or those of competitors’ sites.

    One thing to keep in mind is how much space your website would take upon their servers; shared hosting packages come with different amounts of disk storage and bandwidth so make sure to choose one that fits the needs of your business (or start small). You should also pay attention to whether they offer email – some providers charge by domain while others have pricing packages and hosting plans.

    Some Benefits of Dedicated Hosting

    Dedicated hosting can get you many perks such as higher amounts of disk space and bandwidth, more control over your site’s resource usage, the ability to customize the software on your server.

    Some other benefits of dedicated server hosting:

    • Easily manage the availability and performance of the server.
    • SSL Certificate keeps your website safe
    • Get less downtime with dedicated hosting because there is no overload on a shared server.
    • Dedicated servers are more secure and faster than traditional shared hosting because all resources are allocated to your website/application.
    • A stable infrastructure will give you peace of mind that operations won’t be disrupted by other clients.
    • They have a 99.9 uptime guarantee.
    • They will help make sure your site is working smoothly.
    • All the hardware has been vetted by the best security specialists
    • Around the clock Customer support from the support team

    Pros & Cons of a Web Hosting Service

    In the world of IT, the decision of which web hosting service to use for your business can be a major undertaking. There are many factors to consider such as:

    Pros

    • Your website is always online
    • Don’t let your server go down and shut you out of making a sale or connecting with clients
    • Dedicated servers guarantee uptime which means more revenue for your business

    Cons

    • Might not be affordable for low revenue-generating businesses
    • unmetered bandwidth costs a lot
    • Outsourcing means depending on external factors

    Things to Consider Before Hiring Web Hosting Companies

    There are many different factors that need to be considered when choosing which web hosting service is the best fit for your business. We have listed some of these below:

    Your Budget

    If you’re on a tight budget but still want reliable uptime then shared servers might be able to meet both needs at once. However, if you don’t plan on making too many sales or connecting with clients through email then maybe it’s worth considering outsourcing instead in order to save money.

    What Will Your Website Do?

    Depending on what type of content your website has this could alter whether or not unmetered bandwidth would benefit you more than a limited bandwidth plan. If your site is heavy on audio or video content then you might want to go with a plan that offers unmetered bandwidth.

    What Type Of Web Hosting Do You Need?

    Do you have enough technical knowledge in order to manage the server and software by yourself, or will this be something that requires hiring someone else for assistance? If so, then maybe it’s worth considering managed services instead of unmanaged ones.

    You can’t always afford to hire an IT company when things get complicated. Sometimes it’s better just do what needs to be done ourselves – but we don’t all know how to! That’s why we’re looking at different ways people are handling their web hosts; shared servers vs outsourcing, unlimited bandwidth vs limited bandwidth plans, and more.

    Conclusion

    Choosing the right kind of web hosting company is crucial for the future of your digital well-being. For many, it’s not just a matter of choosing between price and performance—it’s also about which host will best serve their needs going forward.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development Drupal Development Services, Joomla Services, Hubspot, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser July 9, 2021 0 Comments

    Digital Marketing Trends To Watch in 2024

    Latest digital marketing trends

    Digital marketing’s influence will only strengthen in 2024, so prepare to surf the wave. An excellent online presence is essential for companies trying to survive in the cutthroat worlds of commerce and retail media. Effectively communicating with the target audience requires digital marketing strategies, a compass for businesses navigating the enormous digital terrain. Are you curious to know which digital marketing trends to watch in 2024? Keep reading to find out!

    Adopting the newest digital marketing trends is essential for being current and trendy. Staying ahead of the curve in online business is critical to ensuring that your brand not only survives but flourishes in digital marketing.

    Video Marketing Evolution

    Imagine this: Long-form epics on YouTube are enthralling audiences like never before, while short-form films like TikTok and Instagram are boomeranging their way into hearts. The prediction? Unclouded sky with a guaranteed engagement rate! Video content is a full-length feature in your marketing campaign, not simply a teaser. These films are more than simply clips in the rapidly growing digital marketing space; they are the advertising campaigns’ superheroes that rescue ambitious marketing teams.

    The secret to opening the doors of marketing success is to fully utilize the power of video, regardless of whether you’re into content marketing or strategizing your next move in the industry.

    Interactive Content

    Consumers are yearning for an adventure rather than a mindless scroll, claims the most recent marketing research plucked from the magical forest of business news. The hero of brand strategy is customized messaging, which creates a conversation that seems like a catch-up with an old buddy. These shoppable ad forms are gateways to a future where consumers’ expectations are not just fulfilled but beyond, not merely windows.

    Retail media is more than just a transaction in an interactive paradise; it’s a wonderful trip where each click helps you in being one step closer to the brand’s core values. Not only is interactive content popular right now, but it’s the star of this amazing show in the marketing world!

    Voice Search Optimization

    With the popularity of smart speakers and virtual assistants, voice search optimization is becoming more and more important as the customer service industry’s superhero. It is the principal act in the search engine optimization circus, not merely a trend to follow. Companies are changing course and modifying their SEO tactics to match the cadence of voice-activated searches.

    We’re talking about having a discussion with your gadget, a quick chat with your tech-savvy genie, so forget about typing. Businesses are using generative AI to understand the demands of their target audience and riding the sonic waves of short-form videos on social media platforms. At the same time, third-party cookies disappear, and the digital environment undergoes rapid change.

    Social media marketing

    AI and Chatbots

    AI takes the lead, arranging a symphony of customized experiences that elevate the ordinary to the spectacular. Chatbots, the partners in dance for rapid replies, enter the scene and spin around digital marketing platforms with the ease of seasoned professionals. It’s a dance-off of marketing efforts that dazzle audiences, not simply methods.

    Social networking sites turn into the crowd and the stage, right? They participate in the performance as active participants in a dynamic conversation with AI-driven marvels, not only viewers. Put on your dancing shoes, then, because, in 2024, everyone will be swaying to the beat of a digital revolution as AI and chatbots perform a tech tango!

    Ephemeral Content

    Stories on Instagram and Snapchat, like shooting stars in digital marketing, are shining a light on companies’ promotional tactics while generating a fleeting but completely enthralling buzz. It’s more than simply information; it’s an exciting digital rollercoaster and a storytelling journey for marketers.

    In the huge marketing ocean, companies use ephemeral content to generate a tsunami of interaction rather than just making a splash. These brief yet genuine articles end up being the key to building a personal connection with viewers. Ephemeral content waltzes across the top marketing trends, leaving a lasting imprint on the digital sands.

    Augmented Reality Techniques

    Get ready for the AR Extravaganza of 2024, when augmented reality steals the show and transforms the world of advertising strategies into a colorful, interactive masterpiece! This kaleidoscope of immersive experiences and individualized information propels marketing techniques into a whole new realm; it’s more than simply a fad.

    According to the most recent marketing report obtained from the front lines of business news, augmented reality is the main attraction, captivating viewers with its capacity to combine the fantastic and the real. Users become lost in a digital paradise regarding brand strategy, and tailored messages take on a whole new meaning.

    Online marketing services

    Conclusion

    One thing is becoming very evident as we venture out into the wide sea of tomorrow’s marketing wonders: adopting the newest digital marketing campaigns and trends is about more than just dressing in the newest fashions; it’s about remaining relevant in the great spectacle that is the online business world. A social media symphony where companies survive and flourish will unfold as short-form videos dance across screens and generative AI paints the future!

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development, Magento Web Design, Squarespace Design Services, BigCommerce and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser June 16, 2021 0 Comments

    Why Is Good Content Important for Your Business’s Website?

    If you want to start a business or branch out from traditional marketing to digital marketing, you might wonder why it is so important to post relevant and engaging content on your website. After all, you might think, people, visit my website to learn about buying my product. Can’t I just put an informative blurb about my product on the website and rely on advertising to draw in customers?

    Traditional product-centered advertising can still work in the modern world, particularly for established brands that already have a following. However, consumers have become increasingly savvy about recognizing the methods marketers use—and often no longer fall for them. Unless a potential customer already plans to purchase what you’re selling, they might tune you out before you even get to your pitch.

    Good content in blogs, email newsletters, or other digital formats can change that dynamic and lead them to seek you out instead of deciding to ignore you. The new conventional wisdom says that only 20% of your marketing effort should include a pitch for the product or service. The rest should provide information for the consumer’s benefit—to inform, entertain, and engage. Let’s review four reasons why this content will pay off, even if it has little to do with what you’re selling.

    Good Content Is What Your Customers Want

    Consumers aren’t the captive audience they were fifty years ago. They have constant streams of media content at their fingertips. They do not—and will not—spend their valuable time reading boring sales-oriented advertising copy. Engaging content, such as tips, quizzes, opinion pieces, or even humor consistent with your brand, gives consumers a reason to gravitate toward your site. Once there, they’ll likely become more receptive to the occasional sales pitch.

    Good Content Defines the Brand Beyond a Sales Context

    What does your company stand for? If your company only focuses on selling products, it will be more challenging to get consumers to relate to your brand. They don’t spend every waking moment selling products, and they wouldn’t hang out with someone who did. Good content makes your brand about more than the product.
    If your business is a law firm, educate your audience about the law in an approachable way. If you run a lawn care company, write helpful articles on landscaping, outdoor family gatherings, or anything else to help your audience enjoy their lawns. Content turns your brand from a salesperson into a mentor or a friend. Companies can also connect with potential buyers by sharing their commitment to popular causes and charities, such as the environment or cancer awareness.

    Good Content Generates Buzz and Free Exposure

    When people see good content, they want to share it and talk about it. Consider, for example, all those insurance ads on TV, the ones with strange mascots and weird antics. They often don’t have much to do with the product, but they entertain. Consider a lawn care company that holds a contest in the community to reward the best holiday lawn decorations or a cookware company that showcases their customer’s best recipes. If you put content on your site that people want, they will share it, and in the internet age, that can give you word-of-mouth advertising in places that your conventional marketing won’t reach.

    Good Content Provides a Buffer Against Negative Publicity

    Bad things happen to companies every so often. An executive might resign amid a cloud of scandal. A product might face a delay or a recall. In hard times, layoffs and cuts to services might shake customer loyalty. If your website focuses only on selling products, it sends a clear message. “We only care about selling products.” Web content for the benefit of your consumers shows them that they matter, even if they’re not buying anything at the moment. Web content praising your employees and helping their professional development shows that you care about your workplace. Of course, you can still be a caring, dedicated business owner without web content, but the content you provide goes a long way toward showing your customers who you are and what you value.

    Digital Engage is a comprehensive, professional digital marketing firm based in Tennessee. We excel in web design and reputation management. Let us explore your brand image and core values with you and discover ways to convey your brand identity through your website and social media. Call (615) 997-0736 for a consultation today.

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    digitaluser June 7, 2021 0 Comments

    8 Elements of a Great Website Design

    Websites are more than just pretty pictures; they’re excellent marketing tools designed with one goal in mind: getting customers interested enough in what you have to offer to purchase your goods and/or services.

    An effective web presence can help you get new customers while keeping existing ones happy. Here are elements that will help set your website apart from competitors.

    1. Lots of White Space

    If you want your website to be light and easy on the eyes, make sure that it isn’t full of blocks or dense text. Instead, use white space by putting in more graphics than words to provide users with an optimal reading experience.

    Lots of white space also means less scrolling, leading visitors directly back into conversion mode because they’ll see everything as soon as they land on your site without having to click around longer than they need to.

    2. Content Writing

    Content is king, so make sure you include as much valuable information on your website as possible. Include industry-specific content aside from general topics such as how-to guides or educational articles.

    The more knowledge your potential customers acquire from your site means more opportunities for future sales.

    You could also carry out thorough market research to identify and find terminologies or words used by the target audience to search for specific services or products.

    This is important because it helps build a customer base that resonates with your product or service while also attracting new ones.

    3. Elegant and Responsive Design

    An attractive design is essential if you want to make your site stand out and grab attention. It doesn’t need to be complicated or expensive but it should look good on all devices so that people can find what they’re looking for on whichever device they’re using.

    You’ll also want to make sure your site is responsive so that it’s easily accessible. This will also increase the likelihood of being found in search engine results.

    4. Speed Optimization

    Don’t overlook the importance of optimizing for speed. This makes your site faster and more reliable for everyone who visits it. To make sure your website is fully optimized for speed, here are a few tips:

    • Make sure images are optimized for easy loading
    • Minimize the number of requests to reduce latency
    • Reduce the number of plugins
    • Choose a CDN provider (this can be improved by using caching)
    • Reduce the use of web fonts

    5. Web Design and Layout

    A web design featuring a navigation system with intuitive links will help customers easily navigate your website without getting lost or frustrated.

    The navigation system will help with that, but you’ll also want to include a search bar at the top or side of your site so customers can quickly locate their desired information and products.

    If there are any questions about where something might be located on your site, try adding navigational links such as an FAQ or “Helpful Hints” section.

    Additionally, the layout of your site is a crucial element in how easily visitors can navigate your website. Ensure that you have an organized layout that makes sense to your customers and allows them to find what they’re looking for quickly and efficiently.

    6. A Good Call to Action

    Getting prospective customers to do what you want them to do can be like herding cats. It’s not easy, but it can be done. One important way to get your visitors to ake the desired action is by adding a call-to-action button to help them take initiative.

    7. Images

    Did you know that images on your website do more than just make your design look good? Images are an important part of the conversion process and can help you convince someone to sign up for a newsletter, purchase your product or service, and more.

    Here are some further reasons why you need to use more images on your website:

    • They bring your content to life
    • More clicks and views
    • Fuel social media
    • Higher search rankings

    8. Testimonials

    Testimonials work well in boosting credibility and reputation on any website. They are a great way to build trust with your visitors and show prospective customers how others feel about your product or service.

    Testimonials are also important when you want people to feel confident about purchasing from you online. This gives them something real that they can rely on instead of just choosing randomly off the internet.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser June 1, 2021 0 Comments

    Top Strategies for Online Reputation Management

    When going through the buying cycle, customers do extensive research to ensure their purchase makes financial, logical, and emotional sense. The more time and money customers invest in your product or service, the more likely they are to research your business’s digital marketing, reputation and weigh it against that of your competitors. Searching social media posts and browsing consumer sites with reviews are often significant components of your potential customer’s research strategy.

    Furthermore, using market segmentation , right branding and digital marketing tools like SEO can help in improving the management of online reputation for your business. If your business has bad press or poor reviews, consumers will find it, and you will lose them to your competitors. By implementing the online reputation management strategies below, you can build a positive brand image and ensure proper business representation.

    Understand Your Audience

    Interacting with your target audience is integral to online reputation management. Consequently, a thorough understanding of your followers and their needs and frame of mind are critical to ensure you use the correct tone, promoting optimal engagement which ultimately maximum leads generation.

    For example, a daycare center’s brand voicing should be friendly, empathetic, and comforting, while a tax attorney’s tone should be informational, authoritative, and professional. These are the important things to know and implement in your content to get the best outcomes.

    Build a Positive Image

    Focusing on what you can control goes a long way towards effective reputation management. Building a positive image starts with your website and social media platforms, and it requires active ongoing management. This strategy involves the following:

    • Verifying that the contact details on your website and Google My Business listing are correct
    • Following the latest digital marketing trends and making your website user-friendly, with fast loading speeds and easy navigation
    • Posting valuable, relevant, and authoritative content on your blog and social media platforms regularly
    • Creating white papers to help readers make decisions or understand complex issues
    • Adding positive testimonials from satisfied customers to your home page

    Keeping in mind the digital marketing trends and being active on social media and responding to comments, questions, and messages will promote engagement with your followers and build a positive brand image and an active online presence.

    Cultivate Transparency

    Digital marketing history tells that businesses often make the mistake of trying to prevent negative comments at all costs. If you are not open to criticism and feedback, you may fall out of touch with your audience’s needs.

    However, by being transparent, you establish open communication as a platform for building trust. Your followers may also view your willingness to learn from mistakes as a competitive advantage. Cultivate transparency by asking customers for feedback and addressing criticism publicly.

    Provide dissatisfied customers access to a one-on-one communication channel where they can air their grievances. Doing so allows the opportunity to convert a potentially harmful public review into a positive one.

    Monitor the Web for Brand Mentions

    When someone posts a review on a consumer site, social media platform, or public forum, you must respond as soon as possible. However, scrolling through all platforms is time-consuming, and you will likely miss brand mentions. A tool for tracking brand mentions will notify you immediately when someone mentions your large or small business online.

    Responding to a negative review allows you to show that you care about your customers, and you should always be courteous, helpful, and professional. Digital marketing trends suggest that never try to outwit a complaining customer or respond sarcastically. If a complaint is frivolous or overly critical, others will see it for what it is, and it won’t reflect negatively on your business.

    Discredit Your Attackers

    Being transparent doesn’t mean you have to put up with unlawful behavior or malignant online attacks against your business. If someone posts false information online, file a criminal charge or civil suit against them and do so publicly. Professional digital marketing agencies also recommend the above mentioned practice in case of a similar situation.

    Discredit Your Attackers

    Being transparent doesn’t mean you have to put up with unlawful behavior or malignant online attacks against your business. If someone posts false information online, file a criminal charge or civil suit against them and do so publicly.

    Focus on Search Engine Optimization

    If you have an optimized Google My Business listing, user-friendly website, and content-rich blog, you put your best foot forward where it matters most.

    Almost all potential customers who want to learn more about your business’s reputation will do a Google search. With proper search engine optimization, you increase your control over the top search engine results, pushing bad publicity down and out of sight.

    Search engines such as Google have highly sophisticated algorithms, which they use to select the most relevant results for their searchers’ queries. However, the relevance and usefulness of your web content are not the only factors search engines consider. Your website should also be easy to navigate with fast loading speeds.

    Contact Digital Engage

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development, Magento Web Design, Squarespace Design Services, BigCommerce and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser May 25, 2021 0 Comments

    Top Digital Marketing Trends for 2024

    The COVID-19 pandemic is among the primary drivers of new developments in digital marketing, mainly because of the sudden increase in online traffic volumes and the notable shift in buying behavior.

    Search engine optimization and content marketing are still the cornerstones of digital marketing, but the focus is now on humanization, personal interaction, and experiential marketing.

    In 2021, digital marketing strategies are reaching new levels of sophistication, allowing for large-scale but personalized lead engagement on platforms consumers use every day. Learn more about these trends below.

    Chatbots

    Chatbots are artificial virtual assistants that interact with customers, providing 24/7 support and a pleasant customer experience. These automated messaging bots analyze customers’ queries and respond in real-time with relevant and helpful data.

    By saving customers’ time and providing personalized support, chatbots are ideal for lead qualification and nurturing. Chatbots also promote customer engagement, satisfaction, and retention.

    Personalized Marketing

    Since 2006, most businesses have implemented marketing automation to achieve large-scale outreach while saving time and money. Even though this strategy worked well for the better part of a decade, consumers no longer respond well to generic emails and ads.

    In 2021, personalization is the trend to implement across various strategies, including:

    • Market outreach
    • Content marketing
    • Customer experience
    • The creation and delivery of products and services

    Examples of personalized marketing include Netflix’s title recommendations and BBC’s gamified email to promote BBC One.

    Influencer Marketing

    Influencer marketing is the collaboration between a brand and an online influencer. This content marketing strategy aims to build trust and loyalty with the influencer’s audience and improve brand recognition.

    An influencer is someone with their own brand identity and organic audience. Influencers can affect the purchasing behavior of their audience by leveraging their leadership skills, special knowledge, authority, or relationship they have with their followers.

    Voice Search

    Voice search is becoming an increasingly popular alternative to traditional web searching. With voice search, consumers can get information without picking up their devices, and they can get an immediate response without having to wait for web pages to load.

    In 2021, ranking for voice searches is the ideal strategy to generate traffic, build trust, and demonstrate commitment to a superior customer experience.

    The COVID-19 pandemic is among the primary drivers of new developments in digital marketing, mainly because of the sudden increase in online traffic volumes and the notable shift in buying behavior. Search engine optimization and content marketing are still the cornerstones of digital marketing, but the focus is now on humanization, personal interaction, and experiential marketing. Digital marketing strategies are reaching new levels of sophistication, allowing for large-scale but personalized lead engagement on platforms consumers use every day. It also affects the online reputation of the business. Learn more about these trends below.

    Web Push Notifications

    Web push notifications are marketing messages that pop up on consumer’s desktop screens. This type of messaging already replaced email newsletters as the preferred means of outreach to a target audience.

    Easy opt-in is the most significant advantage of browser push notifications. To sign up for push notifications, users only have to click “Allow” on the opt-in message that appears automatically on the website. With web push notifications, you no longer have to ask for email addresses in exchange for a lead magnet.

    Content Marketing

    Content marketing remains one of the most effective strategies to generate interest in products and services. This tactic involves creating and posting content such as blog articles, videos, podcasts, and infographics.

    Content marketing aims not to promote your brand explicitly but to establish your business as an authority within its niche. Providing your audience with valuable information also builds trust and loyalty.

    Shoppable Social Media Posts

    Both ecommerce and social media are rapidly becoming mainstream among consumers from all walks of life. By creating social media posts, you capitalize on consumers’ interaction with videos and images while eliminating the steps they have to take to buy from you.

    Shoppable media posts have been around since 2018 when Instagram introduced the concept. Since then, other platforms, including Facebook, have allowed shoppable tag posts. This year, shoppable social media posts will likely become more popular among consumers as platforms refine this feature’s robustness.

    Personalized Marketing

    Since 2006, most businesses have implemented marketing automation to achieve large-scale outreach while saving time and money. Even though this segmentation strategy worked well for the reputation of the business and for the better part of a decade, consumers no longer respond well to generic emails and ads.

    Search Engine Optimization (SEO)

    Google’s first page remains the primary source of traffic to websites, and optimizing your site for search engines is among the most crucial digital marketing strategies. In 2021, the objective with SEO is to rank in “position zero,” which is Google’s featured snippet and top result.

    As always, providing an optimal user experience with high-value, relevant content is integral to SEO success. Traditional SEO strategies, such as maintaining a user-friendly website, keyword research, optimization for mobile, and the focus on topic clusters remain critical to implement.

    Building a portfolio of backlinks to demonstrate your site’s authority is also a highly effective SEO tactic and a viable marketing objective for 2021.

    Contact Digital Engage

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development Drupal Development Services, Joomla Services, Hubspot, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser May 17, 2021 0 Comments

    Important Questions to Ask a Digital Marketing Agency Before Hiring Them

    As a marketer, you know the importance of digital marketing. But if you’re like most marketers, you don’t have all the time in the world to manage projects and execute your strategy.

    Designing a successful marketing strategy nowadays is not just about creative design but also about knowing and understanding digital technology. It’s vital to hire an agency that specializes in both creativity and technical know-how.

    One of the most critical steps in evaluating a digital marketing agency is understanding how they approach your business and what their creative process looks like.

    Partnering with a Marketing Agency

    You may be struggling to take your business to the next level despite your efforts to start a blog (and updating it regularly), maintain a consistent social presence, and offer excellent customer service.

    If your goal is growth and sustainability, it’s time for you to evaluate digital marketing agencies that could provide your organization with expertise in website development, SEO/SEM optimization, content creation, email marketing, and customer relationship management.

    Questions to Ask When Evaluating a Digital Marketing Agency

    1. What is Your Process for Evaluating a New Client’s Needs and Goals?

    Sure, you want to see results, and that’s probably the first question you may ask. But you need to dig a little deeper and ask questions about the process of evaluating your needs and goals.

    They’ll probably give you generic answers and avoid offering any specific examples of how they evaluate new clients and their needs. If this is the case, then you might want to look elsewhere.

    SEO and reputation management are vital elements of successful digital marketing. They enhance brand visibility and reach. Segmentation ensures targeted marketing strategies, while various types of digital marketing, including social media, reputation management, SEO, and influencer marketing, offer approaches to improving ∫` and achieving branding goals.

    2. How Do You Measure Success? What Metrics Should I Be Looking at to See Whether My Campaign Works?

    You should be able to measure ROI and achieve your marketing goals. The best way to go about this is through analytics. The digital marketing agency should have key performance indicators (KPIs) in place to measure your success at achieving goals with different tactics.

    This will leave a lasting impact through your marketing efforts. Here are some KPIs that should be covered by a marketing agency:

    • Subscriber rate
    • Traffic distribution
    • Leads generated
    • Average pages per session

    3. What Are the Track Records for Businesses Like Mine?

    Any reputable digital marketing agency will want to show you that they understand everything from analytics and social media to SEO and email campaigns. Don’t be afraid to ask them whether they’ve worked on any projects that are similar to yours.

    If your company mainly revolves around content marketing, for example, make sure that the agency has proven experience generating content that brings results for likeminded clients.

    A general rule of thumb is to search for agencies that specialize in a specific industry and see whether they have experience with companies like yours.

    You want to make sure the agency has a strong understanding of your business and can execute strategies that are made for you. Another thing you’ll want to consider is an agency that will deliver results in a way that clicks with your audience.

    4. What’s the Pricing?

    Price is a huge factor to consider when choosing an agency. Different agencies have different tiers of pricing to accommodate different budgets and needs.

    One price may be better suited for small businesses while another might work better with enterprise clients, so do your research to find what will best fit your company’s goals and finances.

    Also, find out whether there will be any additional costs associated with their services (i.e., monthly retainer fees) or hidden fees (i.e., hourly rates) that you will be required to pay.

    5. What Are the Agency’s Credentials?

    Accreditation and certificates are a must-have for any agency. Carry due diligence for any company you’re considering working with because this will be your business’s reputation on the line.

    Make sure that the agency you choose has been established and in business long enough to stay afloat and is accredited with major industry bodies.

    6. How they can help you?

    There are different they can help as Logo creation is an essential element that can make or break your business, as it plays an important role in establishing brand identity and reputation. A well-designed logo visually represents your brand and communicates its values. It’s one of the key branding reasons influencing how your target audience and potential customers will perceive your business. It makes it an important element in building a solid and recognizable brand online presence.

    Online reputation management emerged as an important aspect of business needs, impacting lead generation and customer trust. Following marketing trends became imperative to stay relevant and competitive in the ever-evolving digital age.

    SEO and reputation management are vital elements of successful digital marketing. They enhance brand visibility and trustworthiness. Segmentation ensures targeted marketing strategies, while diverse types of digital marketing, including social media, content, and influencer marketing, offer diverse approaches to improve reputation and achieve branding goals.

    Who We Are?

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development Drupal Development Services, Joomla Services, Hubspot, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser May 11, 2021 0 Comments

    Online Reputation Management – What Is It and Why Does Your Business Need It?

    Did you know that 74% of customers trust a business more if it has favorable online reviews? This stat shows just how important online reputation management is to your business. In this thriving digital age online business reputation is highly significant . This is also recommended by the latest digital marketing trends. But online reputation management should not be confused with public relations. With online reputation management, businesses employ specific strategies to ask for, improve, and respond to customer reviews on popular review sites like Google My Business, Yelp, Trustpilot, and more.
    Here, we explore what online reputation management is and how it can help your business.

    What Is Online Reputation Management?

    Online reputation management is the practice of building and maintaining the public’s or your target segment of audience’s perception of you, brand logo for visibility of your small business. It involves creating and maintaining good standing online and managing any negative opinions to limit damage to the importance of online business reputation.This helps in protecting your brand identity and generation of more leads for your online business. To ensure that your business has a good standing, and is getting the attention of potential clients, you must use online reputation management strategies like:

    To ensure that your business has a good standing, you must use SEO for online reputation management strategies like:

    • Asking for and publishing customer reviews
    • Being verified and active on social media and review sites
    • Engaging with your audience and the public by responding to and thanking customers for their positive (and negative) comments
    • Promoting positive reviews through multiple channels, e.g., banners, social media sharing, and paid ads
    • Adding a review schema markup to your site

    What-is-online-reputation-management-expert

    Why Is Online Reputation Management Essential for Businesses?

    Digital marketing trends tell us that no matter how small your business is , if its reputation is good online , it will get more customers. One bad review from an angry or dissatisfied customer is enough to influence what others think about your brand, hindering your future revenues and profits. Right branding Right branding  also plays a pivotal role in making or breaking the business and enhancing its online reputation. That’s why maintaining a good reputation and standing online is imperative.
    An excellent online reputation management strategy:

    1. Builds Trust with New and Existing Customers

    Online reviews on social media and review sites attract your target audience and have given customers a platform to “tell all” about their experience with a business or brand.
    Reviews now have associated star ratings on Google searches. Sites like Trustpilot and Yelp also have star ratings, which can make a difference in how people perceive your business.

    Who can forget the case of Amy’s Baking Company in Scottsdale, AZ? Because of the owners’ outrageous behavior toward their customers and the subsequent negative reviews on Yelp, the business eventually folded in September 2015.
    You can’t hide from online customer reviews. Managing them well and building trust with your audience is the only way to maintain and improve your bottom line.

    2. Ranks a Business Highly on Search Engines Improving Web Traffic

    Online reviews are an important ranking factor on search engines. All Digital Marketing trends. Show that there is a clear link between customer reviews, the number of negative reviews, and the responses to the reviews with local SEO ranking.

    Customers looking to purchase a product will consider businesses with a 3-5 star rating, and Google will prioritize these businesses over others. The top-rated companies feature on the “Local 3 Pack,” reaching more people and improving traffic.
    If your business isn’t achieving a 3-5 star average rating, chances are you are losing out.

    3. Solidifies Social Proof

    Facebook is now the second most popular reviews platform globally after Google. 1.84 billion users visit the social media site daily. Additionally, in 2015, 52% of online and offline customers made their purchases based on Facebook recommendations.

    Facebook and other social media platforms’ reviews act as valuable social proof of your brand and are helpful in enhancing your business growth.

    4. Converts Site Visitors and Leads into Paying Customers

    80% of customers trust online reviews and will base their purchasing decisions on them. You must be displaying any 5-star reviews prominently on your website to entice potential customers to do business with you. According to the history of digital marketing, this strategy also converts mere visits and leads into paying customers.

    How Can You Easily Monitor Your Online Reputation?

    You must have a strategy to monitor these reviews to ensure that you maintain a good reputation for your brand or business. Leaving negative reviews unanswered or not engaging with positive reviews at all makes your business look amateur, uncaring, and untrustworthy.

    It is suggested that you follow the latest digital marketing trends or consult with a professional digital marketing agency if you have queries regarding reputation management of your business. You can invest in online reputation management software, but you may need to monitor and manage your reviews manually on some sites. According to these digital marketing types there are many other important things to know that can enhance your business online reputation.
    Ensure that you have a team that:

    • Checks social media platforms for notifications and alerts on any new comments and reviews
    • Conducts “most recent” brand searches across social media and Google to unearth new reviews.
    • Creates a Google alert to your inbox that shows up whenever people mention your brand or business.
    • Uses social media management software such as Social Pilot and Hootsuite to monitor what people say about you.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development, wordpress web design, WooCommerce, shopify web design, wix services and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser April 27, 2021 0 Comments

    Using Social Media Marketing to Grow Your Business During and After the COVID-19 Pandemic

    Today, social media platforms have become the primary information and commerce channel, far outperforming other digital platforms. People are gravitating to Facebook, Twitter, YouTube, and Instagram to get news, search for products and services, and even make purchasing decisions. Since the beginning of 2020, the Covid-19 pandemic has accelerated social media adoption. Businesses have had to change their whole operational and marketing models to grapple with the drop in in-person sales and the rise in socially-distanced online shopping. So, how can businesses leverage social media to survive and thrive in this challenging business environment?

    Here we look at how to adopt social media marketing on various social media platforms to help you connect with new and existing customers.

    What Is Social Media Marketing?

    Social media marketing uses social platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to build brands, engage target audiences, and increase sales. It involves creating tailored content to create more brand awareness, drive engagement, and increase revenues.

    According to Statista, in 2019 and 2020, people’s average time on social media per day worldwide was 145 minutes, up from 142 minutes in 2018. So, especially in this pandemic, businesses cannot afford to ignore social media marketing and must adapt to survive.

    How Can You Leverage Social Media Marketing to Grow Your Business?

    We can all agree that things are changing, and the world is going digital. Statista states that 4.66 billion people were active internet (which includes social media) users in 2020 in the middle of the pandemic. That is over 50% of the world’s population!

    Here lies an opportunity for your business to flourish. Below we look at the social media strategies you can use to take advantage of this marketing shift.

    1. Have a Water-Tight Social Media Strategy

    A comprehensive social media strategy for your business can mean the difference between success on various platforms and catastrophic failure.
    To have a proper game plan for your brand, start by creating clear goals using the SMART framework. Consider your brand’s needs and strategize on how to meet them.
    Ask yourself:

    • Do you need social media marketing for brand awareness or to drive sales?
    • Do you have various social media strategies to meet potential customers at the different phases of their buying journey, i.e., Awareness, Consideration, and Conversion?

    2. Identify Your Target Audience and Tailor Your Marketing to Them

    Who is your ideal customer? If you do not know this yet, it will help if you performed in-depth research to find out.

    To understand your target customer, consider their:

    • Demographics (age, income, gender, location, interests)
    • Expectations for your product or service
    • Pain points and how you can meet them
    • Current purchasing habits
    • Brand preferences

    If your business is getting low or zero engagement on social media, the audience you are engaging with is not your target market.

    3. Create Engaging Content

    Content is king, but good content is gold. Content that resonates with your audience can set you apart from competitors and make your customers want to engage with you. Ensure your content stands out, tells a story, and adds value by making it compelling, relevant, and to the point.

    4.Use Paid Ads

    Paid social media campaigns are a sure way to give your brand or business quick visibility. When you pay for an ad, you are guaranteed to appear in your target user’s feeds. To meet your paid ad goals, ensure your ads resonate with the social media platform you use, your target audience, and their behavior pattern. Unlike traditional marketing tactics, you can measure your social media advertising strategy’s effectiveness and track the ROI with ease.

    5.Leverage Retargeting and Lead Nurturing

    Once you’ve gained leads from paid and organic reach, the next step is lead nurturing of your targets. You’ll need to make your audience receptive to your brand and earn their trust to get them to make a purchase. However, most people don’t buy on the first contact, so you must also use retargeting campaigns such as Google Ads, Facebook Retargeting, or LinkedIn Ads to bring them back to your site and get them to buy from you.

    Pro Tips:

    • Different social platforms have different target audiences, so tailor your marketing to those audiences.
    • Take advantage of analytic tools such as engagement, reach, hashtag performance, and likes to track your metrics.
    • Deploy your social media marketing strategy on multiple platforms, using both organic and paid strategies.

    The Coronavirus pandemic has forced many businesses to adapt to a purely online operational and marketing model. Most companies struggled at the beginning of the pandemic. One year later, brands and businesses are regaining their footing and using social media marketing to grow and engage with their clients. Have you incorporated social media marketing in your business yet?

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser March 26, 2021 0 Comments

    Responsive Web Design – What is it & Why you need it

    These days, almost everyone has a smartphone, tablet, or another mobile device. Plus, the internet is now the most used communication, entertainment, and business platform, making digital marketing necessary for all businesses.
    With over 60% of online searches now coming from mobile devices, mobile website traffic has become more critical than desktop traffic. As such, to be successful in today’s highly competitive digital marketplace, you need to adopt a responsive web design.

    What is a Responsive Website?

    A responsive website allows your website design to adapt to the size of the user’s screen. So, visitors could be viewing your site on any device without noticing any significant differences in your site’s general appearance.

    The Importance of Responsive Web Design

    You want your end-user to have a superior customer experience when they visit your website, regardless of the device they’re using. Below are some of the benefits of choosing a responsive website design.

    Improved User Experience

    Whether a visitor is viewing your website on a desktop, tablet, mobile phone, or laptop, a responsive design will ensure an outstanding experience and increase customer reach on all devices.

    Search Engine Rankings

    Search engines use plenty of information to rank websites, but they consider mobile-friendly design one critical factor. And where your company appears in search rankings can affect your business’s visibility and success.

     

    Easier Management

    Instead of building separate websites for mobile devices and desktops, a responsive design makes things easier to manage and cost-effective. For instance, site managers can complete all updates at once rather than update several sites separately.

    Competitive Edge

    Responsive web design allows you to create exceptional customer experiences and gives you a competitive advantage over your competitors—especially if they don’t have a mobile-friendly website.

    Responsive Web Design – What is it & Why you need it

    Elements of a great website design include high-quality content writing,  responsive design, engaging images, layouts, and many more. A responsive design should automatically adjust without requiring custom-made solutions for each device or screen size. However, responsive design is more than automatically resizable images and adjustable screen resolutions. Here are some ways to make a responsive design website:

    • Fluid Grid: sizes the elements of your site proportionally, making it easy for your web design elements to respond to the screen’s size
    • Flexible Text & Images: adjust within a website’s layout automatically
    • Media Queries: allow for multiple layouts of a web design that uses the same coded webpage
    • User Testing: whatever form it takes, getting feedback from users is priceless (but some sites will charge a small fee)
    • The Browser and Device Testing: make sure the layout is compatible with as many physical devices and browsers as possible
    • Pre-Designed Layouts: all you’ll have to do is update the content, branding, and colors to match your needs—if you need expert help, contact us at Digital Engage.

    The Future of Responsive Design for Mobile

    Search engines, as well as devices, are changing by the day. Mobile phones are getting larger, and foldable smart devices are starting to gain traction. While Google’s algorithm regarding responsive design doesn’t affect tablets just yet, it’s crucial to stay ahead of the curve and aim for a website structure that can accommodate whatever devices the future holds.

     

    Is My Website Ready for Mobile?

    Making your website mobile-friendly is necessary and part of the SEO strategy, as Google already uses mobile-friendliness as a search engine ranking signal and punishes websites that aren’t optimized for mobile. Google drives 96% of mobile search traffic, so having a mobile-friendly website increases visitors to your site. Ultimately, it affects your site traffic, conversions, and overall success.

    Responsive Design Best Practices

    There is no cookie-cutter approach to designing a mobile-friendly website. However, there are a few tips that will help to make your website more appealing to end-users. Here are a few things to bear in mind:

    • Optimize for speed
    • Use a responsive web design framework
    • Test and improve your site
    • Simplify interactions and navigation

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development, wordpress web design, WooCommerce, shopify web design, wix services and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser October 13, 2020 0 Comments