Dr. Jim Brantner, M.D. Plastic and Reconstructive Surgery
What We Did
This process meant creating a pared version of the desktop version without sacrificing content. That meant installing a responsive interface that increases the functionality of the user experience. We also simplified the layout and appearance for ease of physical and visual navigation.
Additionally, we performed a rigorous market analysis to determine what keywords and phrases we could use to boost Dr. Brantner on search engine results. We found 30 strings that our copywriters implemented into the website test. As a byproduct, prospective clients are now able to discover Dr. Brantner and learn about the services relevant to their interests.
The boost in traffic is attributable primarily to the optimization of specific keywords. We were able to make Dr. Brantner the top search engine result for 30 keywords and phrases. The jump in search engine visibility also led to an overall increase in impressions.
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