Local Search Engine Optimization

In addition to non-digital methods of local advertising—local circulars, direct mailing, billboards, and the like—these businesses have internet tools available to detect and respond to searches within their geographic area. Digital Engage offers local SEO services and other design services to assist businesses within their local area.

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Local SEO Services

Some businesses have a nationwide or global reach and can market on the internet without worrying about the geographic location of their customers. Other companies, such as car repair shops, restaurants, local stores, and others, do not have that luxury. They depend on customers being at least within driving distance.

Why Consider Local Search Engine Optimization ?

1. Relates to locality and community

Including frequent content that relates to local and community events can draw in consumers from the immediate area. Consider announcing community activities, highlighting the achievements of people in the neighborhood, reviewing local attractions, and supporting events happening in the region.

2. Promote your business while highlighting the local community

Case studies offer a way to promote your business while highlighting the local community. Present case studies that showcase a resident of the city or county who benefitted from your goods or services. The case study helps the audience relate to a satisfied customer and to envision how your product will help them in the future.

3. High-quality inbound traffic

Pay-per-click (PPC) advertising can bring traffic to your website, but a haphazard approach merely wastes money on clicks that don’t translate into sales.

4. Increases the likelihood

Your landing page is typically the first glimpse that a potential customer has of your website. Search engine optimization of your landing page (or landing pages) increases the likelihood that local consumers will find your business.

5. Establish reputation through online reviews

Google My Business (GMB) is Google’s local business review tool that allows consumers to search for local businesses and allows local businesses to establish their reputation through online reviews.

Local Search Engine Optimization

While websites are great marketing and sales tool, some transactions or products and services are best suited to have a real live sales rep making the sale.It’s not just about clicks and web traffic, it’s about engagement and interaction and experience. All of which can be enhanced with a phone call.

How Does Local Web Content Works

Including frequent content that relates to local and community events can draw in consumers from the immediate area. Consider announcing community activities, highlighting the achievements of people in the neighborhood, reviewing local attractions, and supporting events happening in the region.
Case studies offer a way to promote your business while highlighting the local community. Present case studies that showcase a resident of the city or county who benefitted from your goods or services. The case study helps the audience relate to a satisfied customer and to envision how your product will help them in the future.
Digital Engage has experience identifying, curating, and customizing web content that attracts potential customers, tailored to promote and define the brand image of the business.

Paid Advertising

Pay-per-click (PPC) advertising can bring traffic to your website, but a haphazard approach merely wastes money on clicks that don’t translate into sales. Digital Engage conducts keyword research to optimize your PPC strategy to draw high-quality inbound traffic that is receptive to your message.

Landing Page Design

Your landing page is typically the first glimpse that a potential customer has of your website. Search engine optimization of your landing page (or landing pages) increases the likelihood that local consumers will find your business. An optimized landing page can improve conversion rate and increase the effectiveness of both organic and PPC marketing strategies.

Digital Engage uses the latest in SEO algorithms to optimize your website so that your business appears before other local businesses in local search results.

Local Social Media Marketing

Social media allows for customized messages to be delivered to different segments of the local area. Building a community through social media drives organic web traffic to your website, supporting local SEO strategies. Social media marketing also generates search queries that boost your site’s rating in search engines. Social media sites also connect businesses to sources of content that engage customers and pre-existing communities that could be markets for further business growth. Many social media communities have explicit rules against advertising, but Digital Engage can help you grow your social media presence using both paid advertising and other forms of outreach besides advertisement.

Google My Business Optimization for Local Businesses

Google My Business (GMB) is Google’s local business review tool that allows consumers to search for local businesses and allows local businesses to establish their reputation through online reviews. When potential customers search for nearby companies, Google displays candidate businesses and multiple locations in the local area. Each listing includes business information, text, images, and other information, including the website URL, phone, and e-mail contact information. Optimization of a business’s GMB listing is an important part of local search engine optimization.
Digital Engage optimizes Google My Business profiles to improve their rank on Google searches and ensures the relevance and accuracy of the content. We also help clients to manage their profiles and respond to consumer feedback.

Local Directories Marketing

In addition to Google My Business, many searchable directories such as the Yellow Pages and Yelp offer opportunities for customers to review local businesses. For most regions of the country, there are many directories, and companies can find it challenging to keep up with all of them and ensure that the information on them is up to date. Digital Engage manages local directory listings so that businesses can draw organic web traffic from these sites and respond to reviews to maintain their business and brand reputation.

Digital Engage offers local SEO services for local businesses as part of a comprehensive set of digital marketing services, including web design, SEO optimization, market research, reputation management, and web advertising management. We have a decade of experience in digital marketing and in-depth knowledge of the Nashville, Knoxville, and Tri-Cities area. We specialize in working with local businesses to develop their brand identity and online presence using the latest digital marketing techniques. To speak with our experts and discover the potential of digital marketing to take your business in a new direction, call (615) 997-0736 today.

Local SEO Services Drives Sales

Give us a call or drop us a line today. We’d love to learn more about how we can help you crush the competition and continually earn you more business.

4 Costly Local SEO Services Mistakes To Avoid

Mobile-Unfriendly Website

Search engine optimization involves much more than content and keywords. It includes the experience users have when they visit your website.

Broken Links

Guess who else hates broken links? Google. Broken links will get your website downgraded in Google because they deliver a bad user experience.

Missing Links

Just as broken links can hurt you, a lack of high-quality outbound links can cause your web page to rank poorly in Google.

Ignoring Analytics

This is so obvious, but many people miss it. The only way to know if your SEO efforts are working is to analyze your progress. Failure to set up and review traffic data for your website is a serious blunder.
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Digital Engage is a web design and digital marketing agency with proven results.

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