Digital Marketing For Legal
If you’ve got a legal firm in the Tri-Cities, TN, then you know you’ve got some serious competition.
So, how can you differentiate yourself and your law offices from the masses?
Well, a comprehensive and well-crafted digital-marketing strategy complements your offline advertising spectacularly and ensures that your online presence is prominent and well-positioned.
Whatever your marketing needs and budget, Digital Engage can create a strategy to get your law firm noticed.
How do we achieve this? Well, it all starts with search-engine optimization, or SEO. Read on.
Central to any digital-marketing strategy, search engine optimization (SEO) ensures that your website ranks higher on leading search engines.
The core objective of SEO is to enhance and promote your law firm’s website. The upshot is increased visitation and visibility on the SERPs (search engine results pages). But SEO extends far beyond ranking in the first spot for some keywords.
That said, here at Digital Engage, we don’t overlook keywords. We’ll make sure they are relevant, so you get a stream of high-quality organic traffic.
SEO has so many moving parts that a consultation is pivotal to getting you going. Get in touch, and we’ll arrange for a quick and casual chat to assess your general needs. Then we’ll create a personalized legal SEO strategy for your firm that is in line with your budget.
Search results are about more than national visibility, though. Let’s face it, someone seeking legal advice is far more likely to search for a firm in the Tri-Cities, TN, than for an outfit hundreds of miles away. That’s why local SEO counts.
Go Local with SEO
With a local SEO campaign, you reach a host of potential clients throughout Nashville, Knoxville, Johnson City, Kingsport, and Bristol.
We’ll ensure your company crops up when people search for phrases associated with your offerings in the Tri-Cities.
We’ll take care of GoogleMyBusiness for you and optimize a website for your location. Then, we’ll employ a smart local SEO campaign to drive highly relevant and localized traffic to your pages. If those looking for help get greeted with a responsive site and a welcoming brand, half of the job is done.
Local SEO done well translates to an increase in conversions to your firm. Get things started with that consultation.
Social Media for Legal
While you might not immediately associate legal firms with social media, don’t underestimate the gravity of your presence on those platforms. After all, that’s where your potential clients spend time.
We understand that managing a Facebook page isn’t the best use of your time, so we’ll take all that off your hands.
Whatever your preferred channel, we’ll build an organic campaign that will put you in direct contact with your client base. We’ll also discuss your paid options on each platform.
Legal Paid Search
Organic search can help grow your bottom line, but let’s talk about paid search too. By targeting highly specific legal keywords, you can pay to play, based on your budget and needs. Digital Engage has extensive experienced with paid search, and we can stretch your budget to success. Give us a buzz to talk about your specific goals, and our committed team will help you achieve them.
Ramp Up Your Presence With Digital Marketing
Through an enhanced online presence, your rock-solid reputation, and improved brand recognition, you can expect tangible results from Digital Engage campaigns. We appreciate that sales count, not vanity metrics. With a combination of national and local SEO alongside social-media marketing, you can grow your legal firm more quickly. Complement your offline advertising with an online campaign, and you’ll wonder why you didn’t get started sooner!
Call us today for that consultation.
We’ll give you some advice about the efficacy of your website, too. After all, if you’re looking to optimize your site, it must be smart, responsive, and mobile-ready. You need your site to look striking, but high-quality user experience must remain uppermost. If you don’t have a website at all, that’s no problem. Our web design team can create a personalized property to showcase all that your law firm has to offer.
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Digital Engage is a web design and digital marketing agency with proven results.
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We drive results with proven processes but, more importantly, we treat everyone like a client, not an account.