Reputation Management

Reputation management, also known as ORM (online reputation management) or rep management is the art and science of molding the public’s or your target market’s perception and opinion of you or your business.

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Reputation Management SERVICES

Take Back Control of Your Online Reputation

Bury Negative Content in Google
Defensive Protection from Attacks
Enhance Visibility of the Positive
Control the Narrative of your Brand
No more missed sales due to negative reviews or press

Why Is Reputation Management So Important?

1. Positive Reviews and Press Improve Trust and Credibility

According to Vendasta research, around 92% of customers will read online reviews before making a buying decision. Some reputation management studies have gone so far as to demonstrate that websites with an average rating of less than 3/5 stars stand to lose up to 90% of potential business. Not only that, positive reviews can and do impact search engine ranking.

2. Online Reputation Management Gives Your Brand a Voice

Make no mistake: your brand has a narrative both online and offline. Customers, prospects, competitors and more are all saying things that impact the perception of your brand by others online.

Reputation management allows you to make your voice heard clearly in this conversation. It also allows you to shape the narrative surrounding your company or website, ensuring that people searching for your business or products and services see the story you want to tell rather than one shaped by dissatisfied customers or competitors.

3. Handle Issues Before They Turn Into a Major PR Nightmare

Digital Engage’s professional reputation management services keep you informed of PR issues in near real time, allowing you or our team to address negative press, reviews, or commentary before the situation escalates.

4. Proactive Reputation Protection

Digital Engage’s online reputation management services aim to strengthen your brand’s presence on the first page of Google with positive, relevant content. We work to improve the rankings of your digital assets so that, if a negative story or review appears, your existing content has a stronger chance of appearing prominently in search results.

5. Build Relationships, Protect Your Brand, and Earn More Business with Reputation Management

Ready to learn how reputation management can help you attract more business and strengthen your position as an authority in your market?

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The Right Experience with the Right Technology

What Is Reputation Management?

Online reputation management involves more than monitoring social media and search engines for mentions of your brand. This comprehensive service includes a range of practices and strategies tailored to each client’s unique situation.

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Why Reputation Management Is Essential

Customers searching on Google want to learn about your business and discover other people’s experiences with your brand. They want to confirm that your company has a proven track record of keeping its promises and satisfying customers.

In the online world, this means:

Encouraging, collecting, promoting, and prominently publishing user reviews
Claiming and maintaining active social media profiles
Engaging with your audience on social media, forums, other communities, and more.

Digital Engage is a Tennessee-based digital marketing and web design company. In addition to reputation management, our team offers services such as search engine optimization, managed IT services, video and photography, branding and logo design, website hosting, website support, and local SEO. Call us today to learn more about our services.

What People Say About You and Your Company Matters

Even companies with an in-house PR manager may find it virtually impossible for one person or team to identify, track, organize, and analyze every online mention of their brand or website.

The fact is that negative online content can exist even when you aren’t aware of it. This negative content could damage your brand’s reputation, cost you customers, and affect more than just your bottom line.

67.7% of Online Customers are influenced by Reviews
According to Moz, up to 67.7% of online buyers admitted that customer reviews made a difference as to which brand, site or company they chose to purchase from.
A Single Negative Review Can Cost You Potential Customers
Similar research revealed that a single negative review in the search results can result in a loss of up to 22% of potential new customers.

Promoting positive press about your brand through Reputation Management

Ready to learn more about how rep management can help you earn more business and solidify your position as an authoritative brand in your market? Call or message us today!

Call Us at 615-997-0736

Four Costly Public Relations Mistakes to Avoid

Inconsistency

Switching visual elements or writing styles between different media sends a mixed message about your business. Make sure your branding is consistent across websites, social media, and other channels.

Unattractive

DIY logos can appear unprofessional and may fail to represent your brand effectively. Invest in a high-quality logo designed by a skilled graphic designer to ensure a professional and polished appearance.

Failing to Stand Out

If your logo is too similar to an existing one, it can lead to confusion among customers. Make sure your logo, branding elements, and color scheme are distinct and clearly represent your business.

Inconsistent Brand Messaging

Your choice of language and visuals must accurately reflect your business and products. Using trendy language for a traditional service or product can confuse customers about your brand’s message.

100+ clients and counting rely on Digital Engage Marketing Agency

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Being a small business owner can be challenging. Marketing your business on your own or speaking with an advertising agency can feel overwhelming. This was not the case with these guys. They explained everything thoroughly and in terms me and my business partner could understand. We have already noticed a significant increase in sales, and it has only been two months!

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This is an awesome team to work with. They have incredible website design work & we have been working with them for the last couple of years and have the highest confidence in their team for web design & SEO work. I have recommended them to several people.

Mickey Buckle

Posted two months ago

We used Digital Engage to help get better rankings for our business. They have been doing an amazing job and we couldn’t be more satisfied with the results we have gotten so far. If you are looking to have SEO done for your business then you really need to give them a call.

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They are very knowledgeable and devoted at what they do. They handle all my digital marketing needs reserving me time and energy for other activities. Nice service! Thanks.

Robert Krupa

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