Elevate Rock School
The Elevate Rock School is a music school that specializes in drum, guitar, bass, piano, and vocal lessons. They also offer programs for musicians that tailor lessons to the abilities of the student. Currently, the school has locations in Fargo, ND, and Mooresville, NC.
What We Did
For The Elevate Rock School, our initial goal was to build brand awareness as a way to funnel visitors for macro-conversions. The first step was managing Facebook and Instagram ads that specifically targeted local leads with interest in the programs. The precision of the advertisements made it easier for Elevate Rock School to connect with people already around the music community.
We parlayed our efforts with paid Google Search ads. These ads included customized copy and targeted filters to ensure Elevate Rock School ads reached potential customers.
Once people clicked on the hyperlink, visitors came face-to-face with a newly redesigned Elevate Rock School website.
Elevate Rock School expanded its digital presence thanks to our SEO optimized website copy. Our marketing team used SEO to find and incorporate underused keywords and phrases that represented their services. Contact Digital Engage to learn more about it.
The Results
The Elevate Rock School saw an increase in brand awareness and engagement and improved search engine rankings. They are now ranking on the first page for 75 different industry relevant keywords.
Not just this, but through our continuous efforts, we started generating leads for them for as low as $3.27. All this was topped off with a cherry on top with a 1000% increase in their conversion rate.
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