Mize Farm & Garden

Mize Farm & Garden has been serving the area for more than 45 years as the Appalachian Highlands premier, locally owned, supply store. We offer the quantity and selection of a big box outlet, with the welcoming and personalized service of a neighborhood family store. Our goal is simple, to be a trusted resource for growers, landscapers, and homeowners by providing expert advice and quality products to solve their growing challenges and meet their pet and livestock needs.

What We Did

We used a three-pronged approach to improve the sales of Mize Farm & Garden. The process started with a Google Analytic review. This process provided rich insight into the online performance of Mize Farm & Garden and allowed us to precisely target areas of improvement for the website and mobile presence.

The first step was to improve the company’s SEO. This step meant finding keywords, phrases, and topics that were underutilized in the industry. We implemented that text into the website copy as a way to make Mize Farm & Gardens easier for consumers to find and discover during online searches.

Secondly, we redesigned their website for a sleek and modern aesthetic. That meant putting in compelling visuals, a responsive design, and a clean overall appearance. Visitors can easily navigate the site to find ostomy belts, blog posts, or other resources.

Additionally, we implemented new software and improved security on their WordPress website. Furthermore, we developed multiple landing pages for ad click-throughs. We A/B tested each one of the landing pages to ensure the highest possible conversion rate.

Last but not least, we used our research from the Google Analytic review to purchase search engine advertisements. That included writing and executing campaigns on Google, Bing, Yahoo!, and Facebook. The ads come with precise targeting that lets Mize Farm & Garden attract customers based on their online habits and demographics.

The Results

Mize Farm & Garden expanded its marketing reach beyond traditional channels in the United States. We helped them boost sales by more than 1,800% and sell colostomy and ostomy products in 45 countries across the world. The company has also significantly increased its visibility online with search engine advertisements and optimized website design.

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