Scout’s Barbershop

Scout’s Barbershop is a locally-owned and operated salon for men and women based. The business provides a self-described “old-school, walk-in barbershop vibe” and is also the first unisex salon in the city of Nashville. Currently, Scout’s Barbershop has six locations, including East Nashville, the Gulch, Franklin, Germantown, Sylvan Park, and Wedgewood-Houston.

What We Did

For Scout’s Barbershop, the first step in boosting their digital presence was website conversion consulting. This consultation made sure that our ads were more likely to convert click-throughs into actual conversions.

We also provided with them with improved website hosting services that would help them run their website more smoothly. Digital Engage guarantees a 99.7% uptime, which paired up with our customer services really mellows out the whole technical process.

We integrated the Google Analytics tool with their website so that better tracking could be done of their leads, conversions and traffic.

Our marketers performed an analytical review of the website copy to find under-utilized keywords and phrases. We targeted a series of relevant words that copywriters scripted into the body text. This would help in organic ranking in search engines.

The brand expansion did not stop at SEO, though. We also purchased Google ads that would appear on related searches in the geographic area. Based on the data from impressions and click-throughs, we garnered a more insightful understanding of the Scout’s Barbershop audience and their purpose for shopping.

After this, we developed a social media marketing campaign that would really get the attention of Scout Barbershop’s target audience. We also helped them maintain their social media platforms by suggesting unique and engaging content.

The Results

Clients were immediately attracted to the vibe, story, and culture of Scout’s Barbershop once they experienced it for themselves. The combination of our SEO, Paid Ads, Consulting and their unique services led to a growth in sales and clients.

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