Scout’s Barbershop
Scout’s Barbershop is a locally-owned and operated salon for men and women based in Nashville. The business provides a self-described “old-school, walk-in barbershop vibe” and is also the first unisex salon in the city. Currently, Scout’s Barbershop has six locations, including East Nashville, the Gulch, Franklin, Germantown, Sylvan Park, and Wedgewood-Houston.
What We Did
The first step in boosting the digital presence of Scout’s Barbershop was website conversion consulting. We trained management on best practices when it comes to social and digital content creation. This consultation made sure that our ads were more likely to convert click-throughs into actual conversions.
Our marketers performed an analytical review of the website copy to find under-utilized keywords and phrases. We targeted a series of relevant words that copywriters scripted into the body text. As a result, Scout’s Barbershop came up more frequently when Google, Bing, and Yahoo! users searched for barbershop services in Nashville.
The brand expansion did not stop at SEO, though. We also purchased Google ads that would appear on related searches in the geographic area. Based on the data from impressions and click-throughs, we garnered a more insightful understanding of the Scout’s Barbershop audience and their purpose for shopping.
We used this insight to create Facebook and Instagram display ads. These appear as a right-hand side banner on Facebook and a full-screen ad on Instagram Stories. Not only did these campaigns increase traffic and visibility, but they also gathered more data to inform our consultations.
The Results
Clients were immediately attracted to the vibe, story, and culture of Scout’s Barbershop once they experienced it for themselves. The combination of SEO, ads, and consulting led to a growth in sales and clients, plus an expansion from one to six shops. Currently, the Scout’s Barbershop locations include East Nashville, the Gulch, Franklin, Germantown, Sylvan Park, and Wedgewood-Houston.
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What Our Customers Say
Being a small business owner can be tough at times. It can be over whelming when trying to market your business on your own or even speaking to a advertising agency. This was not the case with these guys. They explained everything thoroughly and in terms me and my business partner could understand. We have already noticed a significant increase in sales and it has only been 2 months!
This is an awesome team to work with. They have incredible website design work & we have been working with them for the last couple of years and have the highest confidence in their team for web design & SEO work. I Have recommended them to several people.
We used Digital Engage to help get better rankings for our business. They have been doing an amazing job and we couldn’t be more satisfied with the results we have gotten so far. If you are looking to have SEO done for your business then you really need to give them a call.
They are very knowledgeable and devoted at what they do. They handle all my digital marketing needs reserving me time and energy for other activities. Nice service! Thanks.
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Why Choose Us
We drive results with proven processes but, more importantly, we treat everyone like a client, not an account.