• The Pope Firm

    The Pope Firm is a law firm specializing in debt consolidation, student loans, court rulings, and medical bills. The organization has a diverse range of qualifications that lets them handle cases ranging from small businesses to large corporations. Their offices are in Tennessee, including two in Knoxville, one in Johnson City, and one in Kingsport.

    What We Did

    The Pope Firm felt the need of complete rebranding, so we started off by creating a unique logo for them that would help them stand out from the rest of their competition and deliver their true brand identity to their audience. After this, we dived in to create a custom website for them that was more focused Law Firms and the Legal Market.

    We made sure that their website followed all SEO practices and had all the pages and sections required for a professional legal website. Website hosting was also needed, so Digital Engage provided them with the required services with a guarantee of 99.7% uptime.

    We also implemented Chat Support into their website so that they would have improved customer services and more leads.  Lastly, we integrated Google Analytics with their website so that better tracking could be done.

    After setting up their website, we made sure that we pumped enough SEO optimized content into the website so that it would start ranking organically for the relevant keywords. Then we designed highly-targeted and laser focus Paid Search Campaigns paired up with Social Media Advertising to start getting them relevant audience.

    Other work included the addition of bankruptcy and client management software. This innovation lets employees automate the acquisition process and reallocate hours to more fruitful ventures. We also added an appointment reminder system to streamline the meeting workflow.

    We are currently providing them with web support services that help them run their website’s day to day operations.

    The Results

    The Pope Firm saw consistent growth in clientele since our implementations. This growth has led them to expand over to 3 new major markets. Their partnership with Digital Engage has really been fruitful as our efforts got them from the 9th page to the 1st page of organic Google search results on over 50 related keywords.

    Our paid campaigns also worked beautifully for them and we started generated bankruptcy leads for them for as low as $100 per lead. Our efforts also lead to an improvement in their conversion rate which was a whopping 475%.

    Not only this, our work increased their traffic by 750%. Their number of employees also grew 350 percent, which included the addition of two attorneys.

    All this was made possible by the joint efforts of both The Pope Firm and Digital Engage, and the endeavor was a huge success for both parties.

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