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    Common Mistakes While Promoting on Instagram

    Assuming that everyone who follows you on Instagram is interested in your product or service: This is a mistake that many businesses make when they start promoting on Instagram. Just because someone follows you doesn’t mean they’re interested in your words. So don’t assume that every single one of your followers is Hangry (hungry + angry) for your content.

    Creating a social media ad campaign and not using relevant hashtags: If you want to get your content seen by more people, you need to use hashtags. Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag.

    Some Common Instagram Marketing Mistakes

    Instagram has a lot of potential for businesses, but businesses make some common mistakes when they start promoting on Instagram.

    Not using relevant hashtags

    Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag. If you’re not using relevant hashtags, you’re not making it easy for people to find your content.

    Not interacting with other users

    With any social media platform, it’s important to interact with other users. If you’re not interacting with other users, then you’re not building relationships. And if you’re not building relationships, then you’re not going to build a following.

    Posting low-quality content

    The content you post on Instagram should be high-quality. That means it should be well-written, visually appealing, and relevant to your target audience. If you’re posting low-quality content, people will associate your brand with low-quality content.

    Not using Instagram Insights

    With any social media platform, you should be using the insights/analytics feature to track your performance. Instagram Insights is a great way to see how your content is performing and to make adjustments accordingly.

    Not running ads

    Ads are a great way to reach a larger audience on Instagram. If you’re not running ads, you’re missing out on many potential customers/clients. With ads, you can specifically target your audience with laser precision. Instagram advertising is not expensive, and you can manage a lot on a smaller budget.

    Using Your Instagram Account Privately

    The whole point of social media is to be social. If you’re using your Instagram account privately, then you’re not being social. And if you’re not being social, you won’t build a following.

    Your account should be public so that anyone can see your content. If your account is private, then only people who you approve can see your content. And that significantly limits your reach.

    Not Posting Consistently

    If you want to build a following on Instagram, you need to be posting consistently. That means posting high-quality content on a regular basis. If you’re not posting consistently, people will forget about you.

    Consistency leads to brand recognition, which leads to more followers. So if you want to build a following on Instagram, you need to post regularly.

    Not using Instagram Stories

    Stories are a great way to engage with your audience and build relationships. If you’re not using Instagram Stories, you’re missing out on many potential customers/clients.

    Not Posting at Optimal Times

    If you want your content to be seen by as many people as possible, you need to post at optimal times. That means posting when most of your target audience is online.

    If you’re unsure when your target audience is online, you can use Instagram Insights to find out.

    Not Taking All Instagram Users into Account

    Your audience isn’t just made up of people who speak English. There are a lot of people on Instagram who don’t speak English as their first language. So if you’re only creating content in English, then you’re not taking all Instagram users into account.

    This is why it’s important to use relevant hashtags. That way, people who don’t speak English can still find your content.

    Posting too often

    If you’re posting too often, you will overwhelm your Instagram followers. And if you overwhelm your followers, they’re going to either unfollow you or they’re going to start ignoring your content.

    You should only be posting a few times a day at the most on your Instagram profile. And even that might be too much for some people. It all depends on your audience.

    Ignoring the competition

    You should always be aware of what your competition is doing. If you ignore the competition, then you’re going to fall behind. The competition isn’t going just to sit back and watch you succeed. They’re going to do everything they can to steal your thunder.

    Not being responsive

    If you want to build a following on Instagram, you need to be responsive. That means responding to comments and messages in a timely manner. If you’re not being responsive, then people are going to think you don’t care about your audience.

    Failing to use call-to-actions

    If you want people to take action, you need to use call-to-actions. A call-to-action is simply a statement that tells people what you want them to do. For example, “like this if you agree” or “tag a friend who needs to see this”.

    Not analyzing your results

    If you’re not analyzing your results, then you’re not going to know what’s working and what isn’t. And if you don’t know what’s working and what isn’t, then you can’t adjust your strategy accordingly.

    You need to take the time to analyze your results so that you can make the necessary adjustments. Instagram analytics are best viewed through Instagram Insights.

    Final Thoughts

    These are just some of the most common Instagram mistakes people make when they’re promoting on Instagram. If you can avoid these mistakes, you’ll be well on your way to success.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitalengage blog August 27, 2022 0 Comments

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    The main reason why website owners migrate their websites to Shopify is that they want to improve their eCommerce platform. They are not happy with the current features and functionality of their online store and feel that Shopify will offer them a more seamless experience.

    However, making the switch comes with its own risks. One of the biggest is that you could lose your search engine rankings and all the organic traffic that comes with it. Search engines work with algorithms and you can use them to leverage your current SEO situation on your new site. However, you need to craft an expert SEO strategy to pull this off successfully.

    1. Do Your Research

    The first step is to do your research and plan your migration carefully. This is not a decision that should be taken lightly and you need to be sure that Shopify is the right platform for you.

    2. Prepare Your Site for the Switch

    Once you have decided to migrate your website to Shopify, the next step is to prepare your site for the switch. This includes creating a backup of your current site, setting up 301 redirects, and preparing your product and blog data.

    3. Choose the Right Shopify Plan

    There are three different Shopify plans – Basic Shopify, Shopify, and Advanced Shopify. The plan you choose will depend on your budget and the features you need.

    4. Migrate Your Data

    The next step is to migrate your data to Shopify. This includes your product data, blog data, customer data, and order data. The good thing about Shopify is that they offer a free migration service which makes the process a lot easier.

    5. Set Up Your Shopify Store

    The final step is to set up your Shopify store. This includes choosing a theme, customizing your shop, and adding your products. The goal is to make your shop look professional and easy to navigate.

    6. Test Your Shopify Store

    Once you have set up your shop, it’s important to test everything to ensure that it’s working properly. This includes testing the checkout process, the email notification system, and the order management system.

    7. Launch Your Shopify Store

    After you have tested your store and made sure that everything is working properly, it’s time to launch your shop. This is when your 301 redirects will come into play and all of your traffic will be redirected to your new Shopify store.

    8. Monitor Your Shopify Store

    The final step is to monitor your Shopify store. This includes tracking your traffic and sales, as well as your SEO ranking. By monitoring your store, you’ll be able to make changes and improve your shop over time.

    Benefits of Shopify As an eCommerce Platform

    Shopify is a popular eCommerce platform for a reason – it’s packed with features that make it easy to set up and manage an online store. Plus, it’s constantly being updated with new features and improvements. Here are some of the benefits of using Shopify:

    – Easy to use: One of the biggest advantages of Shopify is that it’s easy to use, even for those with no technical experience. The platform is designed to be user-friendly and it only takes a few minutes to set up your shop.

    – Scalable: Shopify is a scalable platform, which means that it can grow your business. As your business expands, you can add more products and features to your shop.

    – Reliable: Shopify is a reliable platform that is backed by a team of experts. If you ever have any problems with your shop, you can contact customer support for help.

    – Affordable: Shopify is an affordable platform, especially if you compare it to other eCommerce platforms on the market. Plus, there are no hidden fees – you only pay for the features you use.

    – Secure: Shopify is a secure platform that is PCI compliant. This means that your customers’ credit card data is safe and secure.

    – Flexible: Shopify is a flexible platform that offers a wide range of features. Whether you want to sell physical or digital products, Shopify has you covered.

    – Mobile friendly: In today’s world, it’s important to have a mobile-friendly website. Shopify is designed to be responsive on all devices, which means that your shop will look great on any device, whether it’s a phone, tablet, or laptop.

    Tools You Can Use For Help With SEO

    With Shopify, you have everything you need to optimize your shop for SEO. However, there are also a number of third-party tools that you can use to help with your SEO efforts. Here are a few of the most popular:

    Google Search Console

    Google Search Console is a free tool that allows you to see how your shop is performing in Google search results.

    Moz

    It is the world’s largest database of live backlinks.

    Ahrefs

    Ahrefs is a paid tool that offers a wide range of features, including keyword research, site audits, and competitor analysis. You can also check the SEO performance of your Shopify store.

    Yoast SEO

    Yoast SEO is a popular WordPress plugin that can be used to optimize your shop’s blog for SEO.

    Bing Webmaster Tools

    Bing Webmaster Tools is a free tool that allows you to see how your eCommerce site is performing in Bing search results.

    KWFinder

    Keyword research is an important part of SEO and KWFinder is a paid tool that offers a wide range of features, including keyword research and competitor analysis.

    Google Analytics

    The final tool on our list is Google Analytics. This is a free tool that allows you to track the traffic of your Shopify site and see where your visitors are coming from.

    Shopify is a popular eCommerce platform that offers a lot of features and benefits. If you’re thinking about migrating your website to Shopify, the process is relatively easy and straightforward. Plus, Shopify offers a free migration service to make the process even easier. Shopify app store also offers many features that other app stores don’t offer.

    Website hosting plays a vital role in migrating your website from one platform to another. But if you do your research and plan carefully, you can successfully migrate your website without losing your SEO ranking.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like Web design services, wordpress web design, WooCommerce, Shopify web design, Wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitalengage blog August 18, 2022 0 Comments

    Promote Your Business With Product Videos and Photography?

    Media plays a significant role in our society, and its presence is only increasing with the advent of new technology. The use of video and photography to promote businesses is nothing new, but the way in which these mediums are used has changed drastically in recent years.

    The days of simply taking a photo of your product and posting it online are gone. In today’s age of social media and constant content, businesses need to be creating engaging and visually-appealing videos and photos to promote their products.

    Creating product videos and photography is a great way to show off your products in an engaging and visually appealing way. Here are some tips for creating product videos and photography that will promote your business:

    Proper Way of Technique Video Marketing

    Using videos for your product marketing is a great way to show potential customers what your product does and how it can help them. However, simply posting a video of your product is not enough. You need to ensure that the video is high-quality and properly showcases your product.

    Here are some tips for creating high-quality product videos:

    1. Use a professional camera to shoot your video. This will ensure that the video is high-quality and looks professional.
    2. Use proper lighting when shooting the video. Poor lighting can make the shoot video look amateurish and unprofessional.
    3. Make sure the audio is clear and concise. Customers should be able to hear and understand what is being said in the video.
    4. Edit the video properly. Videos that are poorly edited can look unprofessional and turn potential customers away.
    5. Use relevant keywords in your video title and description. This will help potential customers find your video when they are searching for products like yours.
    6. Use Video talent. You can hire actors and proper talent to add value to your video.

    Using The Video Footage Properly

    Once you have created a high-quality product video, it is important to use it properly in order to promote your business. Here are some tips for using product videos to promote your business:

    1. Post the video on your website and social media accounts. This will help potential customers find your video and learn more about your product.
    2. Use relevant keywords in your video title and description. This will help potential customers find your video when they are searching for products like yours.
    3. Create a thumbnail image for your video that is visually appealing. This video strategy will help you stand out from the crowd and attract potential customers.
    4. Promote your video through paid advertising. This will help your video reach a larger audience and increase the number of potential customers who see it.

    Product Photography Tips

    In addition to product videos, using product photography is also a great way to promote your business. Here are some tips for creating high-quality product photos:

    1. Use a professional camera to shoot your photos. This will ensure that the photos are high-quality and look professional.
    2. Use proper lighting when shooting the photos. Poor lighting can make a photo look amateurish and unprofessional.
    3. Use relevant keywords in your photo title and description. This will help potential customers find your photo when they are searching for products like yours.
    4. Edit the photo properly. Photos that are poorly edited can look unprofessional and turn potential customers away.
    5. Use a thumbnail image for your photo that is visually appealing. This will help your photo stand out from the crowd and attract potential customers.

    Product photography is a great way to show potential customers what your product looks like and how it can help them. By following these tips, you can create high-quality product photos that will promote your business.

    Create How-to Videos For Your Service or Product

    If you offer a service or product, then creating how-to videos or educational videos is a great way to promote your business. These types of videos show potential customers how to use your product or service and can be a great way to attract new customers. A video explaining your product or services will get you more engagement than you think. You can upload these to your Youtube channel and then embed videos on your website or your social media channels.

    Your services can be greatly appreciated by your target audience if they are able to see them in action, as this type of video content can serve as validation for your business.

    Benefits of Using Photos & Videos For Marketing

    There are many benefits to using photos and videos for marketing. Here are some of the main benefits:

    1. They help potential customers learn about your product or service.
    2. They can be a great way to attract new customers.
    3. They can help build trust and credibility with potential customers.
    4. They are a great way to show off your product or service in action.
    5. They can be a great way to promote special offers and discounts.

    Photos and videos create a potential for your customers a better understanding of your product or service. This can help attract new customers and build trust with potential customers.

    Animated Videos Are The Big Buzz

    These days, animated videos are all the rage, and for good reason. They’re engaging, visually appealing, and can be a great way to promote your business.

    Animated videos are especially effective at explainer videos that show potential customers how your product or service works. These types of videos are often used by businesses to attract new customers and promote their products or services.

    If you’re thinking about creating an animated video for your business, then be sure to check out our guide on how to create an animated explainer video.

    The Bottom Line

    Product videos and photography are a great way to promote your business. By following these tips, you can create high-quality videos and photos that will attract new customers and promote your products or services.

    Creating product videos and taking quality photographs of your products are both great ways to help promote your business. By following the tips above, you can create high-quality videos and photos that will attract new customers and help you sell more products.

    Digital Engage helps you with all of your video and photography needs. We have a team of professionals who can help you create high-quality videos and photos that will help promote your business. We’re also experts in digital marketing, so we can help you promote your videos and photos to get the most exposure possible.

    Contact us today to learn more about how we can help you promote your business with product videos and photography.

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