Common Mistakes While Promoting on Instagram
Assuming that everyone who follows you on Instagram is interested in your product or service: This is a mistake that many businesses make when they start promoting on Instagram. Just because someone follows you doesn’t mean they’re interested in your words. So don’t assume that every single one of your followers is Hangry (hungry + angry) for your content.
Creating a social media ad campaign and not using relevant hashtags: If you want to get your content seen by more people, you need to use hashtags. Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag.
Some Common Instagram Marketing Mistakes
Instagram has a lot of potential for businesses, but businesses make some common mistakes when they start promoting on Instagram.
Not using relevant hashtags
Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag. If you’re not using relevant hashtags, you’re not making it easy for people to find your content.
Not interacting with other users
With any social media platform, it’s important to interact with other users. If you’re not interacting with other users, then you’re not building relationships. And if you’re not building relationships, then you’re not going to build a following.
Posting low-quality content
The content you post on Instagram should be high-quality. That means it should be well-written, visually appealing, and relevant to your target audience. If you’re posting low-quality content, people will associate your brand with low-quality content.
Not using Instagram Insights
With any social media platform, you should be using the insights/analytics feature to track your performance. Instagram Insights is a great way to see how your content is performing and to make adjustments accordingly.
Not running ads
Ads are a great way to reach a larger audience on Instagram. If you’re not running ads, you’re missing out on many potential customers/clients. With ads, you can specifically target your audience with laser precision. Instagram advertising is not expensive, and you can manage a lot on a smaller budget.
Using Your Instagram Account Privately
The whole point of social media is to be social. If you’re using your Instagram account privately, then you’re not being social. And if you’re not being social, you won’t build a following.
Your account should be public so that anyone can see your content. If your account is private, then only people who you approve can see your content. And that significantly limits your reach.
Not Posting Consistently
If you want to build a following on Instagram, you need to be posting consistently. That means posting high-quality content on a regular basis. If you’re not posting consistently, people will forget about you.
Consistency leads to brand recognition, which leads to more followers. So if you want to build a following on Instagram, you need to post regularly.
Not using Instagram Stories
Stories are a great way to engage with your audience and build relationships. If you’re not using Instagram Stories, you’re missing out on many potential customers/clients.
Not Posting at Optimal Times
If you want your content to be seen by as many people as possible, you need to post at optimal times. That means posting when most of your target audience is online.
If you’re unsure when your target audience is online, you can use Instagram Insights to find out.
Not Taking All Instagram Users into Account
Your audience isn’t just made up of people who speak English. There are a lot of people on Instagram who don’t speak English as their first language. So if you’re only creating content in English, then you’re not taking all Instagram users into account.
This is why it’s important to use relevant hashtags. That way, people who don’t speak English can still find your content.
Posting too often
If you’re posting too often, you will overwhelm your Instagram followers. And if you overwhelm your followers, they’re going to either unfollow you or they’re going to start ignoring your content.
You should only be posting a few times a day at the most on your Instagram profile. And even that might be too much for some people. It all depends on your audience.
Ignoring the competition
You should always be aware of what your competition is doing. If you ignore the competition, then you’re going to fall behind. The competition isn’t going just to sit back and watch you succeed. They’re going to do everything they can to steal your thunder.
Not being responsive
If you want to build a following on Instagram, you need to be responsive. That means responding to comments and messages in a timely manner. If you’re not being responsive, then people are going to think you don’t care about your audience.
Failing to use call-to-actions
If you want people to take action, you need to use call-to-actions. A call-to-action is simply a statement that tells people what you want them to do. For example, “like this if you agree” or “tag a friend who needs to see this”.
Not analyzing your results
If you’re not analyzing your results, then you’re not going to know what’s working and what isn’t. And if you don’t know what’s working and what isn’t, then you can’t adjust your strategy accordingly.
You need to take the time to analyze your results so that you can make the necessary adjustments. Instagram analytics are best viewed through Instagram Insights.
Final Thoughts
These are just some of the most common Instagram mistakes people make when they’re promoting on Instagram. If you can avoid these mistakes, you’ll be well on your way to success.
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