7 Most Requested Features for Wix in 2025

There are dozens of Content Management Systems (CMS) in the industry, each offering a set of reliable, advanced, and user-friendly features. These CMS are very different and stand out from their competition. Recently, Wix has provided some of the best specifications that every website developer and digital marketer could have hoped for. Some of those features have seriously outranked every competition that Wix once had. Here are some of the most requested features of Wix CMS in 2025.

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Integration of Artificial Intelligence in Design

Wix now offers a wide range of AI tools that help website developers and designers explore different design variations to increase the efficiency and functionality of the development process. This feature is also available to content writers and SEO experts.

For Example, content writers can get an idea about what blogs and keywords to write on through the AIR feature’s topic ideas. Users who need additional customization may find Artificial Design Intelligence (ADI) restrictive as it cannot support complex web apps or built-in SEO tools; however, it does provide an extensive array of ready-made templates.

This AI Integration can also help in the following matters of website management:

Providing ready-made templates for quick deployment
Offering design assistance through Artificial Design Intelligence (ADI)
Supporting basic website management tasks through automation

Marketing Tools Integration

Wix Studio is known for seamlessly integrating digital marketing tools into CMS. It includes an impressive array of built-in marketing features and business tools, such as email marketing tools, Facebook Ads integration options, Google Analytics reporting features, and more. Here is a complete guide for choosing a Content Management System.

As digital marketers, we know how beneficial it is for our team to access the Website’s Ranking report directly on its backend without the hassle of opening multiple tabs on the browser. This streamlined approach saves time and enhances efficiency, especially when managing multiple locations or utilizing a comprehensive website builder like Wix.

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Advanced Development Platform (ADP)

Wix provides its users with tools to create websites optimized for mobile use, including responsive layouts, breakpoint adaptation, and other design features.

Wix offers users a simple solution for creating professionally designed websites without needing any coding expertise. Their template selection covers industries such as restaurants, hotels, events, and even services that require scheduling, thanks to the integration of Wix Bookings. This feature streamlines the booking process, making it easier for businesses to manage appointments and enhance customer engagement.

ADI simplifies website creation by asking questions about your business and designing a site tailored to its vision. Features like breadcrumb trails allow visitors to easily navigate a site’s structure and hierarchy, while embedding social media feeds can increase engagement and reach.

Drag & Drop Designing

The Drag-and-Drop feature has turned the website development system upside down, from complexity to ultimate ease. Now, you can design a website by dragging Elements (like images, text fields, boxes, buttons, etc.) from the left side bar and placing them on your website page wherever you prefer. You can imagine the convenience that you will get from this feature.

We understand that WordPress also offers this feature, but why does Wix stand out from the competition? Well, technically, WordPress does not offer this feature, but you will need a third-party plugin like Elementor or WPBakery for it. These plugins are very helpful, but they can slow the website down, hence affecting the overall performance and user experience.

On the other hand, Wix does not need any kind of these heavy plugins. Which means fewer compatibility issues and a smoother design experience. With Wix, what you see truly is what you get, allowing users to build pixel-perfect layouts effortlessly and with more reliability right out of the box.

Live Chat & Fast Customer Support

Small businesses need a website that offers a live chat for their new visitors. Customers will only return to your website if they know they can contact you if there are any problems, so adding chat apps is one way of showing visitors that your company cares about their satisfaction.

Wix’s live chat feature can help your visitors feel welcomed, answer any queries, and allay any doubts they might have about what products and services your business offers. It can also send automatic greeting messages and notify visitors about new arrivals as a great way to show appreciation.

Search for chat applications with seamless integration and compatibility issues with Wix’s platform, such as Smartsupp which enables you to manage all conversations from widget, social media or email in one central place.

Video Embedding

Wix makes adding video content simple for business websites, offering various YouTube video layouts and embedding videos using simple code.

This platform also provides businesses with tools that help them manage and host video content directly on their websites, increasing site speed while simultaneously decreasing bandwidth costs and improving the user experience.

Wix’s drag-and-drop editor gives users precise control over the placement of images, text, buttons and more on their websites. Pixel-perfect alignment ensures an individualized experience while being flexible enough for you to shuffle, switch and regenerate layouts – creating dynamic sites with great form and function!

E-Commerce Features

For a time being, Spotify was considered the best CMS for E-Commerce businesses but in recent times, Wix has taken its place because of the latest features. E-commerce is an essential website feature that enables users to sell goods and services online, manage orders, take payments securely, ship items internationally, and keep a close eye on shipping schedules.

With Wix’s e-commerce features, businesses can provide multiple payment options such as Afterpay. Furthermore, businesses can add contact forms and quick action bars for improved customer service experiences.

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Conclusion

In 2025, Wix has clearly solidified its place as one of the most powerful and user-friendly CMS platforms on the market. Whether you’re building a business portfolio, launching an online store, or simply creating a presence that stands out, Wix has the tools to make it happen with ease and precision. With a focus on feature requests from Wix users, the platform continues to evolve, ensuring that each Wix site is optimized for search engines. This dedication to enhancing the user experience makes Wix a top choice for those looking to maximize their website’s potential.

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Digital Engage don’t just build websites—we craft digital experiences that perform. Whether you’re starting from scratch or looking to revamp your existing website, our team knows how to get the most out of platforms like Wix, including using the extensive Wix App Market and optimizing your Wix Blog, to create a website that’s fast and functional.

Ready to turn ideas into impact? Get in touch with us today for expert website development services that deliver real results.

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