What Sections to Include on the Service Page on Your Website

When someone clicks on your services page, they’re usually looking for one thing: Can you help me solve my problem? If the answer isn’t apparent in about 3 seconds, chances are they’re hitting the back button and checking out the next company on the list. So, how do you create a services page that doesn’t just sit there like a digital brochure, but actually engages, converts, and maybe even charms your website visitors? Let’s dive into the key sections you should include on a service page, and why they matter, not just to site visitors, but also to search engines.

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1. Hero Section (aka the “Very Top” of the Page)

The hero section is what people see without scrolling; it’s a prime piece of digital real estate. Think of it like the first thing someone sees when they walk into your store.

It should convey the right vibe immediately.

What to include:

A clean headline that explains the service
A subheading that speaks to your target audience
An action button (like “Get a Quote” or “Talk to Our Team”)

Use real photos or a short video here if possible. It helps build a sense of trust.

2. Clear Overview of the Service

You wouldn’t want to be vague here. This section should convey what you’re referring to, without rambling or delving too deeply into industry jargon.

What to include:

A simple description of the service
A few bullet points for quick skimming
Who this service is for and how it helps

For example, If you’re a plumber, this is where you say “We fix leaky pipes, install water heaters, and handle emergency repairs.”

3. Benefits (What’s in It for Them)

Showcasing the benefits isn’t about bragging; it’s about highlighting the advantages. It’s about connecting. List out the actual benefits your clients get from this service.

Think:

Saves time
Reduces stress
Keeps their home safe

Even better? Tie each benefit to a mini compelling story. Talk about real problems and how your service solves them.

4. Social Proof: Reviews & Testimonials

These are a big deal. Most people don’t believe what businesses say about themselves, but they are more likely to believe what other customers say.

Include a few testimonials from satisfied clients. Bonus points if you have:

Star ratings
Names and photos
Video reviews (if you have )

This section adds credibility and builds trust on your business website.

5. Services Breakdown

If your company offers more than one service, break them out into clear sections. Use icons or images to help readers understand at a glance.

For example:

HVAC Installation
Furnace Repair
A/C Tune-Ups

Each mini-section should link to a deeper web page (especially helpful for SEO).

6. Visual Examples For Proof of Service

Got a few examples of your work? Add them here. Whether it’s before-and-after shots, screenshots, short clips, or a short video walkthrough, showing beats telling.

Images help keep people engaged and give site visitors a better feel for what they’re getting.

7. FAQ Section

People have questions. If you don’t answer them on your service page, they’ll either leave or overload your contact page with repeat questions.

Drop in an FAQ section to knock out:

Common objections
Pricing concerns
Timelines
What’s included (and what’s not)

An FAQ section is invaluable for e-commerce sites or service businesses that cater to diverse audiences.

8. Your Team Behind the Service

Showing the people behind the service is the human side of your business. It’s optional but powerful.

Let people know who they’ll be working with. Add a short section or image carousel with:

Team photos
Names
Roles (briefly)
Maybe even a fun fact

If nothing else, this adds personality and boosts that trust factor.

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9. Strong Call-to-Action (CTA)

A CTA can’t be vague. Avoid using something like “Learn More” or “Contact Us” unless you want to sound like everyone else.

Your CTA should:

Be clear
Tell the visitor what to do next
Match where they are in the sales funnel

Examples:

“Book Your Free Consultation”
” Get a Fast Quote Now”
“Speak With an Expert Today”

And don’t just drop one CTA at the very end, pepper them throughout your service page.

10. Internal Links to Other Important Pages

Search engines love a well-connected website. Add internal links to:

The homepage
Other pages, like blog posts, FAQs, or service categories
Your contact page
Relevant landing pages

It helps users navigate easily and keeps them on your site longer, which is always a plus for both SEO and conversions.

11. Clear Contact Information

Yes, we are aware that you have a separate contact page. But it doesn’t hurt to repeat your key contact information here:

Phone number
Email address
Chat link (if available)
Office hours
Location

Place this near the bottom or in the sidebar. Don’t make people hunt for it.

12. Blog Links or Helpful Resources

Some site visitors won’t be ready to hire or buy yet. They’re still in the research phase. So give them something to chew on. Link to:

A related blog post
A downloadable PDF
A case study
A service comparison article

These additions also improve search engine optimization. More indexed pages equals more chances to show up in search results.

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13. Trust Badges & Certifications

Are you BBB-accredited? Google-certified? Member of an industry association? Add those little trust badges here. It isn’t about bragging; it’s about reassuring people who are nervous about picking the wrong service provider.

14. Optional: Chatbot or Quick Contact Widget

Sometimes, website visitors want answers now. A small chat bubble in the browser window provides a low-pressure way for them to reach out. It also helps you capture more leads without being pushy.

Is Your Service Page the Most Important Page on Your Website?

Well, it might be. Your services page is the make-or-break zone for many potential clients. It sits right at the center of your advertising strategy, web design, and SEO efforts.

If this Page doesn’t talk like a human, guide like a pro, and convert like a champ, you could be losing business every single day.

Call Digital Engage For SEO & Web Design Marketing

Well, it might be. Your services page is the make-or-break zone for many potential clients. It sits right at the center of your advertising strategy, web design, and SEO efforts.

If this Page doesn’t talk like a human, guide like a pro, and convert like a champ, you could be losing business every single day.

Wrapping It All Up: Service Page Sections

Let’s revisit the original question: what sections should be included on a service page on a website?

Here’s a lightning-round recap:

Hero section with CTA
Clear overview of the service
Benefits and mini stories
Social proof (testimonials, reviews)
Service breakdown (if you offer more than one)
Examples of work
FAQ section
Meet the team (optional, but humanizing)
Strong CTAs throughout
Internal links to other pages
Contact info (even if it feels repetitive)
Blog/resource links
Trust badges
Chat widget or quick contact form

No matter if you’re building a new website, refreshing an old one, or optimizing your service page for better search rankings, these sections are what help you talk to your audience, connect with your visitors, and grow your business.

Call Digital Engage For SEO & Web Design Marketing

If you’re unsure where to start, or if you want some expert support for your website content and design, Digital Engage can help! We offer SEO strategy, web support, custom website design, and paid search for your business.

If you’re launching a new site or reworking an old one, our team can help you with SEO-optimized content to help your site climb the SERP ladder. Call Digital Engage at 423 397-2467 today to make your online presence stronger than ever!

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