These days, almost everyone has a smartphone, tablet, or another mobile device. Plus, the internet is now the most used communication, entertainment, and business platform, making digital marketing necessary for all businesses.
With over 60% of online searches now coming from mobile devices, mobile website traffic has become more critical than desktop traffic. As such, to be successful in today’s highly competitive digital marketplace, you need to adopt a responsive web design.
What is a Responsive Website?
A responsive website allows your website design to adapt to the size of the user’s screen. So, visitors could be viewing your site on any device without noticing any significant differences in your site’s general appearance.
The Importance of Responsive Web Design
You want your end-user to have a superior customer experience when they visit your website, regardless of the device they’re using. Below are some of the benefits of choosing a responsive website design.
Improved User Experience
Whether a visitor is viewing your website on a desktop, tablet, mobile phone, or laptop, a responsive design will ensure an outstanding experience and increase customer reach on all devices.
Search Engine Rankings
Search engines use plenty of information to rank websites, but they consider mobile-friendly design one critical factor. And where your company appears in search rankings can affect your business’s visibility and success.
Instead of building separate websites for mobile devices and desktops, a responsive design makes things easier to manage and cost-effective. For instance, site managers can complete all updates at once rather than update several sites separately.
Responsive web design allows you to create exceptional customer experiences and gives you a competitive advantage over your competitors—especially if they don’t have a mobile-friendly website.
How to Make a Responsive Design Website
A responsive design should automatically adjust without requiring custom-made solutions for each device or screen size. However, responsive design is more than just automatically resizable images and adjustable screen resolutions. Here are some ways to make a responsive design website:
- Fluid Grid: sizes the elements of your site proportionally, making it easy for your web design elements to respond to the screen’s size
- Flexible Text & Images: adjust within a website’s layout automatically
- Media Queries: allow for multiple layouts of a web design that uses the same coded webpage
- User Testing: whatever form it takes, getting feedback from users is priceless (but some sites will charge a small fee)
- Browser and Device Testing: make sure the layout is compatible with as many physical devices and browsers as possible
- Pre-Designed Layouts: all you’ll have to do is update the content, branding, and colors to match your needs—if you need expert help, contact us at Digital Engage.
The Future of Responsive Design for Mobile
Search engines, as well as devices, are changing by the day. Mobile phones are getting larger, and foldable smart devices are starting to gain traction. While Google’s algorithm regarding responsive design doesn’t affect tablets just yet, it’s crucial to stay ahead of the curve and aim for a website structure that can accommodate whatever devices the future holds.
Is My Website Ready for Mobile?
Making your website mobile-friendly is necessary, as Google already uses mobile-friendliness as a search engine ranking signal and punishes websites that aren’t optimized for mobile. Google drives 96% of mobile search traffic, so having a mobile-friendly website increases visitors to your site. Ultimately, it affects your site traffic, conversions, and overall success.
Responsive Design Best Practices
There is no cookie-cutter approach to designing a mobile-friendly website. However, there are a few tips that will help to make your website more appealing to end-users. Here are a few things to bear in mind:
- Optimize for speed
- Use a responsive web design framework
- Test and improve your site
- Simplify interactions and navigation
Having a responsive website allows your business to be in front of prospects every step of their online journey. Whether they choose to browse your website from their laptop during the day or check it out on their smartphone in the evening, you want to give them uninterrupted access to your products and services.
Don’t let your business fall behind on mobile responsive web design. Call Digital Engage today at (423) 397-2467 for professional web design that will ensure excellent customer experiences and give you an edge over your competitors.