A well-liked open-source e-commerce plugin for WordPress websites is WooCommerce. It gives users an adaptable and configurable platform for setting up online stores and selling goods or services. An utterly functional e-commerce website with features like product listings, shopping carts, secure payment gateways, inventory management, and order tracking can be created using WooCommerce. To improve the operation and design of your online store, it offers a variety of extensions and themes. Read this blog to learn about the ultimate woocommerce SEO guide.

You need to have a WordPress website to use WooCommerce. You may set up settings, install the WooCommerce plugin, and begin adding items to your store. You may manage orders and inventory and set up delivery procedures, payment options, and design customization. WooCommerce connects with several payment gateways, shipping services, and other services while offering a user-friendly interface for operating your online store. To assist you in getting started and resolving any questions or problems you might have, it provides comprehensive instructions and a helpful community.

Keyword Research According to Our WooCommerce SEO Guide 

Keyword research can determine your target market’s use of specific search terms and phrases to find comparable goods and services. Your WooCommerce site can draw relevant traffic that is more likely to become a buyer by being optimized for these keywords. A business owner must know the key factors to consider before they build their business.

Using keywords is the cornerstone for optimizing your product titles, descriptions, and content. You may raise the visibility of your products in search engine results and your chances of getting organic traffic by naturally inserting relevant keywords into your content. You may examine your rivals’ tactics by researching keywords and determining which terms they effectively target. You can use this knowledge to comprehend the market environment and make wise judgments.

Optimized Product Pages

Product pages that have been optimized have a higher chance of turning up in relevant search engine results. You may increase your products’ visibility to potential buyers actively searching for them by including pertinent keywords in the product titles, descriptions, and other features. Your product pages are more likely to receive organic traffic when they appear higher in search results due to search engine optimization.

Without expensive advertising, this might lead to a regular stream of potential buyers to your website. Customers can better grasp what you have to offer thanks to optimized product pages that give them clear and thorough information about your goods. Potential customers are more likely to become paying when they locate the exact thing they want. Using Google Analytics as your primary analytics data source and platform for WordPress helps a lot.

SEO-Friendly URLs 

SEO-friendly URLs include pertinent keywords that characterize the page’s content. Including keywords in the URL increases the likelihood that the page will rank for pertinent search queries by aiding search engines in understanding the topic and context of the page.

Users can more easily comprehend the content they anticipate finding on a page before clicking on the link when the URL is clear and descriptive. Users are more likely to click on URLs that reflect the page’s content, improving click-through rates and user engagement. Search engine crawlers use URLs to move around and index web pages. Search engines will find scanning and indexing your WooCommerce site simpler if the URLs are SEO-friendly, have a logical structure, and contain necessary keywords.

Mobile Optimization

Internet connection has mostly been replaced by portable devices like smartphones and tablets. Mobile devices are used for a sizable share of internet buying and product research. By making your WooCommerce site mobile-friendly, you can interact and reach a wider audience. As a result of Google’s switching to a mobile-first indexing strategy, the mobile version of your website is now prioritized for ranking and indexing. Your website’s ranking in search engine results may suffer if it is not mobile-friendly, affecting your visibility and organic visitors.

The user experience for visitors using mobile devices to access your WooCommerce site is improved through mobile optimization. Your site will adjust to screen sizes with a responsive design, giving users the best viewing experience. Mobile-optimized sites load more quickly, have simple navigation, and offer a flawless checkout process, which increases customer happiness and conversions. Mobile optimization often entails improving your site’s functionality for quicker loading on mobile devices. Search engines prioritize fast-loading websites, and mobile visitors have less patience for slow-loading websites.

User Reviews

User testimonials offer social proof and aid in establishing the reliability and authority of your goods and services. Positive feedback shows that other customers have enjoyed doing business with you, which may persuade new consumers to purchase. When ranking websites, search engines consider trust signals, such as user reviews. Your product pages gain new and original content from user reviews. User reviews and unique material add to your WooCommerce site’s total content richness, which search engines value. Your search engine rankings may benefit, resulting in more organic visitors.

People frequently use natural language and long-tail keywords to describe their experiences with a product in user reviews. These long-tail keywords can increase your product pages’ exposure in pertinent search searches and draw more niche organic traffic.

Conclusion

Before you grow your eCommerce Business with WooCommerce,  you must know the latest eCommerce Statistics of WooCommerce. eCommerce SEO is a crucial consideration every online business owner should consider. Implementing particular SEO features into your strategy can play a huge role in helping your business gain attention from prospective clients. But before you choose WooCommerce, you must consider its Pros and Cons for building an online store on WordPress. Much of what you’ll do to optimize a WooCommerce ecommerce site aligns with what you’d do for a WordPress site.

Many businesses use the Yoast SEO plugin to optimize, but many other plugins serve the purpose. An SEO title is a highly important part of optimizing your overall content. Contacting professionals who can help you with your business’s digital marketing can help promote your online store. Digital Engage also has blogs that compare WooCommerce to other eCommerce Platforms, including Wix, Squarespace, Square Online, Magento, Shopify, and a perfect guide to building your Dropshipping business.

Digital Engage specializes in off and on-page SEO for your online stores. We pay close attention to managing everything related to search engine optimization. We also offer services that include Search Engine Optimization, Paid Ads, Web Design, and WooCommerce Expert Development. Contact us now to learn more about our digital marketing strategies and a result-oriented WooCommerce SEO Guide that will take your online business to the next level! 

Shopify VS Magento? These two companies currently operate some of the most well-known eCommerce sites. A simple tool for creating online storefronts is Shopify. It can support both start-up and high-volume businesses for a monthly price.

Like WordPress, Magento is an open-source platform you can install on your computer for free. However, web hosting, security, and extensions cost about $10 monthly. Although it’s a sophisticated platform, without coding experience, it won’t be easy to meet your eCommerce objectives. It works well for large companies with in-house development teams.

Ease of Use of an eCommerce Platform

Choosing the right eCommerce platform can be a reasonably complex task. If you choose a too complicated platform, you won’t be able to build the kind of online store you want, which can reflect poorly on your company. Magento is far more difficult to use than Shopify. It is true. Using Shopify’s drag-and-drop website builder, you can modify your store by rearranging the items on the page however you like. Shopify received a rating of 4.1/5 in our usability study, while Magento scored 2.5. In essence, Magento is only for web developers, but Shopify is appropriate for users of all technical levels.

Compared to Shopify, Magento has a much steeper learning curve. To create the online store you want, you’ll need to understand technical language and write code, or you can pay a web developer to do it for you. Magento doesn’t require a monthly subscription. This platform is free to download, install, and set up your store. However, you will have to pay for a domain and a hosting provider to be able to publish your website. Therefore, the price for Magento is flexible depending on your selection.

Themes

The first thing your clients will notice when they visit your website is your online store’s theme. According to 48% of internet visitors, a company’s website design significantly establishes its reputation. In light of this, you should pick your template carefully to establish credibility and create a positive first impression. Shopify, which received a score of 3.7/5 in research on “design,” provides ten free and 64 premium themes that range in price from $140 to $180 per (which is much cheaper than the average theme on Magento).

You may go nuts with customization by adding additional pages, altering the color scheme, moving and resizing items, integrating social network feeds, and more once you’ve selected your Shopify theme. All of this is possible without writing a single line of code!

Sales Tools

Sales tools and eCommerce systems work together seamlessly. One cannot exist without the other, correct? Let’s take a look at what Magento and Shopify have to offer. Shopify received a commendable 4.7/5 in research into sales features. Some of Shopify’s top features that make it possible to sell goods and generate income are listed below:

• Sending out automated emails to visitors who left your website before completing a purchase can help you recoup possibly lost sales.
• Selling across many channels, such as Facebook, Pinterest, Instagram, and Amazon, is a built-in capability.

Magento’s inventory system includes impressive built-in capabilities like bulk product import from your database, various product versions, total revenue reports, and total visitor count.

Marketing Features

Access to potent marketing tools should make it easier for your company to attract new clients and boost revenue. Why not adore it? With the help of third-party integrations with companies like Segundo, Klaviyo, Constant Contact, and others, Shopify offers various pricing plans like Shopify Plus, which has excellent marketing capabilities,What Are the Main Features of Shopify Plus? Including the ability to launch email campaigns. You may sell and advertise directly on Facebook, Instagram, and Pinterest. 

Most of Magento’s marketing resources come from its Marketplace in the opposite corner. To launch email campaigns, for instance, you’ll need to install extensions like Remarkety. However, suppose you want genuinely customized features. In that case, you’ll probably need to rely on a web developer’s expertise to integrate your marketing tools, whereas Shopify has many built-in marketing tools to help your store grow. 

Applications & Add-Ons

It’s crucial to expand the capability of your online store, especially if the platform’s default capabilities are inadequate for your eCommerce needs. You can quickly install applications, extensions, and add-ons with Shopify and Magento. But which choice is preferable? Around 1,200 free and paid apps are available in Shopify’s App Store for various business needs, including email marketing, shipping, social media advertising, and more. Shopify users can access features like abandoned cart recovery, gift cards, and advanced reporting. However, Magento users can get these features for significantly less per year.

 Its important to know the statistics of eCommerce platforms before you jump in and choose one.One thousand nine hundred seventy of the more than 5,000 extensions available on the Magento Marketplace are free. While some extensions cost up to $2,000, 10% of the paid alternatives cost approximately $30. For instance, while Shopify offers free Facebook integration, it costs $199. Prices will differ depending on the development company that produced them and whether you need installation assistance. Magento users can choose the hosting solution that fits their needs and the price of it instead of the one option through Shopify. Extensions and Add-ons For both Magento and Shopify, you must factor in the cost of any add-ons.

Benefits of eCommerce Platforms (Magento vs. Shopify)

There are various things to consider before choosing your eCommerce Platform. Shopify apps allow merchants to: Integrate their stores with social and shopping channels. Add additional shipping options. Make basic edits to necessary SEO data. Magento extensions allow merchants to: Add advanced, pre-ordered functionality. Draw insightful analytics into how well a product is doing. Of course, you’ll want your eCommerce business to thrive and grow over time, so choosing a platform that has scalability is essential. At its core, Shopify is a more straightforward tool – so if you’re looking to build a website for a new, small store with low commitment, Shopify can be an excellent choice for starting a business without complexity.

Payment Options

Payment processors make it possible for your shop to take payments online. Shopify and Magento make linking your store with a payment processor simple. Which platform, though, has the finest options? Shopify Payments, the company’s payment processor, charges no transaction fees (aside from regular credit card processing fees). The following costs would be avoided if you used Shopify Payments because you would only be responsible for the transaction fees imposed by the credit card processor and not Shopify.

In contrast to Shopify Payments, Shopify supports over 100 alternative payment gateways, all of which have a transaction fee attached. Popular gateways like PayPal, Stripe, Amazon Pay, and Apple Pay are among them. On the other hand, Magento developers and beginners can also access many payment options, although they require a bit more work.

Search Engine Optimization for Shopify VS Magento

You might be surprised to know that an eCommerce platform is inherently better at search engine optimization (SEO) than others. Shopify VS Magento ties in this scenario as they both rank pretty high. In a study of the SEO scores of 16 shopping cart platforms, Magento came out on top, with Shopify and WooCommerce tied for a close second. SEO features include headings, meta descriptions, and page URLs. Digital Engage provides an excellent guide on which eCommerce platforms to choose (Woocommerce, Square Online, Squarespace, Wix, and Magento) and their SEO

Conclusion

Magento and Shopify offer unique eCommerce store experiences but differ significantly in some areas. Magento may work for some businesses but not for others. A similar can be the case with Shopify. Companies must consider multiple facets of their businesses before choosing between the following eCommerce platforms. All Shopify themes come with a responsive design, including free articles. On Magento, there are only 11 themes available, and they’re all paid. On Shopify, you’ll find around 70 pieces, about 10 being free. So we can say that both platforms have a lot to offer. For an online business, you need to evaluate which of the benefits described in this blog could be helpful.

Contact Us!

Digital Engage provides SEO and web design services. Our services also include brand reputation management and branding as well. Suppose you own an online business and want to expand your horizons. In that case, Digital Engage is the right place to be because we offer services from Search Engine Optimization, SEO for Shopify, Paid Search Marketing, and Web Design. Contact us today and book an appointment with our Shopify Expert Developers and Build Your Dropshipping business as soon as possible!

If you’re a local company that operates on county and city levels. Local businesses need to have a local SEO strategy; without it they will not build a solid footing in your area…

If you are not writing content for your website, then you are missing out on a huge opportunity. Search engine optimization is about more than just getting high rankings in…

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These days, almost everyone has a smartphone, tablet, or another mobile device. Plus, the internet is now the most used communication, entertainment, and business platform, making digital marketing necessary for all businesses.
With over 60% of online searches now coming from mobile devices, mobile website traffic has become more critical than desktop traffic. As such, to be successful in today’s highly competitive digital marketplace, you need to adopt a responsive web design.

What is a Responsive Website?

A responsive website allows your website design to adapt to the size of the user’s screen. So, visitors could be viewing your site on any device without noticing any significant differences in your site’s general appearance.

The Importance of Responsive Web Design

You want your end-user to have a superior customer experience when they visit your website, regardless of the device they’re using. Below are some of the benefits of choosing a responsive website design.

Improved User Experience

Whether a visitor is viewing your website on a desktop, tablet, mobile phone, or laptop, a responsive design will ensure an outstanding experience and increase customer reach on all devices.

Search Engine Rankings

Search engines use plenty of information to rank websites, but they consider mobile-friendly design one critical factor. And where your company appears in search rankings can affect your business’s visibility and success.

Easier Management

Instead of building separate websites for mobile devices and desktops, a responsive design makes things easier to manage and cost-effective. For instance, site managers can complete all updates at once rather than update several sites separately.

Competitive Edge

Responsive web design allows you to create exceptional customer experiences and gives you a competitive advantage over your competitors—especially if they don’t have a mobile-friendly website.

How to Make a Responsive Design Website

A responsive design should automatically adjust without requiring custom-made solutions for each device or screen size. However, responsive design is more than just automatically resizable images and adjustable screen resolutions. Here are some ways to make a responsive design website:

• Fluid Grid: sizes the elements of your site proportionally, making it easy for your web design elements to respond to the screen’s size
• Flexible Text & Images: adjust within a website’s layout automatically
• Media Queries: allow for multiple layouts of a web design that uses the same coded webpage
• User Testing: whatever form it takes, getting feedback from users is priceless (but some sites will charge a small fee)
• The Browser and Device Testing: make sure the layout is compatible with as many physical devices and browsers as possible
• Pre-Designed Layouts: all you’ll have to do is update the content, branding, and colors to match your needs—if you need expert help, contact us at Digital Engage.

The Future of Responsive Design for Mobile

Search engines, as well as devices, are changing by the day. Mobile phones are getting larger, and foldable smart devices are starting to gain traction. While Google’s algorithm regarding responsive design doesn’t affect tablets just yet, it’s crucial to stay ahead of the curve and aim for a website structure that can accommodate whatever devices the future holds.

Is My Website Ready for Mobile?

Making your website mobile-friendly is necessary and part of the SEO strategy, as Google already uses mobile-friendliness as a search engine ranking signal and punishes websites that aren’t optimized for mobile. Google drives 96% of mobile search traffic, so having a mobile-friendly website increases visitors to your site. Ultimately, it affects your site traffic, conversions, and overall success.

Responsive Design Best Practices

There is no cookie-cutter approach to designing a mobile-friendly website. However, there are a few tips that will help to make your website more appealing to end-users. Here are a few things to bear in mind:

• Optimize for speed
• Use a responsive web design framework
• Test and improve your site
• Simplify interactions and navigation

Having a responsive website allows your business to be in front of prospects every step of their online journey. Whether they choose to browse your website from their laptop during the day or check it out on their smartphone in the evening, you want to give them uninterrupted access to your products and services.

Don’t let your business fall behind on mobile responsive web design. Call Digital Engage today at (423) 397-2467 for professional web design that will ensure excellent customer experiences and give you an edge over your competitors.

According to an estimate in a 2017 Review Trackers’ study, more than 35% of all search traffic is local. That said, optimizing your site for local SEO is the key to driving users to your site. This is a crucial marketing strategy, especially for smaller regional businesses or companies that want to drive traffic to multiple locations.

Optimizing for local SEO helps you compete more effectively against established brands that have been in the industry for ages. Here are eight simple steps on how to improve local SEO for your business.

Optimize for Google My Business

Google My Business is one of the best tools for getting your business in front of local customers searching for your products and services. By creating a Google My Business account and filling your listing, your local business will appear on Google Search local results, Google Maps, and Google Search Knowledge Panel. This makes it easy for customers to find your address, business hours, photos, and other information.

Optimize Website Content for Local Keywords

You want to optimize your website for keywords that are relevant to your local customers. Once you’ve done keyword research and have a list of local keywords you’d like to target, infuse them into your web content, headers, meta descriptions, title tags, and other SEO elements to boost visibility.
If you’re not sure which keywords to target, we at Digital Engage understand the ins and outs of keyword research. We’ll help you target the right keywords to improve your local SEO.

Optimize Your Website for Mobile

Closely connected to the practical importance of local SEO is the rising use of mobile devices. Your local customer could be in the neighborhood and using their smartphone to look for a company like yours. Paying particular attention to mobile-friendly web design, for example, improves your local search rankings.

Create Local Content

Creating local content is a great way to grab a local customer’s attention. Consider setting up location-specific webpages or writing blog posts about local events and activities. Creating local content can help you gain authority for areas you’re targeting. For example, if you own a car dealership in Miami, you can write an article with maintenance tips or other location-specific advice for car owners in Miami.

Optimize for Voice Search

Thanks to the prevalence of voice assistants such as Siri and Alexa, voice search is gaining popularity. Businesses need to leverage this and optimize their content into more conversational tones. The trick is to make information readily available as more people will be seeking answers or solutions to a problem when using voice search.

Get High-Quality Relevant Links

High-quality, relevant links from other websites provide ample opportunities to boost your local SEO. They factor in Google’s local ranking algorithm because they indicate your legitimacy and authority in a particular field. An excellent first step is to get your business listed in online directories.

Leveraging your offline relationships is also another way to go. For example, you can talk to other businesses or partnerships about linking to your website. Publishing high-quality content is also beneficial, as others will want to link to your website.

Get Regular Reviews from Happy Customers

Online reviews are essential in today’s world of stars and ratings. According to various studies, many people value positive third-party opinions as much as personal recommendations. Be sure to encourage your customers to leave positive reviews.

Use Location Pages

If you’re serving customers in different locations, leverage location pages by optimizing them to target those specific areas. Include details specific to each location, such as photos, individualized descriptions, contact information, etc. on each of the respective pages. This will ensure that local search results are relevant to local customers.

The Importance of Local SEO

Following the tips mentioned above will help increase your business’s visibility to local customers and increase your bottom line. However, optimizing your web presence for local searches can be challenging, especially without technical expertise. Not to mention, you never know when Google will update your algorithm, so it’s crucial to stay up to date on the most recent developments.

Need help with local SEO? Call Digital Engage today at (423) 397-2467 or contact us online to speak to our friendly customer service. We are committed to helping your local business grow and realize its full potential.

SEO or search engine optimization is the practice of improving the visibility of a website. This effect is achieved through increased rates of organic or unpaid website traffic, in part because of higher quality content. Getting the most out of SEO can boost a website to the top of any search query.

Understanding how to top search engine results involves knowing how the process works behind the scenes. For instance, Google uses crawlers to gather information about content across the web and feds the results into an algorithm. The algorithm then matches the data back to a search query.

SEO can be a powerful tool for any small business. Well-executed SEO means higher quality and quantity of traffic as well as more organic results. Here are our seven essential tips to guide your small business through the world of SEO.

Optimize Information on Your Website

Your website is one of the most visible platforms for consumers to engage with your business. That is why all the information on and associated with the site should be strategically written. Something as simple as a domain name that accurately reflects your business type and location can make a world of difference.

Information optimization comes in many forms. This process includes adding specific keywords on page titles to identify your business’ products and services and making contact information easily accessible. Similarly, ensure your website copy mentions your business’ location as much as possible, mainly if you rely heavily on foot traffic for sales.

Encourage Users to Write Reviews

A majority of consumers use product reviews to decide whether or to buy a product. An impressive 68 percent of Americans are more likely to use a business if they read a positive review. Similarly, the Harvard Business School reports that a one-star increase in a company’s Yelp rating can lead to a 5 to 9 percent increase in revenue

Put simply, a wealth of persuasive user reviews can make or break your business. That’s why you should be advocating for reviews, whether it is in a company blog or on a coupon. Whatever strategy you use, make sure you make the testimonial writing process as convenient as possible.

Develop a Strong Social Media Presence

Proper use of social media can elevate a company to a whole new level. Social media is a perfect opportunity to keep an audience up to date with new products, services, and events. It is also a powerful tool to connect with fans and spread your brand message genuinely.

While the list of tips to develop a strong media presence is infinite, the most crucial aspect is to understand your brand voice. Being consistent with your company’s brand mission and identity will make it easier for people to connect with what you are saying. There are also countless excellent examples of branded social media presence, including Wendy’s, Ben and Jerry’s, and Nike.

Find Better Keywords

Before writing new copy, it is essential to know what search terms and phrases users are searching for that might lead them to your site. This insight can inform future decisions on what to write, whether on social media, commercials, or a blog. One of the easiest ways to find these terms is with Google AdWords.

The tool allows you to see how often specific keywords are searched and how it relates to your content. Similarly, you can see what things you should not write. This process, which is especially useful in pay-per-click campaigns, is known as using negative keywords.

Make Use of Hyperlinks

A hyperlink is a clickable link that leads from one webpage to another. These are most commonly seen with text but can be inserted into images or buttons too. Hyperlinks are valuable because they create backlinks.

When Google’s algorithm analyzes website content, it rewards backlinks explicitly. They can lend credibility to your website while increasing page views. They are also a way to add a lot of information to your site without taking up additional space.

Use Internal Links

While hyperlinks connect to webpages outside of your site, internal links say within the existing domain. Conveniently internal links make it easier for visitors to navigate your website and improve bounce rate and conversions. They simultaneously reflect the value and quality of a page.

Internal links are also useful to the Google algorithm PageRank. These links can distribute inbound traffic across your site, and the result is higher rankings for other pages on your website.

Create a Google My Business Listing

When people want to learn more about your company, they use Google My Business. The platform provides information, ratings, and reviews so potential customers can make an informed purchase. It also allows you to reach new customers that you might not have been able to otherwise.

Your listing should include important, accurate information, such as your:

• Business hours
• Website
• Service category

One of the most important features is the locating tool of Google My Business—it’s essential to ensure your address is correct. Customers will be able to see your service area and proximity to their location. Additionally, the platform gives small businesses the chance to advertise their products and services for free.

Utilize Negative Keywords

Figure out what keywords not to use is as important as determining the ones to use. Using negative keywords ensures your ads do not appear on irrelevant search queries. This method also allows you to boost the quality score and reduce the cost per click for each ad.

The best way to find negative keywords is to see what search terms lead to your ad. Here, you can target what are the most and less useful phrases or words when it comes to click-throughs. That way, when people use negative keywords in queries, your ads will not appear.

Digital Engage is a full-service digital marketing agency, get in touch today.