8 Marketing Tips for Small Businesses

8 Marketing Tips for Small Businesses: Boost Your Bottom Line

Small businesses are the backbone of our economy. They’re essential to our communities and make a difference in people’s lives every day. But small business owners, like you, face challenges that other entrepreneurs don’t. How can you create the success your company deserves? One way is by using these eight marketing tips!

When you start a business you must start thinking like a business owner too. A small business owner needs to take care of things a little differently than medium to large business owners. Your cash flow, your employees, your productivity, and even the industry you’re in play a vital role in your success.

Be Consistent.

Your brand and message should be consistent with your style guide, voice, and tone. This will help build trust between you and your customers as well as give them a sense of familiarity when they interact with your company.

Customers are looking for companies they can rely on. Make it easier for them to reach out, give you feedback and share their thoughts by having a system in place that is simple yet effective.

Small Business Owners Must Be Reliable.

Being reliable extends beyond customer service. You need to be able to deliver results when you say you will too! This means being realistic about your company’s capabilities instead of promising the world just because someone asked for it.

Transparency goes a long way with customers so don’t sugarcoat or hide anything from them either – remember honesty is always best!

Hire Professional Help When Necessary.

There are times where getting professional help makes sense but there are also instances where spending money could cause more harm than good.

When making important decisions about your business, ask yourself: “Does this decision need to be permanent? Will it impact the long-term success of my company?” If you’re not sure how to answer these questions or are feeling overwhelmed by all that needs to get done then hiring a professional might be the best option!

If customers see that you personally care about their experience with your brand they’ll want more from you in return – whether it’s through word-of-mouth referrals or even increased loyalty and repeat purchases.

Provide Value to Your Audience.

If your customers feel like you’re providing value and they want to buy from you again, they’ll be more than happy to share their positive experiences with others.

Value is what sets you apart from your competitors so take time to think about what makes your business different and how that will benefit the people who use it. You can use content marketing to really get the word out about what makes your business special.

It’s important to be consistent with all aspects of marketing, from branding and messaging to customer service and product development. Your customers should know who you are in every interaction they have with your company!

Think Long Term when Marketing your Business Online.

Your website is your online home base so having a long-term strategy in place before you start marketing will help keep things consistent, on-brand, and most importantly effective. You can’t expect to see results overnight or by following one quick fix – it takes time!

It’s also important to think about how quickly trends are changing within the digital landscape for a small business because what worked last year might not be working now.

Keeping up with new ways of doing business will ensure that you’re always successful when reaching out to new customers. Optimize Your Website for Mobile Users.   People are searching for businesses through their smartphones every day but if they don’t find exactly what they’re looking for then they’ll move onto another site without hesitation.  Make sure all elements on your website such as contact information, images, and content are optimized for small screens because it will lead to more conversions.

Don’t Skimp on Customer Service.

Your customers should never feel ignored or unwelcome when they reach out to you! Be accessible through social media platforms like Facebook, Twitter and Instagram – these options allow a two-way conversation that can help build stronger relationships with current customers while increasing brand awareness among new ones too.

Having a dedicated customer service team is another great way of providing outstanding experiences – make sure there’s someone available at all times so issues get resolved quickly and efficiently! There’s no doubt about the importance of marketing in today’s digital age but do not underestimate how important quality customer service is either. Your

Have an Optimized Website and Email List.

As a small business owner, it’s important to have an email list that you can communicate with on a regular basis in order to build trust and loyalty. If your customers know they’ll be receiving valuable content from you, they might even forward emails or tell their friends about the great experiences they’ve had with your company!

This is another reason why having a quality website is essential for marketing – people will need somewhere to sign up for these types of updates which means more opportunities for growth over time! Make sure all pages are optimized so potential leads/customers can find what they’re looking for easily once on-site. You want them to stay as long as possible because every minute spent interacting with your brand increases awareness exponentially. Remember

Use Email Marketing to your Advantage.

People love getting newsletters in their inboxes and if you send out a monthly or weekly newsletter, people will keep coming back for more! Make sure your content is relevant to the specific email list it’s going towards.

Take advantage of social media platforms like Facebook where users frequently share links and updates with friends and family members – create an ad campaign that targets these types of people so they’re aware of your business before ever seeing it on site.

Create a Webinar or Podcast and Promote it!

People like to learn and listen whenever they can so webinars and podcasts are great for marketing. You can upload them on YouTube or share it with your email list – just make sure customers know that you have valuable content available!

If you don’t feel confident enough in creating these types of media by yourself, consider hiring a freelancer who knows the ins and outs of this type of work which will save you time while reaching out to more people at once!

Final Words

Marketing is an ongoing process but if done correctly it will lead to exponential growth over time. By following these tips small businesses can improve their bottom line exponentially as well. It’s also important not only to focus on new ways of doing business but current trends within the industry as well.

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digitaluser September 18, 2021 0 Comments

Why Your Business Needs a Blog: How to Get Started

It’s no secret that blogging is an immensely important skill for any business owner. You can use your blog to attract customers, drive traffic to your website, and build relationships with potential clients. However, the process of starting a blog can be overwhelming if you don’t know where to start. In this article, we’ll go over what it takes to start a successful blog – from selecting a topic and setting up the basics (such as domain name), all the way through monetizing your blog!

Why Does Your Business Need A Blog?

Blogging can turn your business into an authority in the industry. Most people will search for a business by name and then click on the first blog post that pops up. If your website is not prominent in these searches – or if you don’t have any blog posts at all – potential customers won’t find you!

Blogging also gives readers an opportunity to get to know your personality better. Building relationships with people is the key to success in any industry, and blogging gives you a chance to show readers your personality.

You can use your blog for lead generation. If people come across articles that are relevant or interesting to them on social media, they may click on the link within their feed which will take them back to your post about that topic.

You can use your blog to drive traffic. Search engine optimization has become increasingly important over the past few years, and blogging is a way you can increase how high up on search results pages your website appears. Readers who see that prominent placement will click through to explore more of what you have to offer!

What Should You Blog About?

Nearly anything! There are a few things that you want to consider before deciding on your blog topic, but there’s no exact formula. Some considerations include what skills or experience you have in the industry and if it ties into any personal interests of yours. You can also ask people around you – friends, family, coworkers – for their opinions on a topic.

Once you decide on a blog topic, you should start by creating an outline of what topics will be covered in the articles that you publish (you can always add more later). This is where it’s important to think about how people might search for your content and include keywords relevant to those searches throughout each article title.

How To Get Started With Blogging

Choose a domain name and hosting package for your blog. If you already have a domain, then purchasing hosting for your blog is as easy as logging in and changing the DNS settings. However, if you’re starting from scratch with both a new website and blog this can take some time – but it’s worth taking the time to get everything right!

Start blogging by creating an outline of what topics you want to cover in each article and then choose a domain name. Once you’re ready, install your blog software of choice on the hosting package that you purchased!

Set up SEO for your website. This is a crucial step because if people can’t find what they are looking for on search engines like Google or Bing, it doesn’t matter how many people click on your blog posts, they won’t convert into customers. You can use free tools like Google or Bing Webmaster Tools to make it easier for search engines to find and index your website content.

Select a social media platform that you want to post links back to from each article and write an intro paragraph about yourself – with an image! This helps readers get to know you and trust the content that they see.

Promote Your Blog Posts on Social Media

After you publish an article, it’s time to promote your blog posts on social media! Be sure to select a platform that you want to post links back from each of your articles and write a paragraph introducing yourself.

Be sure to include an image too – people are more likely to read the content if they know who is behind it!

You can use your business blog for lead generation. If people come across articles that are relevant or interesting to them on social media, they may click on the link within their feed which will take them back to your post about that topic. You can also ask people around you – friends, family, coworkers – for their opinions on a topic.

Blogging Tips And Tricks

blogging can be really tricky but some simple tips and tricks can help you avoid common pitfalls

– The most important thing is to be yourself and share your unique point of view with the world. It’s tempting to try too hard or overthink it, but keep things natural.

– Reread your work before publishing – not only for grammar mistakes, but also to make sure that you are staying on topic.

– Consider what time of day you post your blog articles and how long they are – this will affect the traffic that you generate, so it’s important to optimize for either more or less people in different time zones.

– Advertise your blog posts on social media with a call to action – something that will tell people what you want them to do next.

The Best Time Of Day To Post On Your Blog

A post created at 12 pm will be most noticeable to people in the Eastern time zone, and a best-seller for someone on the West Coast.

Let’s say you have a blog post that is optimized for Southern California (PST) readers but it should also be visible to those in Central America or even India Pacific users – what do you do?

The best time to post on your blog will depend on the niche, but in general an article posted at noon would be most visible for people living in India Pacific (IST) and Eastern Standard Time Zone. A post put up at midnight is going to have more visibility across a wider geographic location because of different daylight saving times around the world.

Conclusion

Blogging is an important part of any business because it will help you create and maintain a strong online presence. You need to be consistent in order to create a following, but don’t be discouraged if you need time off or go through periods when it’s hard to find the right words.

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digitaluser September 5, 2021 0 Comments

How to increase google rankings: 7 things you should be doing

Google is the most used search engine in the world, and it’s important to make sure you rank high. With that being said, there are a few steps you should be taking to ensure your business has a chance of ranking highly on Google. In this blog post we’ll talk about 7 things you can do today to increase your rankings!

How does Google rank your site?

Google tracks how people interact with your site. This includes many factors and can vary from business to business. But a few things that Google track for every site are:

-How often and where users click on links to other sites from yours (links to external domains)

-Pages that are linked internally, such as pages within a website or blog post

-The number of words found on the page; long text content is given more weight than short text content

-The quality of links coming into the site; high-quality links such as from .edu or.gov domains are given higher value

-How often and where users click on internal search results to go back to your site (referrals)

-Site usage patterns over time, including which pages users visit and when

-The likelihood that the user will click on a link to your site from Google’s search results

-Whether or not keywords are used in meta tags, title tags, content of headings, text in images etc.

There are many ways you can optimize your site for google rankings so let’s get started!

Google’s algorithm is always changing, and they update it over 100 times each year. That means that any steps you take today to increase your rankings may not work tomorrow!

Why is it important to improve google rankings?

If your business isn’t ranking high on Google, it may not be showing up in the search results for people searching for best bakeries in Calgary! That means less traffic to your website and a lower chance of converting those visitors into customers.

With that being said, rankings can be improved with a few simple steps.

7 Steps to increase your google rankings

If you follow these basic steps, you will improve your chances of ranking highly on Google’s search engine.

Step One: Research Keywords

Google has an advanced system that gives search results based on what people are searching for when they use the google search bar in their browser or any other mobile device (though a lot less so with smartphones). This means it is important to research keywords that people are using when they search for your niche. This way you’ll have an idea of what Google is looking for, and can optimize content around those key phrases.

Use them in your title and headings. Highlight them in your blog posts. Make sure that they are used as a part of the content so that when Google crawls and indexes your website, it ranks higher for those particular keywords!

Step Two: Know who the competition is

This may seem like a basic step but it’s important nonetheless! You want to be aware of which companies are ranking high on Google for your industry. This will give you an idea of what to do and how to compete with them.

Competitor research will also give you an idea of what keywords they are ranking for. If you find out that one of your competitors is ranking high on the keyword “healthy snack” then it’s a good idea to create content around healthy snacks!

Step Three: Create Fresh Content

Creating fresh, quality content is the best way to improve rankings! It’s important that this content targets keywords in a natural manner so it doesn’t come off as spammy or irrelevant. The quality of your content is also important- if people don’t find your content to be valuable, they won’t share it! Great blog posts will get shared and have a higher chance of ranking well with Google.

You should optimize these fresh pieces of content for keywords that are relevant to the post in order to improve your google rankings. You want people who are looking for information about your business on search engines, or who need more information about your services.

Step Four: Search Engine Optimization

Optimizing content is important for two main reasons. One reason is that it will help the page rank higher on Google, which means more traffic coming to your website and an improved chance of converting visitors into customers. The second reason is it will ensure people are reading what you have written because they’ll be more interested. Search engine rankings are really affected by optimized content.

Your google ranking can really go down if you use too many keywords, and there is a limit on how many times you can use them in the post. Be sure to use a meta description and title tag as both of them affect your google ranking. Try to avoid having broken links on your website as they will drag down your site too. Make sure your website is optimized for mobile devices, and gadgets like tablets and iPads.

SEO is one of the most important ranking factors, and can make or break your search ranking.

Step Five: social media

Social media is a powerful tool to get your business noticed! You should make an effort to share content on Facebook, Twitter, and Instagram so you can reach a wider audience with your posts. It’s important that these platforms are monitored regularly for any mentions of your brand or company in order to take the most advantage of this strategy.

Social media funnel can get more traffic to your site when its paired up correctly with the google search engine. Your social media should be used to give people information about your company, and should also be a supplementary tool for interacting with customers.

Step Six: be patient and consistent

It’s important to remember that Google updates their algorithm regularly, so any steps you take today may not work tomorrow! That means it is important to stay committed and keep taking action every day in order for your rankings to improve over time. It can also help if you research other keywords to target so you can constantly update content on your site.

Consistency is key when you want to reach the first page of google rankings!

Step Seven: know when to hire a professional

If you have tried all of the steps above and still can’t get on page one for your desired keywords, it might be time to bring in an expert. A good SEO specialist will help you with any mistakes that may be hurting your rankings, as well as give advice based on their knowledge of the algorithm. You can also hire them to create content and do other things for your site like A/B testing that will improve your website’s SEO!

Conclusion:

Having quality content on your site is the best way to improve rankings. You should also optimize this fresh, high-quality content for keywords that are relevant to the post in order to get a higher chance of ranking well with Google (and thus more traffic coming). Social media is an important tool and can be used alongside Google Search Engine Optimization to get the most out of your website.

The best way to improve google rankings is by being patient and consistent, as well as trying different strategies until you find what works for your site. If all else fails then it might be time to hire a professional SEO specialist! Digital Engage offers top notch SEO services that are sure to get you ranked, get in touch today!

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digitaluser August 30, 2021 0 Comments

How to Get Attention of Potential Clients: Lead Nurturing

If you’re looking for a way to get potential clients’ attention, then lead nurturing might be the answer. Lead nurturing is an email-based marketing tactic that helps companies develop relationships with their target audience over time. It starts by identifying potential leads and sending them content via email on a regular basis, such as blogs or newsletters.

This allows your company to build up trust and credibility so people are more likely to take action when they see your ads on social media or search engines. It can also help you gather more information about what prospective customers need before they become actual customers.

What is lead nurturing?

Lead nurturing is a marketing strategy that helps companies develop relationships and get client’s attention over time. It starts by identifying potential leads from your target audience and sending them content via email on a regular basis, such as blogs or newsletters.

This allows your business to build up trust and credibility so people are more likely to take action when they see your ads on social media or search engines. It can also help you gather more information about what prospective customers need before they become actual customers. It definitely helps you attract more potential leads for your business so it is a good way towards growth.

Why does lead nurturing work?

Lead nurturing helps to build up a business’s credibility with potential clients over time, which makes them more likely to take action when they see your ads on social media or search engines. It also lets companies gather more information from potential customers before they become actual clients.

Lead nurturing can be used for a variety of purposes, but it is often the first step in converting leads into customers.

Lead nurturing can be done by anyone and doesn’t require any special software or coding skills to track your progress. It should also not take up too much time if you are doing it correctly because most lead nurture campaigns have an ROI (return on investment) of 20-50%.

What are the benefits of lead nurturing?

Lead nurturing is an effective marketing tactic that helps companies develop relationships with their target audience over time and can help a company gather more information about what prospective customers need before they become actual clients. It also offers potential leads tangible value for subscribing, such as blogs or newsletters which may not be available on the company website.

How to get started with lead nurturing?

First, identify potential leads and send them content via email or cold outreach. Then create an email checklist so you have all of the steps necessary for creating an email ready to go. Next, include a call to action in your emails that gives people the chance to subscribe, ask questions or buy products and services. Finally, send only one message per week with relevant content.

If you do everything right, you’ll be leading the way for more potential leads. The goal of lead nurturing is to help companies develop relationships with their target audience over time, and build way for potential clients.

Importance of being responsive with your potential leads

If you want your lead nurturing campaign to be successful, it’s important to make sure that the person on your team who is in charge of following up with potential leads and clients also responds to emails promptly. This way they will feel like their email has been read and responded to by a human instead of just being ignored for hours or days at a time.

Automation is the future of lead nurturing

Automation can help you get the most out of your time and resources, which allows you to focus on other important business tasks. It also helps prevent human error when it comes to following up with contacts in specific ways – a problem that plagues many marketers today.

There are two primary types of automation: create triggers for when you want a specific message to be sent, or create rules for what happens after someone subscribes.

  • Trigger automation is great if your business requires people to go through different steps before they finally buy something. For example, in the sales process, it might not make sense for an e-commerce site to start sending out product recommendations without first getting a potential customer’s size.
  • Rule automation is good for when you want to automate a series of emails that all follow the same pattern, such as how your company introduced itself in an introductory email and then followed up with content about why they should buy from them in subsequent messages.

Achieving high conversion rates on your campaigns:

If you’re not getting a good conversion rate on your campaigns, you may want to try a different automation strategy. For example, if you’re using trigger-based automation and not getting the results that are expected, it might make sense for you to switch up to rule-based instead.

You might also want to check your lead funnels to make sure people aren’t dropping off at different points on the way to achieving a conversion.

Use Social Media for exposure and potential customers:

You can also use social media platforms to introduce your business to new people who may not have heard of it yet. Social media allows you to interact with potential and current customers in a way that’s more casual than email or phone, which might be effective for some audiences when they’re first learning about what your company has to offer.

Some tips for getting your client’s attention

Lead nurturing is to include a call to action in your emails, send only one message per week and offer tangible value for subscribing. You’ll be leading the way for more potential leads when you do everything right!

Some best practices for lead nurturing are:

  • Include a call to action in your emails that gives people the chance to subscribe, ask questions or buy products and services.
  • Send only one message per week with relevant content.
  • Create an email checklist so you have all of the steps necessary for creating an email ready to go.
  • Make sure you’re only contacting people who have given you permission to do so.

If you want to get potential clients’ attention, try lead nurturing. Here’s how it works: It starts by identifying potential leads and sending them content via email on a regular basis, such as blogs or newsletters, which allows your company to build up trust and credibility over time.

Conclusion:

Lead nurturing is an important part of any business’s marketing strategy. It is important that every business reaches out to their potential leads and not wait for them to find you. Lead nurturing is essential in the conversion process because it allows people who are interested in your product or service to come to a realization that they want what you have before actually purchasing anything.

Digital Engage offers lead generation, lead nurturing, and conversion services for businesses in need of these services. Get in touch with us today!

 

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digitaluser August 24, 2021 0 Comments

Growth hacking: How to generate traffic from LinkedIn

LinkedIn is one of the most popular social media platforms for professionals. With over 500 million people using LinkedIn, it is a great place to generate traffic and leads. In this blog post, we will discuss how you can use LinkedIn to try new marketing strategies and promote your business.

LinkedIn has many professionals hooked, that are from so many different industries. With this in mind, there are many ways to generate traffic and leads for your business. There are many creative strategies you can use on LinkedIn that will help boost the number of visitors looking at your content or following you on social media sites like Facebook or Twitter.

How to use LinkedIn to drive traffic to your website?

Your LinkedIn profile is the first place you can start attracting new visitors to your website or blog. You want to make sure that people are able to find out more about your business and what it has to offer. One way of doing this is by including a link in your LinkedIn profile so that anyone who views it will see where they can learn more about you and how they can connect with you on other social media sites.

Here are some tips to really get you started:

Connect with people in your industry

Start by following people in your industry or from a related field, as they’ll have good insight into what you should be writing about. You can then share these articles and ideas through the InMail feature which allows for more space than Twitter does. You might even be able to get these people to share your articles and blog posts with their networks, which will help generate traffic.

Your target audience needs to be a part of the conversation

LinkedIn is a great place to learn about your target audience, and the best way you can do this is by joining relevant groups. You will find that people often start posting very niche questions in these groups which are then answered by other members of the group. This gives you an opportunity to jump into conversations with relevant content or links back to your blog. Your main goal should be driving a healthy discussion, so make sure you’re not spamming or self-promoting too much.

Once these people are a part of your target audience, take the time to update them on your business. You can do this through sharing blog posts or content from other people in a relevant group that you’re a member of.

Start building relationships with professionals in your industry

You can start by following them on LinkedIn and then send them an InMail to introduce yourself. If it’s appropriate, you might want to share a link back to one of your articles or blog posts that you feel is relevant for the person who reached out. You could also invite this individual over

LinkedIn allows you to filter your search results by different fields, which means that when looking at all the professionals in an industry or field, you can find out what type of content they’re interested in and start interacting with them. This could be sharing their articles on LinkedIn Pulse (which is like Facebook’s News Feed),

You want to make sure that your profile is targeting the right people. This means having keywords in your title, experience you have and using a photo of yourself rather than an animal or something else.

LinkedIn ads

There are many paid features on LinkedIn like Ads, Sponsored Updates, Company Pages and more which can help generate traffic for your blog or website. LinkedIn Ads is a great way to get your posts in front of those who might be interested, and it’s also fairly inexpensive when compared to other ads platforms like Google AdWords.

One feature that stands out on LinkedIn is the Sponsored Updates which allows you to promote specific content for $30 per post to reach an unlimited number of people. This is another great way to get in front of the right audience and generate traffic for your blog or website.

If you do not have a company page yet, this might be worth considering too because then LinkedIn will promote it on their site which means more exposure for you!

Find inspiration in other social media channels

It can sometimes be hard to come up with new ideas for what you should post on LinkedIn. You could turn to sites like Facebook or Twitter where you’ll find that there are plenty of people posting interesting content that you can share and promote.

Make sure that you’re also checking out what your competition is up to on LinkedIn. You can do this by viewing the newsfeed of other companies in your industry or even competitors, which will give you insights into what’s working for them and how they get their content shared.

Promote Your Website on Your LinkedIn Profile

If you’re using LinkedIn to promote, try including the link to your blog on your site. This will draw more traffic from people who might be interested. You also want to make sure that when linking out to other websites, it’s clear what they are about and what readers can expect to find.

You can also publish about your website in LinkedIn groups. This will be a good chance for you to tell people about new products or services that your company offers.

Grow Your LinkedIn Company Page

LinkedIn has grown so much in the last few years, which means there are now many different ways for you to grow your business on this social media site. You can start by creating a page of your company and looking for ways to generate more followers.

You might want to try posting updates about your company that highlight new products or services, including an image with the post if you can. You should also promote other content on LinkedIn: share links from competitors and like their posts when they are relevant. This way people will be able to get a better understanding of your company and what you have to offer.

Connect with influencers in your industry

LinkedIn is a great place for you to connect with other professionals who are trying to reach the same goals as you, or have an extensive network that can help you grow. Connect with influencers to see if they might give your site a mention or share one of your articles. You could also volunteer to be an expert contributor on someone else’s blog, which will not only help you drive traffic from LinkedIn, but it’ll also increase the amount of visitors coming by your own website.

Keep in mind that while this is a good way to get traffic from LinkedIn, it also takes up time. If you’re constantly connecting with other professionals and sharing their content on your site, you might want to consider hiring some help so that those tasks don’t take over all of your free time.

Use images as much as possible

Research has shown that there is a 90% chance people will stop reading a post if it doesn’t have any pictures. Even though you might not always be able to post one every time, try including them as much as possible in your blog posts so they’re more likely to get read and shared on LinkedIn. Content marketing works best when there is unique and fresh content posted continuously and consistently.

Subject matter experts should consider their own LinkedIn company page as a place to post content. If you are an expert in your industry, do not hesitate to reach out and offer your insights on someone else’s blog or website. This will keep the flow of traffic going while also generating more visitors for yourself!

Use a catchy headline for each post you publish

It’s important to use a catchy headline when you publish on LinkedIn because it will help people decide if they want to click your link or continue scrolling. It might take some time for readers to stop and read, so make sure that the title is interesting enough before publishing!

Conclusion

You use LinkedIn for so many different things, and it’s a great place for you to drive more traffic from. If you follow some of the tips mentioned above you should be able to generate more visitors on your site and grow. Remember that it might take some time, but with a little patience the rewards will come for sure!

Digital Engage offer lead generation and automation on all platforms, get in touch with us today for a free consultation!

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digitaluser August 17, 2021 0 Comments

5 Factors that Will Help You Thrive in the Digital Age

The digital age has been with us for a long time now, and it seems to be the only thing that is going to last. It’s not just about gadgets or phones though; the online world has changed how we do everything from buying groceries to booking flights. The old ways of doing business are no longer valid in this new landscape, so what can you do?

In this blog post, we will discuss 5 factors that will help your business thrive in today’s digital economy!

Get a Website

If you’re going to be in the digital age, then it’s important that your business has a website. You may not have realized this before, but people go online for everything – even if there is an opportunity right next door!

A good website will make it easy for customers to find and trust your company. It also gives potential customers the chance to find out more information about you, like where you are based or what your policies are.

If your website isn’t being updated regularly and is showing signs of neglect, then it may not be able to offer all these benefits!

A blog can also help because potential customers will want a place they can get reliable advice and information.

Have a Social Media Presence

Social media has become an important part of people’s lives, and it is also becoming more essential for business owners to have social media accounts as well! If you can get your company on all the major social networks – Facebook, Twitter, Linked In…etc- then this will help make sure that you are where your audience is.

You should also be posting regularly and engaging with followers whenever possible because this will help you reach more people. It’s a good idea to make sure that there are members of staff who can do this so it doesn’t become overwhelming!

Upgrade Your Website’s Design

It may seem like an unnecessary expense, but an upgrade to your website can really help your company. As we have mentioned, people go online for everything these days – and this includes businesses!

If you haven’t had a chance to update the design of your site in a while or want to change it up completely, then now is a good time because lots of new and interesting trends are coming out in the world of web design.

Create Content that Engages Your Audience

It’s important to remember that digital content is all about engaging with an audience. Your website should make it easy for people to find the information they are looking for and also give them what they need!

This may mean creating articles that offer advice on different topics or being willing to answer any questions from your followers, but you’ll be rewarded with loyal followers who will keep coming back!

Give Your Website Traffic

If you are a business owner, then it’s likely that your website is the main way of getting leads and customers. If no one can find your site when they search for things online or if there isn’t any traffic on your pages, then this means nobody will be able to find you!

You should work on getting more traffic by making sure that your content is well-written and informative, so people will want to read it. You can also use social media sites like Facebook or Twitter for this because they are free ways of reaching a lot of users with just the push of a button.

Partner with Other Brands to Extend Reach and Impact

There are always opportunities to partner with other brands! For example, if you’re an accounting firm then you could work on creating content that talks about financial tips or being a guest blogger for another company.

This will help make sure your brand becomes known in new places and is also a great opportunity to get feedback from someone else’s audience!

Update Your Company Policies

If you’re having trouble keeping up with today’s digital age then it might be time to update your policies! A lot of companies will need to make sure their online and offline content is in line with each other, or else they may have problems down the road.

For example, if you don’t care about posting negative comments on social media sites then it’s possible that this behavior could get repeated when people are interacting with your company in person.

Conclusion

The digital age is here and it’s affecting everything we do. Don’t let your company go neglected, or you may not be able to offer all these benefits! You can always make sure you’re prepared with the right advice and information.

Digital Engage offers the perfect insights and support required for your digital transformation, get in touch with us today!

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digitaluser August 10, 2021 0 Comments

Top 5 Local SEO Mistakes: What You Should Avoid

If you’re running a local business, it’s time to make sure you’re not making the same mistakes that most other businesses are. It can be difficult to find all of the information about what you should do and what you shouldn’t do when it comes to SEO. In this post, we’ll discuss some of the top 5 mistakes that many people make in regards to optimizing their site for search engines.

It is quite easy to make local SEO mistakes that may cause your site to suffer, or even worse – get penalized by Google. You’ll want to follow some of the best practices for local business owners in order to avoid these common pitfalls and make sure you rank high in local searches.

If you have multiple locations across the country, it’s time for a re-org! Duplicate listings needlessly dilute ranking power while giving no benefit whatsoever.

Top 5 Local SEO Mistakes To Avoid

If you don’t know your way around, it is very easy to get lost and go down the wrong path with local SEO. Here are the top five local SEO mistakes to avoid:

Mistake 1: Ignoring Your Physical Location

The first local SEO mistake that many businesses make is trying to implement too much of a “one size fits all” type strategy. In other words, they try and optimize their site for search engines in the same way across the board without considering their specific business or location. This approach often ends up hurting local rankings more than helping them because it’s not targeted enough.

Instead, you should include local keywords on your website like common phrases unique to your area as well as geotargeting information using Google My Business which will help ensure that you rank higher in local searches based on where people are searching from around town or abroad!

However, there are also some things that can hurt local rankings so be sure what keywords are you going to include in your local SEO strategy. For example, if you’re a restaurant chain and all of the restaurants have similar menus then they’ll compete against each other.

Mistake 2: Not Setting up Your Google My Business Account

Being on Google My Business is a free and easy way for local businesses to get noticed by customers. It is one of the most common SEO mistakes people make. It’s been shown that when people search “Best local restaurants” or “Bakery Near Me”, your local business could show up in the top three spots if you have an active account!

This means more traffic and potential new customers which can lead to higher revenue. The first step of setting it up is creating a profile page for your company with all your contact information including address, phone number as well as hours of operation. Make sure this data has maximum visibility choose the option where Google will automatically update these details whenever they change.

Your business could get a lot more attention if it starts popping up in the first three spots also known as the Google 3 Pack.

Mistake 3: Ignoring Citations and Reviews

In the digital marketing world, local SEO is all about local citations. As a result, it’s important to make sure that your local listings are consistent and up-to-date across the web. Curate reviews from sites like TripAdvisor (or Yelp) or even Google My Business Reviews.

These reviews will improve your standing both in the online world and in the physical world, this means your local business listing will be more visible.

Mistake 4: Not using the new Google My Business tools

The way people search has changed, and so have local SEO practices! The introduction of the new Google My-Business features means that businesses can now take advantage of mobile optimization to make sure their listings are easy to find on smaller screens. Make sure you’re taking full advantage of all these useful tools from your dashboard and provide a link to your website.”

“Local digital marketing is a lot like politics – if you don’t show up in person or work harder than your competition, then it’s going to be really tough for anyone else to know who you are.”

Mistake 5: Not Following The SEO Requirements

One of the local SEO mistakes that you should avoid is not following the search engine optimization requirements. This can be a common mistake because it’s easy to forget about when there are other marketing efforts being taken care of, such as local print advertising or social media marketing. In order for your business to show up in local searches on Google Maps, Yelp, and other popular directories, then it has to meet certain requirements set by each site.

For example:

  • The keywords that you use need to match those on your website.
  • You have an active web address (domain name) registered with Google My Business.
  • Your listing needs at least one updated photo within the last six months.
  • You should have Google maps in your website’s footer.
  • Proper Keyword research is a must
  • No keyword stuffing in your content
  • Only high-quality content should be uploaded
  • Your website should be Mobile friendly

If any of these things don’t apply to your business, or if you’re confused then get in touch with an SEO expert.

There are a lot of factors that go into Local SEO for small businesses and it’s easy to get overwhelmed with all the information. Digital Engage is here to help! We provide local SEO services in Toronto, ON so give us a call or contact us online today if you want your business to dominate its market.

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digitaluser August 2, 2021 0 Comments

Reasons Why Branding is Important for Your Online Presence

Branding is one of the most important aspects when it comes to your online presence. It can make or break whether you’re able to gain a consistent following and establish a strong customer base. For those who are not quite sure what branding entails, this article will give you six reasons why branding is such an important aspect of your business and answer the question “is branding important for your online presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

Is Branding Important For Your Online Presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

For those who are not quite sure what branding really is, branding means identifying your company and linking it to a certain set of beliefs. When you establish branding, customers will know what they are going to get when they see your name or logo.

When you have an online presence, branding is even more important because there may not be many other clues about who the business is without their social media profiles or website. Establish an identity online, your brand needs it.

Branding Leads To a Strong Online Presence

Branding is important for online presence because it creates a strong online identity. If you really play your cards right, your online presence can also help you build a strong offline identity.

Branding is what separates one business from the next and when people see your logo, they know exactly who it is that they are doing business with. Without branding online, you could be lost in an ocean of other competitors.

Branding identifies who you are and what type of business you run online.

Branded Content Can Help Increase Search Engine Rankings

Branding helps you increase search engine rankings by making your online content more indexed and searchable. Branded content is also easier for people to share online because they know that their friends will want to read it, meaning the branded content has a better chance of getting in front of even more eyes. It will surely pop up more in search results than other content.

Brand recognition can lead up to higher sales rates in your products and services than unbranded marketing pieces, so focus on it more.

Strong Branding Increases Customer Retention Rates

Stronger online branding increases customer retention rates. By creating a brand that is recognizable, you can create trust among your audience and make them more likely to buy from you again in the future.

To help build these stronger brands online, provide social media updates with photos and videos of your product or service on a regular basis as well as blog posts. Promote your company online whenever you get the chance to.

Strong Brands Create Loyal Customers That Refer Their Friends

The loyalty that you create with your online branding can lead to loyal customers who will not only buy from you again but refer their friends.

Strong online brands also make it easier for people to find the products they want and then purchase them online without having any trouble finding what they need. For example, if someone is looking for a pink dress they could just look up your store online and find a pink dress.

A strong online presence will also make it easier for people to trust you as they are able to see your company’s history online, including reviews about the products that have been purchased in the past from your online store.

Branding Is the First Impression of Your Company

It is important to make a good impression online because people are going online more often than they used to. If your company has a poor profile and bad branding people are going to be less likely to trust you and buy from your online store.

Branding is important in your list of business needs because it helps people identify with the company, which will help them feel like they are a part of this online community that you have created for yourself. It also gives customers more reasons not to leave if they find what they’re looking for on your site as opposed to just going out and buying it.

Branding Communicates What Your Identity Is

You have built your company on the quality of the product and the service you provide. This is why it’s so important to make sure that people know about your online presence with a strong online identity. It doesn’t matter if you have a physical store location or not, people need to know where they can find what they are looking for before they start their search online.

Your Social Media Presence Helps in Branding

With social media being such a huge online presence, it’s important to have your company on bigger networks like Facebook and Twitter. These networks help people find you in their search for companies that provide what they are looking for.

You reach a wider audience and your industry-relevant target audience at the same time. Social media branding should go along with the rest of your online presence to create a complete internet brand identity.

Branding Can Give People an Emotional Connection to Your Business

Branding is important because it can give people an emotional connection to your business. Customers like being able to connect with a company on a deeper level and feel that they have some sort of personal relationship with them.

It’s more than just the products or services you offer, but rather who you are as a person in their eyes. They want a company that they really feel good about investing their money in and that they can trust to deliver on what it promises.

It’s not just the online world that branding affects, but rather your entire online presence. Without clear brand identity, you’ll have an unclear online mission for those who may stumble upon your site or social media pages by accident.

Branding Helps You Create Unique Products & Services

The products and services that you sell to your potential customers are a part of your branding.  You can create a set of products and services that are recognizable to your target audience by tying them all together with the same logo, online colors, or fonts.

The conclusion of an online store is not just about what you sell from your storefront, but also who you are as a person in their eyes. Digital Engage specializes in all aspects of branding for businesses including logos and themes. Contact us today to get started!

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digitaluser July 27, 2021 0 Comments

Myths about SEO That Are Keeping You from Growing Your Business

Many businesses are still struggling to find the right SEO strategy for their business. They often fall back on old SEO myths that may have been true in the past but are no longer relevant in today’s world of search engine optimization. In this blog post, we discuss common myths about SEO and why they need to be put to rest if you want your website to rank higher than your competitors.

With so many new naysayers in the SEO world, it can be difficult to find a good SEO strategy. But you don’t have to take any advice from anyone who tells you that SEO no longer matters or is too complicated for your business’s needs.

You may think there are thousands of search engine optimization strategies and techniques, this might be true to some extent. The fact of the matter is that most of these follow the same basic concepts of SEO and search engine marketing techniques.

SEO Myths That Are Not True At All

You might’ve SEO doesn’t work for every business or maybe search rankings don’t affect your business and the classic, search engines don’t look at your website. These are the myths that SEO consultants are trying to debunk.

Search engines do look at your website, it does matter when you hire SEO consultants and SEO strategies can help any business grow their traffic and make more sales.

Let’s take a look at some SEO myths and debunk them.

SEO Is Too Expensive

The first SEO myth we’re going to debunk is that SEO is too expensive. This one has been floating around for a while, and it’s not necessarily wrong– SEO can be an expensive proposition depending on what your business needs are. However, when you take into account the return on investment (ROI) of SEO services vs the profit you make back on SEO, the price tag starts to look a bit more reasonable.

SEO is an investment in your business that will pay off over time as long as you use SEO services by knowledgeable professionals who know what they’re doing. The majority of SEO work can be done without spending any money at all– if you have content, you can pull of content marketing easily.

SEO Doesn’t Work For My Business

No SEO myth is more pervasive than the idea that SEO doesn’t work for everyone. SEO does not work based on some magical algorithm, but rather it relies on content and quality to rank well in search engines– meaning if your site has poor ranking and low domain authority because of bad content or a lack of user engagement, SEO can’t fix those things.

Many people think SEO is a one-time thing– it’s an ongoing process that requires updates and maintenance. For example, if you’re running Google ads, the search engine will notify you of changes to their algorithm. That means your site can be impacted by something as simple as changing long-tail keywords to short-tail keywords.

Search Engines Don’t Crawl Every Website

It’s of the common SEO myths that SEO can be done on one side and then the search engine will crawl every other website associated with it. Actually, most of the time SEO is applicable to your home page or landing pages only– for example, posting links back to your blog from social media platforms like Facebook should not require SEO.

Search Engines like Google, take a look at the content on your site and then consider how valuable it is to the people who visit. Google has an algorithm that determines what results are shown first in search engine queries based on: relevance, importance, popularity, authority, and trustworthiness of a webpage.

A Search Engine Wouldn’t Rank My Website At All

There are many ways to boost SEO, but most of them can be done without hiring an expert or spending money. For instance, if you have been blogging and link building content back to your website from the blog posts then search engines might see that as important content in which they should rank higher because the links lead directly to quality content.

It is just one of the unrealistic SEO myths that your website wouldn’t rank at all.

Ranking Factor Doesn’t Depend On Content

Another SEO myth is that if the content is SEO optimized, its quality does not matter as a ranking factor. This is not true and there are many SEO experts who have dedicated the past 15 years to prove that content is still king. Duplicate content or poor choice of keywords would depreciate your ranking significantly. You can also improve your existing content by incorporating the right keywords.

It doesn’t matter if you are an eCommerce company or a blog owner, website Google search ranking will depend on your content quality. The search engine algorithm might be able to detect keywords and keyword density in some cases but the users that come on your website care about the quality of your content.

My Competitors Are Doing It, So I Don’t Need To Do It

The SEO myth that many small businesses believe is that if the competitors are doing it, they don’t need to do it. This SEO myth will only hurt your website ranking in the long run because you won’t is able to compete with other competing pages on search engine result pages. You can improve rankings by just copying your top competitors and organic traffic will start flowing to your website as well.

User experience and browsing experience are what make a difference here, if your website is based on the right keyword phrases and delivers a punch in the content, you can beat your competition in organic rankings.

SEO is a Short-Term Strategy

Many SEO myths about SEO are that it’s a short-term strategy. The truth is that with content marketing, SEO can be long-term because you’ll have blog posts to continue SEO efforts over time.

You can also use link building to get more traffic, and techniques like content marketing to grow your traffic.

SEO Is Too Complicated For Me

Another myth about SEO is that it’s too complicated. This couldn’t be farther from the truth, and SEO in itself can be very simple. If you have content marketing strategies already set up with SEO tactics integrated into your content, then SEO will not feel like a daunting task

The best way to get started is to hire an expert SEO agency or consultant.

Already have an SEO expert? Great! Keep them close and call on their expertise for any questions or problems you may encounter with your SEO efforts. You shouldn’t be doing SEO by yourself, so use all the resources available to give yourself a fighting chance in this competitive space.

What Should You Keep In Mind While Hiring An SEO Expert?

You cannot just hire an SEO expert without putting him through some filters. Some of them are:

-Be mindful of the person’s level of expertise and what they offer

-It is best if you are able to meet with your SEO expert in person before hiring them

-Ask for references from past clients or work portfolios. Make sure that their SEO tactics align with your content marketing goals

The benefits that come along when an SEO expert is hired:

-Improves your search engine rankings and organic search rankings

-Increases organic traffic to your website

-Builds links from other websites to yours. Links contribute towards SEO ranking in the SERPs (search engine results page) and are a valuable commodity for every business that has an online presence.

See, SEO isn’t so complicated or hard. The SEO myths that are keeping you from growing your business can easily be debunked with a few simple moves.

Some Final Thoughts

SEO consultants are debunking the myths that have been around for years about what SEO really is. They’re trying to educate business owners on how search engine optimization can help them reach a wider audience and increase sales in their online store. If you want more information, contact digital engage today! We’ll give you all the tips and tricks so your website stands out from competitors’. Don’t let any of these myths keep you from exploring one of the best marketing tools available to small businesses like yours. Contact us now if you’d like some advice on which strategies will work best for your company

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digitaluser July 21, 2021 0 Comments

How to Do Social Media Management the Right Way; the Dos and Don’ts

Many business owners ask how to hire social media managers and how to do social media management. Others want to know how they can get their team members (inside or outsource) to manage social media properly. These are good questions, for sure, but how many of these companies have really thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

Social media platforms are one of the most visited websites online, with hundreds of thousands of people visiting them daily on a regular basis. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

How to Do Social Media Management the Right Way?  

“Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

Social research has shown that only 27% of marketers are doing social media marketing the right way, while 35% of marketers are using social media incorrectly. The highest percentage of businesses that are using it correctly are those that focus on social listening and responding.

Understand the Platform

In order to make social media marketing work for your business, you need to understand each platform.

Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

Be Professional

As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

Direct Traffic towards Your Site

Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

Create a Social Media Plan or Social Media Strategy

Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

Ask yourself the following questions:

– To how many social media platforms am I going to publish content?

– What kind(s) of content am I going to post on each platform?

– What are the goals for posting content to each social media platform?

Use Social Media Management Tools

There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

Use Specific Hashtags & Links

Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

Measure Results

Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

Manage Your Time Wisely

If you want actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

Be Consistent & Post Regularly

All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

Facebook will stop showing your posts if don’t post regularly and so will Instagram. Just link your old content like your blog posts if you don’t have anything new to post.

Make Sure Everything Is Relevant

If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media as a tool to do customer support and lead generation.

All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

Know Which Social Media Network Is Best Suited For Your Business

It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.

Don’t post too often

Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

Pay Attention to What Other People Say About You Online

To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

Don’t Tweet Personal Opinions When Promoting Your Business

Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

Provide Exquisite Content for Regular Users of Social Media

It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by providing quality content regularly via social media platforms. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to really go at it every day.

You can automate some of your activities, such as posting and tweeting at a regular interval.

Respect the Privacy of Social Media Users

As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it as a tool for getting themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to successfully promote yourself on these platforms.

Get Easy Access to Other Social Networks

If your website relies on traffic then you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough when it comes to increasing traffic because you have to engage with other people online as well for them to visit your website.

Get Social Advice from Websites & Experts

If you plan on doing social media marketing the right way, then you must also consider seeking advice from those who know what they’re talking about since this is something that still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

Hire a Social Media Expert

The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right

Time frame

The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

If you’re confused about how to effectively use social media management for business purposes, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

Conclusion

Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done, so you don’t get bogged down in the technical aspects of social media platforms. Let our team at digital engage help you create and manage an effective social media strategy using all the latest tools for success! Contact us today to learn more or request a quote.

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digitaluser July 15, 2021 0 Comments
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