How to Do Social Media Management the Right Way; the Dos and Don’ts
Many business owners ask how to hire social media managers and how to do social media management. Others want to know how they can get their team members (inside or outsource) to manage social media properly. These are good questions, for sure, but how many of these companies have really thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.
Social media platforms are one of the most visited websites online, with hundreds of thousands of people visiting them daily on a regular basis. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.
How to Do Social Media Management the Right Way?
“Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”
The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.
Social research has shown that only 27% of marketers are doing social media marketing the right way, while 35% of marketers are using social media incorrectly. The highest percentage of businesses that are using it correctly are those that focus on social listening and responding.
Understand the Platform
In order to make social media marketing work for your business, you need to understand each platform.
Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.
As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.
Direct Traffic towards Your Site
Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.
Create a Social Media Plan or Social Media Strategy
Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.
Ask yourself the following questions:
– To how many social media platforms am I going to publish content?
– What kind(s) of content am I going to post on each platform?
– What are the goals for posting content to each social media platform?
Use Social Media Management Tools
There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.
Use Specific Hashtags & Links
Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!
Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!
Manage Your Time Wisely
If you want actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.
Be Consistent & Post Regularly
All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.
Facebook will stop showing your posts if don’t post regularly and so will Instagram. Just link your old content like your blog posts if you don’t have anything new to post.
Make Sure Everything Is Relevant
If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media as a tool to do customer support and lead generation.
All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.
Know Which Social Media Network Is Best Suited For Your Business
It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.
Don’t post too often
Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!
Pay Attention to What Other People Say About You Online
To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.
Don’t Tweet Personal Opinions When Promoting Your Business
Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.
Provide Exquisite Content for Regular Users of Social Media
It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by providing quality content regularly via social media platforms. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to really go at it every day.
You can automate some of your activities, such as posting and tweeting at a regular interval.
Respect the Privacy of Social Media Users
As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it as a tool for getting themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.
Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to successfully promote yourself on these platforms.
Get Easy Access to Other Social Networks
If your website relies on traffic then you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough when it comes to increasing traffic because you have to engage with other people online as well for them to visit your website.
Get Social Advice from Websites & Experts
If you plan on doing social media marketing the right way, then you must also consider seeking advice from those who know what they’re talking about since this is something that still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.
Hire a Social Media Expert
The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right
The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.
If you’re confused about how to effectively use social media management for business purposes, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.
Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done, so you don’t get bogged down in the technical aspects of social media platforms. Let our team at digital engage help you create and manage an effective social media strategy using all the latest tools for success!
Contact us at Digital Engage today to learn more or request a quote.