Facebook Marketing Checklist:
If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.
Facebook Ads & Facebook Ad Manager
Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.
Creating a Facebook Ad Campaign
Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.
It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.
Targeting Options & Specifications
Once you know what type of advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!
The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.
Ads Format & Types
Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.
News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!
Canvas/Carousel Ads (formerly called Multi-Product) – these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.
Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.
Video Ads – Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad which appear before someone watches another clip.
Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g., if you’re promoting an event). They also tend to work best for brands who have already established their presence within Facebook over time, as they require previous engagement from people who like your page before they will actually show up on their timelines!
When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!
Ad Images & Videos (Creative)
Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.
So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.
The Audience for Your Ad Campaigns
When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on them (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.
Facebook Ad Design – Optimize for Perception and Focus
When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!
Bidding & Pricing Your Ads On Facebook
The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.
Paying Attention to Facebook Ad Reports
Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!
Facebook Analytics & Metrics for Businesses
You might have heard about some metrics that people often talk about when they discuss their social media marketing strategy – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!
If you follow this guide closely, not only would you be able to create more effective ads but also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.
News Feed Ads Optimization
The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.
You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:
Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.
Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.
And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.
Digital Engage offers complete Facebook ad marketing solutions which help businesses grow their revenue by reaching Facebook users with targeted ads.