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    How To Have An Impactful Social Media Marketing Strategy?

    Developing a social strategy for your business online is crucial for its success. The right social media marketing strategy involves a step-by-step process so that you can elevate your social media presence. The following guide will give tips and tricks for an impactful social media strategy. So, let’s jump right in!

    What Makes An Impactful Social Media Marketing Strategy?

    An impactful social media marketing plan involves tracking trending topics in the industry and delivering those to your audience. Content is pivotal to a successful marketing strategy that converts.

    Hence, it is essential to tie marketing goals and business objectives to your marketing strategy. Once you start to see results, you must use analytics tools to analyze and control your marketing strategy.

    Having a professional marketing agency by your side when devising a marketing strategy is very important. It helps to accelerate the process and gives you the benefit of expertise and experience. The right marketing agent will help you craft a plan that does wonders for your business.

    Choose Goals That Align to Business Objectives

    When developing a social media platform marketing strategy, one should align their marketing goals with their business objectives. It gives business owners a benchmark to compare their performance and see if they are headed in the right direction. Some of the strategies that you can use to achieve this are as follows:

    • Setting Business Goals and Objectives
    • Setting Realistic Marketing Goals For Your Business
    • Focusing on The Right Tactics for Your Company
    • Determining Important Metrics and Track Them
    • Analyzing Results and Refine the Strategies

    Learn Everything You Can About Your Audience

    It is necessary to know who your target audience is. Learning more about your target audience allows you to help you come up with an effective social media strategy. It lets you connect with your audience better, creating a positive customer experience.

    Suppose one chooses to learn less about their audience. In that case, they cannot determine if their social media campaigns are successful, which could be disastrous and a waste of time and marketing efforts. A professional marketing agent working with you on a target audience can significantly help.

    Get to Know Your Competition

    When deciding on a social strategy, it is vital to carry out a competitive analysis and determine your competition’s position. You can do so using the following ways:

    • Follow their social media channels
    • Get on their email list
    • Review their best-performing social media posts
    • Use of social listening
    • Do a SWOT analysis

    Analyzing your competitors’ content strategy allows you to learn from them and adapt the strategies that work. It also lets you find out what doesn’t work and avoid it.

    Conduct Social Media Audits

    A social audit is a formal review of a company’s operations, procedures, and code of conduct regarding social responsibility and the company’s impact on society.

    Doing a social media audit can help you figure out your audience, measure your reach, and stay updated with the data. It also enables you to point out any areas that are in need of improvement. It is a great way to control and improve your social media strategy as needed.

    Set up Accounts and Improve Profiles

    Setting up an account and improving aspects of your profiles aid your brand awareness. Some tips that can be followed to improve your profiles include perfecting your profile picture, designing what you can, writing an engaging bio, having the correct privacy settings, and a lot more.

    Poor profiles that do not speak to your audience can create a negative customer experience and deter potential customers and social media followers from making a purchase.

    Leverage Different Social Media Platforms

    Having profiles across multiple platforms enables businesses to reach a larger target audience and make more sales. Leveraging multiple social platforms allows companies to showcase their products and services while highlighting their unique selling point.

    The use of multiple platforms and social media strategies can enable businesses to become instantly recognizable. 

    Use Social Media Listing

    Make searches of data like the competition’s company name, account handles, and other relevant keywords on social media. Find out what they share and what other people say about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

    FAQs

    Q: How do you develop a successful social media marketing strategy?

    A: Developing a successful marketing strategy involves thorough market research and then defining goals. Then, you identify your target audience and create buyer personas. Additionally, it also includes the use of social media analytics in order to determine your buyers.

    Q: What is the 50-30-20 rule for social media?

    A: The 50-30-20 rule says that you should aim for 50% of your posts to be engaging, 30% to be informational, and 20% to be promotional. Using this mix has been proven to drive traffic to the social media accounts of several businesses.

    Q: What is the most powerful social media marketing strategy?

    A: It is not possible to name a single most powerful social media strategy. The use of a plan or a combination of techniques that best suits your social media marketing goals is the best idea. One strategy that may work in specific industries may not be suitable for yours.

    Q: What makes a solid social media strategy?

    A: A solid social media strategy would be one that has its primary focus on engaging content. The proper use of research using accurate, current data will also provide more profound audience knowledge. This, in turn, can help you make well-informed decisions about executing your campaign.

    Get Professional Social Media Strategy At Digital Engage

    At Digital Engage, we excel in developing customized social media strategies that align with your brand’s goals. Our services include comprehensive audience research, ensuring targeted content delivery. We have years of experience, having helped businesses across several industries. We also offer services that include SEO, PPC, and Web Design.

    We also provide actionable insights through performance analytics, guiding your strategy adjustments. Ready to optimize your social media strategy? Contact us now to get started on your journey to success! You can be sure that your marketing is in the right hands when you choose us.

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    How to Choose Web Design & Development Company in Tennessee

    Choosing the right web design & development company can be a daunting task, especially in a crowded market like Tennessee. With so many options to choose from, it may be difficult to know where to start. However, by considering important factors like technical expertise, communication, budget, and customer support, you can narrow down your options and find the right company for your needs. This guide will outline the steps you need to take to choose a reputable and reliable web design & development company in Tennessee, so you can build a website that meets your expectations and grows your business.

    Identify Your Needs

    When choosing a web design & development company in Tennessee, it is essential to first identify your specific needs for your website. This includes determining the type of website you need, such as a simple brochure website or a complex e-commerce platform, as well as any specific functions you would like your websites to perform, such as web hosting, search engine optimization, and the ability to be viewed on mobile devices. By clearly outlining your needs, you can ensure that the web design team or agency you choose has the necessary expertise to build a website that meets your requirements. Additionally, it is essential to consider a company’s experience in internet marketing and its ability to offer ongoing support for your website project. By finding a reliable Nashville web design company with a track record of providing quality web design services, you can ensure that your website project succeeds.

    Do Your Research

    When researching web design & development companies in Tennessee, it is important to look for ones specializing in the type of website you need. This could include reviewing the company’s portfolio of past web design projects and reading customer reviews to gauge their level of satisfaction with the web design services they received. You may also want to inquire about the development process, including the involvement of a project manager, and whether the company offers any logo design services or additional marketing services. It is also important to compare the company to other top web designers and marketing agencies in the area to determine the best fit for your needs.

    It is also crucial to ensure that the company has experience building mobile-responsive and user-friendly websites and a solid understanding of online marketing strategies to drive web traffic to your site. When evaluating web design & development companies, look for a company that is experienced in the design process, provides excellent customer service, and has a proven track record of success in building WordPress websites or similar projects.

    Consider Your Budget

    When setting a budget for your website development project, it is essential to find a web design company that fits within your budget. To do this, you may want to compare quotes from multiple web designers, considering the services they offer, such as custom web design and search engine optimization. Make sure to consider the cost of web development services and digital marketing as well, as these can significantly impact the overall cost of your website project. Be sure to choose a web design company or agency that provides clear and transparent pricing to accurately compare the cost of different web design companies. When evaluating the cost of web design, remember that the most affordable option may not always be the best choice.

    It is important to strike a balance between cost and quality and the level of customer service and support offered by the web design company. By finding a web design company that fits your budget, offers high-quality development services, and provides excellent customer support, you can ensure that your website design project succeeds.

    Choosing Web Designers with Excellent Communication

    When choosing a web design company, excellent communication skills are essential. A web design company that is open to your ideas and suggestions, and can clearly articulate their ideas and processes, is likely to result in a successful website design project. Look for web designers with a proven track record of successful communication with clients and an understanding of search engine optimization and custom web design.

    It’s also important to ensure that the company or agency you choose has a straightforward process for website development and digital marketing and can provide regular updates and progress reports throughout the project. Make sure to ask about the availability of web developers and project managers and their experience in hosting and managing websites. Finally, choose a company with a strong reputation for high-quality web design and Website Support Services, as well as a commitment to customer satisfaction. Whether looking for a Nashville web design company or a web design company in a different location, communication should be a critical factor in your decision-making process.

    Choosing the Right Web Design Company

    When choosing a web design company, technical expertise is critical. Ensure that the company you choose has the technical know-how to build a website that meets your needs and that they use the latest technology and development practices. Look for web designers and developers with experience in custom web design, search engine optimization, and digital marketing. It’s also important to ensure that the company you choose has a clear process for website development and that they use best practices in web hosting and management. Ask about the company’s experience with different programming languages, frameworks, and platforms.

    Additionally, ensure that the web design agency you choose has a team of project managers well-versed in the latest development trends and practices. Ultimately, choose a company committed to staying ahead of the curve and providing its clients with the best possible website design and development services, whether you are seeking a Nashville company or one in a different location.

    Choose a Company with Reputable Customer Support

    It’s essential to consider their customer support. A well-designed website is just the beginning, and ongoing support is crucial to maintaining a functional and practical website. Look for a company offering comprehensive customer support, including troubleshooting, fixing, and maintenance.

    It’s imperative to have a reliable partner who can quickly resolve any issues that may arise after the website is built. Make sure to ask the web design company about their customer support policies and procedures, including response time, availability, and support methods. Choose a company dedicated to providing its clients with the best possible customer support, ensuring that your website runs smoothly and efficiently for years to come.

    Why choose a Reputable Service Provider for web design?

    Choosing a reputable web design service provider is crucial for your website’s success and online presence. A professional web design company has the expertise, experience, and resources to build a website that meets your unique needs and goals. They have a deep understanding of the latest design trends, technologies, and best practices and can create an aesthetic and user-friendly website.

    Additionally, a reputable service provider will provide ongoing support and maintenance to ensure your website stays up-to-date and functions smoothly. Working with a reliable and experienced web design company will not only result in a better website but also give you peace of mind, knowing that your website is in good hands. Ultimately, choosing a reputable web design service provider is an investment in your online presence, and it can make a significant difference in the success of your business.

    Digital Engage offers top-notch social media marketing services in Tennessee! Our professional web design and digital marketing team is dedicated to delivering effective, customized solutions for your brand. Our team of experts can help you with a new website, web development, content marketing, and much more. Contact us today to take advantage of our top-notch web design services and innovative digital marketing solutions. Let us help you reach your target audience and make a lasting impression.

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    digitaluser April 19, 2023 0 Comments

    Local SEO – Promote Your Business Locally

    If you’re a local company that operates on county and city levels. Local businesses need to have a local SEO strategy; without it they will not build a solid footing in your area…

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    digitalengage blog February 1, 2022 0 Comments
    Word writing text Web Hosting. Business concept for The activity of providing storage space and access for websites Male human wear formal work suit presenting presentation using smart device.

    4 Reasons For Having Business Website Hosting

    As the world has now shifted towards the digital age, the number of websites on the internet is increasing significantly. Many of these websites belong to businesses and brands that use them as their digital presence. Business web hosting is critical in creating a foolproof digital presence that is safe and secure. Be it a small business, medium business, or a large one, a professional or business website needs good site hosting services

    However, not everyone can succeed in establishing the perfect digital presence online. One of the most common reasons is that businesses don’t go for getting a solid website hosting service for their website. They are using a free domain and no professional web hosting services. Even then, simply buying a domain is not it, you need to hire a proper web hosting company and choose one of their custom hosting plans that will make sure that your website stays online. 

    A solid website has some basic needs, a good website, proper SEO, and a good web hosting service. Let’s look at some reasons why business website hosting is important for businesses.

    What are business web hosting services?

    Hosting is the most comfortable place for websites. The site is actually hosted by a server of your hosting service. It’s crucial that companies use reliable hosting services that make a clear difference between their business success and their failures. When you discuss web hosting services for businesses, they should give you instant internet speed. 

    Web hosting service keeps your website safe

    If you intend to sell your products online, or just simply want to have a safe and secure website the company requires an SSL certificate. It provides a secure way for you and your customers to store the information of their accounts. Almost any website makes these easy for users — but not all. Pair this up with a good SEO and a marketing strategy and now you have a solid game in your digital presence.

    You need to be sure of your website’s safety as it can be easily compromised if you don’t have proper website hosting services, WordPress hosting, and SSL certificates.

    The Amount of Data You Can Store on Virtual Private Server

    To run and maintain your business website perfectly  you need to have good storage space. This also decides how much traffic and bandwidth your website can handle. If you have less bandwidth or no web hosting, your website cannot withstand the load of concurrent users and you will lose potential customers. Many different web hosting companies offer different hosting plans that you can choose from to get the most out of your website.

    Having dedicated hosting,  dedicated servers, and cloud hosting can surely help you get solid ground in the digital world. You might think that web hosting for small or medium-sized businesses is not that important but it is key in online growth and stability.

    Your website speed depends on it!

    One thing that causes a lot of bad user experiences is the slow loading times of a website. This usually happens when you’re using a free domain and poor-quality hosting providers. It will also cause your website to crash quite frequently if there’s even a little bit of load on your website. You need to choose the best of the hosting plans that are offered online depending website’s needs and requirements for perfection. If you know that you will face heavy traffic then dedicated server hosting is key in setting your website up.

    Best web hosting services are those that provide you with the maximum bandwidth and storage at a market competitive price. Some companies also offer unlimited bandwidth which means no matter how many concurrent users you have on your site, you will not face any crashes or slow speeds.

    Reliable Customer Services Can Keep You Out of Trouble

    Customer service can make all the difference when you’re facing technical issues with your website. When you’ve hired one of the best hosting companies and selected the perfect hosting plan for you, you now have access to their customer services as well. These hosting providers are available round the clock to sort out technical problems you’re facing. Web hosting for small business can be a little tricky so it is recommended to hire the right business web hosting service for your website as early as you can. Once done, you can simply use phone support and sort all your hosting problems with ease.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitalengage blog January 24, 2022 0 Comments

    7 Reasons Why Your Business Needs Social Media Marketing?

    Social Media took the world by storm since the day it found an audience in the general masses. Since then Social media platforms have become a part of the life of millions of people around the world. As there are countless people using these platforms, social media marketing is a huge part of digital marketing. There are many benefits of social media marketing but we have compiled a list of the top ones as Digital Engage is eager to help you understand why your business needs to have a social media marketing strategy.

    7-reasons-why-your-business-needs-social-media-marketing

    What is Social Media Marketing?

    Social media marketing consists of creating engaging content and ads that are then run on different social media platforms. You can use images, text, and even videos in your ads to get the most out of your social media advertising campaign.

    Social media marketing is really bringing businesses and their target audiences together. With many social media platforms to choose from, you can work with whatever budget you have.

    What Social Media Platform Should You Choose?

    The main things in selecting your platform are the amount of money you want to spend and the kind of target audience you want to reach out to. You will have to look at your target audience and decide where you can reach them best.

    It is a fact that around 57% of the world’s population uses social media on a daily basis. This proves the fact that no matter what your target audience is, it is highly likely that you can find them on any given social media site.

    Benefits of Marketing on Social Media

    Your social media presence can really amp up your brand loyalty, brand recognition, and all your marketing efforts. Social media users follow a very easy-to-understand pattern and you can hit them up better than traditional media. Here are some social media marketing advantages that might sway you towards incorporating a social media strategy for your business.

    Social Media Platforms are Cost-Effective

    Unlike other platforms like Google Ads, that demand a healthy budget to get you some good results, social media platforms are quite cost-effective. You can boost your social media posts starting at very low prices and even run complete ad campaigns for a couple of hundred dollars and even less. It all depends on how you use that money and whether your ads and posts have the required quality of content.

    You can create a social media strategy using multiple social channels and still have money left in your pocket to take home. This is highly-enticing for small to medium level businesses that don’t have much of a marketing budget and are operating on a local level.

    A Social Media Strategy Can Change Your Game

    If you have a good social media strategy in place, half of your marketing efforts are taken care of. You can reach out to new clients, engage with existing ones and develop a more intimate relationship with your customers. Your SMM strategy incorporates brand authority, customer satisfaction & even clients feedback. More satisfied customers mean more business, as a positive brand image attracts more customers.

    You Will Have an Improved Brand Identity

    People these days require social proof for everything. Even before doing a simple thing like going to a dentist, they look them up and see their reviews. They like to see what other people are saying about the business on the internet. If you don’t have the proper digital presence and there is no proof of your quality of work online, you’re surely going to lose customers. Social media marketing helps you improve your brand identity as your social media channels talk about your quality of work.

    Not only this, through client reviews, comments, and testimonials, your brand identity can soar to the sky.

    Increased Customer Satisfaction

    Social media platforms give you the ability to instantly reply to what your customers have to say about you. This can significantly boost your customer satisfaction rate. People tend to like brands that are quick to reply and easy to reach, this gives you the edge that other businesses might not have.

    You Will Start Seeing More Traffic

    The number of people visiting your website or social media platforms will substantially increase because of social media marketing. This traffic can be used to generate leads, sales, and even brand growth. Setting a good social media campaign can really amp up your incoming traffic but only if you have set it up correctly.

    Digital Engage provides top-notch social media marketing services that get you all the likes, engagements, and leads that you need. Get in touch today for a free consultation.

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    digitalengage blog January 16, 2022 0 Comments

    6 Proven Digital Marketing Ideas for Restaurants

    Running a restaurant is hard. The market is constantly changing, food trends come and go, and customers are always looking for the newest thing. It’s not easy to…

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    digitalengage blog December 30, 2021 0 Comments

    The Definitive Facebook Ad Checklist for Social Media Marketing

    Facebook ads can be a very powerful tool for reaching potential customers. However, many brands don’t know how to make the most of them, and they end up wasting their budget on ineffective ads. That’s why we created this Facebook ads checklist – it includes everything you need to know about Facebook advertising!

    facebook-ad-manager

    Facebook Marketing Checklist:

    If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.

    Facebook Ads & Facebook Ad Manager

    Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.

    Creating a Facebook Ad Campaign

    Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.

    It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.

    Targeting Options & Specifications

    Once you know what type of social media advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!

    The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.

    Ads Format & Types

    Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.

    News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!

    Canvas/Carousel Ads (formerly called Multi-Product)these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.

    Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.

    Video Ads –  Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad that appear before someone watches another clip.

    Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g. if you’re promoting an event). They also tend to work best for brands who have already established their online presence within Facebook over time, as they require previous engagement from people who like your page before they actually show up on their timelines!

    When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!

    Ad Images & Videos (Creative)

    Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.

    So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.

    The Audience for Your Ad Campaigns

    When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on the ads (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.

    Facebook Ad Design – Optimize for Perception and Focus

    When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!

    Bidding & Pricing Your Ads On Facebook

    The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.

    Paying Attention to Facebook Ad Reports

    Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!

    Facebook Analytics & Metrics for Businesses

    You might have heard about some metrics that people often discuss when discussing social media marketing strategy for their business – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!

    If you follow this guide closely, not only will you be able to create more effective ads but you will also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.

    News Feed Ads Optimization

    The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.

    You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:

    Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.

    Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.

    Final Takeaway

    And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitalengage blog December 22, 2021 0 Comments

    Top 5 Local SEO Mistakes: What You Should Avoid

    If you’re running a local business, it’s time to make sure you’re not making the same mistakes that most other businesses are. It can be difficult to find all of the information about what you should do and what you shouldn’t do when it comes to SEO. In this post, we’ll discuss some of the top 5 mistakes that many people make in regards to optimizing their site for search engines.

    It is quite easy to make local SEO mistakes that may cause your site to suffer, or even worse – get penalized by Google. You’ll want to follow some of the best practices for local business owners in order to avoid these common pitfalls and make sure you rank high in local searches.

    If you have multiple locations across the country, it’s time for a re-org! Duplicate listings needlessly dilute ranking power while giving no benefit whatsoever.

    Top 5 Local SEO Mistakes To Avoid

    If you don’t know your way around, it is very easy to get lost and go down the wrong path with local SEO. Here are the top five local SEO mistakes to avoid:

    Mistake 1: Ignoring Your Physical Location

    The first local SEO mistake that many businesses make is trying to implement too much of a “one size fits all” type strategy. In other words, they try and optimize their site for search engines in the same way across the board without considering their specific business or location. This approach often ends up hurting local rankings more than helping them because it’s not targeted enough.

    Instead, you should include local keywords on your website like common phrases unique to your area as well as geotargeting information using Google My Business which will help ensure that you rank higher in local searches based on where people are searching from around town or abroad!

    However, there are also some things that can hurt local rankings so be sure what keywords are you going to include in your local SEO strategy. For example, if you’re a restaurant chain and all of the restaurants have similar menus then they’ll compete against each other.

    Mistake 2: Not Setting up Your Google My Business Account

    Being on Google My Business is a free and easy way for local businesses to get noticed by customers. It is one of the most common SEO mistakes people make. It’s been shown that when people search “Best local restaurants” or “Bakery Near Me”, your local business could show up in the top three spots if you have an active account!

    This means more traffic and potential new customers which can lead to higher revenue. The first step of setting it up is creating a profile page for your company with all your contact information including address, phone number as well as hours of operation. Make sure this data has maximum visibility choose the option where Google will automatically update these details whenever they change.

    Your business could get a lot more attention if it starts popping up in the first three spots also known as the Google 3 Pack.

    Mistake 3: Ignoring Citations and Reviews

    In the digital marketing world, local SEO is all about local citations. As a result, it’s important to make sure that your local listings are consistent and up-to-date across the web. Curate reviews from sites like TripAdvisor (or Yelp) or even Google My Business Reviews.

    These reviews will improve your standing both in the online world and in the physical world, this means your local business listing will be more visible.

    Mistake 4: Not using the new Google My Business tools

    The way people search has changed, and so have local SEO practices! The introduction of the new Google My-Business features means that businesses can now take advantage of mobile optimization to make sure their listings are easy to find on smaller screens. Make sure you’re taking full advantage of all these useful tools from your dashboard and provide a link to your website.”

    “Local digital marketing is a lot like politics – if you don’t show up in person or work harder than your competition, then it’s going to be really tough for anyone else to know who you are.”

    Mistake 5: Not Following The SEO Requirements

    One of the local SEO mistakes that you should avoid is not following the search engine optimization requirements. This can be a common mistake because it’s easy to forget about when there are other marketing efforts being taken care of, such as local print advertising or social media marketing. In order for your business to show up in local searches on Google Maps, Yelp, and other popular directories, then it has to meet certain requirements set by each site.

    For example:

    • The keywords that you use need to match those on your website.
    • You have an active web address (domain name) registered with Google My Business.
    • Your listing needs at least one updated photo within the last six months.
    • You should have Google maps in your website’s footer.
    • Proper Keyword research is a must
    • No keyword stuffing in your content
    • Only high-quality content should be uploaded
    • Your website should be Mobile friendly

    If any of these things don’t apply to your business, or if you’re confused then get in touch with an SEO expert.

    There are a lot of factors that go into Local SEO for small businesses and it’s easy to get overwhelmed with all the information. Digital Engage is here to help! We provide local SEO services in Tennessee, so give us a call or contact us online today if you want your business to dominate its market.

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    digitaluser August 2, 2021 0 Comments

    Myths about SEO That Are Keeping You from Growing Your Business

    Many businesses are still struggling to find the right SEO strategy for their business. They often fall back on old SEO myths that may have been true in the past but are no longer relevant in today’s world of search engine optimization. In this blog post, we discuss common myths about SEO and why they need to be put to rest if you want your website to rank higher than your competitors.

    With so many new naysayers in the SEO world, it can be difficult to find a good SEO strategy. But you don’t have to take any advice from anyone who tells you that SEO no longer matters or is too complicated for your business’s needs.

    You may think there are thousands of search engine optimization strategies and techniques, this might be true to some extent. The fact of the matter is that most of these follow the same basic concepts of SEO and search engine marketing techniques.

    SEO Myths That Are Not True At All

    You might’ve SEO doesn’t work for every business or maybe search rankings don’t affect your business and the classic, search engines don’t look at your website. These are the myths that SEO consultants are trying to debunk.

    Search engines do look at your website, it does matter when you hire SEO consultants and SEO strategies can help any business grow their traffic and make more sales.

    Let’s take a look at some SEO myths and debunk them.

    SEO Is Too Expensive

    The first SEO myth we’re going to debunk is that SEO is too expensive. This one has been floating around for a while, and it’s not necessarily wrong– SEO can be an expensive proposition depending on what your business needs are. However, when you take into account the return on investment (ROI) of SEO services vs the profit you make back on SEO, the price tag starts to look a bit more reasonable.

    SEO is an investment in your business that will pay off over time as long as you use SEO services by knowledgeable professionals who know what they’re doing. The majority of SEO work can be done without spending any money at all– if you have content, you can pull of content marketing easily.

    SEO Doesn’t Work For My Business

    No SEO myth is more pervasive than the idea that SEO doesn’t work for everyone. SEO does not work based on some magical algorithm, but rather it relies on content and quality to rank well in search engines– meaning if your site has poor ranking and low domain authority because of bad content or a lack of user engagement, SEO can’t fix those things.

    Many people think SEO is a one-time thing– it’s an ongoing process that requires updates and maintenance. For example, if you’re running Google ads, the search engine will notify you of changes to their algorithm. That means your site can be impacted by something as simple as changing long-tail keywords to short-tail keywords.

    Search Engines Don’t Crawl Every Website

    It’s of the common SEO myths that SEO can be done on one side and then the search engine will crawl every other website associated with it. Actually, most of the time SEO is applicable to your home page or landing pages only– for example, posting links back to your blog from social media platforms like Facebook should not require SEO.

    Search Engines like Google, take a look at the content on your site and then consider how valuable it is to the people who visit. Google has an algorithm that determines what results are shown first in search engine queries based on: relevance, importance, popularity, authority, and trustworthiness of a webpage.

    A Search Engine Wouldn’t Rank My Website At All

    There are many ways to boost SEO, but most of them can be done without hiring an expert or spending money. For instance, if you have been blogging and link building content back to your website from the blog posts then search engines might see that as important content in which they should rank higher because the links lead directly to quality content.

    It is just one of the unrealistic SEO myths that your website wouldn’t rank at all.

    Ranking Factor Doesn’t Depend On Content

    Another SEO myth is that if the content is SEO optimized, its quality does not matter as a ranking factor. This is not true and there are many SEO experts who have dedicated the past 15 years to prove that content is still king. Duplicate content or poor choice of keywords would depreciate your ranking significantly. You can also improve your existing content by incorporating the right keywords.

    It doesn’t matter if you are an eCommerce company or a blog owner, website Google search ranking will depend on your content quality. The search engine algorithm might be able to detect keywords and keyword density in some cases but the users that come on your website care about the quality of your content.

    My Competitors Are Doing It, So I Don’t Need To Do It

    The SEO myth that many small businesses believe is that if the competitors are doing it, they don’t need to do it. This SEO myth will only hurt your website ranking in the long run because you won’t is able to compete with other competing pages on search engine result pages. You can improve rankings by just copying your top competitors and organic traffic will start flowing to your website as well.

    User experience and browsing experience are what make a difference here, if your website is based on the right keyword phrases and delivers a punch in the content, you can beat your competition in organic rankings.

    SEO is a Short-Term Strategy

    Many SEO myths about SEO are that it’s a short-term strategy. The truth is that with content marketing, SEO can be long-term because you’ll have blog posts to continue SEO efforts over time.

    You can also use link building to get more traffic, and techniques like content marketing to grow your traffic.

    SEO Is Too Complicated For Me

    Another myth about SEO is that it’s too complicated. This couldn’t be farther from the truth, and SEO in itself can be very simple. If you have content marketing strategies already set up with SEO tactics integrated into your content, then SEO will not feel like a daunting task

    The best way to get started is to hire an expert SEO agency or consultant.

    Already have an SEO expert? Great! Keep them close and call on their expertise for any questions or problems you may encounter with your SEO efforts. You shouldn’t be doing SEO by yourself, so use all the resources available to give yourself a fighting chance in this competitive space.

    What Should You Keep In Mind While Hiring An SEO Expert?

    You cannot just hire an SEO expert without putting him through some filters. Some of them are:

    -Be mindful of the person’s level of expertise and what they offer

    -It is best if you are able to meet with your SEO expert in person before hiring them

    -Ask for references from past clients or work portfolios. Make sure that their SEO tactics align with your content marketing goals

    The benefits that come along when an SEO expert is hired:

    -Improves your search engine rankings and organic search rankings

    -Increases organic traffic to your website

    -Builds links from other websites to yours. Links contribute towards SEO ranking in the SERPs (search engine results page) and are a valuable commodity for every business that has an online presence.

    See, SEO isn’t so complicated or hard. The SEO myths that are keeping you from growing your business can easily be debunked with a few simple moves.

    Some Final Thoughts

    SEO consultants are debunking the myths that have been around for years about what SEO really is. They’re trying to educate business owners on how search engine optimization can help them reach a wider audience and increase sales in their online store. If you want more information, contact digital engage today! We’ll give you all the tips and tricks so your website stands out from competitors’. Don’t let any of these myths keep you from exploring one of the best marketing tools available to small businesses like yours.

    Contact us at Digital Engage now if you’d like some advice on which strategies will work best for your company

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    digitaluser July 21, 2021 0 Comments

    How to Do Social Media Management the Right Way; the Dos and Don’ts

    Many business owners ask how to hire social media managers and how to do social media management. Others want to know how to get their team members (inside or outside) to properly manage social media. These are good questions, but how many of these companies have thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

    Social media platforms are some of the most visited websites online, with hundreds of thousands of people visiting them regularly. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

    How to Do Social Media Management the Right Way?  

    “Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

    The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

    Social research has shown that only 27% of marketers are doing social media marketing correctly, while 35% of marketers use social media incorrectly. The highest percentage of businesses that use it correctly focus on social listening and responding.

    Understand the Platform

    In order to make social media marketing work for your business, you need to understand each platform.

    Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

    Be Professional

    As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

    Direct Traffic towards Your Site

    Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

    Create a Social Media Plan or Social Media Strategy

    Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

    Ask yourself the following questions:

    – To how many social media platforms am I going to publish content?

    – What kind(s) of content am I going to post on each platform?

    – What are the goals for posting content to each social media platform?

    Use Social Media Management Tools

    There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

    Use Specific Hashtags & Links

    Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

    Measure Results

    Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

    Manage Your Time Wisely

    If you want to actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

    Be Consistent & Post Regularly

    All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

    Facebook and Instagram will stop showing your posts if you don’t post regularly. Just link your old content like your blog posts if you don’t have anything new to post.

    Make Sure Everything Is Relevant

    If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media and digital marketing as a tool to do lead generation and customer support.

    All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

    Know Which Social Media Network Is Best Suited For Your Business

    It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.

    Don’t post too often

    Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

    Pay Attention to What Other People Say About You Online

    To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

    Don’t Tweet Personal Opinions When Promoting Your Business

    Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

    Provide Exquisite Content for Regular Users of Social Media

    It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by regularly providing quality content via social media. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to go at it daily.

    You can automate some of your activities, such as posting and tweeting at a regular interval.

    Respect the Privacy of Social Media Users

    As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it to get themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

    Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to promote yourself on these platforms successfully.

    Get Easy Access to Other Social Networks

    If your online presence relies on traffic, you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough to increase traffic because you have to engage with other people online as well for them to visit your website.

    Get Social Advice from Websites & Experts

    If you plan on doing social media marketing the right way, you must also consider seeking advice from those who know what they’re talking about since this still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

    Hire a Social Media Expert

    The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right.

    Time frame

    The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

    If you’re confused about how to use social media management for business purposes effectively, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

    Conclusion

    Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done so you don’t get bogged down in the technical aspects of social media platforms. Let our team at Digital Engage help you create and manage an effective social media strategy using all the latest tools for success!

    Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

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    digitaluser July 15, 2021 0 Comments