Category: Strategy

Top 5 Local SEO Mistakes: What You Should Avoid

If you’re running a local business, it’s time to make sure you’re not making the same mistakes that most other businesses are. It can be difficult to find all of the information about what you should do and what you shouldn’t do when it comes to SEO. In this post, we’ll discuss some of the top 5 mistakes that many people make in regards to optimizing their site for search engines.

It is quite easy to make local SEO mistakes that may cause your site to suffer, or even worse – get penalized by Google. You’ll want to follow some of the best practices for local business owners in order to avoid these common pitfalls and make sure you rank high in local searches.

If you have multiple locations across the country, it’s time for a re-org! Duplicate listings needlessly dilute ranking power while giving no benefit whatsoever.

Top 5 Local SEO Mistakes To Avoid

If you don’t know your way around, it is very easy to get lost and go down the wrong path with local SEO. Here are the top five local SEO mistakes to avoid:

Mistake 1: Ignoring Your Physical Location

The first local SEO mistake that many businesses make is trying to implement too much of a “one size fits all” type strategy. In other words, they try and optimize their site for search engines in the same way across the board without considering their specific business or location. This approach often ends up hurting local rankings more than helping them because it’s not targeted enough.

Instead, you should include local keywords on your website like common phrases unique to your area as well as geotargeting information using Google My Business which will help ensure that you rank higher in local searches based on where people are searching from around town or abroad!

However, there are also some things that can hurt local rankings so be sure what keywords are you going to include in your local SEO strategy. For example, if you’re a restaurant chain and all of the restaurants have similar menus then they’ll compete against each other.

Mistake 2: Not Setting up Your Google My Business Account

Being on Google My Business is a free and easy way for local businesses to get noticed by customers. It is one of the most common SEO mistakes people make. It’s been shown that when people search “Best local restaurants” or “Bakery Near Me”, your local business could show up in the top three spots if you have an active account!

This means more traffic and potential new customers which can lead to higher revenue. The first step of setting it up is creating a profile page for your company with all your contact information including address, phone number as well as hours of operation. Make sure this data has maximum visibility choose the option where Google will automatically update these details whenever they change.

Your business could get a lot more attention if it starts popping up in the first three spots also known as the Google 3 Pack.

Mistake 3: Ignoring Citations and Reviews

In the digital marketing world, local SEO is all about local citations. As a result, it’s important to make sure that your local listings are consistent and up-to-date across the web. Curate reviews from sites like TripAdvisor (or Yelp) or even Google My Business Reviews.

These reviews will improve your standing both in the online world and in the physical world, this means your local business listing will be more visible.

Mistake 4: Not using the new Google My Business tools

The way people search has changed, and so have local SEO practices! The introduction of the new Google My-Business features means that businesses can now take advantage of mobile optimization to make sure their listings are easy to find on smaller screens. Make sure you’re taking full advantage of all these useful tools from your dashboard and provide a link to your website.”

“Local digital marketing is a lot like politics – if you don’t show up in person or work harder than your competition, then it’s going to be really tough for anyone else to know who you are.”

Mistake 5: Not Following The SEO Requirements

One of the local SEO mistakes that you should avoid is not following the search engine optimization requirements. This can be a common mistake because it’s easy to forget about when there are other marketing efforts being taken care of, such as local print advertising or social media marketing. In order for your business to show up in local searches on Google Maps, Yelp, and other popular directories, then it has to meet certain requirements set by each site.

For example:

  • The keywords that you use need to match those on your website.
  • You have an active web address (domain name) registered with Google My Business.
  • Your listing needs at least one updated photo within the last six months.
  • You should have Google maps in your website’s footer.
  • Proper Keyword research is a must
  • No keyword stuffing in your content
  • Only high-quality content should be uploaded
  • Your website should be Mobile friendly

If any of these things don’t apply to your business, or if you’re confused then get in touch with an SEO expert.

There are a lot of factors that go into Local SEO for small businesses and it’s easy to get overwhelmed with all the information. Digital Engage is here to help! We provide local SEO services in Toronto, ON so give us a call or contact us online today if you want your business to dominate its market.

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digitaluser August 2, 2021 0 Comments

Reasons Why Branding is Important for Your Online Presence

Branding is one of the most important aspects when it comes to your online presence. It can make or break whether you’re able to gain a consistent following and establish a strong customer base. For those who are not quite sure what branding entails, this article will give you six reasons why branding is such an important aspect of your business and answer the question “is branding important for your online presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

Is Branding Important For Your Online Presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

For those who are not quite sure what branding really is, branding means identifying your company and linking it to a certain set of beliefs. When you establish branding, customers will know what they are going to get when they see your name or logo.

When you have an online presence, branding is even more important because there may not be many other clues about who the business is without their social media profiles or website. Establish an identity online, your brand needs it.

Branding Leads To a Strong Online Presence

Branding is important for online presence because it creates a strong online identity. If you really play your cards right, your online presence can also help you build a strong offline identity.

Branding is what separates one business from the next and when people see your logo, they know exactly who it is that they are doing business with. Without branding online, you could be lost in an ocean of other competitors.

Branding identifies who you are and what type of business you run online.

Branded Content Can Help Increase Search Engine Rankings

Branding helps you increase search engine rankings by making your online content more indexed and searchable. Branded content is also easier for people to share online because they know that their friends will want to read it, meaning the branded content has a better chance of getting in front of even more eyes. It will surely pop up more in search results than other content.

Brand recognition can lead up to higher sales rates in your products and services than unbranded marketing pieces, so focus on it more.

Strong Branding Increases Customer Retention Rates

Stronger online branding increases customer retention rates. By creating a brand that is recognizable, you can create trust among your audience and make them more likely to buy from you again in the future.

To help build these stronger brands online, provide social media updates with photos and videos of your product or service on a regular basis as well as blog posts. Promote your company online whenever you get the chance to.

Strong Brands Create Loyal Customers That Refer Their Friends

The loyalty that you create with your online branding can lead to loyal customers who will not only buy from you again but refer their friends.

Strong online brands also make it easier for people to find the products they want and then purchase them online without having any trouble finding what they need. For example, if someone is looking for a pink dress they could just look up your store online and find a pink dress.

A strong online presence will also make it easier for people to trust you as they are able to see your company’s history online, including reviews about the products that have been purchased in the past from your online store.

Branding Is the First Impression of Your Company

It is important to make a good impression online because people are going online more often than they used to. If your company has a poor profile and bad branding people are going to be less likely to trust you and buy from your online store.

Branding is important in your list of business needs because it helps people identify with the company, which will help them feel like they are a part of this online community that you have created for yourself. It also gives customers more reasons not to leave if they find what they’re looking for on your site as opposed to just going out and buying it.

Branding Communicates What Your Identity Is

You have built your company on the quality of the product and the service you provide. This is why it’s so important to make sure that people know about your online presence with a strong online identity. It doesn’t matter if you have a physical store location or not, people need to know where they can find what they are looking for before they start their search online.

Your Social Media Presence Helps in Branding

With social media being such a huge online presence, it’s important to have your company on bigger networks like Facebook and Twitter. These networks help people find you in their search for companies that provide what they are looking for.

You reach a wider audience and your industry-relevant target audience at the same time. Social media branding should go along with the rest of your online presence to create a complete internet brand identity.

Branding Can Give People an Emotional Connection to Your Business

Branding is important because it can give people an emotional connection to your business. Customers like being able to connect with a company on a deeper level and feel that they have some sort of personal relationship with them.

It’s more than just the products or services you offer, but rather who you are as a person in their eyes. They want a company that they really feel good about investing their money in and that they can trust to deliver on what it promises.

It’s not just the online world that branding affects, but rather your entire online presence. Without clear brand identity, you’ll have an unclear online mission for those who may stumble upon your site or social media pages by accident.

Branding Helps You Create Unique Products & Services

The products and services that you sell to your potential customers are a part of your branding.  You can create a set of products and services that are recognizable to your target audience by tying them all together with the same logo, online colors, or fonts.

The conclusion of an online store is not just about what you sell from your storefront, but also who you are as a person in their eyes. Digital Engage specializes in all aspects of branding for businesses including logos and themes. Contact us today to get started!

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digitaluser July 27, 2021 0 Comments

Myths about SEO That Are Keeping You from Growing Your Business

Many businesses are still struggling to find the right SEO strategy for their business. They often fall back on old SEO myths that may have been true in the past but are no longer relevant in today’s world of search engine optimization. In this blog post, we discuss common myths about SEO and why they need to be put to rest if you want your website to rank higher than your competitors.

With so many new naysayers in the SEO world, it can be difficult to find a good SEO strategy. But you don’t have to take any advice from anyone who tells you that SEO no longer matters or is too complicated for your business’s needs.

You may think there are thousands of search engine optimization strategies and techniques, this might be true to some extent. The fact of the matter is that most of these follow the same basic concepts of SEO and search engine marketing techniques.

SEO Myths That Are Not True At All

You might’ve SEO doesn’t work for every business or maybe search rankings don’t affect your business and the classic, search engines don’t look at your website. These are the myths that SEO consultants are trying to debunk.

Search engines do look at your website, it does matter when you hire SEO consultants and SEO strategies can help any business grow their traffic and make more sales.

Let’s take a look at some SEO myths and debunk them.

SEO Is Too Expensive

The first SEO myth we’re going to debunk is that SEO is too expensive. This one has been floating around for a while, and it’s not necessarily wrong– SEO can be an expensive proposition depending on what your business needs are. However, when you take into account the return on investment (ROI) of SEO services vs the profit you make back on SEO, the price tag starts to look a bit more reasonable.

SEO is an investment in your business that will pay off over time as long as you use SEO services by knowledgeable professionals who know what they’re doing. The majority of SEO work can be done without spending any money at all– if you have content, you can pull of content marketing easily.

SEO Doesn’t Work For My Business

No SEO myth is more pervasive than the idea that SEO doesn’t work for everyone. SEO does not work based on some magical algorithm, but rather it relies on content and quality to rank well in search engines– meaning if your site has poor ranking and low domain authority because of bad content or a lack of user engagement, SEO can’t fix those things.

Many people think SEO is a one-time thing– it’s an ongoing process that requires updates and maintenance. For example, if you’re running Google ads, the search engine will notify you of changes to their algorithm. That means your site can be impacted by something as simple as changing long-tail keywords to short-tail keywords.

Search Engines Don’t Crawl Every Website

It’s of the common SEO myths that SEO can be done on one side and then the search engine will crawl every other website associated with it. Actually, most of the time SEO is applicable to your home page or landing pages only– for example, posting links back to your blog from social media platforms like Facebook should not require SEO.

Search Engines like Google, take a look at the content on your site and then consider how valuable it is to the people who visit. Google has an algorithm that determines what results are shown first in search engine queries based on: relevance, importance, popularity, authority, and trustworthiness of a webpage.

A Search Engine Wouldn’t Rank My Website At All

There are many ways to boost SEO, but most of them can be done without hiring an expert or spending money. For instance, if you have been blogging and link building content back to your website from the blog posts then search engines might see that as important content in which they should rank higher because the links lead directly to quality content.

It is just one of the unrealistic SEO myths that your website wouldn’t rank at all.

Ranking Factor Doesn’t Depend On Content

Another SEO myth is that if the content is SEO optimized, its quality does not matter as a ranking factor. This is not true and there are many SEO experts who have dedicated the past 15 years to prove that content is still king. Duplicate content or poor choice of keywords would depreciate your ranking significantly. You can also improve your existing content by incorporating the right keywords.

It doesn’t matter if you are an eCommerce company or a blog owner, website Google search ranking will depend on your content quality. The search engine algorithm might be able to detect keywords and keyword density in some cases but the users that come on your website care about the quality of your content.

My Competitors Are Doing It, So I Don’t Need To Do It

The SEO myth that many small businesses believe is that if the competitors are doing it, they don’t need to do it. This SEO myth will only hurt your website ranking in the long run because you won’t is able to compete with other competing pages on search engine result pages. You can improve rankings by just copying your top competitors and organic traffic will start flowing to your website as well.

User experience and browsing experience are what make a difference here, if your website is based on the right keyword phrases and delivers a punch in the content, you can beat your competition in organic rankings.

SEO is a Short-Term Strategy

Many SEO myths about SEO are that it’s a short-term strategy. The truth is that with content marketing, SEO can be long-term because you’ll have blog posts to continue SEO efforts over time.

You can also use link building to get more traffic, and techniques like content marketing to grow your traffic.

SEO Is Too Complicated For Me

Another myth about SEO is that it’s too complicated. This couldn’t be farther from the truth, and SEO in itself can be very simple. If you have content marketing strategies already set up with SEO tactics integrated into your content, then SEO will not feel like a daunting task

The best way to get started is to hire an expert SEO agency or consultant.

Already have an SEO expert? Great! Keep them close and call on their expertise for any questions or problems you may encounter with your SEO efforts. You shouldn’t be doing SEO by yourself, so use all the resources available to give yourself a fighting chance in this competitive space.

What Should You Keep In Mind While Hiring An SEO Expert?

You cannot just hire an SEO expert without putting him through some filters. Some of them are:

-Be mindful of the person’s level of expertise and what they offer

-It is best if you are able to meet with your SEO expert in person before hiring them

-Ask for references from past clients or work portfolios. Make sure that their SEO tactics align with your content marketing goals

The benefits that come along when an SEO expert is hired:

-Improves your search engine rankings and organic search rankings

-Increases organic traffic to your website

-Builds links from other websites to yours. Links contribute towards SEO ranking in the SERPs (search engine results page) and are a valuable commodity for every business that has an online presence.

See, SEO isn’t so complicated or hard. The SEO myths that are keeping you from growing your business can easily be debunked with a few simple moves.

Some Final Thoughts

SEO consultants are debunking the myths that have been around for years about what SEO really is. They’re trying to educate business owners on how search engine optimization can help them reach a wider audience and increase sales in their online store. If you want more information, contact digital engage today! We’ll give you all the tips and tricks so your website stands out from competitors’. Don’t let any of these myths keep you from exploring one of the best marketing tools available to small businesses like yours. Contact us now if you’d like some advice on which strategies will work best for your company

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digitaluser July 21, 2021 0 Comments

How to Do Social Media Management the Right Way; the Dos and Don’ts

Many business owners ask how to hire social media managers and how to do social media management. Others want to know how they can get their team members (inside or outsource) to manage social media properly. These are good questions, for sure, but how many of these companies have really thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

Social media platforms are one of the most visited websites online, with hundreds of thousands of people visiting them daily on a regular basis. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

How to Do Social Media Management the Right Way?  

“Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

Social research has shown that only 27% of marketers are doing social media marketing the right way, while 35% of marketers are using social media incorrectly. The highest percentage of businesses that are using it correctly are those that focus on social listening and responding.

Understand the Platform

In order to make social media marketing work for your business, you need to understand each platform.

Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

Be Professional

As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

Direct Traffic towards Your Site

Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

Create a Social Media Plan or Social Media Strategy

Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

Ask yourself the following questions:

– To how many social media platforms am I going to publish content?

– What kind(s) of content am I going to post on each platform?

– What are the goals for posting content to each social media platform?

Use Social Media Management Tools

There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

Use Specific Hashtags & Links

Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

Measure Results

Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

Manage Your Time Wisely

If you want actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

Be Consistent & Post Regularly

All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

Facebook will stop showing your posts if don’t post regularly and so will Instagram. Just link your old content like your blog posts if you don’t have anything new to post.

Make Sure Everything Is Relevant

If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media as a tool to do customer support and lead generation.

All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

Know Which Social Media Network Is Best Suited For Your Business

It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.

Don’t post too often

Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

Pay Attention to What Other People Say About You Online

To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

Don’t Tweet Personal Opinions When Promoting Your Business

Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

Provide Exquisite Content for Regular Users of Social Media

It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by providing quality content regularly via social media platforms. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to really go at it every day.

You can automate some of your activities, such as posting and tweeting at a regular interval.

Respect the Privacy of Social Media Users

As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it as a tool for getting themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to successfully promote yourself on these platforms.

Get Easy Access to Other Social Networks

If your website relies on traffic then you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough when it comes to increasing traffic because you have to engage with other people online as well for them to visit your website.

Get Social Advice from Websites & Experts

If you plan on doing social media marketing the right way, then you must also consider seeking advice from those who know what they’re talking about since this is something that still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

Hire a Social Media Expert

The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right

Time frame

The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

If you’re confused about how to effectively use social media management for business purposes, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

Conclusion

Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done, so you don’t get bogged down in the technical aspects of social media platforms. Let our team at digital engage help you create and manage an effective social media strategy using all the latest tools for success! Contact us today to learn more or request a quote.

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digitaluser July 15, 2021 0 Comments

Finding the Right Web Hosting Service for Your Company

Choosing the right web hosting service for your company can be a difficult task. There are many things to consider when trying to make a decision, such as: what type of website you have, how much traffic it gets, and which features you need from your host. In this article, we will explore the different types of web hosting services available today and explain some important considerations that should help with your decision-making process.

If you fail to choose the right web hosting service, you may find yourself facing some of these possible consequences:

-Delays in loading times for the website and/or blog posts. This can be frustrating for visitors who will become impatient with your site, which could lead to reduced customer conversions

-If only limited features are available on your site. If you decide not to upgrade, then this can cause serious problems in the future.

What Is A Website Hosting Service?

A website hosting service is a type of web hosting that allows users to create and upload websites. One can also use this for personal blogs or other types of content. The most common services available today are shared, VPS, managed WP (WordPress) Hosting with the latter being our recommended option because it offers more security and protection against attacks as well as all-inclusive features such as

  • email management
  • virtual private servers
  • email hosting
  • file storage space (depending on package),
  • data centers
  • phone support
  • live chat
  • cloud hosting
  • website builder
  • control panel
  • Server resources

The downside of these options is that they’re usually pricier than shared hosting services but they do offer much better performance, reliability, and scalability in general which may be worth paying for depending on your needs.

Some web hosting providers focus solely on one type while others have many different hosting plans to offer, so you need to choose the one that works best for you.

Different Types of Web Hosting Services Out There

There are many different types of web hosting services available to businesses, and you need to do your research before committing.

Shared Web Hosting:

Shared hosting is the most common type of web host available on the market today. It’s essentially a service that allocates different websites or domains onto one server which means there are fewer costs for each business but it also may not offer enough resources if more than one site becomes popular at once because they share bandwidth and servers space among them all. They can become slow at peak times and may overload with too much traffic.

Dedicated Hosting:

This is the opposite of shared hosting, so one company only uses a single server for everything on their site which means there are no worries about having enough resources to manage all your content but it also carries the most expensive price tag out of all web host services available today. It’s typically not recommended because you might be paying more than you need to if you can get by on just shared hosting or vice versa.

VPS Hosting:

VPS stands for Virtual Private Server, which means that each business has access to an entire operating system as well as allocated memory space separate from other companies sharing the same hardware resource like in shared hosting. A Virtual Private Server helps in keeping a steady, dedicated, and streamlined performance.

How to Choose the Best Web Hosting Services?

There are many web hosting providers out there with different hosting features, but just like any other business, you need to make sure that the web host is reputable and reliable. Your IT services and business hosting depend on the type of hosting you choose, so it is really important to carefully pick the one that works best for your business. Your first step should be to do some research about your potential hosting service. Find out what people are saying about it on review sites like Yelp or Google Reviews because they can offer a more objective opinion than someone who may have an agenda for their own company.

Ask Around

You could also ask friends or family members if they’ve used any hosting options in the past – recommendations from folks you know will carry a lot of weight when choosing which web hosting provider to go with. You need to be able to trust the hosting provider you’re entrusting your business with and feel confident that they’ll be there for you when you need them.

If it’s not a popular web hosting service, find out what other businesses are using their services. Even if you don’t know anyone who has used them in person, look at testimonials on their site or those of competitors’ sites.

One thing to keep in mind is how much space your website would take upon their servers; shared hosting packages come with different amounts of disk storage and bandwidth so make sure to choose one that fits the needs of your business (or start small). You should also pay attention to whether they offer email – some providers charge by domain while others have pricing packages and hosting plans.

Some Benefits of Dedicated Hosting

Dedicated hosting can get you many perks such as higher amounts of disk space and bandwidth, more control over your site’s resource usage, the ability to customize the software on your server.

Some other benefits of dedicated server hosting:

  • Easily manage the availability and performance of the server.
  • SSL Certificate keeps your website safe
  • Get less downtime with dedicated hosting because there is no overload on a shared server.
  • Dedicated servers are more secure and faster than traditional shared hosting because all resources are allocated to your website/application.
  • A stable infrastructure will give you peace of mind that operations won’t be disrupted by other clients.
  • They have a 99.9 uptime guarantee.
  • They will help make sure your site is working smoothly.
  • All the hardware has been vetted by the best security specialists
  • Around the clock Customer support from the support team

Pros & Cons of a Web Hosting Service

In the world of IT, the decision of which web hosting service to use for your business can be a major undertaking. There are many factors to consider such as:

Pros

  • Your website is always online
  • Don’t let your server go down and shut you out of making a sale or connecting with clients
  • Dedicated servers guarantee uptime which means more revenue for your business

Cons

  • Might not be affordable for low revenue-generating businesses
  • unmetered bandwidth costs a lot
  • Outsourcing means depending on external factors

Things to Consider Before Hiring Web Hosting Companies

There are many different factors that need to be considered when choosing which web hosting service is the best fit for your business. We have listed some of these below:

Your Budget

If you’re on a tight budget but still want reliable uptime then shared servers might be able to meet both needs at once. However, if you don’t plan on making too many sales or connecting with clients through email then maybe it’s worth considering outsourcing instead in order to save money.

What Will Your Website Do?

Depending on what type of content your website has this could alter whether or not unmetered bandwidth would benefit you more than a limited bandwidth plan. If your site is heavy on audio or video content then you might want to go with a plan that offers unmetered bandwidth.

What Type Of Web Hosting Do You Need?

Do you have enough technical knowledge in order to manage the server and software by yourself, or will this be something that requires hiring someone else for assistance? If so, then maybe it’s worth considering managed services instead of unmanaged ones.

You can’t always afford to hire an IT company when things get complicated. Sometimes it’s better just do what needs to be done ourselves – but we don’t all know how to! That’s why we’re looking at different ways people are handling their web hosts; shared servers vs outsourcing, unlimited bandwidth vs limited bandwidth plans, and more.

Conclusion

Choosing the right kind of web hosting company is crucial for the future of your digital well-being. For many, it’s not just a matter of choosing between price and performance—it’s also about which host will best serve their needs going forward.

If you find yourself struggling to decide what services are essential or desirable, Digital Engage can help point you in the right direction with our years of experience and award-winning services. We know how hard it can be to choose when there are so many options available today. Contact us today by filling out a short form on our homepage and we’ll get back to you soon.

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digitaluser July 9, 2021 0 Comments

Digital Marketing Trends to Watch in 2021

The year 2020 saw much disruption and transformative change. It may be decades before we truly understand how the many challenges of 2020 have affected technology, culture, and society.
And 2021 is a year of reaction to those changes, either as a counterweight against them or consolidation of emerging trends. Any business that hopes to survive into 2022 and beyond must consider the impact of these changes on its brand, consumer base, and marketing strategy.

The digital world has been at the forefront of many of this year’s most fundamental changes, from the proliferation of zoom meetings to the rising tide of social media activism. Let’s review how these changes have affected digital marketing trends in 2021.

Trend 1: The Remote Workplace Becomes a Long-Term Feature of the Digital Marketing Landscape

Many companies in nearly every sector of the economy have had to transition to remote work wherever possible during the height of the COVIC-19 pandemic. While the cause of this work variation hopefully remains a short-term phenomenon, it triggered changes in social norms, employee expectations, and workplace infrastructure that likely will outlast the COVID-19 restrictions.

Employees, particularly those without childcare obligations, who have become used to avoiding the daily commute, may reluctantly return to the office full time. Employers who have invested time and money in remote workplace infrastructure might choose not to abandon these options if they increase flexibility and cut costs.
Products and services that meet the needs of remote workers, freelancers, and others are likely to be in high demand in 2021. Marketing channels that reach remote workers will become vital for marketing efforts.

Trend 2: Cybersecurity and Information Security

Several confluent events give rise to a growing trend for cybersecurity as a consumer need and a practical challenge for marketers in 2021. First, the recent ransomware attack on the Colonial oil pipeline, coupled with other high-profile ransomware and hacking attacks on municipalities, hospitals, and businesses, has raised awareness of the dangers of cybercrime. The shift toward remote retail activity and remote work has left more and more consumers dependent on their internet connection for their finances and livelihoods.

Digital marketers have an opportunity to meet this pressing need by providing a sense of security. Businesses that offer products through e-commerce rely on consumers to trust them to securely handle their online data. Consumers will expect companies to restore their sense of control and safety, which faced threats on several fronts in 2020.

Trend 3: Marketing and Personal Connections

As a corollary to the trend toward remote working, consumers today long for personal connection. Even if they depend on digitally mediated communication for many aspects of their daily lives, they still want to feel close to friends and family members, seeking a sense of closeness and belonging.

For some consumers, family gatherings and family milestones act as this connection. Others might find kinship in social activism, whether face-to-face or in the digital sphere. Products and marketing initiatives must foster a sense of togetherness to resonate strongly with today’s consumers.

However, not leaning so heavily on belonging as a marketing theme out of respect for those who have lost loved ones to COVID should drive a firm’s decisions. Marketers will seek a balance, promoting personal bonds without putting pressure on those who still feel isolated.

Trend 4: The Many Faces of the New Normal

As people look forward to 2021, they also look back to 2019. Consumers will take a retrospective outlook as they reflect on what they have lost and what they want most to regain. Some consumers may reject social norms from the pre-COVID era, continuing to social distance or wear masks in some situations. Others will seek a wholesale return to a bygone era.

This backward look will be highly segmented and divided along social and political lines. An effective digital marketing strategy in 2021 requires a clear and rich understanding of what the consumers want, even if they don’t understand it themselves.

If we can turn even further back to the movie Citizen Kane, everyone has their pre-COVID rosebuds. This year, the marketing challenge must focus on finding those rosebuds and letting them bloom.

Although the digital landscape of 2021 remains undeniably complex, you don’t have to navigate it without help. Digital Engage, a digital marketing firm based in Tennessee, offers web design, search engine optimization (SEO), and social media management. Call (615) 997-0736 for a consultation today.

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digitaluser June 16, 2021 0 Comments

Why Is Good Content Important for Your Business’s Website?

If you want to start a business or branch out from traditional marketing to digital marketing, you might wonder why it is so important to post relevant and engaging content on your website. After all, you might think, people visit my website to learn about buying my product. Can’t I just put an informative blurb about my product on the website and rely on advertising to draw in customers?

Traditional product-centered advertising can still work in the modern world, particularly for established brands that already have a following. However, consumers have become increasingly savvy about recognizing the methods marketers use—and often no longer fall for them. Unless a potential customer already plans to purchase what you’re selling, they might tune you out before you even get to your pitch.

Good content in blogs, email newsletters, or other digital formats can change that dynamic and lead them to seek you out instead of deciding to ignore you. The new conventional wisdom says that only 20% of your marketing effort should include a pitch for the product or service. The rest should provide information for the consumer’s benefit—to inform, entertain, and engage. Let’s review four reasons why this content will pay off, even if it has little to do with what you’re selling.

Good Content Is What Your Customers Want

Consumers aren’t the captive audience they were fifty years ago. They have constant streams of media content at their fingertips. They do not—and will not—spend their valuable time reading boring sales-oriented advertising copy. Engaging content, such as tips, quizzes, opinion pieces, or even humor consistent with your brand, gives consumers a reason to gravitate toward your site. Once there, they’ll likely become more receptive to the occasional sales pitch.

Good Content Defines the Brand Beyond a Sales Context

What does your company stand for? If your company only focuses on selling products, it will be more challenging to get consumers to relate to your brand. They don’t spend every waking moment selling products, and they wouldn’t hang out with someone who did. Good content makes your brand about more than the product.
If your business is a law firm, educate your audience about the law in an approachable way. If you run a lawn care company, write helpful articles on landscaping, outdoor family gatherings, or anything else to help your audience enjoy their lawns. Content turns your brand from a salesperson into a mentor or a friend. Companies can also connect with potential buyers by sharing their commitment to popular causes and charities, such as the environment or cancer awareness.

Good Content Generates Buzz and Free Exposure

When people see good content, they want to share it and talk about it. Consider, for example, all those insurance ads on TV, the ones with strange mascots and weird antics. They often don’t have much to do with the product, but they entertain. Consider a lawn care company that holds a contest in the community to reward the best holiday lawn decorations or a cookware company that showcases their customer’s best recipes. If you put content on your site that people want, they will share it, and in the internet age, that can give you word-of-mouth advertising in places that your conventional marketing won’t reach.

Good Content Provides a Buffer Against Negative Publicity

Bad things happen to companies every so often. An executive might resign amid a cloud of scandal. A product might face a delay or a recall. In hard times, layoffs and cuts to services might shake customer loyalty. If your website focuses only on selling products, it sends a clear message. “We only care about selling products.” Web content for the benefit of your consumers shows them that they matter, even if they’re not buying anything at the moment. Web content praising your employees and helping their professional development shows that you care about your workplace. Of course, you can still be a caring, dedicated business owner without web content, but the content you provide goes a long way toward showing your customers who you are and what you value.

Digital Engage is a comprehensive, professional digital marketing firm based in Tennessee. We excel in web design and reputation management. Let us explore your brand image and core values with you and discover ways to convey your brand identity through your website and social media. Call (615) 997-0736 for a consultation today.

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digitaluser June 7, 2021 0 Comments

8 Elements of a Great Website Design

Websites are more than just pretty pictures; they’re excellent marketing tools designed with one goal in mind: getting customers interested enough in what you have to offer to purchase your goods and/or services.

An effective web presence can help you get new customers while keeping existing ones happy. Here are elements that will help set your website apart from competitors.

1. Lots of White Space

If you want your website to be light and easy on the eyes, make sure that it isn’t full of blocks or dense text. Instead, use white space by putting in more graphics than words to provide users with an optimal reading experience.

Lots of white space also means less scrolling, leading visitors directly back into conversion mode because they’ll see everything as soon as they land on your site without having to click around longer than they need to.

2. Content Writing

Content is king, so make sure you include as much valuable information on your website as possible. Include industry-specific content aside from general topics such as how-to guides or educational articles.
The more knowledge your potential customers acquire from your site means more opportunities for future sales.

You could also carry out thorough market research to identify and find terminologies or words used by the target audience to search for specific services or products.

This is important because it helps build a customer base that resonates with your product or service while also attracting new ones.

3. Elegant and Responsive Design

An attractive design is essential if you want to make your site stand out and grab attention. It doesn’t need to be complicated or expensive but it should look good on all devices so that people can find what they’re looking for on whichever device they’re using.

You’ll also want to make sure your site is responsive so that it’s easily accessible. This will also increase the likelihood of being found in search engine results.

4. Speed Optimization

Don’t overlook the importance of optimizing for speed. This makes your site faster and more reliable for everyone who visits it. To make sure your website is fully optimized for speed, here are a few tips:

  • Make sure images are optimized for easy loading
  • Minimize the number of requests to reduce latency
  • Reduce the number of plugins
  • Choose a CDN provider (this can be improved by using caching)
  • Reduce the use of web fonts

5. Web Design and Layout

A web design featuring a navigation system with intuitive links will help customers easily navigate your website without getting lost or frustrated. You may also consider adding drop-down menus in addition to traditional top-level menus for increased usability and ease of access while browsing.

The navigation system will help with that, but you’ll also want to include a search bar at the top or side of your site so customers can quickly locate their desired information and products.

If there are any questions about where something might be located on your site, try adding navigational links such as an FAQ or “Helpful Hints” section.

Additionally, the layout of your site is a crucial element in how easily visitors can navigate your website. Ensure that you have an organized layout that makes sense to your customers and allows them to find what they’re looking for quickly and efficiently.

6. A Good Call to Action

Getting prospective customers to do what you want them to do can be like herding cats. It’s not easy, but it can be done. One important way to get your visitors to take the desired action is by adding a call-to-action button to help them take initiative.

7. Images

Did you know that images on your website do more than just make your design look good? Images are an important part of the conversion process and can help you convince someone to sign up for a newsletter, purchase your product or service, and more.

Here are some further reasons why you need to use more images on your website:

  • They bring your content to life
  • More clicks and views
  • Fuel social media
  • Higher search rankings

8. Testimonials

Testimonials work well in boosting credibility and reputation on any website. They are a great way to build trust with your visitors and show prospective customers how other people feel about the product or service you offer.

Testimonials are also important when you want people to feel confident about purchasing from you online. This gives them something real that they can rely on instead of just choosing randomly off the internet.

Ready to be ahead of the pack? Call Digital Engage today at (423) 397-2467 for a professional web design that will skyrocket your business.

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digitaluser June 1, 2021 0 Comments

Top Strategies for Online Reputation Management

When going through the buying cycle, customers do extensive research to ensure their purchase makes financial, logical, and emotional sense. The more time and money customers invest in your product or service, the more likely they are to research your business’s reputation and weigh it against that of your competitors.

Searching social media posts and browsing consumer sites with reviews are often a significant component of your potential customer’s research strategy. If your business has bad press or poor reviews, consumers will find it, and you will lose them to your competitors.

By implementing the online reputation management strategies below, you can build a positive brand image and ensure proper business representation.

Understand Your Audience

Interacting with your target audience is integral to online reputation management. Consequently, a thorough understanding of your followers and their needs and frame of mind are critical to ensure you use the correct tone, promoting optimal engagement.

For example, a daycare center’s brand voicing should be friendly, empathetic, and comforting, while a tax attorney’s tone should be informational, authoritative, and professional.

Build a Positive Image

Focusing on what you can control goes a long way towards effective reputation management. Building a positive image starts with your website and social media platforms, and it requires active ongoing management. This strategy involves the following:

  • Verifying that the contact details on your website and Google My Business listing are correct
  • Making your website user-friendly, with fast loading speeds and easy navigation
  • Posting valuable, relevant, and authoritative content on your blog and social media platforms regularly
  • Creating white papers to help readers make decisions or understand complex issues
  • Adding positive testimonials from satisfied customers to your home page

Being active on social media and responding to comments, questions, and messages will promote engagement with your followers and build a positive brand image.

Cultivate Transparency

Businesses often make the mistake of trying to prevent negative comments at all costs. If you are not open to criticism and feedback, you may fall out of touch with your audience’s needs.

However, by being transparent, you establish open communication as a platform for building trust. Your followers may also view your willingness to learn from mistakes as a competitive advantage. Cultivate transparency by asking customers for feedback and addressing criticism publicly.

Provide dissatisfied customers access to a one-on-one communication channel where they can air their grievances. Doing so allows the opportunity to convert a potentially harmful public review into a positive one.

Monitor the Web for Brand Mentions

When someone posts a review on a consumer site, social media platform, or public forum, you must respond as soon as possible. However, scrolling through all platforms is time-consuming, and you will likely miss brand mentions. A tool for tracking brand mentions will notify you immediately when someone mentions your business online.

Responding to a negative review allows you to show that you care about your customers, and you should always be courteous, helpful, and professional. Never try to outwit a complaining customer or respond sarcastically. If a complaint is frivolous or overly critical, others will see it for what it is, and it won’t reflect negatively on your business.
Discredit Your Attackers
Being transparent doesn’t mean you have to put up with unlawful behavior or malignant online attacks against your business. If someone posts false information online, file a criminal charge or civil suit against them and do so publicly.

Discredit Your Attackers

Being transparent doesn’t mean you have to put up with unlawful behavior or malignant online attacks against your business. If someone posts false information online, file a criminal charge or civil suit against them and do so publicly.

Focus on Search Engine Optimization

If you have an optimized Google My Business listing, user-friendly website, and content-rich blog, you put your best foot forward where it matters most.

Almost all potential customers who want to learn more about your business’s reputation will do a Google search. With proper search engine optimization, you increase your control over the top search engine results, pushing bad publicity down and out of sight.

Search engines such as Google have highly sophisticated algorithms, which they use to select the most relevant results for their searchers’ queries. However, the relevance and usefulness of your web content are not the only factors search engines consider. Your website should also be easy to navigate with fast loading speeds.

Contact Digital Engage

A sound online reputation management strategy is critical to mitigate the consequences of bad press or negative reviews and ensure sustainable business growth. At Digital Engage, we can provide you with reputation management solutions as a comprehensive service package. Call us today at (423) 397-2467 to schedule an initial consultation and start managing your brand image.

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digitaluser May 25, 2021 0 Comments

Top Digital Marketing Trends for 2021

The COVID-19 pandemic is among the primary drivers of new developments in digital marketing, mainly because of the sudden increase in online traffic volumes and the notable shift in buying behavior.

Search engine optimization and content marketing are still the cornerstones of digital marketing, but the focus is now on humanization, personal interaction, and experiential marketing.

In 2021, digital marketing strategies are reaching new levels of sophistication, allowing for large-scale but personalized lead engagement on platforms consumers use every day. Learn more about these trends below.

Chatbots

Chatbots are artificial virtual assistants that interact with customers, providing 24/7 support and a pleasant customer experience. These automated messaging bots analyze customers’ queries and respond in real-time with relevant and helpful data.

By saving customers’ time and providing personalized support, chatbots are ideal for lead qualification and nurturing. Chatbots also promote customer engagement, satisfaction, and retention.

Personalized Marketing

Since 2006, most businesses have implemented marketing automation to achieve large-scale outreach while saving time and money. Even though this strategy worked well for the better part of a decade, consumers no longer respond well to generic emails and ads.

In 2021, personalization is the trend to implement across various strategies, including:

  • Market outreach
  • Content marketing
  • Customer experience
  • The creation and delivery of products and services

Examples of personalized marketing include Netflix’s title recommendations and BBC’s gamified email to promote BBC One.

Influencer Marketing

Influencer marketing is the collaboration between a brand and an online influencer. This content marketing strategy aims to build trust and loyalty with the influencer’s audience and improve brand recognition.

An influencer is someone with their own brand identity and organic audience. Influencers can affect the purchasing behavior of their audience by leveraging their leadership skills, special knowledge, authority, or relationship they have with their followers.

Voice Search

Voice search is becoming an increasingly popular alternative to traditional web searching. With voice search, consumers can get information without picking up their devices, and they can get an immediate response without having to wait for web pages to load.

In 2021, ranking for voice searches is the ideal strategy to generate traffic, build trust, and demonstrate commitment to a superior customer experience.

Web Push Notifications

Web push notifications are marketing messages that pop up on consumer’s desktop screens. This type of messaging already replaced email newsletters as the preferred means of outreach to a target audience.

Easy opt-in is the most significant advantage of browser push notifications. To sign up for push notifications, users only have to click “Allow” on the opt-in message that appears automatically on the website. With web push notifications, you no longer have to ask for email addresses in exchange for a lead magnet.

Content Marketing

Content marketing remains one of the most effective strategies to generate interest in products and services. This tactic involves creating and posting content such as blog articles, videos, podcasts, and infographics.

Content marketing aims not to promote your brand explicitly but to establish your business as an authority within its niche. Providing your audience with valuable information also builds trust and loyalty.

Shoppable Social Media Posts

Both ecommerce and social media are rapidly becoming mainstream among consumers from all walks of life. By creating social media posts, you capitalize on consumers’ interaction with videos and images while eliminating the steps they have to take to buy from you.

Shoppable media posts have been around since 2018, when Instagram introduced the concept. Since then, other platforms, including Facebook, have allowed shoppable tag posts. This year, shoppable social media posts will likely become more popular among consumers as platforms refine this feature’s robustness.

Search Engine Optimization (SEO)

Google’s first page remains the primary source of traffic to websites, and optimizing your site for search engines is among the most crucial digital marketing strategies. In 2021, the objective with SEO is to rank in “position zero,” which is Google’s featured snippet and top result.

As always, providing an optimal user experience with high-value, relevant content is integral to SEO success. Traditional SEO strategies, such as maintaining a user-friendly website, keyword research, optimization for mobile, and the focus on topic clusters remain critical to implement.

Building a portfolio of backlinks to demonstrate your site’s authority is also a highly effective SEO tactic and a viable marketing objective for 2021.

Contact Digital Engage

If you are looking to implement effective digital marketing strategies and step away from the noise, Digital Engage can help. Call us today at (423) 397-2467 to schedule a consultation and tell us about your business.

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digitaluser May 17, 2021 0 Comments
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