Many businesses are still struggling to find the right SEO strategy for their business. They often fall back on old SEO myths that may have been true in the past but are no longer relevant in today’s world of search engine optimization. In this blog post, we discuss common myths about SEO and why they need to be put to rest if you want your website to rank higher than your competitors.
With so many new naysayers in the SEO world, it can be difficult to find a good SEO strategy. But you don’t have to take any advice from anyone who tells you that SEO no longer matters or is too complicated for your business’s needs.
You may think there are thousands of search engine optimization strategies and techniques, this might be true to some extent. The fact of the matter is that most of these follow the same basic concepts of SEO and search engine marketing techniques.
SEO Myths That Are Not True At All
You might’ve SEO doesn’t work for every business or maybe search rankings don’t affect your business and the classic, search engines don’t look at your website. These are the myths that SEO consultants are trying to debunk.
Search engines do look at your website, it does matter when you hire SEO consultants and SEO strategies can help any business grow their traffic and make more sales.
Let’s take a look at some SEO myths and debunk them.
SEO Is Too Expensive
The first SEO myth we’re going to debunk is that SEO is too expensive. This one has been floating around for a while, and it’s not necessarily wrong– SEO can be an expensive proposition depending on what your business needs are. However, when you take into account the return on investment (ROI) of SEO services vs the profit you make back on SEO, the price tag starts to look a bit more reasonable.
SEO is an investment in your business that will pay off over time as long as you use SEO services by knowledgeable professionals who know what they’re doing. The majority of SEO work can be done without spending any money at all– if you have content, you can pull of content marketing easily.
SEO Doesn’t Work For My Business
No SEO myth is more pervasive than the idea that SEO doesn’t work for everyone. SEO does not work based on some magical algorithm, but rather it relies on content and quality to rank well in search engines– meaning if your site has poor ranking and low domain authority because of bad content or a lack of user engagement, SEO can’t fix those things.
Many people think SEO is a one-time thing– it’s an ongoing process that requires updates and maintenance. For example, if you’re running Google ads, the search engine will notify you of changes to their algorithm. That means your site can be impacted by something as simple as changing long-tail keywords to short-tail keywords.
Search Engines Don’t Crawl Every Website
It’s of the common SEO myths that SEO can be done on one side and then the search engine will crawl every other website associated with it. Actually, most of the time SEO is applicable to your home page or landing pages only– for example, posting links back to your blog from social media platforms like Facebook should not require SEO.
Search Engines like Google, take a look at the content on your site and then consider how valuable it is to the people who visit. Google has an algorithm that determines what results are shown first in search engine queries based on: relevance, importance, popularity, authority, and trustworthiness of a webpage.
A Search Engine Wouldn’t Rank My Website At All
There are many ways to boost SEO, but most of them can be done without hiring an expert or spending money. For instance, if you have been blogging and link building content back to your website from the blog posts then search engines might see that as important content in which they should rank higher because the links lead directly to quality content.
It is just one of the unrealistic SEO myths that your website wouldn’t rank at all.
Ranking Factor Doesn’t Depend On Content
Another SEO myth is that if the content is SEO optimized, its quality does not matter as a ranking factor. This is not true and there are many SEO experts who have dedicated the past 15 years to prove that content is still king. Duplicate content or poor choice of keywords would depreciate your ranking significantly. You can also improve your existing content by incorporating the right keywords.
It doesn’t matter if you are an eCommerce company or a blog owner, website Google search ranking will depend on your content quality. The search engine algorithm might be able to detect keywords and keyword density in some cases but the users that come on your website care about the quality of your content.
My Competitors Are Doing It, So I Don’t Need To Do It
The SEO myth that many small businesses believe is that if the competitors are doing it, they don’t need to do it. This SEO myth will only hurt your website ranking in the long run because you won’t is able to compete with other competing pages on search engine result pages. You can improve rankings by just copying your top competitors and organic traffic will start flowing to your website as well.
User experience and browsing experience are what make a difference here, if your website is based on the right keyword phrases and delivers a punch in the content, you can beat your competition in organic rankings.
SEO is a Short-Term Strategy
Many SEO myths about SEO are that it’s a short-term strategy. The truth is that with content marketing, SEO can be long-term because you’ll have blog posts to continue SEO efforts over time.
You can also use link building to get more traffic, and techniques like content marketing to grow your traffic.
SEO Is Too Complicated For Me
Another myth about SEO is that it’s too complicated. This couldn’t be farther from the truth, and SEO in itself can be very simple. If you have content marketing strategies already set up with SEO tactics integrated into your content, then SEO will not feel like a daunting task
The best way to get started is to hire an expert SEO agency or consultant.
Already have an SEO expert? Great! Keep them close and call on their expertise for any questions or problems you may encounter with your SEO efforts. You shouldn’t be doing SEO by yourself, so use all the resources available to give yourself a fighting chance in this competitive space.
What Should You Keep In Mind While Hiring An SEO Expert?
You cannot just hire an SEO expert without putting him through some filters. Some of them are:
-Be mindful of the person’s level of expertise and what they offer
-It is best if you are able to meet with your SEO expert in person before hiring them
-Ask for references from past clients or work portfolios. Make sure that their SEO tactics align with your content marketing goals
The benefits that come along when an SEO expert is hired:
-Improves your search engine rankings and organic search rankings
-Increases organic traffic to your website
-Builds links from other websites to yours. Links contribute towards SEO ranking in the SERPs (search engine results page) and are a valuable commodity for every business that has an online presence.
See, SEO isn’t so complicated or hard. The SEO myths that are keeping you from growing your business can easily be debunked with a few simple moves.
Some Final Thoughts
SEO consultants are debunking the myths that have been around for years about what SEO really is. They’re trying to educate business owners on how search engine optimization can help them reach a wider audience and increase sales in their online store. If you want more information, contact digital engage today! We’ll give you all the tips and tricks so your website stands out from competitors’. Don’t let any of these myths keep you from exploring one of the best marketing tools available to small businesses like yours. Contact us now if you’d like some advice on which strategies will work best for your company