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4 Reasons For Having Business Website Hosting

As the world has now shifted towards the digital age, the number of websites on the internet is increasing significantly. Many of these websites belong to businesses and brands that use them as their digital presence. Business web hosting is critical in creating a foolproof digital presence that is safe and secure. Be it a small business, medium business, or a large one, a professional or business website needs good site hosting services.

However, not everyone can succeed in establishing the perfect digital presence online. One of the most common reasons is that businesses don’t go for getting a solid website hosting service for their website. They are using a free domain and no professional web hosting services. Even then, simply buying a domain is not it, you need to hire a proper web hosting company and choose one of their custom hosting plans that will make sure that your website stays online. 

A solid website has three basic needs, a good website, proper SEO, and a good web hosting service. Let’s look at some reasons why business website hosting is important for businesses.

What are business web hosting services?

Hosting is the most comfortable place for websites. The site is actually hosted by a server of your hosting service. It’s crucial that companies use reliable hosting services that make a clear difference between their business success and their failures. When you discuss web hosting services for businesses, they should give you instant internet speed. 

Web hosting service keeps your website safe

If you intend to sell your products online, or just simply want to have a safe and secure website the company requires an SSL certificate. It provides a secure way for you and your customers to store the information of their accounts. Almost any website makes these easy for users — but not all. Pair this up with a good SEO and a marketing strategy and now you have a solid game in your digital presence.

You need to be sure of your website’s safety as it can be easily compromised if you don’t have proper website hosting services, WordPress hosting, and SSL certificates.

The Amount of Data You Can Store on Virtual Private Server

To run your website perfectly you need to have good storage space. This also decides how much traffic and bandwidth your website can handle. If you have less bandwidth or no web hosting, your website cannot withstand the load of concurrent users and you will lose potential customers. Many different web hosting companies offer different hosting plans that you can choose from to get the most out of your website.

Having dedicated hosting,  dedicated servers, and cloud hosting can surely help you get solid ground in the digital world. You might think that web hosting for small or medium-sized businesses is not that important but it is key in online growth and stability.

Your website speed depends on it!

One thing that causes a lot of bad user experiences is the slow loading times of a website. This usually happens when you’re using a free domain and poor-quality hosting providers. It will also cause your website to crash quite frequently if there’s even a little bit of load on your website. You need to choose the best of the hosting plans that are offered online depending on your website’s needs and requirements. If you know that you will face heavy traffic then dedicated server hosting is key in setting your website up.

Best web hosting services are those that provide you with the maximum bandwidth and storage at a market competitive price. Some companies also offer unlimited bandwidth which means no matter how many concurrent users you have on your site, you will not face any crashes or slow speeds.

Reliable Customer Services Can Keep You Out of Trouble

Customer service can make all the difference when you’re facing technical issues with your website. When you’ve hired one of the best hosting companies and selected the perfect hosting plan for you, you now have access to their customer services as well. These hosting providers are available round the clock to sort out technical problems you’re facing. Web hosting for small business can be a little tricky so it is recommended to hire the right business web hosting service for your website as early as you can. Once done, you can simply use phone support and sort all your hosting problems with ease.

Digital Engage provides the best web hosting and administration services that are unmatched in the digital world. Our services include shared hosting, unlimited storage, reseller hosting, custom web hosting plans, managed hosting, excellent customer service, windows server options, and much more. We guarantee an uptime of 99.7% which has set an industry trademark, get in touch with us today to learn more!

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digitalengage blog January 24, 2022 0 Comments

7 Reasons Why Your Business Needs Social Media Marketing?

Social Media took the world by storm since the day it found an audience in the general masses. Since then Social media platforms have become a part of the life of millions of people around the world. As there are countless people using these platforms, social media marketing is a huge part of digital marketing. There are many benefits of social media marketing but we have compiled a list of the top ones as Digital Engage is eager to help you understand why your business needs to have a social media marketing strategy.

7-reasons-why-your-business-needs-social-media-marketing

What is Social Media Marketing?

Social media marketing consists of creating engaging content and ads that are then run on different social media platforms. You can use images, text, and even videos in your ads to get the most out of your social media advertising campaign.

Social media marketing is really bringing businesses and their target audiences together. With many social media platforms to choose from, you can work with whatever budget you have.

What Social Media Platform Should You Choose?

The main things in selecting your platform are the amount of money you want to spend and the kind of target audience you want to reach out to. You will have to look at your target audience and decide where you can reach them best.

It is a fact that around 57% of the world’s population uses social media on a daily basis. This proves the fact that no matter what your target audience is, it is highly likely that you can find them on any given social media site.

Benefits of Marketing on Social Media

Your social media presence can really amp up your brand loyalty, brand recognition, and all your marketing efforts. Social media users follow a very easy-to-understand pattern and you can hit them up better than traditional media. Here are some social media marketing advantages that might sway you towards incorporating a social media strategy for your business.

Social Media Platforms are Cost-Effective

Unlike other platforms like Google Ads, that demand a healthy budget to get you some good results, social media platforms are quite cost-effective. You can boost your social media posts starting at very low prices and even run complete ad campaigns for a couple of hundred dollars and even less. It all depends on how you use that money and whether your ads and posts have the required quality of content.

You can create a social media strategy using multiple social channels and still have money left in your pocket to take home. This is highly-enticing for small to medium level businesses that don’t have much of a marketing budget and are operating on a local level.

A Social Media Strategy Can Change Your Game

If you have a good social media strategy in place, half of your marketing efforts are taken care of. You can reach out to new clients, engage with existing ones and develop a more intimate relationship with your customers. Your SMM strategy incorporates brand authority, customer satisfaction & even clients feedback. More satisfied customers mean more business, as a positive brand image attracts more customers.

You Will Have an Improved Brand Identity

People these days require social proof for everything. Even before doing a simple thing like going to a dentist, they look them up and see their reviews. They like to see what other people are saying about the business on the internet. If you don’t have the proper digital presence and there is no proof of your quality of work online, you’re surely going to lose customers. Social media marketing helps you improve your brand identity as your social media channels talk about your quality of work.

Not only this, through client reviews, comments, and testimonials, your brand identity can soar to the sky.

Increased Customer Satisfaction

Social media platforms give you the ability to instantly reply to what your customers have to say about you. This can significantly boost your customer satisfaction rate. People tend to like brands that are quick to reply and easy to reach, this gives you the edge that other businesses might not have.

You Will Start Seeing More Traffic

The number of people visiting your website or social media platforms will substantially increase because of social media marketing. This traffic can be used to generate leads, sales, and even brand growth. Setting a good social media campaign can really amp up your incoming traffic but only if you have set it up correctly.

Digital Engage provides top-notch social media marketing services that get you all the likes, engagements, and leads that you need. Get in touch today for a free consultation.

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digitalengage blog January 16, 2022 0 Comments

Critical insights of SEO Content Writing

Critical insights of SEO Content Writing

If you are not writing content for your website, then you are missing out on a huge opportunity. Search engine optimization is about more than just getting high rankings in Google- it’s also about generating traffic to your site. This blog post will teach you how to write SEO content that will attract the right visitors and generate conversions. Read on for some critical insights into effective SEO content writing!

critical-insights-of-seo-content-writing

Why is search engine optimization important?

SEO is not just about achieving a high ranking on Google but also driving traffic to your site. The content that you create for SEO purposes has the ability to generate targeted and relevant visitors who are searching with specific intent. When this happens, they have an interest in what it is you have to offer- whether it’s a product or service- and they are more likely to make a purchase.

What are search engines?

When someone performs a search on Google, they are really entering information or “search query” into the search bar. Search engines take this information and return results to satisfy that need. It’s important to recognize what it is your potential customers are looking for when they perform these searches because you can create content targeted towards satisfying their needs!

Why is SEO writing important?

The quality of your SEO content can make or break the success of your website, so you need to get it right- especially if you want better rankings in Google! Your page titles should include relevant keywords that people use when searching for information on those topics. Your articles should be useful, informative, and relevant to what your site is offering.

Why are keywords important?

The words that you use in the content of your website– also known as “keywords” or “search terms”- play a crucial role when it comes to achieving high rankings in organic search for certain topics. By using highly searched keywords using the search volume within specific page titles and articles, your pages have a better chance of being seen by people who are searching with those keywords.

What is keyword density?

Keyword density refers to the number of times you use a specific search term in an article or page title- relative to other words used. However, it’s not just about using this one word over and over again that might be considered keyword stuffing. The idea is to use the keyword enough times so that it’s noticeable, but not overused in an unnatural way. If you do this correctly, your page will have a better chance of being seen by Google when people search with those keywords!

What are long-tail keywords?

Long-tail keywords refer to longer phrases and sentences that people use when they are searching for information. This can include multiple words, phrases, or even questions- and each of these has the potential to generate targeted traffic to your site!

How does keyword research relate to SEO?

Keyword research is a critical step in discovering what it is your target audience wants from you. When you know what it is they are searching for, you can create relevant content that will satisfy their needs. This also helps to ensure that your keywords have a higher chance of being found by people who are looking for what you offer!

Why is on-page SEO important?

On-page search engine optimization refers to the way in which your website’s pages are structured. This includes everything from information architecture to the optimization of individual page elements like titles, headings, images, meta descriptions, and content. When all of these things are done correctly- your pages have a better chance at achieving higher rankings in search engines!

What is off-page SEO?

Off-page search engine optimization refers to how other websites link to and interact with your website. For example, if an authority site links back to you- the more likely search engines will see it as a vote of confidence in your content or business! As well, when people leave comments on sites that link to yours- this also helps provide social proof for Google’s algorithms.

What’s the purpose of your content?

Before you write a word, it is important to have a clear picture in mind about what you want from your SEO content. Do you want this piece to increase conversions? Or do just want it to get more backlinks and social shares? Understanding why you are writing each blog post will help determine how much effort you put into it, and how to best structure your content.

What keywords should this piece target?

This is the question that every SEO writer needs to know the answer to. When someone performs a search in Google- what do they type in? This is where keyword research comes in handy: if nobody types “how to fix a squeaky door hinge” into Google, don’t expect to rank for that phrase.

What are the questions your readers are asking?

Some people may assume that writing good keyword-targeted content is all about targeting long tail keywords. However, this isn’t always true: you also need to consider what type of information people would be looking for. For example, if you are selling shoes- what questions would your potential customers be asking? You can then create content that speaks directly to these issues.

How long should this piece of content be?

There is no magic number for how many words make up an effective SEO piece of content. It’s important, however, not to simply write as much as you can about a certain topic. Nobody enjoys wading through hundreds of words to get the information they need- and this may actually do more harm than good! If your content is too long, people will bounce off it quickly.

What tone should be used?

There are many different approaches that you could take when writing SEO content: you could be funny, serious, authoritative, or irreverent. The important thing is to make sure you are writing in a tone that will resonate with your target audience. It’s also worth considering the voice of your brand- if it is targeting consumers then humorous content would not suit this persona.

What types of questions should I answer?

There are many different types of questions that you can answer when writing SEO content. Some examples include “how-to” articles, listicles, Q&A posts, comparisons between products or services, case studies, and expert roundups. It’s important to understand what type of article will work best for your brand in order to maximize conversions.

What is the goal of this piece?

Finally, it’s important to remember that content has a purpose- for example, increasing conversions or backlinks. This will determine what type of style and tone you use in your writing: if you are trying to drive more traffic then long-form blog posts might be best. However, if you want to generate conversions then you might want to try something like an infographic or listicle.

How can I learn more?

Great content will attract the right visitors- but how do you know if your efforts are paying off? Fortunately, there are many different metrics that tell us what our readers think about our content: including social shares and backlinks.

Digital Engage is a top-tier SEO agency that offers a wide range of digital marketing services for businesses of all shapes and sizes. Our expert SEO content writers produce exceptional blog posts, articles, eBooks, white papers- as well as website content that drives conversions. Get in touch with us today to learn more!

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digitalengage blog January 8, 2022 0 Comments

6 Proven Digital Marketing Ideas for Restaurants

6 Proven Digital Marketing Ideas for Restaurants

Running a restaurant is hard. The market is constantly changing, food trends come and go, and customers are always looking for the newest thing. It’s not easy to stay on top of things like social media or digital marketing if you’re busy cooking up delicious dishes all day long! That’s why we’ve compiled 6 proven ways that restaurants can use digital marketing to keep their business alive in this competitive industry.

restaurant-seo

The Restaurant Business and Online Marketing

We’re not saying that you need to be on social media 24/24, but it’s important for any restaurant owner or manager to keep track of the latest trends and incorporate them into their marketing strategy. Even if your business is running smoothly without online marketing, this doesn’t mean that it wouldn’t benefit from adding some digital elements in order to stay up to date with the competition.

You must figure out which digital marketing channels you want to use and how exactly they can help your restaurant grow in this competitive environment. Remember that every restaurant is unique, so what works for a competitor might not work as well for you! That’s why we’ve put together some proven ways of using digital marketing to promote your restaurant, along with some tips for each channel.

Why is Digital Marketing important for a restaurant?

Digital marketing can really help restaurant owners take their restaurant to the next level, no matter what type of food you serve. It can also set you apart from your competitors and help you build a loyal fan base that will keep coming back for more. If done right, it can be extremely cost-effective since you don’t have to spend money on huge billboards or print ads in newspapers!

7 Best Restaurant Marketing Ideas

Your restaurant has a website. You make sure that it’s up to date and you’ve got your phone number on there, but this isn’t enough nowadays! Here are some ideas for different channels where restaurants can reach out to their potential customers:

  • Food blogging websites
  • Social Media Marketing (Facebook, Instagram)
  • Apps / mobile sites
  • Video marketing
  • Email marketing/newsletters
  • Local business directories (Yelp, Google+)

Let’s take a closer look at these channels and the social media tips that restaurants can use to promote their business:

  •  Food Blogging Websites – Make Someone Hungry for More!

Restaurants should definitely try food blogging websites. They’re great because bloggers are always looking for new content, so all you need is an interesting restaurant-related story! You can even start loyalty programs on your website for all loyal customers.

These websites are perfect for restaurants that are located in small towns or rural areas because they can use their food blog to reach out to a wide audience without spending too much money on advertising.

  •  Social Media – Be Consistent!

Restaurants should use social media to promote themselves, but it’s important that they’re consistent. Sending out a post every now and then won’t cut it if you want your restaurant business on the web. You need to keep posting regularly in order for people to see your posts so try setting up a schedule.

Social media can be used for more than just posting pictures of your food, so make sure you keep track of the latest social media tips.

  •  Apps / Mobile Sites – Make it Quick and Easy!

A mobile site or app is a great way to keep your customers engaged with your business on the go, which means that you should make sure that they’re easy to use. Your users will appreciate having an easy time ordering food at their fingertips!

With this in mind, restaurants should try using push notifications to remind their customers about special events like happy hours or free meals.

  •  Video Marketing – Get Your Customers Talking!

Video marketing is a great way to get your customers engaged with you. People love watching videos about restaurants, so make sure that yours are high quality and interesting for them to watch. You should also upload them on YouTube because people will be able to see these videos in the Google search results where they can click through directly to your website.

This also means that you should be consistent! Try uploading videos regularly so people can see your restaurant’s story, but don’t overdo it. Your customers will get tired of seeing the same thing on their feed.

  •  Email Marketing / Newsletters – Keep Your Customers in the Loop!

A good email marketing strategy is important for any restaurant because it’s an easy way to stay connected with your customers and remind them about you. Try sending out emails at least once a month, maybe something like this: “Summer hours are now available on our website” or “We’re having a new special on Monday!”

This can also be used for advertising, so try sending out special offers once in a while and see what happens. People love free stuff, so you’ll definitely get some new customers this way!

  •  Local Business Directories – Get Online Reviews!

If you want to make your restaurant business more visible, it’s important that you get online. Local business directories like Yelp and Google+ are great ways for people to find restaurants in their neighborhood or town, which is why they should definitely be included in your restaurant marketing strategy!

Remember that you don’t have to use all of these digital marketing ideas for restaurants at once. Figure out which ones would work best for your business and start with those first, then slowly build up from there as you get used to them or if they’re giving great results. Also, remember to stay consistent – this is really important when it comes to digital marketing because you don’t want people unfollowing or un-liking your restaurant’s page on social media!

Final Thoughts

We’ve covered a lot of ground in this blog post, so hopefully, you’re feeling more confident about digital marketing and how it can help your restaurant business! There’s nothing to be afraid of when it comes to social media or other types of online channels. You just need to know what they are and have an idea of how you want them to work for your restaurant.

Digital Engage offers a wide range of digital marketing services including local SEO, PPC management, and more for restaurants! Visit our website today to learn more about how we can help your restaurant business grow through the power of online channels.

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digitalengage blog December 30, 2021 0 Comments

The Definitive Facebook Ad Checklist for Social Media Marketing

The Definitive Facebook Ad Checklist for Social Media Marketing

Facebook ads can be a very powerful tool for reaching potential customers. However, many brands don’t know how to make the most of them, and they end up wasting their budget on ineffective ads. That’s why we created this Facebook ads checklist – it includes everything you need to know about Facebook advertising!

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Facebook Marketing Checklist:

If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.

Facebook Ads & Facebook Ad Manager

Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.

Creating a Facebook Ad Campaign

Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.

It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.

Targeting Options & Specifications

Once you know what type of advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!

The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.

Ads Format & Types

Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.

News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!

Canvas/Carousel Ads (formerly called Multi-Product) – these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.

Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.

Video Ads –  Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad which appear before someone watches another clip.

Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g., if you’re promoting an event). They also tend to work best for brands who have already established their presence within Facebook over time, as they require previous engagement from people who like your page before they will actually show up on their timelines!

When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!

Ad Images & Videos (Creative)

Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.

So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.

The Audience for Your Ad Campaigns

When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on them (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.

Facebook Ad Design – Optimize for Perception and Focus

When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!

Bidding & Pricing Your Ads On Facebook

The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.

Paying Attention to Facebook Ad Reports

Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!

Facebook Analytics & Metrics for Businesses

You might have heard about some metrics that people often talk about when they discuss their social media marketing strategy – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!

If you follow this guide closely, not only would you be able to create more effective ads but also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.

News Feed Ads Optimization

The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.

You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:

Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.

Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.

Final Takeaway

And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.

Digital Engage offers complete Facebook ad marketing solutions which help businesses grow their revenue by reaching Facebook users with targeted ads.

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digitalengage blog December 22, 2021 0 Comments

Types of Digital Marketing: The Essential List

Types of Digital Marketing: The Essential List

You have probably heard the term “digital marketing” thrown around a lot. But what is it? Digital marketing includes many different aspects of digital media, such as social media and emails to build brand awareness, drive traffic to your website, and convert that traffic into leads or sales. In this article, we will go over different types of digital marketing: search engine optimization (SEO), pay-per-click advertising (PPC), and content creation.

Let’s see some types of online marketing that are most common.

digital-marketing

Search Engine Optimization

SEO is a marketing practice that focuses on growing visibility in unpaid, organic search engine results. Search engines are the main way people find information online today so they are a key player in digital marketing strategies – studies have shown that 73% of users never scroll past page one! This means it’s vital to not only rank for your target keywords but also maintain those rankings over time. To do this, a variety of tactics are used to improve and maintain your website’s visibility.

Search Engine Optimization includes:

  • Increasing the number of quality backlinks pointing to your site through guest blogging or outreach campaigns. The amount of high-quality sites that link back to you is known as “link equity.” You can check how many links have been indexed in Google by using Moz Open Site Explorer.

 

  • On-page optimization – making sure your title tags and meta descriptions match up with what shows up on search engine results pages (SERPs). Also, make sure all content has proper HTML heading tags for better SEO rankings! Headings should include H tag titles between six and seven characters long. This means having H tags such as “Heading Heading,” and so on.

  • Keyword research – understanding what keywords your target audience is searching for, how difficult it will be to rank for each one, and which ones have the highest search volume based on industry trends from tools like Google Trends.

Content Creation

Digital marketing involves creating content that encourages people to engage with you online. This can include blog posts or social media updates that get a conversation started between you and potential leads/customers. Content creation includes:

  • Blogs – most businesses should have at least some type of blog where they share their knowledge about their field with others. You can also create helpful guide infographics to increase traffic through your blog and increase brand awareness.

  • Social media – using platforms like Facebook, Twitter, LinkedIn, Pinterest, and others to interact with potential leads/customers online through content.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising PPC is an online advertising model used to direct traffic toward websites where advertisers pay the publisher each time their ad gets clicked on by a visitor to the site. This is one of the most common types of digital marketing.

PPC includes:

  • Creating and buying ads on search engines like Google, Bing, Yahoo! and others to get your business in front of potential leads when they’re searching for keywords related to your industry. You can set a daily budget or maximum cost-per-click (max. CPC). For example: If you want to spend $20 per day on advertising, then set a max. CPC at 25 cents will help ensure that you don’t go over budget while still getting traffic!

  • Buying ads from social media sites like Facebook – this is known as “social advertising.” Ads here are usually more affordable than search engine campaigns but also reach a smaller audience.

  • Creating an ad campaign through a PPC management platform like AdWords is one of the most common ways to reach new customers with your digital marketing efforts. Google’s version, called “AdSense,” was created in 2003 and has since become one of the biggest global advertising networks online today – bringing in more than $50 billion each year!

Social Media Marketing (SMM)

Social media marketing is the form of digital marketing that involves using social media platforms like Facebook, Twitter, Instagram, and more to get your brand in front of potential leads.

The most common sites used for SMM are Facebook (most popular), YouTube, Instagram (owned by FB), Pinterest, Snapchat, and Twitter. There’s also some less-popular options here like Reddit or Tumblr that you can use as well depending on what type of audience you’re trying to reach with your business/brand!

SMM also includes using hashtags or “keywords” in your social media posts to make your business stand out in the form of a trending topic on social media. This often happens during major events like award shows, big TV episodes, etc., but you can still use this tactic for regularly scheduled content as well even if it’s not getting that much attention at any one particular moment.

Mobile Marketing

Mobile marketing is a form of digital marketing that focuses on creating content and advertisements that are specifically geared towards mobile devices like smartphones or tablets.

The most common places to use mobile marketing include social media sites, text messaging services (SMS), websites visited via mobile browsers, and even apps downloaded from app stores! If you run an eCommerce business, then you can even sell your products via an app that people have to download on their devices.

Email Marketing

Email marketing is simply sending promotional offers or newsletters through email to potential leads/customers with the goal of getting them interested in purchasing a product or service from you! This comes along with building up an “email list,” which can be done in a variety of ways.

The most common way to do this is by using an email marketing service like Mail Chimp (one of the best and cheapest options) or Aweber, where you send out emails through their platform on your own existing site/blog or even just with a plain text email!

Conversion Rate Optimization  (CRO)

Conversion Rate Optimization  (CRO) is a process that uses consumer psychology to increase the percentage of visitors to your website who become customers. CRO includes:

  • A/B testing – this means creating several different versions of an ad, landing page, or email campaign and sending them out at random to see which ones get better results from potential leads/customers (i.e., higher conversion rates). This helps you figure out what works best based on text color, images used in ads and emails as well as where they’re placed on the page for maximum effect.

 

  • Landing pages – these are specific web pages that you send traffic towards from an ad campaign so that visitors who come over have one simple task like checking out your website, filling out a form, or making a purchase. By using CRO on these pages you increase the odds of getting first-time customers who want to do business with you so that they become repeat buyers and more likely than not share your site with friends as well.

Influencer Marketing  (IM)

This is another type of digital marketing strategy where brands pay people (i.e., “influencers”) influential in their industry to review products/services on YouTube, Instagram, Snapchat, and other social networks as well as traditional media like magazines and newspapers for maximum exposure about their brand.

It’s important here to note that this tactic has been around since before any kind of internet existed but it has recently been back into vogue over the last few years due to the sheer potential reach that social media sites have.

The most well-known influencer marketers include YouTube stars like PewDiePie and others who have millions of followers on Facebook, Twitter, Instagram, etc., as well as traditional celebrities in various fields from sports to music/radio personalities.

IM is different from other types of digital marketing because it’s usually only used to get the word out about a new product/service and not something you use all the time. But when done right, influencer marketing can be an incredibly powerful way to reach your target audience!

Final Words

These are all examples of types of digital marketing because they’re used online and involve specific strategies aimed at increasing awareness about your brand/business through different platforms!

Digital Engage offers a variety of digital marketing services to improve your business and increase sales. Get in touch with us today to learn more!

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digitalengage blog December 14, 2021 0 Comments

History of Digital Marketing: How We Got Here

History of Digital Marketing: How We Got Here

The evolution of digital marketing has been a fascinating journey. We’ve seen the rise and fall of many different trends, from social media to email marketing. The future is looking bright for digital marketers because we’re still in the early stages of what will become an even bigger industry than it already is today. In this post, we’ll be outlining how we got here and where we’re going next in the world of digital marketing!

history-of-digital-marketing

The World Wide Web

The most obvious catalyst for the rise of digital marketing is the creation and subsequent widespread adoption of the World Wide Web in 1991. Tim Berners-Lee invented the hypertext transfer protocol (or simply, “the web”) which allowed for unprecedented access to information across multiple platforms via desktop computers.

Slowly, companies started offering their services online by creating websites with information about themselves and what products they were selling, which people could access via the web. The web has now become commonplace in our everyday lives, with over three billion internet users around the world currently owning a smartphone and browsing digital channels.

Modern Search Engines & Google

As search engines like Yahoo! and Ask.com started to gain popularity, marketers realized that search engine optimization (or SEO) was an effective strategy for getting their brand in front of more eyeballs than ever before. Marketers began studying how Google’s algorithms worked and applying these findings to optimize the content on websites so they would rank higher in the results – this is what we now call “Search Engine Marketing”, or SEM.

Over time, as the internet grew and people started using search engines for more than just looking up movie times, Google began to emerge as a leader in this space by offering premium ads that appeared at the top of search pages. This allowed brands to create high-converting advertisements directly from their AdWords account, and the rest is history as they say.

Social Media Platforms & The Birth of Content Marketing

One year before Google was founded, Hotmail became the first major email provider to use a freemium business model which allowed users access to extra storage if they signed up for an ad-free version of their service. This led to the proliferation of free email accounts that we see today, and the trend has continued with social media.

Social networks like Facebook (which was founded in 2004) have experienced massive growth around the world by offering a service for users to connect with friends and family online at no cost – as long as they agreed to accept ads from brands looking to reach their target market. This has led to the rise of content marketing, which is essential for marketers to create high-quality blog posts and articles that they share on their websites and social media channels in order to reach a wider audience.

Paid Search Advertising & AdRoll

In 2005, Google decided to take things for digital marketing one step further by introducing paid search advertising with AdWords. This meant that marketers could now display their ads directly above or to the side of search results, and bid on keywords so they would appear in these places when someone searched for a term.

This gave brands more control over where (and how) their ads appeared compared to traditional SEM strategies like SEO and social media advertising – which were highly dependent on what algorithm the search engine used.

Since then, AdWords has become more advanced and is now split into two separate platforms: Google Ads (formerly known as AdWords) which allows you to bid on keywords for your ads; and DoubleClick Bid Manager, or DBM – an ad server that gives marketers access to more than one bidding platform including third-party and exchange sources.

Today there are more than two million advertisers around the world using AdWords to promote their business, making it by far the most popular paid search platform in existence. This is largely due to its ability to track ROI for marketers via Google Analytics, allowing them to measure things like website clicks, conversions (or sales), average order value, and more.

This has allowed marketers to make smarter decisions when it comes to advertising on Google, as they are now able to track both online and offline conversions that take place after an ad click – unlike traditional SEM where you only have the ability to track website visits or clicks which occurred from a PPC campaign.

Adroll

AdRoll was founded in 2007 and is another paid search platform that has experienced exponential growth in the past few years. It allows marketers to bid on keywords for their ads, then tracks where all of these visitors go when they click through from a PPC campaign.

This is similar to AdWords, but it also gives users access to third-party data so they can target specific audiences more effectively. This includes things like email lists, CRM data, retargeting pixels, contact databases and the list goes on…

The combination of all of these features has helped AdRoll (and other paid search platforms) to become some of the most popular digital marketing tools around today – with over $100 billion in ad spend managed by the platform every year!

Retargeting & Cookies

One of the most innovative (and effective) things that AdRoll does for digital marketing is retargeting. This takes place when a user visits your website, then leaves without making any purchases; but you’re still able to track them on other websites they visit after leaving yours. You can then display ads for your products to these users when they’re visiting other websites, via the AdRoll platform.

This has become increasingly popular in recent years with 57% of marketers using it today (according to a study by Econsultancy), and is particularly effective at boosting ROI after new product launches or seasonal sales. It’s also great for keeping visitors on your website longer, which can lead to more sales via things like upselling and cross-selling.

There are certain disadvantages when it comes to retargeting though; because around 25% of users tend to find this type of advertising creepy (more so than regular banner ads). This is where cookies come in handy…

A cookie is a piece of data that’s stored on your computer when you visit certain websites, and it can be used to track things like where you’ve been online (which pages or categories did you view?) What items did you put in your shopping cart? Did you purchase anything? This information allows marketers to display ads for products related to the ones you viewed during your previous visit – another online marketing strategy that’s been proven to boost sales and conversion rates.

DoubleClick

DoubleClick is another popular platform for advertisers, as it allows them to manage all of their ads across the web in one convenient place (similar to AdRoll). This means they can do things like creating custom audiences, using remarketing lists, and managing Google Display Network ads – all from the same platform.

Google Analytics

Google Analytics is a free web analytics service that helps you understand how visitors engage with your website or app; it provides measurements like visits, bounce rates, session durations, and traffic sources (or referrers). This makes it easy to see things like which pages on your website are most popular (or least popular), where your visitors are coming from, and how they found you (e.g organic search, paid advertising such as PPC, social media etc).

Google Analytics is free to set up, but there are different types of paid subscriptions that offer additional features for businesses. You can also integrate your Google Analytics account with AdWords so it works seamlessly together, which makes reporting easier and more accurate.

The Future Seems Even Brighter

As the world becomes increasingly digital, internet marketing strategies are becoming more popular. This is especially true for things like social media advertising (which has increased by 84% since 2015) and mobile ads – which are expected to account for 73% of total US display ad spend in 2017!

All of these tools have helped marketing professionals become much better equipped to create and implement a better digital marketing strategy, leading to a much better ROI for their clients.

Bottomline

So there you have it; a brief history of digital marketing and how we got to where we are today. It really has come a long way in such a short space of time, and it’s expected to continue growing as the world becomes increasingly digital.

Digital Engage is a full-service digital marketing agency that has been around for some time now. We offer a range of digital marketing services including SEO, PPC, and Content Marketing. Get in touch with us today to learn more!

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digitalengage blog December 6, 2021 0 Comments
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