• Category: Branding

    Everything You Need to Know About SEO and Digital Marketing

    Effective Ways To Improve Your Online Reputation

    SEO plays a huge role in helping you advertise your business. There isn’t enough emphasis that could be made to prove that. If you have a business that needs to be advertised, then choosing digital marketing will be the best way for you to go. You can read about everything you need to know about SEO digital marketing.

    Digital marketing can be done in many ways. Social media is the best medium for conveying your business to prospective customers and clients. These days, everyone is inclined towards learning about new things through their Instagram or Facebook search feed.

    What is SEO Writing?

    SEO stands for search engine optimization, the process by which marketers attempt to get more visibility for their website in search engine results in pages on Google, Bing, Yahoo, DuckDuckGo, and other search engines. Search engine optimization writing refers to an article containing the optimization of keywords. The search Engine Optimization writers help the website to get more visibility in Google search engines as a whole and improve the ranking of its content in Google searches.

    What you write about as an SEO writer is dependent on how you provide services. In other words, if you have a website selling garden supplies, you will probably find success with articles on How to Grow a specific plant. There’s no such thing as posting too many articles to Google. What is important is what your content says.

    How Does Google Rank a Page?

    Google has a specific goal. This is a method of providing users with the best answers and data. Every time you use these algorithms, select a page that best matches what your search is for. Then, rank them first, showing authoritative or popular names. To give a user correct information search engines analyze two variables.

    To analyze this information a complex algorithm is used. It’s impossible to find the algorithm of a search engine. However, SEOs know some of the factors that influence rankings for pages. These ranking factors are considered to be the main focus of SEO strategies.

    Black Hat Vs White Hat Strategies

    People have been playing entrepreneurial games for the longest time and this is what it takes. Sadly it does not apply to all. Occasionally people prefer to grab a quick gain and move on to another thing. SEO can often be called “black hat SEO”. Some of the most successful SEOs use sneaky tricks such as keyword stuffing or link scraping for quick rankings.

    It can help you get more traffic on your website but over time Google penalizes and blacklists your site and makes your website useless. White Hat SEO is also an effective method of generating and building an online business.

    Why is SEO Important?

    Search engine Optimization is a tool for determining which websites need to rank for a particular keyword or phrase in a search result. It’s too difficult for a bot to hack into your website and this could potentially be taken away by large businesses that have unlimited budgets. At its core, the meaning of search engine optimization (SEO) is increasing your website’s visibility in the organic search results of major search engines.

    Modern SEO provides a better playing field and reduces the chance of manipulating results. In fact, all sites are entitled to this rating. The effort you put into creating the right page for your customers to visit the website results in an even higher ranking. Another reason SEO is critical is that all the time you put into generating great content and on-page SEO optimization improves the usability of your site.

    Ranking Factors

    Google has kept the exact calculation algorithm secret. Some ranking factors remain widely acknowledged. Rankings are often discussed topics within SEO. Google confirms some of these but many remain within the realm of speculation. While internal links are important, external links are what can really boost your ranking potential. In fact, it’s extremely difficult to rank without external links.

    It’s important from a practical standpoint to focus mainly on factors that exhibit a proven effect, while also maintaining an “excellent score” in each area. However not every factor which people consider a ranking factor is used in determining search ranking as it does not mean that Google uses that algorithm.


    Most people have heard that before: content is king. Bill Gates predicted this in 1996, but that is still the case. How? Google users enjoy finding the results they need. If you search for Quick and Easy homemade mac and cheese, Google tries every possible way to give you the recipe you need to prepare your mac & cheese that requires minimal ingredients. It’ll not search only for the easiest and the fastest recipes, or throw away all those online stores that sell frozen meals. It will provide you with everything you need.


    If you create quality content addressing the problem in question then you are an exceptional player. Nowadays, content is much improved; many businesses have a blog that can help improve their site rankings and increase traffic. Creating content is not always simple. Alternatively, you can use the work done by someone else and add value to your article by providing it with more detail.


    Google emphasizes intent. It is aimed at understanding what the visitor is seeking by typing into a search. It’s also important for your content creation. You should never write content based upon “best ice fishing rods” and focus on “bass fishing”. This is absurd since people don’t usually fish in freezing cold water. Therefore you don’t give the proper answers. Google knows.


    HubSpot measures how often posts improve Google’s ranking. The ability to post new content is primarily to show Google freshness. There’s a great number of ways you could use content you published earlier. Keeping your site updated to make sure that your site remains relevant to search engines is all you can do to make sure it is still relevant to Google.

    How Can I Optimize My Website?

    You should first determine if you have any website that has been searched for by Google. Google has 5.4 billion searches a year, compared to the 227 million users using the search engine daily. This means ensuring your site is recognized by Google. Search engines are always updating their algorithms to provide quality search results to their users.

    It’s very easily found when looking at your web site’s names or addresses on the Google Webmaster Tools site. Your site should probably already be listed in Search Engine results as the crawlers are constantly searching for pages to index.

    Keyword Research and Selection

    The topic of keyword research relates more directly to website name and online branding. Keywords can help you make links and even determine what tactics you choose to use and how to implement them.

    There’s a lot more to keyword selection than going through your keyword research tool and choosing every keyword on the list. Many people make the mistake of stopping. Maybe the website is updated and they are putting together another campaign. They’ve been there for tens of weeks updating and then stopping. They say keyword searches are easy. The truth is the opposite. Top SEOs constantly search keywords.

    Competition Analysis

    You have a context that fits your needs and is a good fit for what you want to sell. You can use Uber suggestion keyword tool to look for similar keywords for your search. Naturally you start gravitating toward those that are most searchable. You don’t know what you need: Ranking in search engine optimization is often more dependent on competitors. See keywords such as content marketing or ecommerce. It’s indexed every week for 35,000 searches per month. It’s great!

    Elements of Keyword Selection

    There is much more to keyword selection that goes beyond searching the Internet for keywords. You must know the intention behind the keywords and its competitiveness.

    Search Intention

    We are notified of the importance of searches for keywords and phrases. Most people use keywords. Obviously, that’ll not happen. Instead of seeing how someone typed it, you should focus on finding what it is. Hence the name search intention.

    It’s the difference between gaining little and driving real revenues. Let’s begin with one of the basic scenarios that highlight the difference. If you own a website you make a lot of money by hiring businesses. So it must be a good way for people to come back to the website instead.


    Here are some commonly asked questions about SEO and Digital marketing that people usually ask on the internet:

    What are Search Engines?

    A search engine is an online tool for locating information. Google has a very good history. See the chart for global search engine market share by Stat Counter. If your website is optimized for Google, it will be able to serve the needs of other websites as well.

    How Does SEO Work?

    Today many people search for answers using the search engine. How can I find a quick answer to a question I am not sure how to answer? Every search engine uses crawling for the service you get. Crawling is when the search engine crawler visits all pages that have been revealed to the machine, they then extract some data. In addition, it is used for indexed websites.

    What Are Keywords?

    When users search for a word through Google or Yahoo the way they get results is dependent on the keyword, or the level of good SEO done. If your search engine ranking is good, and you are well known for establishing strong link profiles you can improve your rankings. This allows you to gain more of the market share of 90% of users. If your search engine optimization is bad your rankings are lower and your business is unlikely to get seen.


    Learn the basics of SEO. Understand it’s one thing, SEO takes effort and time. Nothing will change instantly but expect results today. Search engines are constantly looking for new strategies and tactics in order to achieve the most effective results possible. Having the right SEO strategy can prove to be highly beneficial for your business.

    Digital Engage provides excellent digital marketing campaign services. If you’re not satisfied with your website’s current growth or you want to get your website building up SEO success then get in touch with us, our team is ready to take your website to the next level.

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    digitaluser February 7, 2023 0 Comments

    Effective Ways To Improve Your Online Reputation

    Effective Ways To Improve Your Online Reputation

    In businesses of any kind and industry, a certain disappointment is inevitable. Many consumer issues are resolved easily and quickly by telephone or by e-mail. Nevertheless, if the customer tries to retaliate by promoting unsatisfactory reviews on your website, this situation can become complex and potentially dangerous. As a business owner, you need to adopt effective ways to improve your online reputation.

    With reduced bandwidth, word-of-mouth can now be used much further and more effectively. It is hard to mitigate negative reviews from a website without having an action plan for your website.

    What is Online Reputation Management?

    Online reputation management can provide a process to ensure your brand has a high online reputation. It aims to develop an effective public perception of your brand through different techniques. Maintaining a brand identity consists mainly of television and a variety of media formats.

    Most businesses depend on their website, particularly post-pandemic, so the customer has an image of the brand. The ORM strategy is crucial in today’s digital world. Negative reviews can spread like wildfire and cause a significant loss of brand reputation.

    It Encourages Brand Advocacy

    Social networks will help you create strong brand advocates in the future. They will give your audience an incentive to follow or engage by sharing information they like. Encourages the users to share the same content. Such reviews are extremely valuable to customers and social network users.

    There are many ways of promoting your brand in internal circles. A social media policy that is aimed at educating your staff on the cultural nature of online references to your business should also provide them with an objective and honest explanation.

    Develops a Public Relations Strategy that Aligns With Your Brand Values

    Earned media is essential to the website of your company. Most people who read your company press stories have first impressions. A good publicity plan is therefore able to make sure that your online reputation is sparkling clean.

    Your public relations strategy must also be authentic in every aspect. The public will see that brands have aired, but this is turning them off. When overprompturing what your brand is promoting is damaging to your credibility as a brand. Some people can tear your heart out on Instagram and Facebook.

    Broaden Your Internet Presence

    Twitter is a social media giant and is considered by some to be “the third” social media site. For businesses, however, it can be helpful to explore many other online social sites to expand their digital footprint.

    Using social networks can be very useful when you are looking to establish yourself as the main target audience before anyone can damage your name or reputation. B2B companies could benefit from LinkedIn by establishing professional relationships with entrepreneurs who would benefit from these services.

    Proactive VS Reactive Reputation Management Strategies

    Small companies lack a proactive approach to reputation management. While a broader digital marketing strategy is essential to online success, most companies still restrict their online presence to a simple site. It makes them particularly susceptible if negative reviews appear at the top level when prospective customers search for their business.

    This is particularly crucial in established local enterprises that often search with their name. If a company has a poor ranking, negative information can affect its bottom line. Any modern-day digital marketing plan must include proactive online reputation management. Managing your company’s image on your own may be stressful, time-consuming, and extremely alienating to your consumers if you lack the necessary expertise.

    The Difference: Reactive and Proactive Reputation Management Strategies

    Almost all small companies are reactive rather than proactive in reputation control. Even though countless firms have stated digital marketing is important to online success, most are limited to their website. A negative comment on search engine results can cause significant damage to the search engine.

    It is, therefore, particularly important in the case of established businesses in the local area that have frequently been searched. Negative ranking in brand searches can negatively affect your bottom line. A survey released by the Associated Press found that 70 percent of consumers were disappointed with their purchase decisions.

    Some Tips to Develop a Good Online Reputation

    Implementing some simple tips and techniques can help you enhance the online reputation of your site. Make Investment in Online Reputation Management Establishing your internet reputation necessitates a financial and time commitment. Try the following tips:

    Respond to Every Review Openly and Honestly

    A system should be created for the responses from reviewers on all platforms too. Having a clear unified approach to responding to a given question will prevent any negative review from happening. Certainly, the answer to positive comments is simpler. Just thank customers!

    In other words, the customer can respond with a positive review of a hotel company: “Thanks for the fantastic holiday!” Resolving negative criticism is more complicated than it seems but it should be done more efficiently.

    Audit Current Reviews

    It’s important to know how to manage reputations properly. This can be done online by searching for a good review. Google is a popular website, with 62% of users checking their reviews before visiting any company. 5% of people visit Yelp before shopping. 30% go on TripAdvisor. You should focus on these websites. Online reviews provide fresh, organic content for your business and show the genuine experiences of your customers.

    Check Google and Yelp Reviews

    An online review is an effective tool for attracting new consumers early in the buying cycle. If it is a good way to make your customers happy, ask for a review so they may give more feedback to your website. Create and send emails promoting your products and services to people.

    More visitors leave feedback if asked. If you are struggling with receiving feedback, encourage them by giving you prizes or contests to encourage them to participate. Customers searching for products are rewarded with online ratings.

    Frequently Update Your Blog

    Blogging can help you manage your online reputation. In the beginning, blogging is the ideal means of presenting your expertise in your field. Blogging provides a rankings boost for local SEO and creates content to share across social media platforms. And speaking of social media, make sure your business is posting regularly across various platforms. Information like new offerings, fun news about your business, promotions, or sharing positive reviews are examples of things you can share with your customers.

    Your blog can be an excellent source for attracting visitors by providing your visitors with the most common questions about your industry. Blog posting has a significant advantage for SEO rankings locally and enables sharing of content across social media sites. It will also help you get positive feedback from customers.

    Pay Attention to Your Social Media Accounts

    All accounts must be regularly updated for a successful online presence to build a solid online presence. You can increase the impact of your social networking profile through the continual updating and sharing of relevant information with other users.

    If you neglect to follow your Facebook page or Twitter page before the time to create it could cause it to become too weak to outrank the positive comments posted to your account.

    Pay Attention to Your Clients

    When addressing negative consumer feedback, take into account that the criticism might be valid. Relevant to people who have received very positive feedback on certain topics.

    If someone has been posting a complaint online and has been denied access to that data, a person should be contacted. Customer respect should be treated with sensitivity, and the business should also demonstrate that they appreciate their comments.


    A lot of people have questions regarding their brand’s online reputation and how to adopt a better strategy or rather, is it even necessary?

    What is The Importance of Online Reputation Management?

    Online reputation is essential as everyone does due diligence when they contact any new company. They review reviews, comments, services, etc before making any investment. 90% of consumers have reported doing extensive checks throughout their entire client lifecycle. Customers that find a negative review of your company will be able to move quickly on their competitors.

    How to Deal With Negative Reviews?

    The fact is that online mud sling often comes as a little unprofessional. If one reacts to criticism emotionally they will end up causing damage to their reputation. How can I avoid online public debate? It is advisable to be professional when it comes to online arguments rather than being right.

    How to Keep Your Key Employees Satisfied?

    Having social media profiles is one of the most important ways to manage your online reputation. As we have said before, ignoring social networks can easily ruin a positive reputation. Your business may be affected by this situation.


    Online reputation management supports you to plan a long-term strong and reliable customer relationship. It’s never too early to start planning your company’s online reputation management strategy. You can hire and have a detailed discussion with an online reputation management firm to find out what your company is already doing well and wrong and where you can contribute more collateral to strengthen your online reputation even more.

    Digital Engage is an online marketing service provider that helps businesses grow and reach their full potential. Our techniques are simple yet highly effective. We can help your website gain a higher rank in google searches through excellent web design, social media marketing, and online brand reputation management. Contact us today!

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    digitalengage blog January 30, 2023 0 Comments

    What is a Meta Keyword and How to Use It?

    What is a Meta Keyword And How to Use It?

    Meta keywords are a key ranking factor in organic rankings that are integral in organic SEO. It’s difficult to find a website without metadata. Thankfully, SEO methods have improved dramatically. It is not needed anymore to add keywords to SEO metadata tags. Look at your Keyword Meta Tags to see serious issues influencing indexability.

    What are meta keywords and how to use them? Meta keywords are coding HTML metatags that are used by search engines to improve website performance. Meta keywords are meta tags that help search engines understand the content of a page. Meta keywords may be more common than their sister meta tags like meta description and meta title. It defines what different types of metadata are about in an HTML document. These meta tags can be found in the source pages of a website, which is what search engine crawlers can to determine what a page is about.

    Are Meta Keywords Still Relevant in 2022?

    Why is a meta keyword useless for most searches and is it necessary for SEO for websites? What’s a keyword, and is that still a useful search term? According to google analytics, meta keywords don’t count as much as ranking factors. Meta words have a purpose, however. Some CMSs still utilize Meta Keywords when analyzing content to give the user the best results possible. Larger companies may even use Meta keywords as tag internals of their website.

    The history of Meta Keywords

    Previously Google included the requirement to add meta keywords elements to HTML pages for search engine optimization. The elements contained a list of keywords, usually separated by a comma. These keywords are some you have probably considered relevant to the content on your pages and you want your page to rank accordingly.

    SEO Strategies Have Changed

    People relatively look for ease in everything they do. Of course, if you’re able to do something in lesser time with minimum effort then why wouldn’t you? Because tag access is simple, it’s a very good goal. Therefore, unrecognized web owners realized keyword meta could be easily exploited. Many online marketers abuse the meta tags by adding irrelevant keywords or spam in them. However, some search engines have stopped using keyword metadata for searches.

    Do You Still Need to Use Meta Keywords?

    Google has not utilized the Meta keyword in search rankings for over 10 years. Matt Cutts, the Google former web spam chief, released a 2009 video saying that in the year 2020 most SEO specialists will no longer use meta tags. The key to SEO is to remember that there are several different reasons for using meta tags for search engine optimization.

    It May Still be Used by Yandex

    Yandex is Russia’s most popular search engine and is about half the market size of Google. They said meta-search terms can help determine relevance. Do meta keywords have an impact on Yandex search performance? Yes. But as this website only existed until late 2018 the details may remain incorrect. It’s likely an underweight factor.


    In 2014, Bing announced that meta keywords tags are no longer relevant to SEO. The news came to light when the Bing Evangelistic Director tweeted the same statement in 2020. However, in 2011, the company suggested using the site for a spam signal to detect low-quality pages. It’s unclear what’s going on but it certainly isn’t a ranking factor.


    According to statistics, the website handles 74.3% of the total internet searches in Seoul. And although we could not find a specific explanation of their use of meta keywords, they never mention any keywords in their detailed document. We could assume this factor is either not used or has an extremely low-weight factor.

    It’s Used for Some Internal Site Searches

    Most CMSs do not use meta keyword tags in internal website searches, but some internal search engines can. If you have internal searches, you should probably use the keyword meta tags.

    Does Google Use Meta Keywords?

    In 2009, Google announced it had never considered meta keywords for ranking purposes. The top search engine in the world discovered that metatags were frequently misused, therefore did not consider keywords metatags as ranking factors. Google has ignored the keywords meta tag for years and currently, we see no need to change that policy. Is Google using meta keywords for ranking websites on search engines? Yes.

    Other Use Cases For Meta Keywords

    Probably you have realized by now that most individuals aren’t required to use metatags for their keywords and you could use them for many different purposes.

    Create an Internal Tagging System

    Often a WordPress developer can create a page easily by adding meta keywords or using the plugins for WordPress. This allows for ‘repurposed’ tags in a tagged internal search engine. Just put the tag in the list of keywords for a webpage. If the website’s search term was “SEO Tips” this will appear as follows: When we make a search query we see whether we targeted keywords at any given time or not.

    Find ‘Seed’ Keywords From Competitors

    Bill Slawski said that nearly 33% of the population still uses the keyword meta tags on Twitter. These people will most likely be competitors so they can find seed keywords in search engine optimization.

    Best Focus Keywords and Where to Place Them?

    The focus keywords are the query for which your page will be ranked in search engines. Focus keywords must show some characteristics.

    Meta description

    A meta tag will be included on the page code. The maximum number is 140 characters. You should include the keywords in the description of the meta tag. Use an appropriate keyword or a relevant keyword variant.

    Where do You Place Focus Keywords?

    Google does not disclose where a keyword should be placed, but it has some rules for what keywords should be inserted for search. This helps search engines understand what you are looking for in the search results.

    Link with Anchor Text or Variation

    When using keyword phrases in your body it is important not to get too far as the word is likely overused. You can use keywords and links to these in your anchor text.


    Here are some commonly asked questions about meta keywords:

    Why is Metadata Keywords Arent Used Anymore?

    In September 2009, search engines saw meta tags die. The SEO expert said Google doesn’t include a keyword meta tag in web rankings. Google followed suit in the following years. Usually, keyword tags are considered untrustworthy signals due to their abuse.

    Generally, you do not have to use that tag anymore for some of the search phrases. It is recommended for writing long content, answering questions, hitting longtail keywords, and writing voice searches for your site.

    What is a Meta Tag and How Does it Work?

    Meta tags describe the contents of a website, i.e. the text is not displayed on the webpage itself. Meta tags are small content descriptions that help to show search engines the purpose of a site’s content.

    What are Meta Tags and Why are It Used?

    Metatags are the initial impressions of your website by searchers. A good meta description will attract visitors to your website. They help ensure that search engines know how to display your web pages to search engines.


    Regardless of the motivations behind the overuse and misuse, Google began to take less and less notice of the Meta keyword tag. The tag was no longer providing meaningful ranking data, and Google, along with other search engines, had refined their algorithms to a point where they could interpret the essence of a page of content without using the keyword tag as a crutch. Should We Use the Meta Keyword Tag on Our Website? Based on this data, the meta keywords tag could be useful for some search engines, but perhaps not for the larger companies, many of us use. In other places meta keywords are being used if you look through the HTML source code on a page at Amazon, for instance, you may see a meta keywords element in use.

    Looking for advanced methods and techniques to help rank your website higher? Digital Engage is the best at that! We provide digital marketing and branding services along with reputation management and website hosting. We will make your business boost through social media marketing and other highly effective means of marketing. Contact us today!

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    digitalengage blog January 20, 2023 0 Comments

    What is The Difference Between SEO and SEM?

    What is The Difference Between SEO and SEM?

    When it comes to marketing, you must ensure that your marketing plan provides the highest growth with minimal cost. If you want to increase revenue on your site, you need to think about both short-term gains and long-term profits. It’s also worth considering SEO vs SEM and also the difference between SEO and SEM.

    What is the best combination? How can a user make money by utilizing the SEM system without losing their money or limiting their growth? How can I make the best decision about a product or service by evaluating its SEO performance and SEM performance? Hopefully, this blog will help in answering such questions.

    What is Search Engine Optimization (SEO)?

    Search engine optimization (SEO) enables you to improve visibility and traffic through your websites. SEO involves both on and offline optimization. Google Search algorithms determine a page’s ranking on thousands of factors.

    This ranking factor includes excellent content, a good site experience, links, etc. Google tries and does everything possible to give its users an accurate answer. To perform better in organic SEO the key elements are the following techniques and methods described below.

    What is Search Engine Marketing (SEM)?

    SEM is used for website promotion and to increase traffic to the site. The use of search engines such as Google, Yahoo, and others search engines is a requirement for your product or company to appear in search results. Creating enticing ad copy and analysis of data is a key aspects of using paid ads. It consists likewise of optimizing campaign performance through constant tweaking of various components of campaigns.

    Search Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as a Google ad and usually ends up on the top of a page list. Usually, this has to do with keyword placement and usage and that’s one way why doing it well can require some extra knowledge and strategy.

    How much does SEM cost?

    Let’s just say that SEM is not cheap. When you advertise with PPC you are paying a fee. More clicks mean more money. When you use Search Engine Optimization your clicks get paid free of cost. The ranking part is difficult. The current ranking you can achieve by SEO is the highest in search engine optimization statistics for Google.

    Understanding SEO and SEM

    There’s a difference between SEO and SEM, which is useful for improving your website traffic. SEM is the most common search engine optimization technique for websites. A Fact Check is performed for the company that owns 92.2% of the overall Google searches, though Google’s top ten lists have between 1 and 2 years of history. Google Accelerated Mobile Project (AMP) is a collaboration between developers and other industry professionals to create a massive open-source library that offers users more opportunities to create quick and smooth mobile-friendly web pages.

    This helps you determine the quality of time and the number of organic visitors to the website using search engine optimization. Businesses that employ SEO (Search Engine Optimization) and SEM (Pay Per Click) can increase their revenue by 27% and increase conversions.

    How Long Does it Take to See Results?

    SEO has a major disadvantage when compared to search engines. SEO does take time and it will be long! Particularly if you have new sites that lack link-building links. According to some research, it can take between two and five years to rank first on Google.

    Some of the top-ranked sites are now a year old. That does not mean that Google will have 2 years of ranking. You should start seeing results in a few months by targeting keyword phrases in your domain. An optimized website is more easily recognized by Search Engine Crawlers which results in improving the rank of the website in the Search Engine Result Pages (SERPs).

    What is PPC?

    PPC or pay-per-click advertising is a method in which websites can pay by clicking on a certain page on their website. SEM is search engine-based advertising on websites. If you click on a search engine advertisement in Google, you will pay for it.

    Ad Creation

    Ad creation involves deciding what you will advertise to, whoever you want. Google gives your advertisement a score that determines whether it is useful to your audience or not. Advertising with a high-quality score generally sees a higher number of people and costs less per click. Keyword research for Google Ads is not only about finding what customers are searching for. It’s also about researching how much ads are likely to cost, which varies by keyword.

    Bid Setting

    Bid Settings are the settings in which you decide how many ads Google clicks on. Google can’t view your ads if you have competitors who outbid you or have equally important ads.

    Audience Targeting

    Audience targeting determines what audience is going to see an advertisement. You can target the right person in the right place.

    Which Type of SEM is Best?

    It becomes obvious that SEO has become a viable alternative because organic sales are passive and free. It’s not always possible. The key to this is the right type. SEO is often a better tool. Sometimes PPC is a better option. Often, securing a good SEM strategy involves combining SEO and PPC.

    SEO is The Best SEM Strategy for Informational Keywords

    The keywords that a searcher wants to learn, and doesn’t buy can be difficult to get in PPC campaigns with. The problem here is people will convert and there is no return on investment. Taking a phrase such as “A way to consume fewer carbohydrates” is a good example. It’s got more than 1.5 million searches each month. Most people don’t buy protein powder, they are looking for an easy method of increasing protein intake.

    PPC is The Best Short-term SEM Strategy for “Hard to Rank For” Keywords

    Ranking on a specific keyword takes years. For instance, you could have no chance of being found on a new online supplement shop when you searched for “Buy protein powder”. You are competing with established brands such as Amazon, Walmart, or GNC. Is it ok for you to not use Search engine optimization for your website? Not really. But PPC may be your only choice to attract customers. What is the advantage of advertising? Finding a relevant keyword can give you a quick click. Some will convert while many will never.

    SEO vs SEM

    Here are some of the main differences between SEO and SEM:

    Cost of SEO vs SEM

    It is worth mentioning that both SEO and SEM are implemented at a cost that can affect the returns on investment. SEO costs more because there are more people involved. Despite this compounding return, in the end, it eventually delivers a significantly higher ROI.

    SEM’s rapid expansion period requires less lifting and generates more income. If we compare costs over time, SEM can gain the advantage from that comparison. Nonetheless, a 24-month expansion is a huge leap forward for SEO. Depending on the company’s internal SEO staff, there are expenses to cover salaries.

    Long-Term Compounding Value

    SEO can provide great advantages here. It’s all right. Creating a high-quality website is a good way to generate a lot of revenue and increase traffic for years. So SEO is the same as nuclear fusion. Once the spark is in, its effectiveness continues.

    Generally, your expense will be front-loaded for Search Engine Optimization. Creating content with links is important and requires a huge amount of investment. If your website has reached the top 3, its position becomes self-sustaining. Organic traffic converts into backlinks to maintain or enhance a ranking that results in backlinks.

    The Time it Takes to Get Results

    SEM efforts are easy to use for driving customers. SEO, however, takes several months to deliver measurable results. Because these differ, a strategic approach is essential. Depending on the nature of the site, SEM may not be the best strategy. It’s important to search engines like Google.

    Trustworthiness of SEO vs SEM

    Trust is not close. Searches trust the most organic searches because the position is a job and not a product or service purchased for it. As Google prioritizes information about user interaction and content quality, the trust gap only increases between SEM and SEO.

    Testing Opportunities

    It may be a month to evaluate your search engine optimization program to ensure your keyword and content strategy is effective. So tests take longer. Compared to other marketing tools, SEM offers quick test results and insight gains. SEM allows testing the keywords, ads, copy, and bid strategies more easily compared to SEO. This allows for better landing page design using real data in shorter time frames.


    Search engine optimization and search engine marketing are two important methods to increase revenue in a business. SEO and SEM have different characteristics. SEO is a free strategy and SEM is paid for by the search engines. When doing search engine optimization, it’s important to drive organic visitors. In contrast to SEM, you aim to capture paid and organic traffic for a web page.

    Digital Engage is known for its highly effective digital marketing and branding strategies. Our methods help the business grow its presence on the internet and get access to prospective clients. Along with marketing and branding, we also provide brand reputation services, website design, and many other services. Contact us today!

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    digitalengage blog January 12, 2023 0 Comments

    What is a Website Hosting Service and Why is it Important?

    What is a Website Hosting Service and Why is it Important?

    A common question when building websites or blogs is about hosting services. The best hosting in fact can be considered a fundamental part of the online business since it stores data and makes it accessible throughout the globe. But what are website hosting services and why are they important?

    Hosting shall have the responsibility of providing complete online access to a web address. One of the great benefits of this system is the guarantee of all the content is accessible to the customer at the site to help them navigate the sections that they like.

    Why You Should Go For Web Hosting Services

    Reliability is crucial for free and paid services but only for paid hosts will you be guaranteed reliability. You should probably have websites running 24/7 and this can only be done by a host who is reliable on servers. Check the history of an underlying web server and see if there are any problems.

    You should also look for the uptime guarantee advertised on their sites. Websites with low access often lose users and can negatively affect revenue. When a visitor finds your page and then attempts to visit it and then discovers it is unavailable, he/she will not hesitate to visit the competitor’s site.

    What to Look For in a Web Hosting Service?

    When launching a website, you’ll need web hosting services that can provide your site with the resources and support you need. Here’s the best thing you need in web hosting services: Resilience. Its most important feature is the reliability you will find. Your website needs a full-time operation. Fast speed is important for websites.

    Unless you have an unavailable website you might find that the user’s browser will stop loading or go away. Since there are so many web hosting service providers out there, make sure to look for a hosting company that comes with fast servers, an uptime guarantee, security tools, a variety of add-ons, 24/7 support, and reasonable prices. If your website grows over time, then your web host should cater to the increased server, storage, and data speed demands without much fuss.

    Free vs Paid Web Hosting

    Free hosting for websites is a popular choice among business owners. However, it is every month selecting free or paid hosting. There are many benefits to hosting both paid and free. Free internet hosting is one of the most affordable options on a limited budget but paid Web Hosting also doesn’t cost much on a monthly basis. Although the amount might not seem so big, the effect can be significant as the years go by.

    Web Hosting and Domain Hosting

    Web hosting is important and provides various benefits for your site. After buying a domain name, the documents containing your website’s content (HTML, images, databases, etc. ) must be synchronized with an underlying Internet connection; a web server. Once the website content has been uploaded to a website hosting service, the server will then be able to send these files to users. Domain names are the keys to storing your web pages when using the Web browser.

    Domain hosting provides services to help manage & host domain names. Web hosts provide services through a domain name registered as a provider. Domain names are URLs on websites. Users type in the domain name in the web browser to view a site. A domainostingphrasesce uses Domain Name Systems to connect the domain name to a website IP address.

    Difference Between a Domain and a Web Hosting Service

    Domain names can be used by people to find your website. They are typically short phrases that can be highlighted in a text so securely stores its content however, they can often be easily understood even with different styles than some of the other sentences. Each domain contains its domain name.

    Hosting is the basic structure of your site. It stores its contents in a secure way for visitors to access it via a browser on every computer, from a smartphone to a tablet or an iPad. “Hosting a website” describes buying a space on a web server where your website files will be stored and accessed. You need to have a web hosting account or hire a web hosting company that will ensure that your website is visible to people on the internet.

    How Does Web Hosting Work?

    Web hosting occurs if a webpage can be uploaded to a web server via a computer from the internet. The server uses the resources of this computer to provide bandwidth to the website. This division of resources depends upon the hosting plan used. When evaluating hosting options, it can be difficult to tell what kind of hosting plans will work for you. It’s not a complex thing.

    How To Choose The Best Web Hosting Provider?

    When your business grows, it is likely to be needing additional storage space bandwidth. If so it is recommended to upgrade to specialized hosting systems like cloud hosting or Virtual Private Server Hosting. Ensure the company provides a wide choice of hosting options to allow for quick and easy upgrades.

    When you want to publish a website or web application, you need a good web hosting service. The decision on which host is best for you should also be considered.

    Control Panel

    With an online hosting management tool it’s possible to monitor the server traffic without needing to register. Therefore you need web hosting which has a straightforward interface and a comfortable user interface for users at any skill level. The control panel allows for quick and accurate storage of files and the installation of associated applications on your website.

    Technical Specifications

    In addition to selecting a web hosting solution with ample space to run a business site, you should also consider other features that will make it work well.

    Web Host’s Uptime

    A website’s low availability can severely affect the trust between your site and your clients. Make sure your host matches the Uptime Guarantee advertised on the site.


    Find unbiased review websites for web hosting companies that offer unbiased advice for their customers. Most review websites contain details on uptimes and speeds and will allow you to see what server performance actually happens.


    Check if a host has a good security system that will help protect you from malware attacks. It should be secure, monitoring, security detection, automated backup, or updates.

    Types of Web Hosting

    Here are a few types of web hosting that you as a site and owner can use:

    Dedicated Hosting

    Dedicated servers offer website owner control of their servers. The dedicated environment means they are all owned by you and you will be storing your website here, the machine is root enabled, and there will be no interference with the traffic or the internet.

    It includes a software application specifically designed for websites that require speed when preparing large tasks such as a new shopping cart. Dedicated servers are the most reliable way to host high-traffic websites. This is costly, but it’s not advisable to do it without compromising your security or your website security without your permission from other sources.

    Shared Hosting

    Shared Hosting provides an excellent solution if one is looking to host multiple sites and not spend more than one dollar. Server hosting the website will take full responsibility but not maintenance so you’re free from unnecessary expenses for the maintenance!

    The only drawback of this solution is the fact that when a site competes against other websites on the same shared servers the availability can be problematic. The shared hosting service can be accessed as an easy and effective start-up tool. It is surprisingly inexpensive and requires little maintenance.

    VPS (Virtual Pri Server) Hosting

    VPS hosts offer a perfect balance between shared servers and dedicated servers. The server can be very useful to website owners wanting more flexibility but not having to dedicate a whole website to their own computer. VPS Hosting is ideal if you want to control your hosting environment. Not only can we use our own system and storage but also have unlimited bandwidth! Virtual private servers can deliver a large number of advantages in comparison to shared servers.

    Connection Between Hosting and Websites

    Website Hosting is a computer system environment where site files can be found online. When a file can appear online on a site, this information can be searched by people registered in the domains.

    Solid Customer Support

    Customer Support does not affect resolving the issue once the issue starts. It’s hard to predict how much time it will last before the web server is down. So it will be best to verify your support before settling on any host. Several companies provide e-mail and phone support, while others provide a live chat and call-back service.


    No one can describe how important hosting can be to businesses. Online business and digital approaches have a greater potential audience. The internet has a huge impact on your business. This is the most useful reason to use internet hosting to grow your online store.

    Digital Engage is a web design and search engine optimization studio that provides excellent hosting services that have a guaranteed uptime of 97%. We provide marketing solutions like reputation management, branding and logo design, search engine optimization, and website hosting. Contact us today to book a free consultation with our Hosting Experts!

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    digitalengage blog January 6, 2023 0 Comments

    What is The Difference Between Branding and Marketing

    What is The Difference Between Branding and Marketing

    Branding is feeling. Branding is something that helps the customers/clients experience and visualizes using and thinking about products or services. Marketing means communicating a message that companies want to share with their prospects. Branding is an integrated approach that generates profits from marketing with optimal returns. Small business(SMB) owners often use brand names in the same manner. It is important to understand the difference between branding and marketing to truly understand how to use them both.

    A good marketing campaign will help you build a strong business identity. The brand needs differentiation from the competitors and your advertising is a means for your audience to demonstrate your unique selling points to your audience. Marketing efforts change with changing markets, but they can be adjusted to your target audience.

    Definition of Branding

    Branding is an act to promote an idea or product on the market. All promotional communications are included in these. When you “mark” the brand it shows the whole brand you represent, from the differentiation strategy to its personality to the purpose whether it’s visual or verbal.

    You can create your brand by tagging and posting tweets. When you start an online store, your brand is created. If you email a client or business partner, you will create a name that will be recognized as the business. Branding drives lasting brand loyalty and reputation. A successful brand takes encouraging factors into account when creating a brand experience that delights your audience.

    Importance of Branding?

    Your logo is just a logo and font if it doesn’t describe your brand value or ethos that defines your brand, purpose, position, personality message, slogan, or promise. There’s also nothing to create, develop or design for visual branding.

    It means “branding” doesn’t mean putting up your logo. These just form a visual identity. The brand is an expression of the business that focuses on attracting customers for short periods and sustaining the customer base in the long term. They make the brand’s perception stronger. Think about who you are as a brand. What does your brand voice sound like? What are your brand values? How do you want to communicate with your customers? Once you’ve answered those questions, and your branding is in place, you will be ready to build your marketing strategy.

    Shape Your Brand With Proper Research

    Can someone help you develop a better brand? This is a searchable question that can be completed by following a simple 4-step process that combines survey and analysis. Your questions can be analyzed by comparing your business with its competitors by identifying its strengths and value propositions.

    If doing research seems daunting, consider using small business branding agencies. A bold entity helps small and medium-sized enterprises identify their best customers with the best marketing strategies to reach them.

    Why Does Branding Matter to SMB Marketing?

    Branded items are important to you as they influence your sales and provide a bottom-line target as well. These services are particularly important for businesses seeking to avoid price conflicts. The consumer has no way to determine whether multiple businesses provide similar services.

    Price is often used to differentiate consumers since lower costs get more customers. The environment may also turn into a loop where similar services can create price wars to lower revenues to maintain or gain market share.

    Why Branding is Crucial to SMBs?

    Small businesses often compete with larger corporations to gain a part of the market. Branding for large firms offers multiple advantages. They can develop their brand through years, or decades.

    Consumers are aware of big brands and understand what they are expecting from their products and service offerings. A business without brand awareness will have negative effects. It might be possible for them to worry whether your business is even legitimate or not.

    What is Marketing?

    Marketing is a collection of strategies companies employ to promote products and services and get customers to buy them. Marketing concentrates more on sales and branding and focuses on an extended time frame, for instance, marketing campaigns. This usually calls for action in buying. Connect prospective customers with the product and boost customer loyalty to the brand

    Marketing is defined by the Chartered Institute for Marketing as a process to determine, anticipate and satisfy customers’ expectations efficiently.” Marketing, therefore, is essential in any brand. It’s an excellent way to communicate what promises you are planning to share. Even the advertising of your brand needs to have its identity, values, positional, and pitching voice that must be discussed and communicated with staff members. In essence, this involves delivering your promise or a statement to your customers while branding aims at fulfilling that promise through its delivery for customers and employees.

    Is Branding Marketing?

    Although advertising has been used as branding, it has nothing wrong. Many examples of branding have fallen under no guise of marketing. All form of fulfillment (including after a sale) is no “marketing” message but certainly a “branding” message. Does advertising have a sales function? Yes. But to develop an effective advertising campaign, your brand needs to have some recognition first.

    Branding vs Marketing: The Strategic Difference

    Although branding has overarching objectives and frequently works together, marketing has different roles and individual objectives. Your brand uses a set of elements like core values, brand personality, and visual branding to foster brand awareness and earn a share of the market. On the other hand, a marketing plan uses different channels (both online, like an ad campaign, and offline, like billboards) to transmit a message and attract potential customers.

    Branding is a process to identify and create experiences that describe your business. BMW shows exemplary success in branding its products in many respects. Throughout the process of its branding, the firm’s marketing strategy is based on its recognizable reputation and its branding. All BMW products are related to its brands and are just combinations of what they represent. That is their brand name.

    Branding has a Formula For Success

    There’s nothing easy to achieve in online marketing. Keep in mind that no brand has a completely different identity. They show what they represent. Every branding or marketing company has its particular requirements. Therefore, accept the fact that it cannot be guaranteed that branding will succeed.

    There are going to always be personal experiences. It has been incredibly easy to calculate relative success for branded products, but there is also the advantage of using this method. For that purpose, you have to measure your customer’s needs.

    You Own Your Marketing but Consumers Own Your Brand

    Branding is more complicated than most would think. Marketing and customer service play a role in the branding of an organization, but it cannot create recognizable brands without these critical aspects.

    You don’t think about what the name means. As a consumer, you can only think about what services the name of the brand provides. Some CEOs believe that they can influence how brands are perceived by consumers. That’s impossible. There’s a lot of confusion when you compare brands and marketing products.

    Branding is a Promise Delivered

    Branding defined by experts is a company that promises deliverance. This definition of branding is important since the company explains how every brand should make specific promises to their customers and to succeed they must fulfill these promises. Many think that a brand is just a name, color, or badge. A brand can be anything in the company. The Brand aims to understand your target customer base and their desire for a product or service.

    Marketing is a Strategy

    Marketing can add value to a brand, but a brand is more important than marketing. Brands are left behind despite marketing sweeping the market. Brands are things that stick to your mind despite being advertised in an advertisement. Marketing factors are very important to influence the consumer to buy your goods and services but the brands determine their loyalty.

    Is Marketing Not Branding?

    Market efforts always come under branding because they represent the brand identity. Although marketing has numerous campaigns and runs across various media platforms every instance of marketing has a branding message. Marketing doesn’t always have to be branded.

    What is the Difference Between Branding and Digital Marketing?

    Digital marketing is intended primarily to generate leads for products and services. Digital marketing is intended for the development of connections between customers. Both approaches aim to expand the customer base and maintain good sales performance.


    Since marketing means driving the sales process and gaining traction in a market, it may seem like marketing is first. In contrast, the marketing message is directly related to a branding strategy. Markets only begin to play when the company has built a strong brand strategy that guides brand expression. Everyone knew about branding from a very early age. The last decade has focused on the significance of the customer experience as much as what they feel. Brand marketing helps you to be memorable and connect with the audience.

    Digital Engage provides effective branding and online marketing services. We are highly capable of providing SEO services, PPC management, reputation management, and social media management. Contact us today and book a free appointment!

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    digitalengage blog December 28, 2022 0 Comments

    Which Things Make Your Web Design Attractive and Eye-Catching?

    Which things make your web design attractive and eye-catching?

    Your website is the face of your business, so you want to make sure it’s attractive and eye-catching. The Internet has become a very important part of people’s lives, so first impressions are everything. With so many people in the world, you want to make sure your website stands out from the rest and has unique visual elements that define it.

    With many people spending hours on social media, you want to make sure your website’s page layout is designed in a way that will keep the web users engaged. The main thing you want to focus on is the look and feel of your website. You want to make sure it’s visually appealing and that it has a great user interface.

    Why does an attractive and eye-catching web design matter?

    An attractive and eye-catching web design is important because it’s the first thing people will see when they visit your website. You want to make sure it makes a good impression and that people will want to stay on your website. A great web design will also help you rank higher in search engines, which will give you more visibility and traffic.

    What makes a web design attractive and eye-catching?

    There are many factors that make a web design attractive and eye-catching to the site visitors. Some of these factors include the use of colors, fonts, images, and layout. You want to make sure your website is easy to navigate and that it has a clean and organized design.

    The use of colors is a great way to make your website’s design stand out. You want to use a color scheme that are eye-catching and that compliment each other. The use of fonts can also help your website stand out based on the same principles. You want to use fonts that are easy to read and that look on a mobile device or even a tablet.

    Let’s take a look at some tips that will help you create an attractive and eye-catching web design:

    1. Use colors that complement each other

    The online world is a very colorful place. You want to make sure your website is using colors that complement each other. You don’t want to use too many colors, as this can be overwhelming for visitors. A good rule of thumb is to use two or three main colors and then accent with other colors.

    2. Use fonts that are easy to read

    There are many different fonts available for you to use on your website. You want to make sure you’re using fonts that are easy to read. You also want to make sure the font is the right size. If the font is too small, it will be difficult for people to read.

    3. Use images that are eye-catching

    Images are a great way to make your website more attractive and eye-catching. You want to use images that are high quality and that compliment the content on your website. Images can also help you rank higher in search engines.

    4. Use a clean and organized design

    You want to make sure your website has a clean and organized design. This means your website should be easy to navigate and that all of the content is easy to find. A clean and organized design will help people stay on your website longer and it will also help you rank higher in search engines.

    5. Use a responsive design

    A responsive design is a must in today’s world. With so many people using mobile devices, you want to make sure your website is designed for all devices. A responsive design will make your website look good on all devices and it will also help you rank higher in search engines. Users interact with a responsive design more than they do with a simple basic design.

    6. Keep your design clean and organized

    The user interface is a very important part of web design. You want to make sure your website is easy to navigate and that all of the content is easy to find. A clean and organized design will help people stay on your website longer and it will also help you rank higher in search engines.

    7. Use a call-to-action

    A call-to-action is a great way to keep people on your website. A call-to-action is a button or link that encourages visitors to take some sort of action. This could be signing up for a newsletter, downloading a pdf, or anything else you want them to do.

    8. Use social media buttons

    Social media buttons are a great way to get people to share your content. You want to make sure you’re using social media buttons that are easy to find and that are visible on all devices.

    The Benefits That Visually Appealing Websites Bring You

    The benefits of having a visually appealing website are many. A well-designed and beautiful website will help you rank higher in search engines, which will give you more visibility and traffic. A visually appealing website will also help you convert more visitors into customers or clients.

    A well-designed website is also easier to navigate, which means people will stay on your website improving your bounceback rate significantly.

    Final Thoughts

    Creating an attractive and eye-catching web design is important if you want your website to be successful. You want to make sure you’re using colors, fonts, images, and a layout that is all easy to use and that compliment each other. You also want to make sure your website is designed for all devices and that it is a consistent design. Try not to use stock photos and create custom images whenever you can. If you follow these tips, you’ll be well on your way to creating a web design that is sure to stand out.

    Digital Engage is a web design and development studio. We specialize in creating custom websites that are both beautiful and easy to use. Digital Engage also offers SEO, social media, paid marketing, and email marketing services. Visit us online to learn more about our services or to get a free quote. Contact us today!

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    digitalengage blog September 5, 2022 0 Comments

    Common Mistakes While Promoting on Instagram

    Common Mistakes While Promoting on Instagram

    Assuming that everyone who follows you on Instagram is interested in your product or service: This is a mistake that many businesses make when they start promoting on Instagram. Just because someone follows you doesn’t mean they’re interested in what you have to say. So don’t assume that every single one of your followers is Hangry (hungry + angry) for your content.

    Creating an ad campaign and not using relevant hashtags: If you want to get your content seen by more people, you need to use hashtags. Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag.

    Some Common Instagram Marketing Mistakes

    Instagram has a lot of potential for businesses, but there are some common mistakes that businesses make when they start promoting on Instagram.

    Not using relevant hashtags

    Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag. If you’re not using relevant hashtags, then you’re not making it easy for people to find your content.

    Not interacting with other users

    With any social media platform, it’s important to interact with other users. If you’re not interacting with other users, then you’re not building relationships. And if you’re not building relationships, then you’re not going to build a following.

    Posting low-quality content

    The content you post on Instagram should be high-quality. That means it should be well-written, visually appealing, and relevant to your target audience. If you’re posting low-quality content, then people are going to associate your brand with low-quality content.

    Not using Instagram Insights

    With any social media platform, you should be using the insights/analytics feature to track your performance. Instagram Insights is a great way to see how your content is performing and to make adjustments accordingly.

    Not running ads

    Ads are a great way to reach a larger audience on Instagram. If you’re not running ads, then you’re missing out on a lot of potential customers/clients. With ads, you can specifically target your audience with laser precision. Instagram advertising is not that expensive and you can manage a lot on a smaller budget.

    Using Your Instagram Account Privately

    The whole point of social media is to be social. If you’re using your Instagram account privately, then you’re not being social. And if you’re not being social, then you’re not going to build a following.

    Your account should be public so that anyone can see your content. If your account is private, then only people who you approve can see your content. And that significantly limits your reach.

    Not Posting Consistently

    If you want to build a following on Instagram, you need to be posting consistently. That means posting high-quality content on a regular basis. If you’re not posting consistently, then people are going to forget about you.

    Consistency leads to brand recognition which leads to more followers. So if you want to build a following on Instagram, you need to be posting on a regular basis.

    Not using Instagram Stories

    Stories are a great way to engage with your audience and build relationships. If you’re not using Instagram Stories, then you’re missing out on a lot of potential customers/clients.

    Not Posting at Optimal Times

    If you want your content to be seen by as many people as possible, you need to post at optimal times. That means posting when most of your target audience is online.

    If you’re not sure when your target audience is online, you can use Instagram Insights to find out.

    Not Taking All Instagram Users into Account

    Your audience isn’t just made up of people who speak English. There are a lot of people on Instagram who don’t speak English as their first language. So if you’re only creating content in English, then you’re not taking all Instagram users into account.

    This is why it’s important to use relevant hashtags. That way, people who don’t speak English can still find your content.

    Posting too often

    If you’re posting too often, then you’re going to overwhelm your Instagram followers. And if you overwhelm your followers, they’re going to either unfollow you or they’re going to start ignoring your content.

    You should only be posting a few times a day at the most on your Instagram profile. And even that might be too much for some people. It all depends on your audience.

    Ignoring the competition

    You should always be aware of what your competition is doing. If you ignore the competition, then you’re going to fall behind. The competition isn’t going to just sit back and watch you succeed. They’re going to do everything they can to steal your thunder.

    Not being responsive

    If you want to build a following on Instagram, you need to be responsive. That means responding to comments and messages in a timely manner. If you’re not being responsive, then people are going to think you don’t care about your audience.

    Failing to use call-to-actions

    If you want people to take action, you need to use call-to-actions. A call-to-action is simply a statement that tells people what you want them to do. For example, “like this if you agree” or “tag a friend who needs to see this”.

    Not analyzing your results

    If you’re not analyzing your results, then you’re not going to know what’s working and what isn’t. And if you don’t know what’s working and what isn’t, then you can’t adjust your strategy accordingly.

    You need to take the time to analyze your results so that you can make the necessary adjustments. Instagram analytics are best viewed through Instagram Insights.

    Final Thoughts

    These are just some of the most common Instagram mistakes people make when they’re promoting on Instagram. If you can avoid these mistakes, you’ll be well on your way to success.

    Digital Engage provides social media marketing services that can help you avoid these common Instagram mistakes. We can help you create a social media marketing strategy that will build your following on Instagram and we can help you engage with your audience. Digital Engage offers a free consultation, so contact us today to schedule a time that works for you. Contact us today to learn more about our services including SEO, web design, and much more.

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    digitalengage blog August 27, 2022 0 Comments

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    The main reason why website owners migrate their websites to Shopify is that they want to improve their eCommerce platform. They are not happy with the current features and functionality of their online store and feel that Shopify will offer them a more seamless experience.

    However, making the switch comes with its own risks. One of the biggest is that you could lose your search engine rankings and all the organic traffic that comes with it. Search engines work with algorithms and you can use them to leverage your current SEO situation on your new site. However, you need to craft an expert SEO strategy to pull this off successfully.

    1. Do Your Research

    The first step is to do your research and plan your migration carefully. This is not a decision that should be taken lightly and you need to be sure that Shopify is the right platform for you.

    2. Prepare Your Site for the Switch

    Once you have decided to migrate your website to Shopify, the next step is to prepare your site for the switch. This includes creating a backup of your current site, setting up 301 redirects, and preparing your product and blog data.

    3. Choose the Right Shopify Plan

    There are three different Shopify plans – Basic Shopify, Shopify, and Advanced Shopify. The plan you choose will depend on your budget and the features you need.

    4. Migrate Your Data

    The next step is to migrate your data to Shopify. This includes your product data, blog data, customer data, and order data. The good thing about Shopify is that they offer a free migration service which makes the process a lot easier.

    5. Set Up Your Shopify Store

    The final step is to set up your Shopify store. This includes choosing a theme, customizing your shop, and adding your products. The goal is to make your shop look professional and easy to navigate.

    6. Test Your Shopify Store

    Once you have set up your shop, it’s important to test everything to ensure that it’s working properly. This includes testing the checkout process, the email notification system, and the order management system.

    7. Launch Your Shopify Store

    After you have tested your store and made sure that everything is working properly, it’s time to launch your shop. This is when your 301 redirects will come into play and all of your traffic will be redirected to your new Shopify store.

    8. Monitor Your Shopify Store

    The final step is to monitor your Shopify store. This includes tracking your traffic and sales, as well as your SEO ranking. By monitoring your store, you’ll be able to make changes and improve your shop over time.

    Benefits of Shopify As an eCommerce Platform

    Shopify is a popular eCommerce platform for a reason – it’s packed with features that make it easy to set up and manage an online store. Plus, it’s constantly being updated with new features and improvements. Here are some of the benefits of using Shopify:

    – Easy to use: One of the biggest advantages of Shopify is that it’s easy to use, even for those with no technical experience. The platform is designed to be user-friendly and it only takes a few minutes to set up your shop.

    – Scalable: Shopify is a scalable platform, which means that it can grow with your business. As your business expands, you can add more products and features to your shop.

    – Reliable: Shopify is a reliable platform that is backed by a team of experts. If you ever have any problems with your shop, you can contact customer support for help.

    – Affordable: Shopify is an affordable platform, especially if you compare it to other eCommerce platforms on the market. Plus, there are no hidden fees – you only pay for the features you use.

    – Secure: Shopify is a secure platform that is PCI compliant. This means that your customers’ credit card data is safe and secure.

    – Flexible: Shopify is a flexible platform that offers a wide range of features. Whether you want to sell physical or digital products, Shopify has you covered.

    – Mobile friendly: In today’s world, it’s important to have a mobile-friendly website. Shopify is designed to be responsive on all devices, which means that your shop will look great on any device, whether it’s a phone, tablet, or laptop.

    Tools You Can Use For Help With SEO

    With Shopify, you have everything you need to optimize your shop for SEO. However, there are also a number of third-party tools that you can use to help with your SEO efforts. Here are a few of the most popular:

    Google Search Console

    Google Search Console is a free tool that allows you to see how your shop is performing in Google search results.


    It is the world’s largest database of live backlinks.


    Ahrefs is a paid tool that offers a wide range of features, including keyword research, site audits, and competitor analysis. You can also check the SEO performance of your Shopify store.

    Yoast SEO

    Yoast SEO is a popular WordPress plugin that can be used to optimize your shop’s blog for SEO.

    Bing Webmaster Tools

    Bing Webmaster Tools is a free tool that allows you to see how your eCommerce site is performing in Bing search results.


    Keyword research is an important part of SEO and KWFinder is a paid tool that offers a wide range of features, including keyword research and competitor analysis.

    Google Analytics

    The final tool on our list is Google Analytics. This is a free tool that allows you to track the traffic of your Shopify site and see where your visitors are coming from.

    Shopify is a popular eCommerce platform that offers a lot of features and benefits. If you’re thinking about migrating your website to Shopify, the process is relatively easy and straightforward. Plus, Shopify offers a free migration service to make the process even easier. Shopify app store also offers many features that other app stores don’t offer.

    Migrating your website to Shopify is a big decision. But if you do your research and plan carefully, you can successfully migrate your website without losing your SEO ranking.

    Digital Engage is a Shopify Expert and Partner. We’ve helped hundreds of businesses migrate to Shopify and we can help you too. If you need help migrating your website to Shopify, we’re your guys. Digital Engage also offers a wide range of services to help you with your digital marketing efforts. We can help you with everything from SEO to social media marketing. Contact us today to learn more about how we can help you grow your business.

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    digitalengage blog August 18, 2022 0 Comments

    Promote Your Business With Product Videos and Photography?

    Promote Your Business With Product Videos and Photography?

    Media plays a significant role in our society, and its presence is only increasing with the advent of new technology. The use of video and photography to promote businesses is nothing new, but the way in which these mediums are used has changed drastically in recent years.

    The days of simply taking a photo of your product and posting it online are gone. In today’s age of social media and constant content, businesses need to be creating engaging and visually-appealing videos and photos to promote their products.

    Creating product videos and photography is a great way to show off your products in an engaging and visually appealing way. Here are some tips for creating product videos and photography that will promote your business:

    Proper Way of Technique Video Marketing

    Using videos for your product marketing is a great way to show potential customers what your product does and how it can help them. However, simply posting a video of your product is not enough. You need to ensure that the video is high-quality and properly showcases your product.

    Here are some tips for creating high-quality product videos:

    1. Use a professional camera to shoot your video. This will ensure that the video is high-quality and looks professional.
    2. Use proper lighting when shooting the video. Poor lighting can make the shoot video look amateurish and unprofessional.
    3. Make sure the audio is clear and concise. Customers should be able to hear and understand what is being said in the video.
    4. Edit the video properly. Videos that are poorly edited can look unprofessional and turn potential customers away.
    5. Use relevant keywords in your video title and description. This will help potential customers find your video when they are searching for products like yours.
    6. Use Video talent. You can hire actors and proper talent to add value to your video.

    Using The Video Footage Properly

    Once you have created a high-quality product video, it is important to use it properly in order to promote your business. Here are some tips for using product videos to promote your business:

    1. Post the video on your website and social media accounts. This will help potential customers find your video and learn more about your product.
    2. Use relevant keywords in your video title and description. This will help potential customers find your video when they are searching for products like yours.
    3. Create a thumbnail image for your video that is visually appealing. This video strategy will help you stand out from the crowd and attract potential customers.
    4. Promote your video through paid advertising. This will help your video reach a larger audience and increase the number of potential customers who see it.

    Product Photography Tips

    In addition to product videos, using product photography is also a great way to promote your business. Here are some tips for creating high-quality product photos:

    1. Use a professional camera to shoot your photos. This will ensure that the photos are high-quality and look professional.
    2. Use proper lighting when shooting the photos. Poor lighting can make a photo look amateurish and unprofessional.
    3. Use relevant keywords in your photo title and description. This will help potential customers find your photo when they are searching for products like yours.
    4. Edit the photo properly. Photos that are poorly edited can look unprofessional and turn potential customers away.
    5. Use a thumbnail image for your photo that is visually appealing. This will help your photo stand out from the crowd and attract potential customers.

    Product photography is a great way to show potential customers what your product looks like and how it can help them. By following these tips, you can create high-quality product photos that will promote your business.

    Create How-to Videos For Your Service or Product

    If you offer a service or product, then creating how-to videos or educational videos is a great way to promote your business. These types of videos show potential customers how to use your product or service and can be a great way to attract new customers. A video explaining your product or services will get you more engagement than you think. You can upload these to your Youtube channel and then embed videos on your website or your social media channels.

    Your services can be greatly appreciated by your target audience if they are able to see them in action, as this type of video content can serve as validation for your business.

    Benefits of Using Photos & Videos For Marketing

    There are many benefits to using photos and videos for marketing. Here are some of the main benefits:

    1. They help potential customers learn about your product or service.
    2. They can be a great way to attract new customers.
    3. They can help build trust and credibility with potential customers.
    4. They are a great way to show off your product or service in action.
    5. They can be a great way to promote special offers and discounts.

    Photos and videos create a potential for your customers a better understanding of your product or service. This can help attract new customers and build trust with potential customers.

    Animated Videos Are The Big Buzz

    These days, animated videos are all the rage, and for good reason. They’re engaging, visually appealing, and can be a great way to promote your business.

    Animated videos are especially effective at explainer videos that show potential customers how your product or service works. These types of videos are often used by businesses to attract new customers and promote their products or services.

    If you’re thinking about creating an animated video for your business, then be sure to check out our guide on how to create an animated explainer video.

    The Bottom Line

    Product videos and photography are a great way to promote your business. By following these tips, you can create high-quality videos and photos that will attract new customers and promote your products or services.

    Creating product videos and taking quality photographs of your products are both great ways to help promote your business. By following the tips above, you can create high-quality videos and photos that will attract new customers and help you sell more products.

    Digital Engage helps you with all of your video and photography needs. We have a team of professionals who can help you create high-quality videos and photos that will help promote your business. We’re also experts in digital marketing, so we can help you promote your videos and photos to get the most exposure possible.

    Contact us today to learn more about how we can help you promote your business with product videos and photography.

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