LinkedIn is one of the most popular social media platforms for professionals. With over 500 million people using LinkedIn, it is a great place to generate traffic and leads. In this blog post, we will discuss how you can use LinkedIn to try new marketing strategies and promote your business.
LinkedIn has many professionals hooked, that are from so many different industries. With this in mind, there are many ways to generate traffic and leads for your business. There are many creative strategies you can use on LinkedIn that will help boost the number of visitors looking at your content or following you on social media sites like Facebook or Twitter.
How to use LinkedIn to drive traffic to your website?
Your LinkedIn profile is the first place you can start attracting new visitors to your website or blog. You want to make sure that people are able to find out more about your business and what it has to offer. One way of doing this is by including a link in your LinkedIn profile so that anyone who views it will see where they can learn more about you and how they can connect with you on other social media sites.
Here are some tips to really get you started:
Connect with people in your industry
Start by following people in your industry or from a related field, as they’ll have good insight into what you should be writing about. You can then share these articles and ideas through the InMail feature which allows for more space than Twitter does. You might even be able to get these people to share your articles and blog posts with their networks, which will help generate traffic.
Your target audience needs to be a part of the conversation
LinkedIn is a great place to learn about your target audience, and the best way you can do this is by joining relevant groups. You will find that people often start posting very niche questions in these groups which are then answered by other members of the group. This gives you an opportunity to jump into conversations with relevant content or links back to your blog. Your main goal should be driving a healthy discussion, so make sure you’re not spamming or self-promoting too much.
Once these people are a part of your target audience, take the time to update them on your business. You can do this through sharing blog posts or content from other people in a relevant group that you’re a member of.
Start building relationships with professionals in your industry
You can start by following them on LinkedIn and then send them an InMail to introduce yourself. If it’s appropriate, you might want to share a link back to one of your articles or blog posts that you feel is relevant for the person who reached out. You could also invite this individual over
LinkedIn allows you to filter your search results by different fields, which means that when looking at all the professionals in an industry or field, you can find out what type of content they’re interested in and start interacting with them. This could be sharing their articles on LinkedIn Pulse (which is like Facebook’s News Feed),
You want to make sure that your profile is targeting the right people. This means having keywords in your title, experience you have and using a photo of yourself rather than an animal or something else.
There are many paid features on LinkedIn like Ads, Sponsored Updates, Company Pages and more which can help generate traffic for your blog or website. LinkedIn Ads is a great way to get your posts in front of those who might be interested, and it’s also fairly inexpensive when compared to other ads platforms like Google AdWords.
One feature that stands out on LinkedIn is the Sponsored Updates which allows you to promote specific content for $30 per post to reach an unlimited number of people. This is another great way to get in front of the right audience and generate traffic for your blog or website.
If you do not have a company page yet, this might be worth considering too because then LinkedIn will promote it on their site which means more exposure for you!
Find inspiration in other social media channels
It can sometimes be hard to come up with new ideas for what you should post on LinkedIn. You could turn to sites like Facebook or Twitter where you’ll find that there are plenty of people posting interesting content that you can share and promote.
Make sure that you’re also checking out what your competition is up to on LinkedIn. You can do this by viewing the newsfeed of other companies in your industry or even competitors, which will give you insights into what’s working for them and how they get their content shared.
Promote Your Website on Your LinkedIn Profile
If you’re using LinkedIn to promote, try including the link to your blog on your site. This will draw more traffic from people who might be interested. You also want to make sure that when linking out to other websites, it’s clear what they are about and what readers can expect to find.
You can also publish about your website in LinkedIn groups. This will be a good chance for you to tell people about new products or services that your company offers.
Grow Your LinkedIn Company Page
LinkedIn has grown so much in the last few years, which means there are now many different ways for you to grow your business on this social media site. You can start by creating a page of your company and looking for ways to generate more followers.
You might want to try posting updates about your company that highlight new products or services, including an image with the post if you can. You should also promote other content on LinkedIn: share links from competitors and like their posts when they are relevant. This way people will be able to get a better understanding of your company and what you have to offer.
Connect with influencers in your industry
LinkedIn is a great place for you to connect with other professionals who are trying to reach the same goals as you, or have an extensive network that can help you grow. Connect with influencers to see if they might give your site a mention or share one of your articles. You could also volunteer to be an expert contributor on someone else’s blog, which will not only help you drive traffic from LinkedIn, but it’ll also increase the amount of visitors coming by your own website.
Keep in mind that while this is a good way to get traffic from LinkedIn, it also takes up time. If you’re constantly connecting with other professionals and sharing their content on your site, you might want to consider hiring some help so that those tasks don’t take over all of your free time.
Use images as much as possible
Research has shown that there is a 90% chance people will stop reading a post if it doesn’t have any pictures. Even though you might not always be able to post one every time, try including them as much as possible in your blog posts so they’re more likely to get read and shared on LinkedIn. Content marketing works best when there is unique and fresh content posted continuously and consistently.
Subject matter experts should consider their own LinkedIn company page as a place to post content. If you are an expert in your industry, do not hesitate to reach out and offer your insights on someone else’s blog or website. This will keep the flow of traffic going while also generating more visitors for yourself!
Use a catchy headline for each post you publish
It’s important to use a catchy headline when you publish on LinkedIn because it will help people decide if they want to click your link or continue scrolling. It might take some time for readers to stop and read, so make sure that the title is interesting enough before publishing!
You use LinkedIn for so many different things, and it’s a great place for you to drive more traffic from. If you follow some of the tips mentioned above you should be able to generate more visitors on your site and grow. Remember that it might take some time, but with a little patience the rewards will come for sure!