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    Benefits Of Instagram Reels For Your Business

    Benefits Of Instagram Reels For Your Business

    Business establishment these days has become very easy for the newer generation. There are many new ways that can be opted for while planning to introduce an innovation in the market. Social media has become one of the most common things that everyone uses. From sharing insights of personal lives to developing a working bread earning business, everything is being operated on Instagram by people. Usually, with every update that Instagram gives to its users, it introduces a new feature. For instance, the latest part so far is the option for reels. One may think that this feature is only for the people who want to share content but that is not all there is to it. Newly developing businesses have been using this feature to promote their businesses. The benefits of Instagram reels are unimaginable and high echelons can be achieved with the help of this feature.

    What are Instagram Reels?

    The latest social media platform with the most attention is TikTok. Many people have used it and still are using it. The good thing about that application was that it allowed the users to edit their content as freely as one could possibly imagine. That gave them huge leverage as to how they wanted the world to see their content. There is no restriction about anything and everything can be done as liked by the users. The Benefit of Instagram Reels is that it incorporated the same features that people were being offered in the other application. When people started to notice that they can interact with people socially as well as make content of their own, Instagram came back into the market and once again raised to the highest ranks of social media platforms.

    How Can Businesses Benefit From This?

    Instagram Reels have not only been available for content creators and entertainers but also for all users of Instagram. That means people with innovative ideas can share them with the help of reels. Many people have gotten into big projects because their content was seen by business tycoons. These are just a few Benefits of Instagram Reels, following are elaborated benefits one can gain from Instagram reels. Businesses can benefit from Instagram stories and the Instagram algorithm. 

    Spread The Message

    The first best benefit of Instagram Reels is that you can share your content anywhere in the whole world and present it to anyone to look at it. As the reel option is a new one in the Application, it has become very famous and people are using it on a daily basis hence, it gets a lot of attention. So, if the content is shared on Instagram Reels, then it automatically becomes highly reachable. If someone has a business, they can achieve recognition for that business by sharing their content on Instagram Reels. If you share short video clips from the explore tab then the Instagram algorithm can be set according to your liking and that allows you to have a wider audience.

    Easy and Understandable

    There are tons of Benefits of Instagram Reels but considering the mentality and thinking capacities of the newer generation, the best benefit would be that it is easy and understandable. Creating reels is a basic thing that requires the most basic skills. As the content is really short in the form of videos, it becomes a whole lot easier for the viewers to put their attention into it. No one has time these days to wait to watch a 10-minute video on some business idea. Instead, the best way is to pitch your idea to the viewer in the least amount of time. Having to present the content in the least time would mean that it has to be perfect in all senses. In order to target the audience in the most effective way possible, the reels tab is an easily approachable feature by Instagram users. 

    Less Time Consuming

    When you are able to do everything on your mobile phone, there is not much time that goes to waste. You can shoot the videos from your phone and directly edit them and post it on your Instagram feed. 

    The benefit of Instagram Reels’ this feature is that there is no need to connect your phone to your laptop, edit it on an insanely complex video editing software and then put it back on your phone to upload it. It is just too much effort! Instagram Reels saves you that hassle and allows you to make content quickly so that everyone can look at it within a matter of minutes. 

    The Instagram reel update has become a great opportunity for people. Posting reels is an easy and effective way of gaining followers in the quickest way possible. The editing tools are basic and simple to use by anyone. 

    Explore Page Content

    The good thing about Instagram Reels is that not just your followers can see your content. If your account is open for the public to see, then your Instagram reels start to get shared on your Explore page where everyone scrolls and finds new content. This makes the reach very easy for people who are just starting out. The Instagram app has given people a lot of options to diversify their business ideas. All sorts of video content that Instagram users are able to see on their explore page has been a great source for businesses to flourish.

    Account settings

    The Instagram app you hold on to has a lot of options for editing your settings. If you are an artist and you want your content to reach out to people of similar taste, then you can alter your settings and make it happen! When people with similar taste will see your content it will not only get you interactive reach but also recognition in the community to find yourself to work in. Businessmen and women do the same thing with their Instagram accounts.

    They make their accounts open to the public and whatever services their offer or product they sell becomes the highlight of their Instagram profile. Thanks to the infinite Benefits Of Instagram Reels, people’s accounts have become their portfolios which they use to get jobs and get recognition.

    Do You Want Your Business To Get Recognition Via Instagram Reels?

    If you have a business that you are just starting up and want the attention of people so that your ideas can be shared and promoted, then follow these simple few steps. They will help you get not only followers but also a professional setup to work around.

    The benefits of Instagram Reels allow the users to showcase their talent and in the case of businesses, products. This gives them a lot of opportunities to target the right clientele by using the right effects and editing skills. To gain the attention of people, you should come up with catchy captions and sometimes decent humor also helps a lot. People on Instagram are not looking for serious interaction with someone about their business; instead, they hope to see innovative and fun things which can be entertaining as well as productive.

    Instagram Strategy

    Instagram’s marketing strategy for getting more audience and more engagement is via short video clips to promote small businesses. Brands can get new audiences by accessing the reels feature.

    People who start their businesses on Instagram usually do not succeed if they just go for it. There has to be a certain buildup where the people have to communicate with their audience at first. This can be done by organizing Q/A sessions which can help deepen the level of understanding between you and your viewers.

    Collaboration

    Collaboration is one of the most useful things that is happening right now in the world of social media. There are a lot of things that can be gained by collaborating with the rising stars of Instagram. In this case, if you have some links which can allow you to collaborate with renowned artists then that can prove to be excellent for your business! It is a win-win situation when both parties gain benefit from such an act.

    The benefits of Instagram Reels all come with a spark. The features allow you to create an exciting situation for the people watching and listening. That means you can add teasers to your account which will create more anticipation in people and they will be thrilled when the real product comes out!

    Conclusion

    Initially, when Instagram started off and people started to gain money from it, It still had a very negative and immature image. But as time has gradually passed, it has become more exciting for people to actually think of it as a serious talent. This is all not because of the features that Instagram has introduced recently, it is also because of the hidden gushing talent in the younger generation. They have ideas and they have the motivation to achieve goals on their own. The benefits of Using Instagram Reels have become available to everyone and anyone who wishes to use them, can.

    If you are looking for a group of professional people who can help your business grow on Instagram and maximize your creativity, then Digital Engage is the best place to find such people. With experience in helping out people with similar queries, Digital Engage has developed an online reputation that helps its clients to trust the process.

    Call us now and let us get to work on your project!

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    digitalengage blog September 23, 2022 0 Comments

    What Is the Right Way to Rank Higher on Google?

    What Is the Right Way to Rank Higher on Google?

    Anyone who has a website related to any type of business or service provisions would want to have their website on the top of a google search. Because that seems to be the only way your content can get attention and who wouldn’t want that?! There are many benefits that one can get from having their website at the top of a good search. For people who are newly establishing their businesses, it can be a great source to rank higher on google.

    Here are some tips which can be used to achieve this:

    1. Use Keywords

    Using the right keywords which would help your content to be displayed at the top of the good search is the quickest and best way. When people search for something on Google they want to view the first few websites that show up and that happens because of the keywords they select to type in the search engine. If those keywords are used in your content then, it can prove to be rewarding. There are some keyword-checking tools on the internet that can help you pinpoint the right keywords to be used and the good news is, it’s free!

    Some Important Factors

    To maximize the approach of the audience, it is recommended to look for keywords that are higher in volume. This means that they should be often used by the people who search for content. Because of the volume of keywords being used, the competition also increases since people tend to use similar techniques to gain attention. So in order to stand out, the volume of these keywords should be kept high in the content that you write. Not forgetting the relevance it holds to the subject.

    2. The intention of The Keywords

    The keywords used in your content will not only be helping in getting reach but also needs to have some meaning to them. As mentioned earlier, relevance is a very important thing to keep in mind because if the keywords are not relevant to your content then, that can deviate your audience. Like some keywords act as informational or commercial in nature and both have different effects on content. If the keywords being used are informational then only the content that will be of that similar nature will be able to be accessed.

    3. Long-Tail Questions

    Long-tail questions are the ones that people ask below a google search that is related to the main search. These questions are by such people who want an elaborated result to their search. For instance, if a person looks for “How to do a backflip?” on google, they are going to have other questions related to it as well. Like, such as “What shoes are appropriate to do a backflip with?” or “Are there any exercises to perfect your landing technique?”

    If you start writing your content based on such long-tail questions then you are not only targeting the audience for just the keyword search but also the audience who has follow-up questions. This simple technique can double your reach and help you develop a better way to rank higher on google.

    3. Generalizing Content

    In order to truly rank higher on google searches, one of the most effective ways is to make your content general. This way when people look for something, they can find to-the-point answers which would help them save time and extra effort to research. This is known as the “zero-click search” which is quite self-explanatory. You want to make your content available for people who are in a hurry and just want the basic gist of the whole topic.

    4. Add Headings

    For this purpose, you can use a higher amount of headings which can easily sum up the content you are trying to deliver. Having everything in the form of groups or packs of information can really help people get access to what they are looking for as well as make your content approachable and likable to the audience.

    Long-form content is not always appreciated so it is advised to keep the content brief and accurate. This can really give a much more concrete and impactful source of information.

    Want to Improve Your Website’s reputation? Follow These Simple Steps

    The first thing to do would be to optimize the content on your website. How can you do that? By simply using the keyword and the beginning of your title and making it more prominent in the searches. This concept is known as front-loading the keywords. If the keyword will be at the beginning of the title or heading, then it will get more clicks from the audience.

     

    • The second tip to optimize content attention is to have 1500 or more words in your writing. This will make it easy for people to search for things related to your content because it will have a vast majority of all the necessary relevant information. If the blog you are writing is too long, then no one would really want to spend that much time reading all of it. Having brief but not too brief material would enhance the chances for your content to be highlighted.

     

    • The search volume can be increased by on-page optimization of content. related keywords can really help to better your SEO strategy. A target keyword can result in getting your ranking higher on google search.

     

    •  Sometimes the internal links in your content can act as high-quality content according to Google analytics. These Internal links help your site to go up in google rankings. So, having internal links can really help make your information relatable to what people search for.

     

    • Another thing that really enhances search engine optimization is the keyword research that you have done before uploading your content to the site. It is vital to have your own keyword research done before starting to work on uploading stuff. 

     

    • A website’s reputation can be made better with the help of ranking keywords. If there are enough such keywords that are usually in the searches of people, then it can attract much organic traffic. 

    If You’re Having Trouble Engaging Audience, Then This Might Help

    Search engines like Google operate in a particular way. In terms of the ranking algorithm, there are certain things that need to be kept in mind. Google’s ranking system looks at the content with the most relevant data that are linked to target keywords. The more there are target keywords, the easier it will get to rank higher. 

    It also operates on a different category which is called local ranking. This is regarding the content in similar areas. So, it would prove to be ideal for a website to rank highest on the local ranking because that can increase the chances of a higher rank overall. 

    Target Audience

    The right audience needs to be targeted with the right content. It would be pertinent for the website designer to look into search queries asked by the audience. This will help develop a strategy to use particular keyword research for the purpose of getting better results. 

    As many people use the internet on their mobile devices, the web pages should be designed in a way that has all the links present in them at a single tap. Related searches can also play a huge role in giving the target audience what they require. The idea is to provide your target audience with everything they are looking for on the web page. 

    Link Building

    Link building can be done in a way that if people have search queries that are answered but still some things remain unclear then those can be understood better because of link building. Having tons of content that have related keywords could actually help such sites’ target audience. 

    Conclusion

    The ranking factor of Google is not something specific or particular; instead, it is a bunch of things that can be incorporated into your content which will enhance its image and help get it to the first page. All the keywords should be considered as important ingredients to develop an effective and approachable site. The search results on Google should show search results related to your work and that can only happen when organic search traffic driving keywords are used. Other search engines have a somewhat similar ranking factor however, a google rank can really help boost your content. 

    Digital Engage is known for providing digital marketing services and helping businesses develop the best sites with the most audience engagement. If you want your content to stand out in the competition then we can help you out with any queries related to that. Digital Engage focuses on-page optimization and search rankings. This really helps grow the reach content can acquire. We can help you in ranking high among all the other sites as we are inclined to create high-quality content.

    Contact us now to learn more about web design and SEO tools.

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    digitalengage blog September 14, 2022 0 Comments

    Which Things Make Your Web Design Attractive and Eye-Catching?

    Which things make your web design attractive and eye-catching?

    Your website is the face of your business, so you want to make sure it’s attractive and eye-catching. The Internet has become a very important part of people’s lives, so first impressions are everything. With so many people in the world, you want to make sure your website stands out from the rest and has unique visual elements that define it.

    With many people spending hours on social media, you want to make sure your website’s page layout is designed in a way that will keep the web users engaged. The main thing you want to focus on is the look and feel of your website. You want to make sure it’s visually appealing and that it has a great user interface.

    Why does an attractive and eye-catching web design matter?

    An attractive and eye-catching web design is important because it’s the first thing people will see when they visit your website. You want to make sure it makes a good impression and that people will want to stay on your website. A great web design will also help you rank higher in search engines, which will give you more visibility and traffic.

    What makes a web design attractive and eye-catching?

    There are many factors that make a web design attractive and eye-catching to the site visitors. Some of these factors include the use of colors, fonts, images, and layout. You want to make sure your website is easy to navigate and that it has a clean and organized design.

    The use of colors is a great way to make your website’s design stand out. You want to use a color scheme that are eye-catching and that compliment each other. The use of fonts can also help your website stand out based on the same principles. You want to use fonts that are easy to read and that look on a mobile device or even a tablet.

    Let’s take a look at some tips that will help you create an attractive and eye-catching web design:

    1. Use colors that complement each other

    The online world is a very colorful place. You want to make sure your website is using colors that complement each other. You don’t want to use too many colors, as this can be overwhelming for visitors. A good rule of thumb is to use two or three main colors and then accent with other colors.

    2. Use fonts that are easy to read

    There are many different fonts available for you to use on your website. You want to make sure you’re using fonts that are easy to read. You also want to make sure the font is the right size. If the font is too small, it will be difficult for people to read.

    3. Use images that are eye-catching

    Images are a great way to make your website more attractive and eye-catching. You want to use images that are high quality and that compliment the content on your website. Images can also help you rank higher in search engines.

    4. Use a clean and organized design

    You want to make sure your website has a clean and organized design. This means your website should be easy to navigate and that all of the content is easy to find. A clean and organized design will help people stay on your website longer and it will also help you rank higher in search engines.

    5. Use a responsive design

    A responsive design is a must in today’s world. With so many people using mobile devices, you want to make sure your website is designed for all devices. A responsive design will make your website look good on all devices and it will also help you rank higher in search engines. Users interact with a responsive design more than they do with a simple basic design.

    6. Keep your design clean and organized

    The user interface is a very important part of web design. You want to make sure your website is easy to navigate and that all of the content is easy to find. A clean and organized design will help people stay on your website longer and it will also help you rank higher in search engines.

    7. Use a call-to-action

    A call-to-action is a great way to keep people on your website. A call-to-action is a button or link that encourages visitors to take some sort of action. This could be signing up for a newsletter, downloading a pdf, or anything else you want them to do.

    8. Use social media buttons

    Social media buttons are a great way to get people to share your content. You want to make sure you’re using social media buttons that are easy to find and that are visible on all devices.

    The Benefits That Visually Appealing Websites Bring You

    The benefits of having a visually appealing website are many. A well-designed and beautiful website will help you rank higher in search engines, which will give you more visibility and traffic. A visually appealing website will also help you convert more visitors into customers or clients.

    A well-designed website is also easier to navigate, which means people will stay on your website improving your bounceback rate significantly.

    Final Thoughts

    Creating an attractive and eye-catching web design is important if you want your website to be successful. You want to make sure you’re using colors, fonts, images, and a layout that is all easy to use and that compliment each other. You also want to make sure your website is designed for all devices and that it is a consistent design. Try not to use stock photos and create custom images whenever you can. If you follow these tips, you’ll be well on your way to creating a web design that is sure to stand out.

    Digital Engage is a web design and development studio. We specialize in creating custom websites that are both beautiful and easy to use. Digital Engage also offers SEO, social media, paid marketing, and email marketing services. Visit us online to learn more about our services or to get a free quote. Contact us today!

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    digitalengage blog September 5, 2022 0 Comments

    Common Mistakes While Promoting on Instagram

    Common Mistakes While Promoting on Instagram

    Assuming that everyone who follows you on Instagram is interested in your product or service: This is a mistake that many businesses make when they start promoting on Instagram. Just because someone follows you doesn’t mean they’re interested in what you have to say. So don’t assume that every single one of your followers is Hangry (hungry + angry) for your content.

    Creating an ad campaign and not using relevant hashtags: If you want to get your content seen by more people, you need to use hashtags. Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag.

    Some Common Instagram Marketing Mistakes

    Instagram has a lot of potential for businesses, but there are some common mistakes that businesses make when they start promoting on Instagram.

    Not using relevant hashtags

    Hashtags are like keywords on Instagram. When you use them in your posts, it makes your content searchable by anyone who’s looking for that specific hashtag. If you’re not using relevant hashtags, then you’re not making it easy for people to find your content.

    Not interacting with other users

    With any social media platform, it’s important to interact with other users. If you’re not interacting with other users, then you’re not building relationships. And if you’re not building relationships, then you’re not going to build a following.

    Posting low-quality content

    The content you post on Instagram should be high-quality. That means it should be well-written, visually appealing, and relevant to your target audience. If you’re posting low-quality content, then people are going to associate your brand with low-quality content.

    Not using Instagram Insights

    With any social media platform, you should be using the insights/analytics feature to track your performance. Instagram Insights is a great way to see how your content is performing and to make adjustments accordingly.

    Not running ads

    Ads are a great way to reach a larger audience on Instagram. If you’re not running ads, then you’re missing out on a lot of potential customers/clients. With ads, you can specifically target your audience with laser precision. Instagram advertising is not that expensive and you can manage a lot on a smaller budget.

    Using Your Instagram Account Privately

    The whole point of social media is to be social. If you’re using your Instagram account privately, then you’re not being social. And if you’re not being social, then you’re not going to build a following.

    Your account should be public so that anyone can see your content. If your account is private, then only people who you approve can see your content. And that significantly limits your reach.

    Not Posting Consistently

    If you want to build a following on Instagram, you need to be posting consistently. That means posting high-quality content on a regular basis. If you’re not posting consistently, then people are going to forget about you.

    Consistency leads to brand recognition which leads to more followers. So if you want to build a following on Instagram, you need to be posting on a regular basis.

    Not using Instagram Stories

    Stories are a great way to engage with your audience and build relationships. If you’re not using Instagram Stories, then you’re missing out on a lot of potential customers/clients.

    Not Posting at Optimal Times

    If you want your content to be seen by as many people as possible, you need to post at optimal times. That means posting when most of your target audience is online.

    If you’re not sure when your target audience is online, you can use Instagram Insights to find out.

    Not Taking All Instagram Users into Account

    Your audience isn’t just made up of people who speak English. There are a lot of people on Instagram who don’t speak English as their first language. So if you’re only creating content in English, then you’re not taking all Instagram users into account.

    This is why it’s important to use relevant hashtags. That way, people who don’t speak English can still find your content.

    Posting too often

    If you’re posting too often, then you’re going to overwhelm your Instagram followers. And if you overwhelm your followers, they’re going to either unfollow you or they’re going to start ignoring your content.

    You should only be posting a few times a day at the most on your Instagram profile. And even that might be too much for some people. It all depends on your audience.

    Ignoring the competition

    You should always be aware of what your competition is doing. If you ignore the competition, then you’re going to fall behind. The competition isn’t going to just sit back and watch you succeed. They’re going to do everything they can to steal your thunder.

    Not being responsive

    If you want to build a following on Instagram, you need to be responsive. That means responding to comments and messages in a timely manner. If you’re not being responsive, then people are going to think you don’t care about your audience.

    Failing to use call-to-actions

    If you want people to take action, you need to use call-to-actions. A call-to-action is simply a statement that tells people what you want them to do. For example, “like this if you agree” or “tag a friend who needs to see this”.

    Not analyzing your results

    If you’re not analyzing your results, then you’re not going to know what’s working and what isn’t. And if you don’t know what’s working and what isn’t, then you can’t adjust your strategy accordingly.

    You need to take the time to analyze your results so that you can make the necessary adjustments. Instagram analytics are best viewed through Instagram Insights.

    Final Thoughts

    These are just some of the most common Instagram mistakes people make when they’re promoting on Instagram. If you can avoid these mistakes, you’ll be well on your way to success.

    Digital Engage provides social media marketing services that can help you avoid these common Instagram mistakes. We can help you create a social media marketing strategy that will build your following on Instagram and we can help you engage with your audience. Digital Engage offers a free consultation, so contact us today to schedule a time that works for you. Contact us today to learn more about our services including SEO, web design, and much more.

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    digitalengage blog August 27, 2022 0 Comments

    7 Reasons Why Your Business Needs Social Media Marketing?

    Social Media took the world by storm since the day it found an audience in the general masses. Since then Social media platforms have become a part of the life of millions of people around the world. As there are countless people using these platforms, social media marketing is a huge part of digital marketing. There are many benefits of social media marketing but we have compiled a list of the top ones as Digital Engage is eager to help you understand why your business needs to have a social media marketing strategy.

    7-reasons-why-your-business-needs-social-media-marketing

    What is Social Media Marketing?

    Social media marketing consists of creating engaging content and ads that are then run on different social media platforms. You can use images, text, and even videos in your ads to get the most out of your social media advertising campaign.

    Social media marketing is really bringing businesses and their target audiences together. With many social media platforms to choose from, you can work with whatever budget you have.

    What Social Media Platform Should You Choose?

    The main things in selecting your platform are the amount of money you want to spend and the kind of target audience you want to reach out to. You will have to look at your target audience and decide where you can reach them best.

    It is a fact that around 57% of the world’s population uses social media on a daily basis. This proves the fact that no matter what your target audience is, it is highly likely that you can find them on any given social media site.

    Benefits of Marketing on Social Media

    Your social media presence can really amp up your brand loyalty, brand recognition, and all your marketing efforts. Social media users follow a very easy-to-understand pattern and you can hit them up better than traditional media. Here are some social media marketing advantages that might sway you towards incorporating a social media strategy for your business.

    Social Media Platforms are Cost-Effective

    Unlike other platforms like Google Ads, that demand a healthy budget to get you some good results, social media platforms are quite cost-effective. You can boost your social media posts starting at very low prices and even run complete ad campaigns for a couple of hundred dollars and even less. It all depends on how you use that money and whether your ads and posts have the required quality of content.

    You can create a social media strategy using multiple social channels and still have money left in your pocket to take home. This is highly-enticing for small to medium level businesses that don’t have much of a marketing budget and are operating on a local level.

    A Social Media Strategy Can Change Your Game

    If you have a good social media strategy in place, half of your marketing efforts are taken care of. You can reach out to new clients, engage with existing ones and develop a more intimate relationship with your customers. Your SMM strategy incorporates brand authority, customer satisfaction & even clients feedback. More satisfied customers mean more business, as a positive brand image attracts more customers.

    You Will Have an Improved Brand Identity

    People these days require social proof for everything. Even before doing a simple thing like going to a dentist, they look them up and see their reviews. They like to see what other people are saying about the business on the internet. If you don’t have the proper digital presence and there is no proof of your quality of work online, you’re surely going to lose customers. Social media marketing helps you improve your brand identity as your social media channels talk about your quality of work.

    Not only this, through client reviews, comments, and testimonials, your brand identity can soar to the sky.

    Increased Customer Satisfaction

    Social media platforms give you the ability to instantly reply to what your customers have to say about you. This can significantly boost your customer satisfaction rate. People tend to like brands that are quick to reply and easy to reach, this gives you the edge that other businesses might not have.

    You Will Start Seeing More Traffic

    The number of people visiting your website or social media platforms will substantially increase because of social media marketing. This traffic can be used to generate leads, sales, and even brand growth. Setting a good social media campaign can really amp up your incoming traffic but only if you have set it up correctly.

    Digital Engage provides top-notch social media marketing services that get you all the likes, engagements, and leads that you need. Get in touch today for a free consultation.

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    digitalengage blog January 16, 2022 0 Comments

    6 Proven Digital Marketing Ideas for Restaurants

    Running a restaurant is hard. The market is constantly changing, food trends come and go, and customers are always looking for the newest thing. It’s not easy to…

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    digitalengage blog December 30, 2021 0 Comments

    The Definitive Facebook Ad Checklist for Social Media Marketing

    The Definitive Facebook Ad Checklist for Social Media Marketing

    Facebook ads can be a very powerful tool for reaching potential customers. However, many brands don’t know how to make the most of them, and they end up wasting their budget on ineffective ads. That’s why we created this Facebook ads checklist – it includes everything you need to know about Facebook advertising!

    facebook-ad-manager

    Facebook Marketing Checklist:

    If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.

    Facebook Ads & Facebook Ad Manager

    Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.

    Creating a Facebook Ad Campaign

    Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.

    It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.

    Targeting Options & Specifications

    Once you know what type of advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!

    The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.

    Ads Format & Types

    Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.

    News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!

    Canvas/Carousel Ads (formerly called Multi-Product) – these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.

    Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.

    Video Ads –  Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad which appear before someone watches another clip.

    Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g., if you’re promoting an event). They also tend to work best for brands who have already established their presence within Facebook over time, as they require previous engagement from people who like your page before they will actually show up on their timelines!

    When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!

    Ad Images & Videos (Creative)

    Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.

    So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.

    The Audience for Your Ad Campaigns

    When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on them (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.

    Facebook Ad Design – Optimize for Perception and Focus

    When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!

    Bidding & Pricing Your Ads On Facebook

    The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.

    Paying Attention to Facebook Ad Reports

    Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!

    Facebook Analytics & Metrics for Businesses

    You might have heard about some metrics that people often talk about when they discuss their social media marketing strategy – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!

    If you follow this guide closely, not only would you be able to create more effective ads but also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.

    News Feed Ads Optimization

    The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.

    You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:

    Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.

    Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.

    Final Takeaway

    And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.

    Digital Engage offers complete Facebook ad marketing solutions which help businesses grow their revenue by reaching Facebook users with targeted ads.

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    digitalengage blog December 22, 2021 0 Comments

    Growth hacking: How to generate traffic from LinkedIn

    LinkedIn is one of the most popular social media platforms for professionals. With over 500 million people using LinkedIn, it is a great place to generate traffic and leads. In this blog post, we will discuss how you can use LinkedIn to try new marketing strategies and promote your business.

    LinkedIn has many professionals hooked, that are from so many different industries. With this in mind, there are many ways to generate traffic and leads for your business. There are many creative strategies you can use on LinkedIn that will help boost the number of visitors looking at your content or following you on social media sites like Facebook or Twitter.

    How to use LinkedIn to drive traffic to your website?

    Your LinkedIn profile is the first place you can start attracting new visitors to your website or blog. You want to make sure that people are able to find out more about your business and what it has to offer. One way of doing this is by including a link in your LinkedIn profile so that anyone who views it will see where they can learn more about you and how they can connect with you on other social media sites.

    Here are some tips to really get you started:

    Connect with people in your industry

    Start by following people in your industry or from a related field, as they’ll have good insight into what you should be writing about. You can then share these articles and ideas through the InMail feature which allows for more space than Twitter does. You might even be able to get these people to share your articles and blog posts with their networks, which will help generate traffic.

    Your target audience needs to be a part of the conversation

    LinkedIn is a great place to learn about your target audience, and the best way you can do this is by joining relevant groups. You will find that people often start posting very niche questions in these groups which are then answered by other members of the group. This gives you an opportunity to jump into conversations with relevant content or links back to your blog. Your main goal should be driving a healthy discussion, so make sure you’re not spamming or self-promoting too much.

    Once these people are a part of your target audience, take the time to update them on your business. You can do this through sharing blog posts or content from other people in a relevant group that you’re a member of.

    Start building relationships with professionals in your industry

    You can start by following them on LinkedIn and then send them an InMail to introduce yourself. If it’s appropriate, you might want to share a link back to one of your articles or blog posts that you feel is relevant for the person who reached out. You could also invite this individual over

    LinkedIn allows you to filter your search results by different fields, which means that when looking at all the professionals in an industry or field, you can find out what type of content they’re interested in and start interacting with them. This could be sharing their articles on LinkedIn Pulse (which is like Facebook’s News Feed),

    You want to make sure that your profile is targeting the right people. This means having keywords in your title, experience you have and using a photo of yourself rather than an animal or something else.

    LinkedIn ads

    There are many paid features on LinkedIn like Ads, Sponsored Updates, Company Pages and more which can help generate traffic for your blog or website. LinkedIn Ads is a great way to get your posts in front of those who might be interested, and it’s also fairly inexpensive when compared to other ads platforms like Google AdWords.

    One feature that stands out on LinkedIn is the Sponsored Updates which allows you to promote specific content for $30 per post to reach an unlimited number of people. This is another great way to get in front of the right audience and generate traffic for your blog or website.

    If you do not have a company page yet, this might be worth considering too because then LinkedIn will promote it on their site which means more exposure for you!

    Find inspiration in other social media channels

    It can sometimes be hard to come up with new ideas for what you should post on LinkedIn. You could turn to sites like Facebook or Twitter where you’ll find that there are plenty of people posting interesting content that you can share and promote.

    Make sure that you’re also checking out what your competition is up to on LinkedIn. You can do this by viewing the newsfeed of other companies in your industry or even competitors, which will give you insights into what’s working for them and how they get their content shared.

    Promote Your Website on Your LinkedIn Profile

    If you’re using LinkedIn to promote, try including the link to your blog on your site. This will draw more traffic from people who might be interested. You also want to make sure that when linking out to other websites, it’s clear what they are about and what readers can expect to find.

    You can also publish about your website in LinkedIn groups. This will be a good chance for you to tell people about new products or services that your company offers.

    Grow Your LinkedIn Company Page

    LinkedIn has grown so much in the last few years, which means there are now many different ways for you to grow your business on this social media site. You can start by creating a page of your company and looking for ways to generate more followers.

    You might want to try posting updates about your company that highlight new products or services, including an image with the post if you can. You should also promote other content on LinkedIn: share links from competitors and like their posts when they are relevant. This way people will be able to get a better understanding of your company and what you have to offer.

    Connect with influencers in your industry

    LinkedIn is a great place for you to connect with other professionals who are trying to reach the same goals as you or have an extensive network that can help you grow. Connect with influencers to see if they might give your site a mention or share one of your articles. You could also volunteer to be an expert contributor on someone else’s blog, which will not only help you drive traffic from LinkedIn, but it’ll also increase the amount of visitors coming by your own website.

    Keep in mind that while this is a good way to get traffic from LinkedIn, it also takes up time. If you’re constantly connecting with other professionals and sharing their content on your site, you might want to consider hiring some help so that those tasks don’t take over all of your free time.

    Use images as much as possible

    Research has shown that there is a 90% chance people will stop reading a post if it doesn’t have any pictures. Even though you might not always be able to post one every time, try including them as much as possible in your blog posts so they’re more likely to get read and shared on LinkedIn. Content marketing works best when there is unique and fresh content posted continuously and consistently.

    Subject matter experts should consider their own LinkedIn company page as a place to post content. If you are an expert in your industry, do not hesitate to reach out and offer your insights on someone else’s blog or website. This will keep the flow of traffic going while also generating more visitors for yourself!

    Use a catchy headline for each post you publish

    It’s important to use a catchy headline when you publish on LinkedIn because it will help people decide if they want to click your link or continue scrolling. It might take some time for readers to stop and read, so make sure that the title is interesting enough before publishing!

    Conclusion

    You use LinkedIn for so many different things, and it’s a great place for you to drive more traffic from. If you follow some of the tips mentioned above you should be able to generate more visitors to your site and grow. Remember that it might take some time, but with a little patience, the rewards will come for sure!

    Digital Engage offers lead generation and automation on all platforms, get in touch with us today for a free consultation!

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    digitaluser August 17, 2021 0 Comments

    How to Do Social Media Management the Right Way; the Dos and Don’ts

    Many business owners ask how to hire social media managers and how to do social media management. Others want to know how they can get their team members (inside or outsource) to manage social media properly. These are good questions, for sure, but how many of these companies have really thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

    Social media platforms are one of the most visited websites online, with hundreds of thousands of people visiting them daily on a regular basis. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

    How to Do Social Media Management the Right Way?  

    “Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

    The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

    Social research has shown that only 27% of marketers are doing social media marketing the right way, while 35% of marketers are using social media incorrectly. The highest percentage of businesses that are using it correctly are those that focus on social listening and responding.

    Understand the Platform

    In order to make social media marketing work for your business, you need to understand each platform.

    Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

    Be Professional

    As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

    Direct Traffic towards Your Site

    Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

    Create a Social Media Plan or Social Media Strategy

    Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

    Ask yourself the following questions:

    – To how many social media platforms am I going to publish content?

    – What kind(s) of content am I going to post on each platform?

    – What are the goals for posting content to each social media platform?

    Use Social Media Management Tools

    There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

    Use Specific Hashtags & Links

    Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

    Measure Results

    Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

    Manage Your Time Wisely

    If you want actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

    Be Consistent & Post Regularly

    All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

    Facebook will stop showing your posts if don’t post regularly and so will Instagram. Just link your old content like your blog posts if you don’t have anything new to post.

    Make Sure Everything Is Relevant

    If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media as a tool to do customer support and lead generation.

    All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

    Know Which Social Media Network Is Best Suited For Your Business

    It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.

    Don’t post too often

    Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

    Pay Attention to What Other People Say About You Online

    To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

    Don’t Tweet Personal Opinions When Promoting Your Business

    Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

    Provide Exquisite Content for Regular Users of Social Media

    It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by providing quality content regularly via social media platforms. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to really go at it every day.

    You can automate some of your activities, such as posting and tweeting at a regular interval.

    Respect the Privacy of Social Media Users

    As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it as a tool for getting themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

    Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to successfully promote yourself on these platforms.

    Get Easy Access to Other Social Networks

    If your website relies on traffic then you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough when it comes to increasing traffic because you have to engage with other people online as well for them to visit your website.

    Get Social Advice from Websites & Experts

    If you plan on doing social media marketing the right way, then you must also consider seeking advice from those who know what they’re talking about since this is something that still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

    Hire a Social Media Expert

    The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right

    Time frame

    The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

    If you’re confused about how to effectively use social media management for business purposes, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

    Conclusion

    Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done, so you don’t get bogged down in the technical aspects of social media platforms. Let our team at digital engage help you create and manage an effective social media strategy using all the latest tools for success!

    Contact us at Digital Engage today to learn more or request a quote.

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    digitaluser July 15, 2021 0 Comments

    Using Social Media Marketing to Grow Your Business During and After the COVID-19 Pandemic

    Today, social media platforms have become the primary information and commerce channel, far outperforming other digital platforms. People are gravitating to Facebook, Twitter, YouTube, and Instagram to get news, search for products and services, and even make purchasing decisions. Since the beginning of 2020, the Covid-19 pandemic has accelerated social media adoption. Businesses have had to change their whole operational and marketing models to grapple with the drop in in-person sales and the rise in socially-distanced online shopping. So, how can businesses leverage social media to survive and thrive in this challenging business environment?

    Here we look at how to adopt social media marketing on various social media platforms to help you connect with new and existing customers.

    What Is Social Media Marketing?

    Social media marketing uses social platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to build brands, engage target audiences, and increase sales. It involves creating tailored content to create more brand awareness, drive engagement, and increase revenues. According to Statista, in 2019 and 2020, people’s average time on social media per day worldwide was 145 minutes, up from 142 minutes in 2018. So, especially in this pandemic, businesses cannot afford to ignore social media marketing and must adapt to survive.

    How Can You Leverage Social Media Marketing to Grow Your Business?

    We can all agree that things are changing, and the world is going digital. Statista states that 4.66 billion people were active internet (which includes social media) users in 2020 in the middle of the pandemic. That is over 50% of the world’s population!

    Here lies an opportunity for your business to flourish. Below we look at the social media strategies you can use to take advantage of this marketing shift.

    1. Have a Water-Tight Social Media Strategy

    A comprehensive social media strategy can mean the difference between success on various platforms and catastrophic failure.
    To have a proper game plan for your brand, start by creating clear goals using the SMART framework. Consider your brand’s needs and strategize on how to meet them.
    Ask yourself:

    • Do you need social media marketing for brand awareness or to drive sales?
    • Do you have various social media strategies to meet potential customers at the different phases of their buying journey, i.e., Awareness, Consideration, and Conversion?

    2. Identify Your Target Audience and Tailor Your Marketing to Them

    Who is your ideal customer? If you do not know this yet, it will help if you performed in-depth research to find out.

    To understand your target customer, consider their:

    • Demographics (age, income, gender, location, interests)
    • Expectations for your product or service
    • Pain points and how you can meet them
    • Current purchasing habits
    • Brand preferences

    If your business is getting low or zero engagement on social media, the audience you are engaging with is not your target market.

    3. Create Engaging Content

    Content is king, but good content is gold. Content that resonates with your audience can set you apart from competitors and make your customers want to engage with you. Ensure your content stands out, tells a story, and adds value by making it compelling, relevant, and to the point.

    4.Use Paid Ads

    Paid social media campaigns are a sure way to give your brand or business quick visibility. When you pay for an ad, you are guaranteed to appear in your target user’s feeds. To meet your paid ad goals, ensure your ads resonate with the social media platform you use, your target audience, and their behavior pattern. Unlike traditional marketing tactics, you can measure your social media advertising strategy’s effectiveness and track the ROI with ease.

    5.Leverage Retargeting and Lead Nurturing

    Once you’ve gained leads from paid and organic reach, the next step is lead nurturing. You’ll need to make your audience receptive to your brand and earn their trust to get them to make a purchase. However, most people don’t buy on the first contact, so you must also use retargeting campaigns such as Google Ads, Facebook Retargeting, or LinkedIn Ads to bring them back to your site and get them to buy from you.

    Pro Tips:

    • Different social platforms have different target audiences, so tailor your marketing to those audiences.
    • Take advantage of analytic tools such as engagement, reach, hashtag performance, and likes to track your metrics.
    • Deploy your social media marketing strategy on multiple platforms, using both organic and paid strategies.

    The Coronavirus pandemic has forced many businesses to adapt to a purely online operational and marketing model. Most companies struggled at the beginning of the pandemic. One year later, brands and businesses are regaining their footing and using social media marketing to grow and engage with their clients. Have you incorporated social media marketing in your business yet? Get in touch with Digital Engage today for expert tips and strategies to integrate social media marketing into your business. Call (423) 397-2467 or reach out to us online.

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    digitaluser March 26, 2021 0 Comments