• WooCommerce VS Wix

    With advancements in information technology, the online presence for every business has become necessary. Everyone must ensure an active online presence, whether a small business or a large one. The online shopping trend has also increased with the increase in internet usage. Business owners have multiple options for website building, but the two most popular and in-demand platforms are Wix and WooCommerce. Both platforms have their unique features. We will discuss in detail about WooCommerce VS Wix and which one prevails.

    What is WooCommerce?

    WooCommerce is a highly efficient platform. It is an open-source plugin for WordPress that allows businesses to create an online store. It is free, but you must purchase hosting, a domain, and an SSL certificate. It is highly customizable, and you can add various extensions to enhance its functionality. WooCommerce is a WordPress plugin mainly used for creating online stores. 

    It is an open-source, free plugin, but users must buy hosting, an SSL certificate, and a domain if they want a website. Also, WooCommerce can be customized according to your requirements. You can add multiple features and extensions in WooCommerce to get your type of website. WooCommerce is very effective for business owners starting out their Dropshipping Businesses.

    What is Wix?

    On the other hand, Wix is An all-in-one solution for building a website. It is highly customizable and has a very user-friendly interface. In Wix, you can drag and drop elements and themes very simply. Wix is a good and easy solution for website building. You can also build an online eCommerce store quickly and don’t have to install any eCommerce plugins. 

    Although primary usage of Wix is free, you have to pay for a premium plan to access other features. Also, you have to buy a domain that you can get through Wix. 

    User-Friendly Interfaces

    In Wix and WooCommerce, the easy-to-use eCommerce platform is Wix. There are many reasons behind that; the first is that it provides a complete website development solution. You have to sign up and buy the premium plan. It gives you many templates to make your online store or website. It has a drag-and-drop option, and designing a website on Wix is fun.

    On the other hand, WooCommerce is more complicated than Wix as it requires some skills related to WordPress. If you are not similar to working on word press, you might face difficulty understanding the interface of WooCommerce. However, it becomes easy to use if you spend time learning WooCommerce. It would be best if you gave it some time and patience. Also, if you understand designing on WooCommerce, it has its benefits. Also, it is an extra skill that you will learn. So it’s your choice which website builder you want to choose. 

    No Technical Skills Required for Wix

    Building an online eCommerce store on Wix can be simple without technical skills. You need a basic idea of designing, an aesthetic sense, and an understanding of content writing. With these skills, you can easily make any website on Wix. It is user-friendly, easy to use, and has multiple theme options.

    Flexibility Due to Customization

    Regarding customization, Woocomemrce takes the edge as it can install plugins. This way, you get a wide range of WooCommerce themes and customized elements to enhance your website’s look and functionality. 

    It is an excellent option if you want to build an online WooCommerce store for your business. Wix has no plugin, so the Customization options are fewer than WooCommerce. But still, you can build a decent website or eCommerce store on Wix using the available themes. 

    Pricing Options

    WooCommerce is free, you can use it, but you have to buy three things: domain, hosting, and an SSL certificate. These three things’ costs vary and depend on your needs and requirements. In comparison, Wix has different plans. You can purchase these plans according to your budget and usage. The domain and other things come under that plan. You can visit the Wix website and see the list of programs offered. 

    eCommerce Features

    Regarding eCommerce features, WooCommerce is a better option than Wix. WooCommerce and Wix offer similar features like payment gateway integration and product management. This makes it easy for your online store to grow. Both website builders also give the feature of order management. But when it comes to inventory management, tax calculation feature, and shipping options, WooCommerce provides them, and Wix does not. So in this way, WooCommerce has the edge over Wix. If you want more professionalism, you should get your website built from the WooCommerce platform. 

    SEO in WooCommerce VS Wix

    WooCommerce is effective if you want to SEO your website or online store. As WooCommerce is built on WordPress, which is well known for its SEO capabilities, a website built on WooCommerce will help in the better ranking of your website. There are several SEO plugins that you can use on WordPress and get a better order of the SERPs. 

    On the other hand, Wix also has SEO features, but they are very limited and less effective than WooCommerce. So if you want more reach for your business, you should create a WooCommerce website.

    Support & Help 

    Many people worldwide build their eCommerce websites on WooCommerce, meaning many developers work on it and have their own experiences. So, if you ever face any technical issue, many people can help you solve it. The WooCommerce developer community has forums and social media groups where you can post your problems, and they can be resolved quickly. Professional developers also prefer working on WooCommerce.

    On the other hand, Wix has a limitation: fewer users than WooCommerce. Although online support and help are available for Wix, the forums that address technical problems related to Wix are less numerous than those of WooCommerce. Wix is easy to use and user-friendly, but it has limitations.

    Using WordPress Plugins for Better eCommerce Functionality

    By using a WordPress website, you can improve the online presence of your business and add various features to your website. With any WordPress plugin, you can customize your eCommerce website and add new functionalities. 

    For example, if you want to sell something online, you can add eCommerce functionality to your WordPress site by installing WooCommerce or other eCommerce plugins. This is an excellent way to make your website look more professional. Also, with this outlook of your website, you will likely get more business. 

    Using WordPress Plugins to Enhance Your Wix Website’s Functionality

    If you’re building a Using WordPress Plugins to Enhance Your Wix Website’s Functionality on Wix and want to add extra features, you may need some help and problems. However, if you use WordPress plugins, you can access many options to customize your website. 

    Using the WooCommerce plugin, you can quickly develop your online store, including products, orders, payments, and many other options. If you want to add an eCommerce feature to your Wix site, consider working on a new WordPress site with the WooCommerce plugin. Once done, you can easily link it to your Wix site.

    Choose Your Option After Research 

    Consider key factors to building your online store before you rush in. It depends on your needs, requirements, and your preferences. So before choosing any of them, you should do detailed research and talk with the experts about your needs. You can ask professional website designers and web developers on forums, social media groups, and other platforms. They will further guide you better about what platform to use. Knowing the latest statistics for both platforms can help your website grow tremendously.


    In conclusion, both Wix and WooCommerce have their advantages and limitations.  The main thing about WooCommerce is the feature of customization and flexibility. The main feature of Wix is that it’s user-friendly. WooCommerce is complicated for beginners because it has technical elements requiring learning time. But if you choose WooCommerce, you must consider its Pros and Cons before you create an online store on WordPress.

    It sometimes becomes frustrating for beginners and people who need to be more technically sound.  It depends on what you are looking for. If you want more customization and flexibility, you can go for WooCommerce. If you want quick results and want to complete the website in less time, you should go for Wix. Digital Engage also has blogs that compare WooCommerce to other eCommerce platforms such as Magento, Squarespace, Square Online, and Shopify.

    If you want to create a professional website for your business and establish an extraordinary online presence, consider using our services. We are Digital Engage, a digital marketing agency with years of proven experience and a high success rate. We offer SEO, PPC Management, Website Design, and many other services for your business. Contact us today to improve your online presence with the help of our WooCommerce SEO Services experts.