8 Elements of a Great Website Design
Websites are more than just pretty pictures; they’re excellent marketing tools designed with one goal in mind: getting customers interested enough in what you have to offer to purchase your goods and/or services.
An effective web presence can help you get new customers while keeping existing ones happy. Here are elements that will help set your website apart from competitors.
1. Lots of White Space
If you want your website to be light and easy on the eyes, make sure that it isn’t full of blocks or dense text. Instead, use white space by putting in more graphics than words to provide users with an optimal reading experience.
Lots of white space also means less scrolling, leading visitors directly back into conversion mode because they’ll see everything as soon as they land on your site without having to click around longer than they need to.
2. Content Writing
Content is king, so make sure you include as much valuable information on your website as possible. Include industry-specific content aside from general topics such as how-to guides or educational articles.
The more knowledge your potential customers acquire from your site means more opportunities for future sales.
You could also carry out thorough market research to identify and find terminologies or words used by the target audience to search for specific services or products.
This is important because it helps build a customer base that resonates with your product or service while also attracting new ones.
3. Elegant and Responsive Design
An attractive design is essential if you want to make your site stand out and grab attention. It doesn’t need to be complicated or expensive but it should look good on all devices so that people can find what they’re looking for on whichever device they’re using.
You’ll also want to make sure your site is responsive so that it’s easily accessible. This will also increase the likelihood of being found in search engine results.
4. Speed Optimization
Don’t overlook the importance of optimizing for speed. This makes your site faster and more reliable for everyone who visits it. To make sure your website is fully optimized for speed, here are a few tips:
- Make sure images are optimized for easy loading
- Minimize the number of requests to reduce latency
- Reduce the number of plugins
- Choose a CDN provider (this can be improved by using caching)
- Reduce the use of web fonts
5. Web Design and Layout
A web design featuring a navigation system with intuitive links will help customers easily navigate your website without getting lost or frustrated. You may also consider adding drop-down menus in addition to traditional top-level menus for increased usability and ease of access while browsing.
The navigation system will help with that, but you’ll also want to include a search bar at the top or side of your site so customers can quickly locate their desired information and products.
If there are any questions about where something might be located on your site, try adding navigational links such as an FAQ or “Helpful Hints” section.
Additionally, the layout of your site is a crucial element in how easily visitors can navigate your website. Ensure that you have an organized layout that makes sense to your customers and allows them to find what they’re looking for quickly and efficiently.
6. A Good Call to Action
Getting prospective customers to do what you want them to do can be like herding cats. It’s not easy, but it can be done. One important way to get your visitors to take the desired action is by adding a call-to-action button to help them take initiative.
Did you know that images on your website do more than just make your design look good? Images are an important part of the conversion process and can help you convince someone to sign up for a newsletter, purchase your product or service, and more.
Here are some further reasons why you need to use more images on your website:
- They bring your content to life
- More clicks and views
- Fuel social media
- Higher search rankings
Testimonials work well in boosting credibility and reputation on any website. They are a great way to build trust with your visitors and show prospective customers how other people feel about the product or service you offer.
Testimonials are also important when you want people to feel confident about purchasing from you online. This gives them something real that they can rely on instead of just choosing randomly off the internet.