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    Run Your Business Smoothly With The Best Shopify Website

    Run Your Business Smoothly With The Best Shopify Website

    Over 70,000 online retail businesses now use Shopify. Shopify is used by over 1 million companies to sell their online goods and services. Its sophisticated features are good enough for established businesses and experienced retail shops, and easy to use to start businesses quickly. This is why you can run your business smoothly with the best Shopify website. 

    Many find that putting together a store is surprisingly simple. Due to reduced entry barriers, there is a large amount of competition and it’s difficult to cut through the noise and get started generating revenue.

    How Can I Start A Business Online?

    This pandemic lasted two years and COVID-19 continues to shape our way of living and shopping. While the covid-boosted consumer returns to physical shopping experiences, rapid growth continues in online purchases. Growing Internet penetration has helped bolster the adoption of digital products for shoppers and buyers. As an emerging company within today’s rapidly changing shopping landscape, it’s only right to balance your online with offline operations.

    It is strongly suggested that you try Shopify for free. Seek advice from others within your extended circle. Of course, there are also internet resources that can be used and platforms such as Reddit are very helpful in this regard. What is the right way to run your Shopify website? This is a collection of proven tips for establishing yourself as a business owner.

    Adapting To The Necessities

    The business sector continues to evolve. In order to stay at top speed and efficiency, you need rapid adaptability. Shopify can assist you in quickly building your online presence in today’s competitive digital era. Imagine having a unified platform that helps manage everything you need for a company. Shopify provides the exact same service.

    Benefits of Using Shopify E-Commerce

    Here are some of the benefits of using Shopify to help your business run smoothly:

    Selling More Products

    Sell your product and make more income. The strategy is clear, but nothing new. Amazon used the exact concept in its early days of operation to beat brick-and-mortar bookstores. In the early 1990s, most people still purchased physical copies from online stores. Unfortunately, these retailers only had so many books available, so customers would sometimes be forced to stop buying anything or wait days, weeks, or even months to get it.

    Quick & Easy To Setup

    If your main goal is to set up your online store or online business speedily, then Shopify would be the best option to create your own online presence. Setting up a Shopify store does not require any complex technical skills. Anything that you’re not able to understand will be guided to you on the website. Apart from that, the website’s interface is fairly simple and easy to use. Anyone who has minimum knowledge of operating websites can easily manage to understand the Shopify Store. 

    Mobile Friendly

    In the current era, everything is based on technological advancements and mobile friendliness. Mobile shoppers are on the rise, so it is essential for any online business to incorporate a fully accessible interface for their websites on mobile devices. This way, the online store can be maintained and managed through the application available for IOS and Android users on the play store. Having a mobile-friendly setup for a website encourages potential customers and the business is able to make more sales. 

    Incredible Marketing Campaigns

    With the help of social media, marketing campaigns have become a piece of the cake. Almost every mobile user has some social media application on their device that can be used to suggest them shopping ideas. The Shopify website offers its users a great opportunity to create coupons and discounts from the application that can be presented to customers via social media marketing. 

    Take advantage of alternative sales channels. Why stick to only one sales channel? Shopify has partnered with Facebook and Google to allow merchants to list their products on both channels for free. You can use the Social shop app to effortlessly sync your entire product catalog to Google Merchant Center and the new Facebook Shops and get new customers. 

    Customer Service

    When it comes to businesses, customer service is one of the most important aspects. Shopify offers 24/7 customer support for any kind of query on part of the customers. Providing support to the consumers for their problems related to their purchase builds trust and reliability between them and the business. 

    How To Attain Customer Retention?

    65% of all sales are made by past buyers. This is so it is easier to retain customers (and increase average spending) than to acquire more customers. You know retaining clients is important, and you may even overlook the strapping power of this technology. A study by Bain & Co shows that improving customer retention increases profits by 70%. Successful businesses are found to devote far more resources to customer retention. 

    You need to follow proper guidelines to encourage customer retention. Apply these simple techniques to your business plan to increase the chances of that happening:

    Don’t Take Complaints Personally

    Customers dislike being ignored and may use the internet to express their frustrations or retaliation. There is nothing more impressive than seeing how a business handles such frustrations. It’s impossible for the customers not to tell friends or continue their purchases from a said company when there has been some backlash. Any changes to your store will not make much sense unless your product is communicated to your market. The complaints you will receive from existing customers should only act as a reminder of how you should apply some changes to your business. Paying attention to customer reviews will improve customer service.

    Curate Product Reviews

    Reviewing helps sell the products, and it can help consumers decide what products they buy from others. What was your experience using Steam and Amazon? In this regard, you must definitely consider the possibility of users providing feedback. This example we use is free and created by Shopify. You can show your clients that you listen to their recommendations and suggestions.

    Recommend Buyer Discount

    How can I increase lifetime purchase value across clients? You’ll have an easy way to make these savings after customers purchase. Give the customer 10% off the next purchase or give the friend 15%. It is possible to repeat customers to increase profits.

    Create Loyalty Programs

    Just as frequent flyer customers love being honored. Think of developing loyalty programs that give customers points for buying something. It can improve customer loyalty and increase customer retention.

    Retargeting

    Another trick to retaining clients can be done by utilizing retargeting. The cookies that they are using can be used to show ads via Facebook and Google AdSense for them in the future if they like it.

    Regular e-mail Communication

    Give your customers regular email updates so users are interested and can be sure to use the store as the first thing to remember when making an online order. Make your newsletter interesting so the customers can find it useful to themselves.

    Surprise and Delight Customers

    It’s important to try to exceed your client’s expectations. Sometimes just concentrating is all it takes. It’d be nice if a handwritten message was included with an order.

    Improve Your Packaging

    It’s not like everyone wants their items packaged with bad quality. You could do that, but use your packaging as a benefit. This is an aspect of online business that not many businesses focus on. So, if you focus on this attention to detail then that could prove to be a plus point for your brand. 

    Conclusion

    To conclude, we can say that there are many things that a business can do to make its presence apparent in the online world using Shopify. You can add images, videos, and descriptions to your product pages to help customers learn more about what you’re selling. Use high-quality images for that purpose. The masses aren’t likely to find your product listings through a Google search unless you’re paying for Google Shopping ads. But your blog articles are much more likely to bring people to your site without having to spend money on ads.

    You can learn more about Shopify-specific SEO to help your website gain better search engine visibility. Data is power in the world of eCommerce and Google Analytics is a must for anyone running a one-person business on Shopify. This tool gives you comprehensive data in easy-to-read visual reports on everything from the site visitor’s location, device, source, on-site behavior, and so much more.

    Digital Engage provides digital marketing and Shopify web design services that will help you boost your business’s online presence. Our highly advanced search engine optimization skills allow us to help get your content on the higher ranks in search engine results. We also provide content marketing to our clients for added reach to customers. Contact us today!

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    digitalengage blog November 29, 2022 0 Comments

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    The main reason why website owners migrate their websites to Shopify is that they want to improve their eCommerce platform. They are not happy with the current features and functionality of their online store and feel that Shopify will offer them a more seamless experience.

    However, making the switch comes with its own risks. One of the biggest is that you could lose your search engine rankings and all the organic traffic that comes with it. Search engines work with algorithms and you can use them to leverage your current SEO situation on your new site. However, you need to craft an expert SEO strategy to pull this off successfully.

    1. Do Your Research

    The first step is to do your research and plan your migration carefully. This is not a decision that should be taken lightly and you need to be sure that Shopify is the right platform for you.

    2. Prepare Your Site for the Switch

    Once you have decided to migrate your website to Shopify, the next step is to prepare your site for the switch. This includes creating a backup of your current site, setting up 301 redirects, and preparing your product and blog data.

    3. Choose the Right Shopify Plan

    There are three different Shopify plans – Basic Shopify, Shopify, and Advanced Shopify. The plan you choose will depend on your budget and the features you need.

    4. Migrate Your Data

    The next step is to migrate your data to Shopify. This includes your product data, blog data, customer data, and order data. The good thing about Shopify is that they offer a free migration service which makes the process a lot easier.

    5. Set Up Your Shopify Store

    The final step is to set up your Shopify store. This includes choosing a theme, customizing your shop, and adding your products. The goal is to make your shop look professional and easy to navigate.

    6. Test Your Shopify Store

    Once you have set up your shop, it’s important to test everything to ensure that it’s working properly. This includes testing the checkout process, the email notification system, and the order management system.

    7. Launch Your Shopify Store

    After you have tested your store and made sure that everything is working properly, it’s time to launch your shop. This is when your 301 redirects will come into play and all of your traffic will be redirected to your new Shopify store.

    8. Monitor Your Shopify Store

    The final step is to monitor your Shopify store. This includes tracking your traffic and sales, as well as your SEO ranking. By monitoring your store, you’ll be able to make changes and improve your shop over time.

    Benefits of Shopify As an eCommerce Platform

    Shopify is a popular eCommerce platform for a reason – it’s packed with features that make it easy to set up and manage an online store. Plus, it’s constantly being updated with new features and improvements. Here are some of the benefits of using Shopify:

    – Easy to use: One of the biggest advantages of Shopify is that it’s easy to use, even for those with no technical experience. The platform is designed to be user-friendly and it only takes a few minutes to set up your shop.

    – Scalable: Shopify is a scalable platform, which means that it can grow with your business. As your business expands, you can add more products and features to your shop.

    – Reliable: Shopify is a reliable platform that is backed by a team of experts. If you ever have any problems with your shop, you can contact customer support for help.

    – Affordable: Shopify is an affordable platform, especially if you compare it to other eCommerce platforms on the market. Plus, there are no hidden fees – you only pay for the features you use.

    – Secure: Shopify is a secure platform that is PCI compliant. This means that your customers’ credit card data is safe and secure.

    – Flexible: Shopify is a flexible platform that offers a wide range of features. Whether you want to sell physical or digital products, Shopify has you covered.

    – Mobile friendly: In today’s world, it’s important to have a mobile-friendly website. Shopify is designed to be responsive on all devices, which means that your shop will look great on any device, whether it’s a phone, tablet, or laptop.

    Tools You Can Use For Help With SEO

    With Shopify, you have everything you need to optimize your shop for SEO. However, there are also a number of third-party tools that you can use to help with your SEO efforts. Here are a few of the most popular:

    Google Search Console

    Google Search Console is a free tool that allows you to see how your shop is performing in Google search results.

    Moz

    It is the world’s largest database of live backlinks.

    Ahrefs

    Ahrefs is a paid tool that offers a wide range of features, including keyword research, site audits, and competitor analysis. You can also check the SEO performance of your Shopify store.

    Yoast SEO

    Yoast SEO is a popular WordPress plugin that can be used to optimize your shop’s blog for SEO.

    Bing Webmaster Tools

    Bing Webmaster Tools is a free tool that allows you to see how your eCommerce site is performing in Bing search results.

    KWFinder

    Keyword research is an important part of SEO and KWFinder is a paid tool that offers a wide range of features, including keyword research and competitor analysis.

    Google Analytics

    The final tool on our list is Google Analytics. This is a free tool that allows you to track the traffic of your Shopify site and see where your visitors are coming from.

    Shopify is a popular eCommerce platform that offers a lot of features and benefits. If you’re thinking about migrating your website to Shopify, the process is relatively easy and straightforward. Plus, Shopify offers a free migration service to make the process even easier. Shopify app store also offers many features that other app stores don’t offer.

    Migrating your website to Shopify is a big decision. But if you do your research and plan carefully, you can successfully migrate your website without losing your SEO ranking.

    Digital Engage is a Shopify Expert and Partner. We’ve helped hundreds of businesses migrate to Shopify and we can help you too. If you need help migrating your website to Shopify, we’re your guys. Digital Engage also offers a wide range of services to help you with your digital marketing efforts. We can help you with everything from SEO to social media marketing. Contact us today to learn more about how we can help you grow your business.

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    digitalengage blog August 18, 2022 0 Comments

    What Are the Main Features of Shopify Plus?

    What Are the Main Features of Shopify Plus?

    Shopify is great for ease of use, scalability, and reliability. But what really sets Shopify Plus apart is its ability to handle high-volume traffic and large order numbers without breaking a sweat. With over 2,000 Shopify Plus stores live and processing millions of dollars in online sales every day, it’s clear that Shopify Plus is built for businesses of all sizes.

    Shopify Online Store & eCommerce Sites

    There are many online businesses that use Shopify to power their eCommerce sites. And while Shopify is a great platform for small to medium-sized businesses, it’s not always the best choice for enterprise-level businesses. That’s where Shopify Plus comes in.

    Shopify Plus Features

    Here are some of the main features that make Shopify Plus the ideal platform for high-growth businesses:

    Shopify Plus Partners & Merchant Success Program

    One of the best things about Shopify Plus is that a team of eCommerce experts backs it. The Shopify Plus Merchant Success Program is dedicated to helping businesses grow and succeed on the platform.

    As a Shopify Plus merchant, you’ll have access to a dedicated Account Manager, success coach, and 24/7 support from the Shopify Plus success team. You’ll also get exclusive access to Shopify Plus Partner Programs, which offer discounts on popular eCommerce apps and services.

    Shopify Plus merchants can also take advantage of the Shopify Experts Directory, a network of freelance designers, developers, and marketers who specialize in working with high-growth businesses.

    Shopify Plus Exclusive Apps

    Shopify Plus merchants have access to a number of exclusive apps that are designed to help businesses scale. These include apps for order management, customer segmentation, and abandoned cart recovery. You can also integrate custom apps with proper coding and development.

    Shopify Plus Checkout

    Shopify Plus comes with a number of features that are designed to streamline the checkout process and increase conversion rates.

    Some of the checkout features that are available on Shopify Plus include:

    1. One-click checkout
    2. Support for multiple languages
    3. Multiple currency support
    4. Customizable checkout fields
    5. Dynamic checkout buttons

    Shopify Plus Pricing Plans

    Shopify Plus has two pricing plans: Standard and Enterprise. The Standard plan starts at $2,000 per month, while the Enterprise plan starts at $5,000 per month.

    Both plans come with a number of features, including unlimited bandwidth, storage, and orders. The main difference between the two plans is that the Enterprise plan comes with a dedicated success coach and 24/7 support from the Shopify Plus success team.

    Shopify Plus Reporting/Analytics

    Shopify Plus comes with a number of reporting and analytics features that are designed to help businesses track their progress and make data-driven decisions.

    Some of the reporting and analytics features that are available on Shopify Plus include:

    1. Advanced order tracking
    2. Customizable reports
    3. Google Analytics integration
    4. Segmentation and filtering
    5. Sales and traffic reports

    Shopify Plus Customization

    One of the best things about Shopify Plus is that it’s highly customizable. Businesses can use the platform to create a fully customized eCommerce experience that meets their specific needs. From a completely custom checkout page to landing pages, you have the freedom to design everything yourself.

    Some of the customization options that are available on Shopify Plus include:

    1. Custom checkout fields
    2. Customizable HTML and CSS
    3. Custom product descriptions
    4. Product filtering
    5. Custom Shopify scripts

    Shopify Plus Security

    Shopify Plus is a highly secure platform that meets the highest industry standards. The platform is PCI compliant and uses SSL encryption to protect customer data. Shopify payments are the safest when it comes to online payment gateways.

    Shopify Plus also offers a number of features that are designed to help businesses keep their eCommerce sites secure, such as two-factor authentication and password protection.

    Shopify Plus Integration

    Shopify Plus can be easily integrated with a number of third-party applications and services. This makes it easy for businesses to add additional features and functionality to their eCommerce sites.

    Shopify Plus Help & Support and Shopify Plus Academy

    Shopify Plus offers 24/7 support from a team of eCommerce experts. In addition, the Shopify Plus Merchant Success Program is dedicated to helping businesses grow and succeed on the platform.

    The Shopify Plus Academy is an online learning portal that offers a number of courses and resources that are designed to help businesses learn how to use the platform and grow their businesses.

    Shopify vs. Shopify Plus: Pricing

    The pricing has been one of the biggest differentiators between Shopify and Shopify Plus. With Shopify Plus, businesses have to pay a monthly fee that starts at $2,000. In contrast, Shopify’s pricing starts at just $29 per month.

    Shopify Flow

    Shopify Flow is an app that is exclusive to Shopify Plus merchants. It’s designed to help businesses automate their operations and workflows.

    Shopify Flow features a number of powerful automation tools, such as:

    1. Order management
    2. Customer segmentation
    3. Abandoned cart recovery
    4. Inventory management
    5. Shipping and fulfillment

    What are your main advantages when using a Shopify Store?

    Some main advantages of using Shopify Plus include:

    1. Powerful and customizable platform

    The whole point of using Shopify Plus is that it’s a powerful and customizable platform. This means that businesses can create a fully customized eCommerce experience that meets their specific needs.

    1. A comprehensive set of features

    Shopify Plus comes with a comprehensive set of features, including unlimited bandwidth, storage, and orders. The platform also has a number of reporting and analytics features that are designed to help businesses track their progress and make data-driven decisions.

    1. Highly secure platform

    Shopify Plus is a highly secure platform that meets the highest industry standards. The platform is PCI compliant and uses SSL encryption to protect customer data.

    1. Dedicated success coach

    Another advantage of using Shopify Plus is that businesses have access to a dedicated success coach. This coach is designed to help businesses grow and succeed on the platform.

    1. Free trial

    Shopify Plus offers a free 14-day trial, which gives businesses the opportunity to test out the platform before committing to a paid subscription. With a free trial, businesses can see if Shopify Plus is the right eCommerce solution for them.

    1. Easy to use

    Shopify Plus is an easy-to-use platform that makes it easy for businesses to create and manage their eCommerce sites. The platform’s drag-and-drop editor makes it easy to add products, customize pages, and create a unique eCommerce experience.

    1. No transaction fees

    Another advantage of using Shopify Plus is that businesses don’t have to pay any transaction fees. This means that businesses can keep more of their hard-earned revenue.

    Final Words

    There are many advantages to using Shopify Plus. The platform is a powerful and customizable eCommerce automation platform that comes with a comprehensive set of features. In addition, the platform is easy to use and offers a number of resources to help businesses grow and succeed. And, best of all, there are no transaction fees. If you’re looking for an eCommerce solution that can help you grow your business, then Shopify Plus is worth considering.

    Shopify Plus paired with creative marketing efforts like flash sales and paid ads can give your online store the push it needs to grow into a complete chain of brands with multiple stores. It is perfect for third-party sellers as well as a wholesale channel.

    Digital Engage is a Shopify Expert and Plus Partner. We have a team of eCommerce experts that can help you grow your business on Shopify Plus. Contact us today to learn more about our services.

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