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    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    How to Successfully Migrate a Website to Shopify Without Losing SEO Ranking?

    The main reason why website owners migrate their websites to Shopify is that they want to improve their eCommerce platform. They are not happy with the current features and functionality of their online store and feel that Shopify will offer them a more seamless experience.

    However, making the switch comes with its own risks. One of the biggest is that you could lose your search engine rankings and all the organic traffic that comes with it. Search engines work with algorithms and you can use them to leverage your current SEO situation on your new site. However, you need to craft an expert SEO strategy to pull this off successfully.

    1. Do Your Research

    The first step is to do your research and plan your migration carefully. This is not a decision that should be taken lightly and you need to be sure that Shopify is the right platform for you.

    2. Prepare Your Site for the Switch

    Once you have decided to migrate your website to Shopify, the next step is to prepare your site for the switch. This includes creating a backup of your current site, setting up 301 redirects, and preparing your product and blog data.

    3. Choose the Right Shopify Plan

    There are three different Shopify plans – Basic Shopify, Shopify, and Advanced Shopify. The plan you choose will depend on your budget and the features you need.

    4. Migrate Your Data

    The next step is to migrate your data to Shopify. This includes your product data, blog data, customer data, and order data. The good thing about Shopify is that they offer a free migration service which makes the process a lot easier.

    5. Set Up Your Shopify Store

    The final step is to set up your Shopify store. This includes choosing a theme, customizing your shop, and adding your products. The goal is to make your shop look professional and easy to navigate.

    6. Test Your Shopify Store

    Once you have set up your shop, it’s important to test everything to ensure that it’s working properly. This includes testing the checkout process, the email notification system, and the order management system.

    7. Launch Your Shopify Store

    After you have tested your store and made sure that everything is working properly, it’s time to launch your shop. This is when your 301 redirects will come into play and all of your traffic will be redirected to your new Shopify store.

    8. Monitor Your Shopify Store

    The final step is to monitor your Shopify store. This includes tracking your traffic and sales, as well as your SEO ranking. By monitoring your store, you’ll be able to make changes and improve your shop over time.

    Benefits of Shopify As an eCommerce Platform

    Shopify is a popular eCommerce platform for a reason – it’s packed with features that make it easy to set up and manage an online store. Plus, it’s constantly being updated with new features and improvements. Here are some of the benefits of using Shopify:

    – Easy to use: One of the biggest advantages of Shopify is that it’s easy to use, even for those with no technical experience. The platform is designed to be user-friendly and it only takes a few minutes to set up your shop.

    – Scalable: Shopify is a scalable platform, which means that it can grow with your business. As your business expands, you can add more products and features to your shop.

    – Reliable: Shopify is a reliable platform that is backed by a team of experts. If you ever have any problems with your shop, you can contact customer support for help.

    – Affordable: Shopify is an affordable platform, especially if you compare it to other eCommerce platforms on the market. Plus, there are no hidden fees – you only pay for the features you use.

    – Secure: Shopify is a secure platform that is PCI compliant. This means that your customers’ credit card data is safe and secure.

    – Flexible: Shopify is a flexible platform that offers a wide range of features. Whether you want to sell physical or digital products, Shopify has you covered.

    – Mobile friendly: In today’s world, it’s important to have a mobile-friendly website. Shopify is designed to be responsive on all devices, which means that your shop will look great on any device, whether it’s a phone, tablet, or laptop.

    Tools You Can Use For Help With SEO

    With Shopify, you have everything you need to optimize your shop for SEO. However, there are also a number of third-party tools that you can use to help with your SEO efforts. Here are a few of the most popular:

    Google Search Console

    Google Search Console is a free tool that allows you to see how your shop is performing in Google search results.

    Moz

    It is the world’s largest database of live backlinks.

    Ahrefs

    Ahrefs is a paid tool that offers a wide range of features, including keyword research, site audits, and competitor analysis. You can also check the SEO performance of your Shopify store.

    Yoast SEO

    Yoast SEO is a popular WordPress plugin that can be used to optimize your shop’s blog for SEO.

    Bing Webmaster Tools

    Bing Webmaster Tools is a free tool that allows you to see how your eCommerce site is performing in Bing search results.

    KWFinder

    Keyword research is an important part of SEO and KWFinder is a paid tool that offers a wide range of features, including keyword research and competitor analysis.

    Google Analytics

    The final tool on our list is Google Analytics. This is a free tool that allows you to track the traffic of your Shopify site and see where your visitors are coming from.

    Shopify is a popular eCommerce platform that offers a lot of features and benefits. If you’re thinking about migrating your website to Shopify, the process is relatively easy and straightforward. Plus, Shopify offers a free migration service to make the process even easier. Shopify app store also offers many features that other app stores don’t offer.

    Migrating your website to Shopify is a big decision. But if you do your research and plan carefully, you can successfully migrate your website without losing your SEO ranking.

    Digital Engage is a Shopify Expert and Partner. We’ve helped hundreds of businesses migrate to Shopify and we can help you too. If you need help migrating your website to Shopify, we’re your guys. Digital Engage also offers a wide range of services to help you with your digital marketing efforts. We can help you with everything from SEO to social media marketing. Contact us today to learn more about how we can help you grow your business.

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    digitalengage blog August 18, 2022 0 Comments

    What Are the Main Features of Shopify Plus?

    What Are the Main Features of Shopify Plus?

    Shopify is great for ease of use, scalability, and reliability. But what really sets Shopify Plus apart is its ability to handle high-volume traffic and large order numbers without breaking a sweat. With over 2,000 Shopify Plus stores live and processing millions of dollars in online sales every day, it’s clear that Shopify Plus is built for businesses of all sizes.

    Shopify Online Store & eCommerce Sites

    There are many online businesses that use Shopify to power their eCommerce sites. And while Shopify is a great platform for small to medium-sized businesses, it’s not always the best choice for enterprise-level businesses. That’s where Shopify Plus comes in.

    Shopify Plus Features

    Here are some of the main features that make Shopify Plus the ideal platform for high-growth businesses:

    Shopify Plus Partners & Merchant Success Program

    One of the best things about Shopify Plus is that a team of eCommerce experts backs it. The Shopify Plus Merchant Success Program is dedicated to helping businesses grow and succeed on the platform.

    As a Shopify Plus merchant, you’ll have access to a dedicated Account Manager, success coach, and 24/7 support from the Shopify Plus success team. You’ll also get exclusive access to Shopify Plus Partner Programs, which offer discounts on popular eCommerce apps and services.

    Shopify Plus merchants can also take advantage of the Shopify Experts Directory, a network of freelance designers, developers, and marketers who specialize in working with high-growth businesses.

    Shopify Plus Exclusive Apps

    Shopify Plus merchants have access to a number of exclusive apps that are designed to help businesses scale. These include apps for order management, customer segmentation, and abandoned cart recovery. You can also integrate custom apps with proper coding and development.

    Shopify Plus Checkout

    Shopify Plus comes with a number of features that are designed to streamline the checkout process and increase conversion rates.

    Some of the checkout features that are available on Shopify Plus include:

    1. One-click checkout
    2. Support for multiple languages
    3. Multiple currency support
    4. Customizable checkout fields
    5. Dynamic checkout buttons

    Shopify Plus Pricing Plans

    Shopify Plus has two pricing plans: Standard and Enterprise. The Standard plan starts at $2,000 per month, while the Enterprise plan starts at $5,000 per month.

    Both plans come with a number of features, including unlimited bandwidth, storage, and orders. The main difference between the two plans is that the Enterprise plan comes with a dedicated success coach and 24/7 support from the Shopify Plus success team.

    Shopify Plus Reporting/Analytics

    Shopify Plus comes with a number of reporting and analytics features that are designed to help businesses track their progress and make data-driven decisions.

    Some of the reporting and analytics features that are available on Shopify Plus include:

    1. Advanced order tracking
    2. Customizable reports
    3. Google Analytics integration
    4. Segmentation and filtering
    5. Sales and traffic reports

    Shopify Plus Customization

    One of the best things about Shopify Plus is that it’s highly customizable. Businesses can use the platform to create a fully customized eCommerce experience that meets their specific needs. From a completely custom checkout page to landing pages, you have the freedom to design everything yourself.

    Some of the customization options that are available on Shopify Plus include:

    1. Custom checkout fields
    2. Customizable HTML and CSS
    3. Custom product descriptions
    4. Product filtering

    Custome Shopify scripts

    1. Customizable email templates

    Shopify Plus Security

    Shopify Plus is a highly secure platform that meets the highest industry standards. The platform is PCI compliant and uses SSL encryption to protect customer data. Shopify payments are the safest when it comes to online payment gateways.

    Shopify Plus also offers a number of features that are designed to help businesses keep their eCommerce sites secure, such as two-factor authentication and password protection.

    Shopify Plus Integration

    Shopify Plus can be easily integrated with a number of third-party applications and services. This makes it easy for businesses to add additional features and functionality to their eCommerce sites.

    Shopify Plus Help & Support and Shopify Plus Academy

    Shopify Plus offers 24/7 support from a team of eCommerce experts. In addition, the Shopify Plus Merchant Success Program is dedicated to helping businesses grow and succeed on the platform.

    The Shopify Plus Academy is an online learning portal that offers a number of courses and resources that are designed to help businesses learn how to use the platform and grow their businesses.

    Shopify vs. Shopify Plus: Pricing

    The pricing has been one of the biggest differentiators between Shopify and Shopify Plus. With Shopify Plus, businesses have to pay a monthly fee that starts at $2,000. In contrast, Shopify’s pricing starts at just $29 per month.

    Shopify Flow

    Shopify Flow is an app that is exclusive to Shopify Plus merchants. It’s designed to help businesses automate their operations and workflows.

    Shopify Flow features a number of powerful automation tools, such as:

    1. Order management
    2. Customer segmentation
    3. Abandoned cart recovery
    4. Inventory management
    5. Shipping and fulfillment

    What are your main advantages when using a Shopify Store?

    Some main advantages of using Shopify Plus include:

    1. Powerful and customizable platform

    The whole point of using Shopify Plus is that it’s a powerful and customizable platform. This means that businesses can create a fully customized eCommerce experience that meets their specific needs.

    1. A comprehensive set of features

    Shopify Plus comes with a comprehensive set of features, including unlimited bandwidth, storage, and orders. The platform also has a number of reporting and analytics features that are designed to help businesses track their progress and make data-driven decisions.

    1. Highly secure platform

    Shopify Plus is a highly secure platform that meets the highest industry standards. The platform is PCI compliant and uses SSL encryption to protect customer data.

    1. Dedicated success coach

    Another advantage of using Shopify Plus is that businesses have access to a dedicated success coach. This coach is designed to help businesses grow and succeed on the platform.

    1. Free trial

    Shopify Plus offers a free 14-day trial, which gives businesses the opportunity to test out the platform before committing to a paid subscription. With a free trial, businesses can see if Shopify Plus is the right eCommerce solution for them.

    1. Easy to use

    Shopify Plus is an easy-to-use platform that makes it easy for businesses to create and manage their eCommerce sites. The platform’s drag-and-drop editor makes it easy to add products, customize pages, and create a unique eCommerce experience.

    1. No transaction fees

    Another advantage of using Shopify Plus is that businesses don’t have to pay any transaction fees. This means that businesses can keep more of their hard-earned revenue.

    Final Words

    There are many advantages to using Shopify Plus. The platform is a powerful and customizable eCommerce automation platform that comes with a comprehensive set of features. In addition, the platform is easy to use and offers a number of resources to help businesses grow and succeed. And, best of all, there are no transaction fees. If you’re looking for an eCommerce solution that can help you grow your business, then Shopify Plus is worth considering.

    Shopify Plus paired with creative marketing efforts like flash sales and paid ads can give your online store the push it needs to grow into a complete chain of brands with multiple stores. It is perfect for third-party sellers as well as a wholesale channel.

    Digital Engage is a Shopify Expert and Plus Partner. We have a team of eCommerce experts that can help you grow your business on Shopify Plus. Contact us today to learn more about our services.

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