• Shopify Vs Wix: Experts Opinion

    Shopify VS Wix is a challenging debate between two great eCommerce platforms. Both these platforms offer online store-building capabilities, payment gateways, and eCommerce functionality, but each platform has unique features and strengths. Shopify has an extensive app store, numerous payment options, and a variety of customizable free templates and Shopify themes.

    On the other hand, Wix is a website builder with an easy-to-use editor and various eCommerce features. This article will analyze Shopify VS Wix regarding pricing, eCommerce functionality, design and customization, payment options, customer support, and more to help you decide which platform suits your business.

    Overview of Shopify vs. Wix

    Shopify and Wix are popular eCommerce platforms allowing users to create and manage their stores. Shopify is an eCommerce platform offering tools and services designed specifically for online stores. Working with experts on Shopify can help increase your store’s visibility and ranking.

    Its large app store lets users add features such as dropshipping, email marketing, and product reviews. In addition, Shopify offers a range of payment options with Shopify Pay, including credit cards, Apple Pay, and Google Pay.

    On the other hand, Wix is a site builder that offers a variety of templates and an easy-to-use drag-and-drop editor. It also has eCommerce features, including selling physical and digital products, managing inventory, the Wix store, and processing payments through various gateways. While both platforms have unique characteristics and strengths, the choice between Shopify and Wix ultimately depends on the user’s specific needs and preferences. So before you start your eCommerce startup, there are a few things to consider to boost the ranking and growth of your business.

    Shopify VS Wix Payments & Shopify Plans

    When starting an online business, choosing the right eCommerce website is crucial. Regarding pricing plans, Shopify and Wix have different approaches. Shopify offers several pricing plans, starting with Shopify Lite at $9 monthly. The ability to sell on Facebook and add Shopify Buy Buttons to an existing website are just some of the Shopify pricing options.

    The Basic Shopify plan costs $29 monthly, including a free custom domain, unlimited products, and Shopify’s POS Lite feature. Shopify’s other projects include Advanced Shopify, Advanced Shopify, and Shopify Plus, which offer more features and support more critical businesses. Unlike Wix, Shopify charges additional fees for using external gateways. You also have the option to use discount codes to pay less.

    On the other hand, Wix offers a range of pricing plans, starting with the free plan, which includes Wix branding and ads, limited storage and bandwidth, and no custom domain. Wix’s other projects include the Combo, Unlimited, and Business Unlimited plans, which offer more storage, bandwidth, and features such as eCommerce functionality and the ability to accept payments.

    Unlike Shopify, Wix does not charge transaction fees and offers a range of discounts and offers. While both platforms offer a variety of pricing plans and features, Shopify wins regarding advanced eCommerce functionality and customizability. At the same time, Wix is a good choice for beginners and those looking for a simple site builder rather than Shopify.

    Design and Customization

    Regarding design and customization, both Wix and Shopify offer various options. Wix has a user-friendly editor that allows for drag-and-drop customization and provides a range of Wix templates for different websites, including eCommerce sites. The Wix App Market also offers a variety of plugins and apps for further customization.

    On the other hand, Shopify gives a range of customizable themes specifically designed for online stores, with options for different products and industries. Shopify’s pieces can be customized using HTML and CSS, and a variety of Shopify apps are available in the Shopify App Store for further customization and added functionality.

    Search Engine Optimization in Shopify VS Wix

    When it comes to Wix vs. Shopify, we can’t g ahead without talking about the SEO capabilities of both platforms. Both offer essential SEO tools to optimize your website for search engines, but Shopify gives you the upper hand. Shopify has a dedicated section for SEO settings in its admin panel, making adding meta titles, descriptions, and keywords to your pages, products, and blog posts easy.

    Shopify also generates an XML sitemap automatically, which helps search engines crawl and index your site. Moreover, knowing your way through SEO for Shopify can take your eCommerce Business a long way. Shopify provides advanced SEO Shopify statistics and features through its apps and integrations, such as keyword research, backlink analysis, and structured data markup. On the other hand, Wix has improved its SEO capabilities in recent years, but it still lacks some essential features, such as customizable URLs, canonical tags, and header tags.

    Wix has a more rigid site structure, making optimizing for specific keywords or niches harder. If you’re serious about SEO for your online store, Shopify is the better choice. However, Wix can still work well for smaller businesses or hobbyists who don’t rely heavily on search traffic.

    Pros and Cons of Shopify

    The Pros and Cons of Shopify need to be weighed before you take a step to start your online business. Customer support is a crucial aspect of any eCommerce platform, and Shopify and Wix offer multiple channels to help their users. Shopify provides 24/7 customer support through phone, email, live chat, and a comprehensive help center with articles, videos, and FAQs. 

    Shopify also has an active community forum and social media presence where users can get advice from other merchants and experts. In addition, Shopify offers a dedicated support team for app developers and partners who need technical assistance or guidance.

    Wix offers 24/7 customer support through phone and email and a help center with tutorials, guides, and forums. Wix also has a VIP support service for premium users, which guarantees a response within 10 minutes or less. However, Wix’s support quality has been criticized by some users for being slow or unhelpful, especially for complex issues or customizations related to their Wix site. There are various solid reasons for you to choose Shopify as your eCommerce Business. However, Wix can still be a good option for beginners or smaller businesses that don’t need as much hand-holding or customization.

    Pros and Cons of Wix

    Wix is a famous website builder offering various features, including a store. One advantage of using Wix for an online store is its user-friendly interface and drag-and-drop design tools, making it easy for non-technical users to create an eCommerce Wix website. Additionally, Wix offers a wide range of apps and integrations through its app market to enhance the functionality of a store.

    However, compared to Shopify, an eCommerce platform designed specifically for stores, Wix falls short in some areas. For example, Shopify has a dedicated app store for eCommerce businesses, with a vast range of options for store owners. Additionally, Shopify offers its payment gateway, making it easy for merchants to accept payments through their website. On the other hand, Wix relies on third-party payment gateways and does not have a dedicated app store for eCommerce businesses.

    Furthermore, Shopify offers various customizable themes specifically designed for eCommerce stores. At the same time, Wix has a more general website design focus, which may not be as suitable for stores. Regarding pricing, both platforms offer different plans with varying features and pricing levels. Shopify’s pricing can be more expensive than Wix, but it may be worth the investment for online store owners who need advanced eCommerce features and functionality.

    Shopify App Store or Wix App Market?

    What do people think? Shopify app store offers more than 6,600 apps, while the Wix app marketplace has only around 300 apps—significant differences. Since Shopify provides a lot of apps for sale, more apps are available. Apps on Wix have been organized into six categories. The store has nine sales categories: sales, marketing, conversions, fulfillment, shipping, delivery and support, and sales and marketing. Shopify has more types for your online marketing needs than ever.

    Comparison and Conclusion

    Shopify is a dedicated eCommerce platform with a reliable app store, a built-in payment gateway, and customizable designs throughout the website. While more expensive than Wix, it offers advanced features like abandoned cart recovery, product variants, and customer segmentation. Its integration with Google is seamless and provides deeper insights into eCommerce-specific metrics. Choosing Shopify VS Wix can be challenging and confusing for people just starting with eCommerce Platforms.

    Wix is a builder with a user-friendly interface and drag-and-drop design tools. It offers the online Wix app store feature with a wide range of apps and integrations through its app market. While less expensive than Shopify, it lacks a dedicated app store for eCommerce businesses and features. Its integration with Google Analytics is still valuable for tracking website traffic and user behavior.

    Starting Your Online eCommerce Site With Digital Engage

    Choosing between Shopify and Wix can be difficult, as starting an online eCommerce journey can be exciting but daunting. Digital Engage offers various eCommerce services, including website design and development, store setup, and digital marketing. While choosing an eCommerce platform, a wise businessman always considers all of his/her options, which is Digital Engage has blogs that compare Shopify to WooCommerce, Square Online, Magento, etc. 

    Our industry experts will work with you to create a custom eCommerce strategy tailored to your business needs. From creating a visually appealing website to optimizing your store for maximum sales, we’ve got you covered. Digital Engage offers services ranging from Reputation Management, Shopify and Magento, Search Engine Optimization Services, and Multimedia Content Creation. With our proven track record of success, you can trust Digital Engage to take your eCommerce business to the next level. Contact us today to get started on your online eCommerce journey!