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  • How to Target Exact Match Keywords in PPC?

    In the world of paid advertising, there are a lot of different ways to target your google ads. But if you’re selling a product or service and want to make sure your ad is shown to people searching for that exact product or service, you’ll want to use what’s called “exact match” keyword targeting. Let’s see how exact match keywords make a difference in your google ads.

    Exact match is a type of keyword targeting that allows you to show your ad only to people who search for your exact keyword, or close variations of that keyword. This is in contrast to more broad keyword targeting options like “phrase match” and “broad match,” which show your ad to people who search for keywords that are related to, but not necessarily the same as, your targeted keyword.

    What are Exact match keywords?

    Exact match keywords are the specific keywords that you want your ad to show up for. When you add an exact match keyword to your campaign or ad group, you’re telling Google that you only want your ad to show up when someone searches for that exact keyword or very close variations of that keyword.

    For example, let’s say you own a dog walking business and you want to target the keyword “dog walker.” If you add “dog walker” as an exact match keyword, your ad will only show up when someone searches for “dog walker,” or very close variations of that keyword, like “dog walking” or “dogs walks.” It won’t show up for more general searches like “pet services” or “dog care.”

    What are Broad Match keywords?

    Broad match keywords are the more general keywords that you want your ad to show up for. When you add a broad match keyword to your campaign or ad group, you’re telling Google that you want your ad to show up for that keyword and any related variations of that keyword.

    For example, let’s say you own a dog walking business and you want to target the keyword “dog walker.” If you add “dog walker” as a broad match keyword, your ad will show up for searches like “pet services,” “dog care,” and “dogs walks,” in addition to the exact match keyword, “dog walker.”

    Are Exact Match Keywords better than Phrase Match and Broad Match Keywords?

    It depends on your goals. If you’re just starting out and trying to build up your visibility, broad match keywords will give you the greatest reach. As you get more comfortable with paid advertising and start to generate leads or sales, you may want to switch to more exact match keywords so that you can focus your budget on the keywords that are most likely to convert. Phrase match and broad match keywords are always there to support you. Phrase match keywords can help you a lot in your google ads campaign.

    When To Use Exact Match Keywords

    There are a few different situations when you might want to use exact match keyword match types:

    1. When you’re first starting out: If you’re new to paid advertising and are just trying to get your feet wet, broad match keywords will give you the greatest reach. You can always narrow your targeting later on once you have a better understanding of which keywords are converting.
    2. When you’re trying to reach a specific audience: If you’re trying to reach a very specific audience, exact match keywords may be your best bet. For example, if you’re advertising a new product that’s only available in the US, you’ll want to use exact match keyword targeting so that your ad only shows up for people searching in the US.
    3. When you have a limited budget: If you have a limited budget, you’ll want to focus on the keywords that are most likely to convert. Exact match keywords will allow you to do this by only showing your ad to people who are searching for your exact keyword.
    4. When you’re bidding on brand terms: If you’re bidding on your own brand terms or the brand terms of a competitor, you’ll want to use exact match keyword targeting. This will ensure that your ad only shows up for people who are specifically searching for that brand.
    5. When you’re looking for quality traffic: If you’re looking for high-quality traffic that’s more likely to convert, exact match keywords are a good option. This is because people who search for your exact keyword are more likely to be further along in the buying process and thus more likely to convert.

    When Not To Use Exact Match Keywords

    There are also a few situations when you might not want to use exact match keywords:

    1. When you’re trying to reach a wide audience: If you’re trying to reach a wide audience, exact match keyword targeting may limit your reach. This is because your ad will only show up for people who are searching for your exact keyword.
    2. When you’re looking for quantity over quality: If you’re more concerned with quantity over quality, exact match types may not be the best option. This is because you’ll be targeting a smaller group of people with your ads.
    3. When you’re trying to build brand awareness: If you’re trying to build brand awareness, exact match keywords may not be the best option. This is because people who search for your exact keyword may not be familiar with your brand.
    4. When you’re looking for low-cost traffic: If you’re looking for low-cost traffic, exact match keywords may not be the best option. This is because you’ll be targeting a smaller group of people with your ads.
    5. When you have a large budget: If you have a large budget, you may not need to use exact match keywords. This is because you’ll be able to reach a wider audience with your ads.

    How to use Exact match keywords?

    There are a few different ways to use exact match keywords:

    1. You can add them as negative keywords: If you’re using broad match keywords, you can add exact match keywords as negative keywords. This will ensure that your ad doesn’t show up for people who are searching for those exact keywords.
    2. You can use them in your ad copy: If you’re using exact match keywords, you can use them in your ad copy. This will help to improve your click-through rate and ensure that people who see your ad are more likely to be interested in what you’re offering.
    3. You can use them in your keywords: If you’re using exact match keywords, you can use them as keywords. This will help to improve your ad’s relevance and ensure that it’s more likely to be seen by people who are searching for those keywords.
    4. You can use them in your targeting: If you’re using exact match keywords, you can target them specifically. This will ensure that your ad only shows up for people who are searching for those keywords.
    5. You can use them in your bidding: If you’re using exact match keywords, you can bid specifically on them. This will ensure that your ad is more likely to be seen by people who are searching for those keywords.

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