How to increase google rankings: 7 things you should be doing
Google is the most used search engine in the world, and it’s important to make sure you rank high. With that being said, there are a few steps you should be taking to ensure your business has a chance of ranking highly on Google. In this blog post we’ll talk about 7 things you can do today to increase your rankings!
How does Google rank your site?
Google tracks how people interact with your site. This includes many factors and can vary from business to business. But a few things that Google track for every site are:
-How often and where users click on links to other sites from yours (links to external domains)
-Pages that are linked internally, such as pages within a website or blog post
-The number of words found on the page; long text content is given more weight than short text content
-The quality of links coming into the site; high-quality links such as from .edu or.gov domains are given higher value
-How often and where users click on internal search results to go back to your site (referrals)
-Site usage patterns over time, including which pages users visit and when
-The likelihood that the user will click on a link to your site from Google’s search results
-Whether or not keywords are used in meta tags, title tags, content of headings, text in images etc.
There are many ways you can optimize your site for google rankings so let’s get started!
Google’s algorithm is always changing, and they update it over 100 times each year. That means that any steps you take today to increase your rankings may not work tomorrow!
Why is it important to improve google rankings?
If your business isn’t ranking high on Google, it may not be showing up in the search results for people searching for best bakeries in Calgary! That means less traffic to your website and a lower chance of converting those visitors into customers.
With that being said, rankings can be improved with a few simple steps.
7 Steps to increase your google rankings
If you follow these basic steps, you will improve your chances of ranking highly on Google’s search engine.
Step One: Research Keywords
Google has an advanced system that gives search results based on what people are searching for when they use the google search bar in their browser or any other mobile device (though a lot less so with smartphones). This means it is important to research keywords that people are using when they search for your niche. This way you’ll have an idea of what Google is looking for, and can optimize content around those key phrases.
Use them in your title and headings. Highlight them in your blog posts. Make sure that they are used as a part of the content so that when Google crawls and indexes your website, it ranks higher for those particular keywords!
Step Two: Know who the competition is
This may seem like a basic step but it’s important nonetheless! You want to be aware of which companies are ranking high on Google for your industry. This will give you an idea of what to do and how to compete with them.
Competitor research will also give you an idea of what keywords they are ranking for. If you find out that one of your competitors is ranking high on the keyword “healthy snack” then it’s a good idea to create content around healthy snacks!
Step Three: Create Fresh Content
Creating fresh, quality content is the best way to improve rankings! It’s important that this content targets keywords in a natural manner so it doesn’t come off as spammy or irrelevant. The quality of your content is also important- if people don’t find your content to be valuable, they won’t share it! Great blog posts will get shared and have a higher chance of ranking well with Google.
You should optimize these fresh pieces of content for keywords that are relevant to the post in order to improve your google rankings. You want people who are looking for information about your business on search engines, or who need more information about your services.
Step Four: Search Engine Optimization
Optimizing content is important for two main reasons. One reason is that it will help the page rank higher on Google, which means more traffic coming to your website and an improved chance of converting visitors into customers. The second reason is it will ensure people are reading what you have written because they’ll be more interested. Search engine rankings are really affected by optimized content.
Your google ranking can really go down if you use too many keywords, and there is a limit on how many times you can use them in the post. Be sure to use a meta description and title tag as both of them affect your google ranking. Try to avoid having broken links on your website as they will drag down your site too. Make sure your website is optimized for mobile devices, and gadgets like tablets and iPads.
SEO is one of the most important ranking factors, and can make or break your search ranking.
Step Five: social media
Social media is a powerful tool to get your business noticed! You should make an effort to share content on Facebook, Twitter, and Instagram so you can reach a wider audience with your posts. It’s important that these platforms are monitored regularly for any mentions of your brand or company in order to take the most advantage of this strategy.
Social media funnel can get more traffic to your site when its paired up correctly with the google search engine. Your social media should be used to give people information about your company, and should also be a supplementary tool for interacting with customers.
Step Six: be patient and consistent
It’s important to remember that Google updates their algorithm regularly, so any steps you take today may not work tomorrow! That means it is important to stay committed and keep taking action every day in order for your rankings to improve over time. It can also help if you research other keywords to target so you can constantly update content on your site.
Consistency is key when you want to reach the first page of google rankings!
Step Seven: know when to hire a professional
If you have tried all of the steps above and still can’t get on page one for your desired keywords, it might be time to bring in an expert. A good SEO specialist will help you with any mistakes that may be hurting your rankings, as well as give advice based on their knowledge of the algorithm. You can also hire them to create content and do other things for your site like A/B testing that will improve your website’s SEO!
Having quality content on your site is the best way to improve rankings. You should also optimize this fresh, high-quality content for keywords that are relevant to the post in order to get a higher chance of ranking well with Google (and thus more traffic coming). Social media is an important tool and can be used alongside Google Search Engine Optimization to get the most out of your website.
The best way to improve google rankings is by being patient and consistent, as well as trying different strategies until you find what works for your site. If all else fails then it might be time to hire a professional SEO specialist! Digital Engage offers top notch SEO services that are sure to get you ranked, get in touch today!