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    Attract Your Target Audience with a Right Business Logo Design

    Attract Your Target Audience with a Right Business Logo

    A memorable and distinct logo can leave a positive and lasting impact on your customers. If you notice what all the big corporations and companies have in common, you will soon find that all of them have a well-designed logo. To put it into perspective, a logo is like your company’s face so if the face of your company is common or lacks any unique features, it will not be that easy to remember. You want your company’s face to make a lasting first impression so that they remember you because of your logo.

    Many business owners don’t realize the importance of logo design which is a huge mistake because your company logo tells consumers what your actual identity is. A professional logo can attract potential customers, influence customers’ emotions, and help you instantly connect with them.

    History of Logos

    Although logos could bear roots from ancient civilizations which used images for communication of words and ideas, the origin for logos most specifically comes back around the 13th. Immediately after, goldsmiths’ trademarks began to appear. The Rock of Gibraltar represented Prudential’s insurance products, and the company stands out from the rest of the world. Its original introduction began in 1896 and remains largely used today.

    Importance of a Logo

    Good logo designs display all of the key elements of the organization and are immediately identifiable, according to studies. It reflects an honest company that has been successful, professional, stable, and reliable. A logo helps the company be recognized and helps distinguish itself from similar products. If a consumer sees a company logo, it can conjure a sense of pride and respect for its products. For example, When people see the police emblem, people think or feel safe or secure.

    Why Does Your Business Need a Logo?

    An attractive logo helps build trust and ensures that people remain loyal. Tell prospective customers why it is important to them. It informs anyone who has no knowledge of your company and your products. When a business logo does seem amateur, you might ask yourself why you haven’t delivered anything. Do people go back to a business just to see what looks more legitimate? People have quick judgments that cause the people to go. Poor design leads them out and even paid ads can’t help you then.

    How Do You Create a Good Logo?

    Business branding is important to have a good visual appeal so you can quickly communicate your message. The logo must remain simple and work across all media platforms for maximum impact regardless of size. Unlike large brands, many small brands lack years of brand recognition and marketing budgets to help consumers understand what they do. The logo should also tell them how you work in a quick and easy fashion. From concept to the rollover, the entire process involves analyzing the whole thing to boil your company down into one brand name.

    It Grabs Attention

    Attention span is very short these days, especially amongst consumer groups. The company has a little over a second to convince prospective buyers that their products are worth considering compared to competitors. Logos are incredibly easy and effective to use and they can quickly capture your viewer’s attention. The attention that consumers are looking for your company based on its appearance and approach will be rewarded when you design an effective logo that speaks to your brand and the services you provide.

    It’s The Foundation of Your Brand Identity

    Successful branding involves telling a story that will influence the customer’s emotions in a simple way. While it is true that the logo design is only the smallest part of the brand the entire structure serves as the basis for the narrative of its development along with its branding. From color schemes to the tone and font, everything depends upon the story you’re trying to tell, and a logo sets the stage for it. This element will then translate from your logo onto any other marketing product or service.

    It Separates You From Competition

    This mantra calls for being different with your logo because your logo tells the consumer what distinguishes a brand from the competition. There might be a dozen or so other coffee shops in your neighborhood. By choosing the appropriate icons for each company and using proper fonts it is possible to communicate everything about the company’s background. Your logo also serves the purpose to tell the consumer how your products and services can be better than the competition.

    It Makes a Strong First Impressions

    You have a chance to get it right because your branding logo represents your initial contact with clients and the overall market. If designed fairly properly, it will appeal to the public and invite them to learn more about your product. If it’s too early to get your product or services out and snare the customer with bad branding, then it is time to get rid of it.

    It Reflects Your Business

    Your logo reflects your business on the most basic level. If your logo is dull and doesn’t hold much of an impact, your business will come across as the same. You need to have a logo that doesn’t come across as too flashy and doesn’t come across as too dull as well. For example, if your business is a flower shop, you shouldn’t have a minimalistic logo instead it should reflect your business with a more colorful and modern design.

    It Fosters Your Brand Loyalty

    As your company’s brand grows in the market and with customers, your logo becomes known to many people in a variety of markets and thereby creates a strong brand reputation in the market. When you see your Nike swoosh when you go shopping in the gym, you immediately want to purchase, because Nike apparel makes you aware of your safety. Trust can build on a recognizable brand image, with brand loyalty following.

    Digital Engage provides branding and logo design services to businesses all over America. With our help, you will be easily able to convince potential customers and quickly grab viewers’ attention. Get in touch with us today to set up a free consultation today!

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    digitalengage blog February 9, 2022 0 Comments

    Local SEO – Promote Your Business Locally

    If you’re a local company that operates on county and city levels. Local businesses need to have a local SEO strategy; without it they will not build a solid footing in your area…

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    digitalengage blog February 1, 2022 0 Comments
    Word writing text Web Hosting. Business concept for The activity of providing storage space and access for websites Male human wear formal work suit presenting presentation using smart device.

    4 Reasons For Having Business Website Hosting

    As the world has now shifted towards the digital age, the number of websites on the internet is increasing significantly. Many of these websites belong to businesses and brands that use them as their digital presence. Business web hosting is critical in creating a foolproof digital presence that is safe and secure. Be it a small business, medium business, or a large one, a professional or business website needs good site hosting services.

    However, not everyone can succeed in establishing the perfect digital presence online. One of the most common reasons is that businesses don’t go for getting a solid website hosting service for their website. They are using a free domain and no professional web hosting services. Even then, simply buying a domain is not it, you need to hire a proper web hosting company and choose one of their custom hosting plans that will make sure that your website stays online. 

    A solid website has three basic needs, a good website, proper SEO, and a good web hosting service. Let’s look at some reasons why business website hosting is important for businesses.

    What are business web hosting services?

    Hosting is the most comfortable place for websites. The site is actually hosted by a server of your hosting service. It’s crucial that companies use reliable hosting services that make a clear difference between their business success and their failures. When you discuss web hosting services for businesses, they should give you instant internet speed. 

    Web hosting service keeps your website safe

    If you intend to sell your products online, or just simply want to have a safe and secure website the company requires an SSL certificate. It provides a secure way for you and your customers to store the information of their accounts. Almost any website makes these easy for users — but not all. Pair this up with a good SEO and a marketing strategy and now you have a solid game in your digital presence.

    You need to be sure of your website’s safety as it can be easily compromised if you don’t have proper website hosting services, WordPress hosting, and SSL certificates.

    The Amount of Data You Can Store on Virtual Private Server

    To run your website perfectly you need to have good storage space. This also decides how much traffic and bandwidth your website can handle. If you have less bandwidth or no web hosting, your website cannot withstand the load of concurrent users and you will lose potential customers. Many different web hosting companies offer different hosting plans that you can choose from to get the most out of your website.

    Having dedicated hosting,  dedicated servers, and cloud hosting can surely help you get solid ground in the digital world. You might think that web hosting for small or medium-sized businesses is not that important but it is key in online growth and stability.

    Your website speed depends on it!

    One thing that causes a lot of bad user experiences is the slow loading times of a website. This usually happens when you’re using a free domain and poor-quality hosting providers. It will also cause your website to crash quite frequently if there’s even a little bit of load on your website. You need to choose the best of the hosting plans that are offered online depending on your website’s needs and requirements. If you know that you will face heavy traffic then dedicated server hosting is key in setting your website up.

    Best web hosting services are those that provide you with the maximum bandwidth and storage at a market competitive price. Some companies also offer unlimited bandwidth which means no matter how many concurrent users you have on your site, you will not face any crashes or slow speeds.

    Reliable Customer Services Can Keep You Out of Trouble

    Customer service can make all the difference when you’re facing technical issues with your website. When you’ve hired one of the best hosting companies and selected the perfect hosting plan for you, you now have access to their customer services as well. These hosting providers are available round the clock to sort out technical problems you’re facing. Web hosting for small business can be a little tricky so it is recommended to hire the right business web hosting service for your website as early as you can. Once done, you can simply use phone support and sort all your hosting problems with ease.

    Digital Engage provides the best web hosting and administration services that are unmatched in the digital world. Our services include shared hosting, unlimited storage, reseller hosting, custom web hosting plans, managed hosting, excellent customer service, windows server options, and much more. We guarantee an uptime of 99.7% which has set an industry trademark, get in touch with us today to learn more!

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    digitalengage blog January 24, 2022 0 Comments

    7 Reasons Why Your Business Needs Social Media Marketing?

    Social Media took the world by storm since the day it found an audience in the general masses. Since then Social media platforms have become a part of the life of millions of people around the world. As there are countless people using these platforms, social media marketing is a huge part of digital marketing. There are many benefits of social media marketing but we have compiled a list of the top ones as Digital Engage is eager to help you understand why your business needs to have a social media marketing strategy.

    7-reasons-why-your-business-needs-social-media-marketing

    What is Social Media Marketing?

    Social media marketing consists of creating engaging content and ads that are then run on different social media platforms. You can use images, text, and even videos in your ads to get the most out of your social media advertising campaign.

    Social media marketing is really bringing businesses and their target audiences together. With many social media platforms to choose from, you can work with whatever budget you have.

    What Social Media Platform Should You Choose?

    The main things in selecting your platform are the amount of money you want to spend and the kind of target audience you want to reach out to. You will have to look at your target audience and decide where you can reach them best.

    It is a fact that around 57% of the world’s population uses social media on a daily basis. This proves the fact that no matter what your target audience is, it is highly likely that you can find them on any given social media site.

    Benefits of Marketing on Social Media

    Your social media presence can really amp up your brand loyalty, brand recognition, and all your marketing efforts. Social media users follow a very easy-to-understand pattern and you can hit them up better than traditional media. Here are some social media marketing advantages that might sway you towards incorporating a social media strategy for your business.

    Social Media Platforms are Cost-Effective

    Unlike other platforms like Google Ads, that demand a healthy budget to get you some good results, social media platforms are quite cost-effective. You can boost your social media posts starting at very low prices and even run complete ad campaigns for a couple of hundred dollars and even less. It all depends on how you use that money and whether your ads and posts have the required quality of content.

    You can create a social media strategy using multiple social channels and still have money left in your pocket to take home. This is highly-enticing for small to medium level businesses that don’t have much of a marketing budget and are operating on a local level.

    A Social Media Strategy Can Change Your Game

    If you have a good social media strategy in place, half of your marketing efforts are taken care of. You can reach out to new clients, engage with existing ones and develop a more intimate relationship with your customers. Your SMM strategy incorporates brand authority, customer satisfaction & even clients feedback. More satisfied customers mean more business, as a positive brand image attracts more customers.

    You Will Have an Improved Brand Identity

    People these days require social proof for everything. Even before doing a simple thing like going to a dentist, they look them up and see their reviews. They like to see what other people are saying about the business on the internet. If you don’t have the proper digital presence and there is no proof of your quality of work online, you’re surely going to lose customers. Social media marketing helps you improve your brand identity as your social media channels talk about your quality of work.

    Not only this, through client reviews, comments, and testimonials, your brand identity can soar to the sky.

    Increased Customer Satisfaction

    Social media platforms give you the ability to instantly reply to what your customers have to say about you. This can significantly boost your customer satisfaction rate. People tend to like brands that are quick to reply and easy to reach, this gives you the edge that other businesses might not have.

    You Will Start Seeing More Traffic

    The number of people visiting your website or social media platforms will substantially increase because of social media marketing. This traffic can be used to generate leads, sales, and even brand growth. Setting a good social media campaign can really amp up your incoming traffic but only if you have set it up correctly.

    Digital Engage provides top-notch social media marketing services that get you all the likes, engagements, and leads that you need. Get in touch today for a free consultation.

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    digitalengage blog January 16, 2022 0 Comments

    Critical insights of SEO Content Writing

    If you are not writing content for your website, then you are missing out on a huge opportunity. Search engine optimization is about more than just getting high rankings in…

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    digitalengage blog January 8, 2022 0 Comments

    6 Proven Digital Marketing Ideas for Restaurants

    Running a restaurant is hard. The market is constantly changing, food trends come and go, and customers are always looking for the newest thing. It’s not easy to…

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    digitalengage blog December 30, 2021 0 Comments

    The Definitive Facebook Ad Checklist for Social Media Marketing

    The Definitive Facebook Ad Checklist for Social Media Marketing

    Facebook ads can be a very powerful tool for reaching potential customers. However, many brands don’t know how to make the most of them, and they end up wasting their budget on ineffective ads. That’s why we created this Facebook ads checklist – it includes everything you need to know about Facebook advertising!

    facebook-ad-manager

    Facebook Marketing Checklist:

    If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.

    Facebook Ads & Facebook Ad Manager

    Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.

    Creating a Facebook Ad Campaign

    Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.

    It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.

    Targeting Options & Specifications

    Once you know what type of advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!

    The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.

    Ads Format & Types

    Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.

    News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!

    Canvas/Carousel Ads (formerly called Multi-Product) – these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.

    Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.

    Video Ads –  Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad which appear before someone watches another clip.

    Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g., if you’re promoting an event). They also tend to work best for brands who have already established their presence within Facebook over time, as they require previous engagement from people who like your page before they will actually show up on their timelines!

    When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!

    Ad Images & Videos (Creative)

    Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.

    So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.

    The Audience for Your Ad Campaigns

    When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on them (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.

    Facebook Ad Design – Optimize for Perception and Focus

    When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!

    Bidding & Pricing Your Ads On Facebook

    The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.

    Paying Attention to Facebook Ad Reports

    Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!

    Facebook Analytics & Metrics for Businesses

    You might have heard about some metrics that people often talk about when they discuss their social media marketing strategy – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!

    If you follow this guide closely, not only would you be able to create more effective ads but also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.

    News Feed Ads Optimization

    The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.

    You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:

    Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.

    Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.

    Final Takeaway

    And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.

    Digital Engage offers complete Facebook ad marketing solutions which help businesses grow their revenue by reaching Facebook users with targeted ads.

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    digitalengage blog December 22, 2021 0 Comments

    Types of Digital Marketing: The Essential List

    Types of Digital Marketing: The Essential List

    You have probably heard the term “digital marketing” thrown around a lot. But what is it? Digital marketing includes many different aspects of digital media, such as social media and emails to build brand awareness, drive traffic to your website, and convert that traffic into leads or sales. In this article, we will go over different types of digital marketing: search engine optimization (SEO), pay-per-click advertising (PPC), and content creation.

    Let’s see some types of online marketing that are most common.

    digital-marketing

    Search Engine Optimization

    SEO is a marketing practice that focuses on growing visibility in unpaid, organic search engine results. Search engines are the main way people find information online today so they are a key player in digital marketing strategies – studies have shown that 73% of users never scroll past page one! This means it’s vital to not only rank for your target keywords but also maintain those rankings over time. To do this, a variety of tactics are used to improve and maintain your website’s visibility.

    Search Engine Optimization includes:

    • Increasing the number of quality backlinks pointing to your site through guest blogging or outreach campaigns. The amount of high-quality sites that link back to you is known as “link equity.” You can check how many links have been indexed in Google by using Moz Open Site Explorer.

     

    • On-page optimization – making sure your title tags and meta descriptions match up with what shows up on search engine results pages (SERPs). Also, make sure all content has proper HTML heading tags for better SEO rankings! Headings should include H tag titles between six and seven characters long. This means having H tags such as “Heading Heading,” and so on.

    • Keyword research – understanding what keywords your target audience is searching for, how difficult it will be to rank for each one, and which ones have the highest search volume based on industry trends from tools like Google Trends.

    Content Creation

    Digital marketing involves creating content that encourages people to engage with you online. This can include blog posts or social media updates that get a conversation started between you and potential leads/customers. Content creation includes:

    • Blogs – most businesses should have at least some type of blog where they share their knowledge about their field with others. You can also create helpful guide infographics to increase traffic through your blog and increase brand awareness.

    • Social media – using platforms like Facebook, Twitter, LinkedIn, Pinterest, and others to interact with potential leads/customers online through content.

    Pay-Per-Click Advertising (PPC)

    Pay-Per-Click Advertising PPC is an online advertising model used to direct traffic toward websites where advertisers pay the publisher each time their ad gets clicked on by a visitor to the site. This is one of the most common types of digital marketing.

    PPC includes:

    • Creating and buying ads on search engines like Google, Bing, Yahoo! and others to get your business in front of potential leads when they’re searching for keywords related to your industry. You can set a daily budget or maximum cost-per-click (max. CPC). For example: If you want to spend $20 per day on advertising, then set a max. CPC at 25 cents will help ensure that you don’t go over budget while still getting traffic!

    • Buying ads from social media sites like Facebook – this is known as “social advertising.” Ads here are usually more affordable than search engine campaigns but also reach a smaller audience.

    • Creating an ad campaign through a PPC management platform like AdWords is one of the most common ways to reach new customers with your digital marketing efforts. Google’s version, called “AdSense,” was created in 2003 and has since become one of the biggest global advertising networks online today – bringing in more than $50 billion each year!

    Social Media Marketing (SMM)

    Social media marketing is the form of digital marketing that involves using social media platforms like Facebook, Twitter, Instagram, and more to get your brand in front of potential leads.

    The most common sites used for SMM are Facebook (most popular), YouTube, Instagram (owned by FB), Pinterest, Snapchat, and Twitter. There’s also some less-popular options here like Reddit or Tumblr that you can use as well depending on what type of audience you’re trying to reach with your business/brand!

    SMM also includes using hashtags or “keywords” in your social media posts to make your business stand out in the form of a trending topic on social media. This often happens during major events like award shows, big TV episodes, etc., but you can still use this tactic for regularly scheduled content as well even if it’s not getting that much attention at any one particular moment.

    Mobile Marketing

    Mobile marketing is a form of digital marketing that focuses on creating content and advertisements that are specifically geared towards mobile devices like smartphones or tablets.

    The most common places to use mobile marketing include social media sites, text messaging services (SMS), websites visited via mobile browsers, and even apps downloaded from app stores! If you run an eCommerce business, then you can even sell your products via an app that people have to download on their devices.

    Email Marketing

    Email marketing is simply sending promotional offers or newsletters through email to potential leads/customers with the goal of getting them interested in purchasing a product or service from you! This comes along with building up an “email list,” which can be done in a variety of ways.

    The most common way to do this is by using an email marketing service like Mail Chimp (one of the best and cheapest options) or Aweber, where you send out emails through their platform on your own existing site/blog or even just with a plain text email!

    Conversion Rate Optimization  (CRO)

    Conversion Rate Optimization  (CRO) is a process that uses consumer psychology to increase the percentage of visitors to your website who become customers. CRO includes:

    • A/B testing – this means creating several different versions of an ad, landing page, or email campaign and sending them out at random to see which ones get better results from potential leads/customers (i.e., higher conversion rates). This helps you figure out what works best based on text color, images used in ads and emails as well as where they’re placed on the page for maximum effect.

     

    • Landing pages – these are specific web pages that you send traffic towards from an ad campaign so that visitors who come over have one simple task like checking out your website, filling out a form, or making a purchase. By using CRO on these pages you increase the odds of getting first-time customers who want to do business with you so that they become repeat buyers and more likely than not share your site with friends as well.

    Influencer Marketing  (IM)

    This is another type of digital marketing strategy where brands pay people (i.e., “influencers”) influential in their industry to review products/services on YouTube, Instagram, Snapchat, and other social networks as well as traditional media like magazines and newspapers for maximum exposure about their brand.

    It’s important here to note that this tactic has been around since before any kind of internet existed but it has recently been back into vogue over the last few years due to the sheer potential reach that social media sites have.

    The most well-known influencer marketers include YouTube stars like PewDiePie and others who have millions of followers on Facebook, Twitter, Instagram, etc., as well as traditional celebrities in various fields from sports to music/radio personalities.

    IM is different from other types of digital marketing because it’s usually only used to get the word out about a new product/service and not something you use all the time. But when done right, influencer marketing can be an incredibly powerful way to reach your target audience!

    Final Words

    These are all examples of types of digital marketing because they’re used online and involve specific strategies aimed at increasing awareness about your brand/business through different platforms!

    Digital Engage offers a variety of digital marketing services to improve your business and increase sales. Get in touch with us today to learn more!

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    digitalengage blog December 14, 2021 0 Comments

    History of Digital Marketing: How We Got Here

    History of Digital Marketing: How We Got Here

    The evolution of digital marketing has been a fascinating journey. We’ve seen the rise and fall of many different trends, from social media to email marketing. The future is looking bright for digital marketers because we’re still in the early stages of what will become an even bigger industry than it already is today. In this post, we’ll be outlining how we got here and where we’re going next in the world of digital marketing!

    history-of-digital-marketing

    The World Wide Web

    The most obvious catalyst for the rise of digital marketing is the creation and subsequent widespread adoption of the World Wide Web in 1991. Tim Berners-Lee invented the hypertext transfer protocol (or simply, “the web”) which allowed for unprecedented access to information across multiple platforms via desktop computers.

    Slowly, companies started offering their services online by creating websites with information about themselves and what products they were selling, which people could access via the web. The web has now become commonplace in our everyday lives, with over three billion internet users around the world currently owning a smartphone and browsing digital channels.

    Modern Search Engines & Google

    As search engines like Yahoo! and Ask.com started to gain popularity, marketers realized that search engine optimization (or SEO) was an effective strategy for getting their brand in front of more eyeballs than ever before. Marketers began studying how Google’s algorithms worked and applying these findings to optimize the content on websites so they would rank higher in the results – this is what we now call “Search Engine Marketing”, or SEM.

    Over time, as the internet grew and people started using search engines for more than just looking up movie times, Google began to emerge as a leader in this space by offering premium ads that appeared at the top of search pages. This allowed brands to create high-converting advertisements directly from their AdWords account, and the rest is history as they say.

    Social Media Platforms & The Birth of Content Marketing

    One year before Google was founded, Hotmail became the first major email provider to use a freemium business model which allowed users access to extra storage if they signed up for an ad-free version of their service. This led to the proliferation of free email accounts that we see today, and the trend has continued with social media.

    Social networks like Facebook (which was founded in 2004) have experienced massive growth around the world by offering a service for users to connect with friends and family online at no cost – as long as they agreed to accept ads from brands looking to reach their target market. This has led to the rise of content marketing, which is essential for marketers to create high-quality blog posts and articles that they share on their websites and social media channels in order to reach a wider audience.

    Paid Search Advertising & AdRoll

    In 2005, Google decided to take things for digital marketing one step further by introducing paid search advertising with AdWords. This meant that marketers could now display their ads directly above or to the side of search results, and bid on keywords so they would appear in these places when someone searched for a term.

    This gave brands more control over where (and how) their ads appeared compared to traditional SEM strategies like SEO and social media advertising – which were highly dependent on what algorithm the search engine used.

    Since then, AdWords has become more advanced and is now split into two separate platforms: Google Ads (formerly known as AdWords) which allows you to bid on keywords for your ads; and DoubleClick Bid Manager, or DBM – an ad server that gives marketers access to more than one bidding platform including third-party and exchange sources.

    Today there are more than two million advertisers around the world using AdWords to promote their business, making it by far the most popular paid search platform in existence. This is largely due to its ability to track ROI for marketers via Google Analytics, allowing them to measure things like website clicks, conversions (or sales), average order value, and more.

    This has allowed marketers to make smarter decisions when it comes to advertising on Google, as they are now able to track both online and offline conversions that take place after an ad click – unlike traditional SEM where you only have the ability to track website visits or clicks which occurred from a PPC campaign.

    Adroll

    AdRoll was founded in 2007 and is another paid search platform that has experienced exponential growth in the past few years. It allows marketers to bid on keywords for their ads, then tracks where all of these visitors go when they click through from a PPC campaign.

    This is similar to AdWords, but it also gives users access to third-party data so they can target specific audiences more effectively. This includes things like email lists, CRM data, retargeting pixels, contact databases and the list goes on…

    The combination of all of these features has helped AdRoll (and other paid search platforms) to become some of the most popular digital marketing tools around today – with over $100 billion in ad spend managed by the platform every year!

    Retargeting & Cookies

    One of the most innovative (and effective) things that AdRoll does for digital marketing is retargeting. This takes place when a user visits your website, then leaves without making any purchases; but you’re still able to track them on other websites they visit after leaving yours. You can then display ads for your products to these users when they’re visiting other websites, via the AdRoll platform.

    This has become increasingly popular in recent years with 57% of marketers using it today (according to a study by Econsultancy), and is particularly effective at boosting ROI after new product launches or seasonal sales. It’s also great for keeping visitors on your website longer, which can lead to more sales via things like upselling and cross-selling.

    There are certain disadvantages when it comes to retargeting though; because around 25% of users tend to find this type of advertising creepy (more so than regular banner ads). This is where cookies come in handy…

    A cookie is a piece of data that’s stored on your computer when you visit certain websites, and it can be used to track things like where you’ve been online (which pages or categories did you view?) What items did you put in your shopping cart? Did you purchase anything? This information allows marketers to display ads for products related to the ones you viewed during your previous visit – another online marketing strategy that’s been proven to boost sales and conversion rates.

    DoubleClick

    DoubleClick is another popular platform for advertisers, as it allows them to manage all of their ads across the web in one convenient place (similar to AdRoll). This means they can do things like creating custom audiences, using remarketing lists, and managing Google Display Network ads – all from the same platform.

    Google Analytics

    Google Analytics is a free web analytics service that helps you understand how visitors engage with your website or app; it provides measurements like visits, bounce rates, session durations, and traffic sources (or referrers). This makes it easy to see things like which pages on your website are most popular (or least popular), where your visitors are coming from, and how they found you (e.g organic search, paid advertising such as PPC, social media etc).

    Google Analytics is free to set up, but there are different types of paid subscriptions that offer additional features for businesses. You can also integrate your Google Analytics account with AdWords so it works seamlessly together, which makes reporting easier and more accurate.

    The Future Seems Even Brighter

    As the world becomes increasingly digital, internet marketing strategies are becoming more popular. This is especially true for things like social media advertising (which has increased by 84% since 2015) and mobile ads – which are expected to account for 73% of total US display ad spend in 2017!

    All of these tools have helped marketing professionals become much better equipped to create and implement a better digital marketing strategy, leading to a much better ROI for their clients.

    Bottomline

    So there you have it; a brief history of digital marketing and how we got to where we are today. It really has come a long way in such a short space of time, and it’s expected to continue growing as the world becomes increasingly digital.

    Digital Engage is a full-service digital marketing agency that has been around for some time now. We offer a range of digital marketing services including SEO, PPC, and Content Marketing. Get in touch with us today to learn more!

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    digitalengage blog December 6, 2021 0 Comments

    Why Digital Marketing is Important: Optimizing your Business

    Why Digital Marketing is Important: Optimizing your Business

    Digital marketing is an important part of any business to ensure success. It doesn’t matter if your company sells products or services, digital marketing should be a priority. With the rise in technology and the ease of accessing information, it has never been more important for companies to have a strong online presence. In this blog post, we will discuss the importance of digital marketing for optimizing your business and how you can start making changes today!

    Importance of Digital Marketing

    One of the most obvious reasons that companies need to have a strong online presence is because more and more people are using their mobile devices as the main way they access information now and traditional marketing has also evolved. For example, it’s estimated that over 50% of all searches on Google come from mobile, with 20% of those being done with voice search.

    And you don’t have to take our word for it! This is what Google has to say about the matter:

    “With mobile devices, people are searching differently. They’re on the go and looking for information that’s relevant right now—that they can act upon immediately.” -Google

    An Effective Digital Marketing Strategy Can Help You Reach Your Target Audience

    It is important to remember that your digital marketing strategy should be tailored specifically for you and your business. For example, if you are a small company with a limited budget, it might not make sense for you to invest significant funds into Google Adwords; on the other hand, we wouldn’t recommend neglecting all SEO efforts either!

    A successful online marketing campaign requires proper planning, research, and budgeting. For example, you should do some competitive analysis to see what your competitors are doing (both their digital marketing efforts as well as other factors like their websites or storefronts).

    It’s a Cost-Effective Way to Reach Thousands of People

    One of the best things about digital marketing is that it’s cost-effective. For example, if you are looking to get new customers in your store after hours or on the weekends, Google Adwords can be a great investment!

    Another thing to remember is that with targeted email campaigns and Facebook ads, an online marketer has fantastic opportunities for reaching very specific audiences. There are many digital marketing channels, for example, if you are an online retailer that sells backpacks and hiking gear, you can target individuals who have visited your site in the past with ads on Facebook for similar products!

    Social Media Marketing Can Keep Your Business Engaged

    We all know that we need to be online and on our phones, but it can often feel like a chore. Well, social media marketing helps businesses stay engaged with their audience by making the experience fun! It’s also an excellent way for companies to get involved in conversations and build relationships (and loyal customers) through platforms such as Facebook or Instagram.

    While your digital marketing efforts should always be focused on increasing conversions, social media is a great place to take the time to interact with people and build relationships. For example, you can use platforms like Facebook for fun contests or giveaways that are designed not only to promote engagement but also to increase brand awareness!

    It Helps You Stay Competitive in the Market

    It goes without saying that if you aren’t online, then your company is going to be behind the curve. In today’s market where information is accessible from anywhere and at any time, it simply isn’t good enough anymore for a business not to have a strong digital presence – there are too many advantages!

    This doesn’t mean that companies need to be at the forefront of every new digital trend, but having a strong online presence is important because it allows businesses to keep up with industry changes. For example, if you are in retail and your business isn’t on social media yet – well, there’s no better time than now!

    Online Reviews are a Great Way to Build Trust

    A lot of customers rely on online reviews to determine whether or not they want to use a certain company. For example, if you have an eCommerce store, it is important for people who are looking at the products that you sell to be able to take a look at other users’ experiences with your brand! While this may seem like a daunting task, there are several things that you can do to encourage positive reviews from your custom – a few of which include offering great customer service and making the process easy for customers.

    Positive reviews will build trust for your business among potential customers, but negative reviews are also important to look at. When it comes to online reviews, there’s no such thing as bad press! You can use them as an opportunity for improvement and reach out to customers who left a less-than-positive review with the goal of resolving any issues they experienced.

    Some Effective Digital Marketing Strategies to Try

    As previously mentioned, the best digital marketing strategies are ones that fit with your company’s goals. You can always try using a few different strategies to see what works! Here are some of our favorite tactics for businesses who want to get started developing their own successful online presence:

    Email Marketing -Build an email list by offering customers something in return, such as a discount on their order.

    -Blogging -Write posts on your company blog to share knowledge and expertise with customers both new and old! It’s also a fantastic way to get involved in the conversation about what matters most within your industry.

    -Social Media Marketing -A social media presence can help you reach more of an audience, whether or not you choose to focus on one specific platform.

    -Guest Blogging -When it comes to content marketing, guest blogging is a great way for companies who want more exposure online! It helps drive traffic back to your website and share valuable information with customers.

    -Search Engine Optimization (SEO) -From creating better titles to increasing the number of shares, there are plenty of ways that you can optimize your website for search engines!

    -Paid Ads -There’s no denying that paid ads on platforms like Facebook or Instagram work when it comes to getting more traffic. However, they do come with a price tag!

    -Influencer Marketing -If you’re looking for an opportunity to collaborate with other companies on social media, influencer marketing may be the way to go! Working with people who have established followings can help give your brand more exposure.

    -Search Engine Marketing (SEM) -PPC ads can be an effective way to get more eyes on your website. However, it can be tricky to make sure your ad stays relevant over time – the best way to ensure that you’re spending money wisely is by creating different ads for different types of keywords.

    -Video Marketing -Videos are a great way for companies to tell their story! Whether you use it as part of your blog post or share something directly on social media, video content has the potential to go viral and help drive traffic back to your website.

    Some Digital Marketing Tools to Keep In Mind

    There are a number of tools that you can use to keep your digital marketing efforts organized, from project management software to an editorial calendar. These well-organized resources will help save time and ensure that each element is taken care of at the appropriate time!

    -Email Marketing -MailChimp: MailChimp is a great tool for sending out emails to customers and keeping track of the number of people who open them.

    -Blogging -WordPress: WordPress is fantastic if you’re new to blogging! It’s easy to use, but also has tons of features that give bloggers more control over their content.

    Social Media Marketing -Hootsuite: Social media scheduling can be a major time-saver, so sign up for Hootsuite to schedule posts in advance!

    -Guest Blogging -Blogger: If you’re looking for an easy way to get started with guest blogging, check out Blogger. It’s one of the easiest tools that allow people to start their own blog and has many features that are perfect for guest bloggers, including the option to accept links back to your site.

    Search Engine Optimization (SEO) -Google Analytics: Google Analytics is a great tool because it allows you to keep track of how much traffic your website gets from different sources! It’s also crucial if you’re running paid ads on the Google AdWords platform.

    There are many different tools that are free and paid that will help you keep your digital marketing efforts on track. The important thing is to find what works for you and implement it as soon as possible!

    Some Final Thoughts on Digital Marketing

    All in all, digital marketing is an incredibly powerful tool that can help your business grow. It’s completely free to get started with so there are no excuses! Make the time to learn more about what you need and how you can go about implementing it into your business today – who knows where this could lead!

    Digital Engage offers complete digital marketing services that are designed to help your business grow. From search engine optimization to paid ads on social media, we have the tools and expertise needed for successful digital marketing campaigns!

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    digitaluser November 28, 2021 0 Comments