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    What is Segmentation in Digital Marketing

    What is Segmentation in Digital Marketing? Benefits to Your Business

    In digital marketing, segmentation is a process of dividing your customers into different groups based on their requirements. It helps you to create effective strategies for each group and maximize the ROI. You can use this information in future campaigns as well which ensures the longevity of your business online.

    Usually, segmentation is done on the basis of demographic information, psychographic data, and user behavior. Segmentation is basically used to segregate your customers into smaller groups so that you can have a more targeted approach towards each group. This helps in taking better decisions that ensure higher ROI for your business online.

    What is segmentation in digital marketing?

    Segmentation in digital marketing is the process of dividing your customers into different groups based on their requirements. You can use this information in future campaigns as well which ensures higher ROI for your business online.

    Usually, segmentation is done on the basis of demographic information, psychographic data, and user behavior. Segmentation helps you to create effective strategies for each group and maximize the ROI. You can use this information in future campaigns as well which ensures the longevity of your business online.

    Market Segmentation in a Digital Marketing Strategy

    There are a few ways to segment the market which can be used as a basis for digital marketing. You need to first understand your business and its target audience before you apply any of these strategies. Let’s take a look at some common types of segmentation:

    Demographic Segmentation

    This type of strategy is based on dividing consumers into groups based on their age, gender, occupation, income level, etc. This type of strategy is still the most widely used in digital marketing and helps you to create a more targeted approach towards your customers by better understanding what they want from your business online.

    Psychographic Segmentation

    This segmentation factor focuses solely on people’s values and lifestyles. You can create a better approach towards your customers by knowing their interests and values.

    Behavioral Segmentation

    This type of segmentation is based on the various actions that people take while browsing online such as what they click, where they go etc. This information helps you to understand user behavior and adapt accordingly for maximum results. It is one of the most important segmentation strategies in digital marketing.

    Customer Segmentation

    This means dividing all of your targeted customers into smaller groups to have a more targeted approach towards each group. The main thing to remember is that different strategies should be applied to each group so you can maximize the ROI.

    Benefits to Your Business

    There are many benefits of segmentation in digital marketing that can help you achieve maximum results. Some of them are:

    Understand Your Customers Better – With the help of segmentation, you can understand your customers better which ensures that you are able to meet their requirements. It also helps in taking more targeted decisions for each group and maximize ROI.

    Create More Targeted Marketing Strategies – Segmenting your market enables you to create different marketing strategies for each group which ensures that you are able to reach out to the maximum number of customers.

    Maximize ROI – Segmentation allows businesses to have a more targeted approach towards their audience which helps in maximizing the return on investment. It also enables them to bring down marketing costs and increase revenue per customer/visitor.

    Ensure Longevity for Your Business – Segmentation is an important strategy that helps in creating effective marketing strategies over a long period of time. You can apply some or all types of segmentation to your digital marketing campaign which ensures the longevity of your business online.

    How does segmenting help you with your SEO efforts?

    SEO is a part of digital marketing which helps in bringing more traffic to your website. It is an important factor that can help you achieve maximum results online with the right kind of segmentation strategy. Here are some ways how it benefits you:

    Optimize Your Content for Targeted Audience – Segmenting allows businesses to have a targeted approach towards their audience and optimize their content accordingly for better results.

    Improve Your Marketing Strategies – With segmentation, you are able to create targeted marketing strategies that can help in improving your SEO efforts. This is because it helps in optimizing your content and bringing more traffic to the website which improves rankings on search engines over a period of time.

    Provide Latest Content to Customers – Segmenting lets you know your customers better which ensures that they are always getting the latest content from you. It helps in establishing a strong relationship with them and provides more value to their lives over time.

    SEO is an important part of every digital marketing strategy that helps in bringing more traffic to your website. It is an integral part of all types of segmentation strategies that help improve rankings on search engines over a period of time.

    Segmentation in Social Media Marketing

    Social media platforms are one of the most important ways to reach out to more targeted customers in a cost-effective manner. However, with so many social media platforms available it can be quite difficult for businesses to choose which ones they should focus on and how they should approach each platform. This is where segmentation comes into play because it helps you target different groups of customers on different social media channels.

    Here is how:

    Maximize Your Reach – Segmentation allows businesses to have a more targeted approach towards their audience and maximize the reach at the same time. This helps in reaching out to a maximum number of people which increases brand awareness over a period of time.

    Differentiate Targeted Audiences – With segmentation, you can target different groups of people on each social media platform which ensures that your brand is able to establish a stronger identity. It also enables businesses to be more flexible with their marketing efforts and reach out to the right kind of audience at all times.

    Increase Conversions – Segmenting helps in creating effective marketing strategies for different social media platforms which helps in increasing conversions at the same time. It also allows businesses to be more flexible and reach out to a larger number of people who can become paying customers over time.

    Social media segmentation is an important strategy that enables you to target different groups on every platform with ease. This ensures that your brand stays relevant for a longer period of time and increases conversions at the same time.

    Final Words

    Segmentation is an important marketing strategy that is essential for every business. It helps in creating effective digital marketing strategies that can help you reach out to more targeted customers over a period of time. This ensures the longevity of your business online and increases conversions at the same time.

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    digitaluser October 14, 2021 0 Comments

    Digital Marketing vs Traditional Marketing

    Traditional marketing and digital marketing are both very different types of techniques for promoting a product, service, or brand. Traditional marketers believe the best way to promote something is through word-of-mouth from customers who have had a good experience with the product or service. They may also spend money on advertising campaigns that reach people in their homes, such as TV commercials or billboards.

    However, digital marketers use many different strategies to attract new customers online – including social media platforms like Facebook and Twitter – which can often be more cost-effective than traditional advertising methods because they only reach a targeted audience instead of everyone within the range of a billboard.

    How does each type of advertising work?

    Traditional marketing is a form of advertising that uses various media to get the word out about your product or service. Traditional marketers believe in going where their customers are – and traditional forms of advertising include TV commercials, billboards, radio ads, direct mailers – even fliers posted around local businesses!

    Digital marketing involves using different types of technology to reach potential customers online through social media postings on sites like Facebook and Twitter as well as paid search campaigns on Google AdWords. These techniques can be more cost-effective than traditional advertisements because digital marketers have precise ways they can target specific audiences who use these platforms regularly. In other words: only those people interested in what you’re selling will see your posts!

    What are the benefits of digital marketing over traditional marketing?

    One of the biggest benefits of digital marketing over traditional is that you can reach a targeted audience. You can get your message in front of people who actually need and want it, instead of wasting money on ads nobody cares about or business owners who don’t have any interest in buying what you are selling.

    Digital marketers also like to use the word “engagement” to describe their relationship with a customer who is interacting on social media or perhaps leaving reviews about your product or service online. Engaging customers means you have the opportunity to build a strong connection that could turn into sales down the road if done correctly.

    What are some examples of digital marketing?

    Some common ways businesses use digital marketing include:

    Social media campaigns through Facebook, Twitter, and LinkedIn

    – Blogging as part of an ongoing strategy for generating web traffic and search engine optimization (SEO) results

    – Email lists used for sending newsletters or promotional offers directly to consumers’ inboxes

    Search engine optimization strategies employed by companies hoping to reach more people by showing up higher in the results on Google and other search engines

    Pay Per Click campaigns to drive traffic from web searches directly to a website or landing page.

    Is Traditional marketing still effective?

    Digital marketing has the benefit of allowing you to target your audience more precisely, making it more likely that they will be interested in what you are selling. Traditional marketing is still very much in play.

    However, digital marketers say traditional forms of advertising can still play an important role for businesses by building brand awareness and getting people excited about new products or services they haven’t heard before. This means that traditional marketing is still very much in play. Traditional ads also give customers a chance to recognize your business when they see it out in public – which is helpful if potential customers don’t use social media platforms like Facebook or Twitter on a regular basis.

    Summary: Both types of advertising have their benefits and drawbacks depending on how well different methods work for each specific company! Digital marketing strategies offer the ability to reach targeted audiences at an affordable cost, but traditional forms of advertising can still be effective in the right circumstances.

    Using all the right marketing channels for your business

    It is important to use all the right marketing channels for your business. Some businesses are good at using social media while others excel with traditional forms of advertising. Every product or service is different so it’s important to find out which methods work best!

    If you don’t choose the right marketing channels, your business will get left behind.

    With so many different ways to advertise today, it can be hard to know which one is going to give you the best results for your budget! Luckily there are tools available that help businesses understand what strategies work best for them and their target market.

    For example, HubSpot provides a free trial of its software while Google Analytics offers a powerful set of website tracking tools at no cost. Many other companies also offer similar services but they may have a monthly subscription fee attached after the initial period runs out – make sure you do your research before signing up with anyone!

    What comes next?

    Now that we’ve talked about digital marketing vs traditional marketing, let’s take a look at how you can choose the right one for your business!

    It all really  depends on two things:

    A- What do you know about marketing? If you already have a lot of experience and knowledge in this area, then choosing digital is probably the right move.

    B- Which strategies work best for your product or service? Digital marketing can offer an affordable way to reach large audiences but it also means that not everyone will see your message – traditional forms of advertising may be more effective when targeting specific types of people!

    Summary: Choosing between digital and traditional methods of advertising all depends on what works best with each individual company’s product or service! A great place to start is by taking advantage of free trial offers from companies like HubSpot who provide information that helps businesses understand which channels give them the best results.

    Plan your strategy perfectly

    It’s important to have a plan in place before you start spending money on advertising or marketing campaigns! You will also need to think about whether your business can handle the increase of traffic that may come from digital marketing efforts, especially if it is already struggling with large volumes of customers on a daily basis. Make sure you are prepared by doing your research and choosing what works best for your product or service – after all no one wants businesses trying their hand at more than one type of ad campaign!

    It’s always good practice to do some research before jumping into any kind of advertising so make sure you consider both traditional and digital methods when planning out how much time and money each channel is going to cost!

    Taking the time to plan out your marketing strategy is one of the most important things that you can do before investing any money into advertising efforts. Make sure that whatever channels you choose are right for both your product or service and whether your business will be able to handle the increase in traffic from digital methods.

    Some Final Words

    In conclusion, digital marketing vs traditional marketing is a hot topic right now! While many businesses are choosing to go with social media and online advertising channels, there are still some that prefer more traditional methods of reaching their target market. No matter which option you choose for your business it’s always good practice to do some research before jumping into any kind of advertising so make sure you consider both digital and traditional methods when planning out how much time and money each channel is going to cost!

    Digital Engage will offer the best suitable option for your business, get in touch with us today!

    Digital Engage has been recognized as one of Top 10 Tennessee Digital Marketing agencies by DesignRush”  

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    digitaluser September 30, 2021 0 Comments

    Growth hacking: How to generate traffic from LinkedIn

    LinkedIn is one of the most popular social media platforms for professionals. With over 500 million people using LinkedIn, it is a great place to generate traffic and leads. In this blog post, we will discuss how you can use LinkedIn to try new marketing strategies and promote your business.

    LinkedIn has many professionals hooked, that are from so many different industries. With this in mind, there are many ways to generate traffic and leads for your business. There are many creative strategies you can use on LinkedIn that will help boost the number of visitors looking at your content or following you on social media sites like Facebook or Twitter.

    How to use LinkedIn to drive traffic to your website?

    Your LinkedIn profile is the first place you can start attracting new visitors to your website or blog. You want to make sure that people are able to find out more about your business and what it has to offer. One way of doing this is by including a link in your LinkedIn profile so that anyone who views it will see where they can learn more about you and how they can connect with you on other social media sites.

    Here are some tips to really get you started:

    Connect with people in your industry

    Start by following people in your industry or from a related field, as they’ll have good insight into what you should be writing about. You can then share these articles and ideas through the InMail feature which allows for more space than Twitter does. You might even be able to get these people to share your articles and blog posts with their networks, which will help generate traffic.

    Your target audience needs to be a part of the conversation

    LinkedIn is a great place to learn about your target audience, and the best way you can do this is by joining relevant groups. You will find that people often start posting very niche questions in these groups which are then answered by other members of the group. This gives you an opportunity to jump into conversations with relevant content or links back to your blog. Your main goal should be driving a healthy discussion, so make sure you’re not spamming or self-promoting too much.

    Once these people are a part of your target audience, take the time to update them on your business. You can do this through sharing blog posts or content from other people in a relevant group that you’re a member of.

    Start building relationships with professionals in your industry

    You can start by following them on LinkedIn and then send them an InMail to introduce yourself. If it’s appropriate, you might want to share a link back to one of your articles or blog posts that you feel is relevant for the person who reached out. You could also invite this individual over

    LinkedIn allows you to filter your search results by different fields, which means that when looking at all the professionals in an industry or field, you can find out what type of content they’re interested in and start interacting with them. This could be sharing their articles on LinkedIn Pulse (which is like Facebook’s News Feed),

    You want to make sure that your profile is targeting the right people. This means having keywords in your title, experience you have and using a photo of yourself rather than an animal or something else.

    LinkedIn ads

    There are many paid features on LinkedIn like Ads, Sponsored Updates, Company Pages and more which can help generate traffic for your blog or website. LinkedIn Ads is a great way to get your posts in front of those who might be interested, and it’s also fairly inexpensive when compared to other ads platforms like Google AdWords.

    One feature that stands out on LinkedIn is the Sponsored Updates which allows you to promote specific content for $30 per post to reach an unlimited number of people. This is another great way to get in front of the right audience and generate traffic for your blog or website.

    If you do not have a company page yet, this might be worth considering too because then LinkedIn will promote it on their site which means more exposure for you!

    Find inspiration in other social media channels

    It can sometimes be hard to come up with new ideas for what you should post on LinkedIn. You could turn to sites like Facebook or Twitter where you’ll find that there are plenty of people posting interesting content that you can share and promote.

    Make sure that you’re also checking out what your competition is up to on LinkedIn. You can do this by viewing the newsfeed of other companies in your industry or even competitors, which will give you insights into what’s working for them and how they get their content shared.

    Promote Your Website on Your LinkedIn Profile

    If you’re using LinkedIn to promote, try including the link to your blog on your site. This will draw more traffic from people who might be interested. You also want to make sure that when linking out to other websites, it’s clear what they are about and what readers can expect to find.

    You can also publish about your website in LinkedIn groups. This will be a good chance for you to tell people about new products or services that your company offers.

    Grow Your LinkedIn Company Page

    LinkedIn has grown so much in the last few years, which means there are now many different ways for you to grow your business on this social media site. You can start by creating a page of your company and looking for ways to generate more followers.

    You might want to try posting updates about your company that highlight new products or services, including an image with the post if you can. You should also promote other content on LinkedIn: share links from competitors and like their posts when they are relevant. This way people will be able to get a better understanding of your company and what you have to offer.

    Connect with influencers in your industry

    LinkedIn is a great place for you to connect with other professionals who are trying to reach the same goals as you or have an extensive network that can help you grow. Connect with influencers to see if they might give your site a mention or share one of your articles. You could also volunteer to be an expert contributor on someone else’s blog, which will not only help you drive traffic from LinkedIn, but it’ll also increase the amount of visitors coming by your own website.

    Keep in mind that while this is a good way to get traffic from LinkedIn, it also takes up time. If you’re constantly connecting with other professionals and sharing their content on your site, you might want to consider hiring some help so that those tasks don’t take over all of your free time.

    Use images as much as possible

    Research has shown that there is a 90% chance people will stop reading a post if it doesn’t have any pictures. Even though you might not always be able to post one every time, try including them as much as possible in your blog posts so they’re more likely to get read and shared on LinkedIn. Content marketing works best when there is unique and fresh content posted continuously and consistently.

    Subject matter experts should consider their own LinkedIn company page as a place to post content. If you are an expert in your industry, do not hesitate to reach out and offer your insights on someone else’s blog or website. This will keep the flow of traffic going while also generating more visitors for yourself!

    Use a catchy headline for each post you publish

    It’s important to use a catchy headline when you publish on LinkedIn because it will help people decide if they want to click your link or continue scrolling. It might take some time for readers to stop and read, so make sure that the title is interesting enough before publishing!

    Conclusion

    You use LinkedIn for so many different things, and it’s a great place for you to drive more traffic from. If you follow some of the tips mentioned above you should be able to generate more visitors to your site and grow. Remember that it might take some time, but with a little patience, the rewards will come for sure!

    Digital Engage offers lead generation and automation on all platforms, get in touch with us today for a free consultation!

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    digitaluser August 17, 2021 0 Comments

    5 Factors that Will Help You Thrive in the Digital Age

    The digital age has been with us for a long time now, and it seems to be the only thing that is going to last. It’s not just about gadgets or phones though; the online world has changed how we do everything from buying groceries to booking flights. The old ways of doing business are no longer valid in this new landscape, so what can you do?

    In this blog post, we will discuss 5 factors that will help your business thrive in today’s digital economy!

    Get a Website

    If you’re going to be in the digital age, then it’s important that your business has a website. You may not have realized this before, but people go online for everything – even if there is an opportunity right next door!

    A good website will make it easy for customers to find and trust your company. It also gives potential customers the chance to find out more information about you, like where you are based or what your policies are.

    If your website isn’t being updated regularly and is showing signs of neglect, then it may not be able to offer all these benefits!

    A blog can also help because potential customers will want a place they can get reliable advice and information.

    Have a Social Media Presence

    Social media has become an important part of people’s lives, and it is also becoming more essential for business owners to have social media accounts as well! If you can get your company on all the major social networks – Facebook, Twitter, Linked In…etc- then this will help make sure that you are where your audience is.

    You should also be posting regularly and engaging with followers whenever possible because this will help you reach more people. It’s a good idea to make sure that there are members of staff who can do this so it doesn’t become overwhelming!

    Upgrade Your Website’s Design

    It may seem like an unnecessary expense, but an upgrade to your website can really help your company. As we have mentioned, people go online for everything these days – and this includes businesses!

    If you haven’t had a chance to update the design of your site in a while or want to change it up completely, then now is a good time because lots of new and interesting trends are coming out in the world of web design.

    Create Content that Engages Your Audience

    It’s important to remember that digital content is all about engaging with an audience. Your website should make it easy for people to find the information they are looking for and also give them what they need!

    This may mean creating articles that offer advice on different topics or being willing to answer any questions from your followers, but you’ll be rewarded with loyal followers who will keep coming back!

    Give Your Website Traffic

    If you are a business owner, then it’s likely that your website is the main way of getting leads and customers. If no one can find your site when they search for things online or if there isn’t any traffic on your pages, then this means nobody will be able to find you!

    You should work on getting more traffic by making sure that your content is well-written and informative, so people will want to read it. You can also use social media sites like Facebook or Twitter for this because they are ways of reaching a lot of users with just the push of a button.

    Partner with Other Brands to Extend Reach and Impact

    There are always opportunities to partner with other brands! For example, if you’re an accounting firm then you could work on creating content that talks about financial tips or being a guest blogger for another company.

    This will help make sure your brand becomes known in new places and is also a great opportunity to get feedback from someone else’s audience!

    Update Your Company Policies

    If you’re having trouble keeping up with today’s digital age then it might be time to update your policies! A lot of companies will need to make sure their online and offline content is in line with each other, or else they may have problems down the road.

    For example, if you don’t care about posting negative comments on social media sites then it’s possible that this behavior could get repeated when people are interacting with your company in person.

    Conclusion

    The digital age is here and it’s affecting everything we do. Don’t let your company go neglected, or you may not be able to offer all these benefits! You can always make sure you’re prepared with the right advice and information.

    Digital Engage offers the perfect insights and support required for your digital transformation, get in touch with us today!

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    digitaluser August 10, 2021 0 Comments

    Reasons Why Branding is Important for Your Online Presence

    Branding is one of the most important aspects when it comes to your online presence. It can make or break whether you’re able to gain a consistent following and establish a strong customer base. For those who are not quite sure what branding entails, this article will give you six reasons why branding is such an important aspect of your business and answer the question “is branding important for your online presence?

    Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

    Is Branding Important For Your Online Presence?

    Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

    For those who are not quite sure what branding really is, branding means identifying your company and linking it to a certain set of beliefs. When you establish branding, customers will know what they are going to get when they see your name or logo.

    When you have an online presence, branding is even more important because there may not be many other clues about who the business is without their social media profiles or website. Establish an identity online, your brand needs it.

    Branding Leads To a Strong Online Presence

    Branding is important for online presence because it creates a strong online identity. If you really play your cards right, your online presence can also help you build a strong offline identity.

    Branding is what separates one business from the next and when people see your logo, they know exactly who it is that they are doing business with. Without branding online, you could be lost in an ocean of other competitors.

    Branding identifies who you are and what type of business you run online.

    Branded Content Can Help Increase Search Engine Rankings

    Branding helps you increase search engine rankings by making your online content more indexed and searchable. Branded content is also easier for people to share online because they know that their friends will want to read it, meaning the branded content has a better chance of getting in front of even more eyes. It will surely pop up more in search results than other content.

    Brand recognition can lead up to higher sales rates in your products and services than unbranded marketing pieces, so focus on it more.

    Strong Branding Increases Customer Retention Rates

    Stronger online branding increases customer retention rates. By creating a brand that is recognizable, you can create trust among your audience and make them more likely to buy from you again in the future.

    To help build these stronger brands online, provide social media updates with photos and videos of your product or service on a regular basis as well as blog posts. Promote your company online whenever you get the chance to.

    Strong Brands Create Loyal Customers That Refer Their Friends

    The loyalty that you create with your online branding can lead to loyal customers who will not only buy from you again but refer their friends.

    Strong online brands also make it easier for people to find the products they want and then purchase them online without having any trouble finding what they need. For example, if someone is looking for a pink dress they could just look up your store online and find a pink dress.

    A strong online presence will also make it easier for people to trust you as they are able to see your company’s history online, including reviews about the products that have been purchased in the past from your online store.

    Branding Is the First Impression of Your Company

    It is important to make a good impression online because people are going online more often than they used to. If your company has a poor profile and bad branding people are going to be less likely to trust you and buy from your online store.

    Branding is important in your list of business needs because it helps people identify with the company, which will help them feel like they are a part of this online community that you have created for yourself. It also gives customers more reasons not to leave if they find what they’re looking for on your site as opposed to just going out and buying it.

    Branding Communicates What Your Identity Is

    You have built your company on the quality of the product and the service you provide. This is why it’s so important to make sure that people know about your online presence with a strong online identity. It doesn’t matter if you have a physical store location or not, people need to know where they can find what they are looking for before they start their search online.

    Your Social Media Presence Helps in Branding

    With social media being such a huge online presence, it’s important to have your company on bigger networks like Facebook and Twitter. These networks help people find you in their search for companies that provide what they are looking for.

    You reach a wider audience and your industry-relevant target audience at the same time. Social media branding should go along with the rest of your online presence to create a complete internet brand identity.

    Branding Can Give People an Emotional Connection to Your Business

    Branding is important because it can give people an emotional connection to your business. Customers like being able to connect with a company on a deeper level and feel that they have some sort of personal relationship with them.

    It’s more than just the products or services you offer, but rather who you are as a person in their eyes. They want a company that they really feel good about investing their money in and that they can trust to deliver on what it promises.

    It’s not just the online world that branding affects, but rather your entire online presence. Without a clear brand identity, you’ll have an unclear online mission for those who may stumble upon your site or social media pages by accident.

    Branding Helps You Create Unique Products & Services

    The products and services that you sell to your potential customers are a part of your branding.  You can create a set of products and services that are recognizable to your target audience by tying them all together with the same logo, online colors, or fonts.

    The conclusion of an online store is not just about what you sell from your storefront, but also who you are as a person in their eyes. Digital Engage specializes in all aspects of branding for businesses including logos and themes. Contact us today to get started!

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    digitaluser July 27, 2021 0 Comments

    How to Do Social Media Management the Right Way; the Dos and Don’ts

    Many business owners ask how to hire social media managers and how to do social media management. Others want to know how they can get their team members (inside or outsource) to manage social media properly. These are good questions, for sure, but how many of these companies have really thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

    Social media platforms are one of the most visited websites online, with hundreds of thousands of people visiting them daily on a regular basis. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

    How to Do Social Media Management the Right Way?  

    “Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

    The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

    Social research has shown that only 27% of marketers are doing social media marketing the right way, while 35% of marketers are using social media incorrectly. The highest percentage of businesses that are using it correctly are those that focus on social listening and responding.

    Understand the Platform

    In order to make social media marketing work for your business, you need to understand each platform.

    Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

    Be Professional

    As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

    Direct Traffic towards Your Site

    Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

    Create a Social Media Plan or Social Media Strategy

    Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

    Ask yourself the following questions:

    – To how many social media platforms am I going to publish content?

    – What kind(s) of content am I going to post on each platform?

    – What are the goals for posting content to each social media platform?

    Use Social Media Management Tools

    There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

    Use Specific Hashtags & Links

    Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

    Measure Results

    Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

    Manage Your Time Wisely

    If you want actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

    Be Consistent & Post Regularly

    All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

    Facebook will stop showing your posts if don’t post regularly and so will Instagram. Just link your old content like your blog posts if you don’t have anything new to post.

    Make Sure Everything Is Relevant

    If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media as a tool to do customer support and lead generation.

    All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

    Know Which Social Media Network Is Best Suited For Your Business

    It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media content marketing can really up your game here.

    Don’t post too often

    Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

    Pay Attention to What Other People Say About You Online

    To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

    Don’t Tweet Personal Opinions When Promoting Your Business

    Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

    Provide Exquisite Content for Regular Users of Social Media

    It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by providing quality content regularly via social media platforms. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to really go at it every day.

    You can automate some of your activities, such as posting and tweeting at a regular interval.

    Respect the Privacy of Social Media Users

    As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it as a tool for getting themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

    Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to successfully promote yourself on these platforms.

    Get Easy Access to Other Social Networks

    If your website relies on traffic then you must have social networks like Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough when it comes to increasing traffic because you have to engage with other people online as well for them to visit your website.

    Get Social Advice from Websites & Experts

    If you plan on doing social media marketing the right way, then you must also consider seeking advice from those who know what they’re talking about since this is something that still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

    Hire a Social Media Expert

    The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right

    Time frame

    The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

    If you’re confused about how to effectively use social media management for business purposes, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

    Conclusion

    Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done, so you don’t get bogged down in the technical aspects of social media platforms. Let our team at digital engage help you create and manage an effective social media strategy using all the latest tools for success!

    Contact us at Digital Engage today to learn more or request a quote.

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    digitaluser July 15, 2021 0 Comments

    8 Elements of a Great Website Design

    Websites are more than just pretty pictures; they’re excellent marketing tools designed with one goal in mind: getting customers interested enough in what you have to offer to purchase your goods and/or services.

    An effective web presence can help you get new customers while keeping existing ones happy. Here are elements that will help set your website apart from competitors.

    1. Lots of White Space

    If you want your website to be light and easy on the eyes, make sure that it isn’t full of blocks or dense text. Instead, use white space by putting in more graphics than words to provide users with an optimal reading experience.

    Lots of white space also means less scrolling, leading visitors directly back into conversion mode because they’ll see everything as soon as they land on your site without having to click around longer than they need to.

    2. Content Writing

    Content is king, so make sure you include as much valuable information on your website as possible. Include industry-specific content aside from general topics such as how-to guides or educational articles.
    The more knowledge your potential customers acquire from your site means more opportunities for future sales.

    You could also carry out thorough market research to identify and find terminologies or words used by the target audience to search for specific services or products.

    This is important because it helps build a customer base that resonates with your product or service while also attracting new ones.

    3. Elegant and Responsive Design

    An attractive design is essential if you want to make your site stand out and grab attention. It doesn’t need to be complicated or expensive but it should look good on all devices so that people can find what they’re looking for on whichever device they’re using.

    You’ll also want to make sure your site is responsive so that it’s easily accessible. This will also increase the likelihood of being found in search engine results.

    4. Speed Optimization

    Don’t overlook the importance of optimizing for speed. This makes your site faster and more reliable for everyone who visits it. To make sure your website is fully optimized for speed, here are a few tips:

    • Make sure images are optimized for easy loading
    • Minimize the number of requests to reduce latency
    • Reduce the number of plugins
    • Choose a CDN provider (this can be improved by using caching)
    • Reduce the use of web fonts

    5. Web Design and Layout

    A web design featuring a navigation system with intuitive links will help customers easily navigate your website without getting lost or frustrated. You may also consider adding drop-down menus in addition to traditional top-level menus for increased usability and ease of access while browsing.

    The navigation system will help with that, but you’ll also want to include a search bar at the top or side of your site so customers can quickly locate their desired information and products.

    If there are any questions about where something might be located on your site, try adding navigational links such as an FAQ or “Helpful Hints” section.

    Additionally, the layout of your site is a crucial element in how easily visitors can navigate your website. Ensure that you have an organized layout that makes sense to your customers and allows them to find what they’re looking for quickly and efficiently.

    6. A Good Call to Action

    Getting prospective customers to do what you want them to do can be like herding cats. It’s not easy, but it can be done. One important way to get your visitors to take the desired action is by adding a call-to-action button to help them take initiative.

    7. Images

    Did you know that images on your website do more than just make your design look good? Images are an important part of the conversion process and can help you convince someone to sign up for a newsletter, purchase your product or service, and more.

    Here are some further reasons why you need to use more images on your website:

    • They bring your content to life
    • More clicks and views
    • Fuel social media
    • Higher search rankings

    8. Testimonials

    Testimonials work well in boosting credibility and reputation on any website. They are a great way to build trust with your visitors and show prospective customers how other people feel about the product or service you offer.

    Testimonials are also important when you want people to feel confident about purchasing from you online. This gives them something real that they can rely on instead of just choosing randomly off the internet.

    Ready to be ahead of the pack? Call Digital Engage today at (423) 397-2467 for a professional web design that will skyrocket your business.

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    digitaluser June 1, 2021 0 Comments