LinkedIn is one of the most popular social media platforms for professionals. With over 500 million people using LinkedIn, it is a great place to generate traffic and leads. In this blog post, we will discuss how you can use LinkedIn to try new digital marketing strategies and promote your business.

LinkedIn has many professionals hooked that are from so many different industries. With this in mind, there are many ways to generate traffic and leads for your business. You can use many creative strategies on LinkedIn that will help boost the number of visitors looking at your content or following you on social media sites like Instagram, Facebook or Twitter.

How to use LinkedIn to drive traffic to your website?

Your LinkedIn profile is the first place you can start attracting new visitors to your website or blog. You want to make sure that people are able to find out more about your business and what it has to offer. One way of doing this is by including a link in your LinkedIn profile so that anyone who views it will see where they can learn more about you and how they can connect with you on other social media sites.

Here are some tips to really get you started:

Connect with people in your industry

Start by following people in your industry or from a related field, as they’ll have good insight into what you should be writing about. You can then share these articles and ideas through the InMail feature which allows for more space than Twitter does. You might even be able to get these people to share your articles and blog posts with their networks, which will help generate traffic.

Your target audience needs to be a part of the conversation

LinkedIn is a great place to learn about your target audience; the best way is by joining relevant groups. You will find that people often start posting very niche questions in these groups, which other members of the group then answer. This gives you an opportunity to jump into conversations with relevant content or links back to your blog. Your main goal should be driving a healthy discussion, so make sure you’re not spamming or self-promoting too much.

Once these people are a part of your target audience, take the time to update them on your business. You can do this by sharing blog posts or content from others in a relevant group you’re a member of.

Start building relationships with professionals in your industry

You can start by following them on LinkedIn and then send them an InMail to introduce yourself. If it’s appropriate, you might want to share a link back to one of your articles or blog posts that you feel is relevant for the person who reached out.

LinkedIn allows you to filter your search results by different fields, which means that when looking at all the professionals in an industry or field, you can find out what type of content they’re interested in and start interacting with them. This could be sharing their articles on LinkedIn Pulse (which is like Facebook’s News Feed),

You want to make sure that your profile is targeting the right people. This means having keywords in your title, the experience you have, and using a photo of yourself rather than an animal or something else.

LinkedIn ads

There are many paid features on LinkedIn, like Ads, Sponsored Updates, Company Pages, and more, which can help generate traffic for your blog or website. LinkedIn Ads is a great way to get your posts in front of those who might be interested, and it’s also fairly inexpensive compared to other ads platforms like Google AdWords.

One feature that stands out on LinkedIn is the Sponsored Updates, which allows you to promote specific content for $30 per post to reach an unlimited number of people. This is another great way to get in front of the right audience and generate traffic for your blog or website.

If you do not have a company page yet, this might be worth considering too, because then LinkedIn will promote it on their site, which means more exposure for you!

Find inspiration in other social media channels

It can sometimes be hard to come up with new ideas for what you should post on LinkedIn. You could turn to sites like Facebook or Twitter where you’ll find that there are plenty of people posting interesting content that you can share and promote.

Make sure that you’re also checking out what your competition is up to on LinkedIn. You can do this by viewing the newsfeed of other companies in your industry or even competitors, which will give you insights into what’s working for them and how they get their content shared.

Promote Your Website on Your LinkedIn Profile

If you’re using LinkedIn to promote, try including the link to your blog on your site. This will draw more traffic from people who might be interested. You also want to make sure that when linking out to other websites, it’s clear what they are about and what readers can expect to find.

You can also publish about your website in LinkedIn groups. This will be a good chance for you to tell people about your company’s new products or services.

Grow Your LinkedIn Company Page

LinkedIn has grown so much in the last few years, which means there are now many different ways for you to grow your business on social media sites. You can start by creating a page of your company and looking for ways to generate more followers.

You might want to try posting updates about your company that highlight new products or services, including an image with the post if you can. You should also promote other content on LinkedIn: share links from competitors and like their posts when they are relevant. This way people will be able to better understand your company and what you have to offer.

Connect with influencers in your industry

LinkedIn is a great place for you to connect with other professionals trying to reach your goals or have an extensive network that can help you grow. Connect with influencers to see if they might mention your site or share one of your articles. You could also volunteer to be an expert contributor on someone else’s blog, which will not only help you drive traffic from LinkedIn, but it’ll also increase the amount of visitors coming by your own website.

Remember that while this is a good way to get traffic from LinkedIn, it also takes time. If you’re constantly connecting with other professionals and sharing their content on your site, you might want to consider hiring some help so that those tasks don’t take over all of your free time.

Use images as much as possible

Research has shown that there is a 90% chance people will stop reading a post if it doesn’t have any pictures. Even though you might not always be able to post one every time, try including them as much as possible in your blog posts so they’re more likely to get read and shared on LinkedIn. Content marketing works best when unique and fresh content is posted continuously and consistently.

Subject matter experts should consider their own LinkedIn company page as a place to post content. If you are an expert in your industry, do not hesitate to reach out and offer your insights on someone else’s blog or website. This will keep the traffic flow going while generating more visitors for yourself!

Use a catchy headline for each post you publish

Using a catchy headline when you publish on LinkedIn is important because it will help people decide if they want to click your link or continue scrolling. It might take some time for readers to stop and read, so make sure the title is interesting enough before publishing!

Conclusion

You use LinkedIn for so many different things, and it’s a great place for you to drive more traffic. If you follow some of the tips mentioned above, you should be able to generate more visitors to your site and grow. Remember that it might take some time, but with a little patience, the rewards will come for sure!

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

The digital age has been with us for a long time now, and it seems to be the only thing that is going to last. It’s not just about gadgets or phones though; the online world has changed how we do everything from buying groceries to booking flights. The old ways of doing large or small business marketing tips are no longer valid in this new landscape, so what can you do?

In this blog post, we will discuss 5 factors that will help your business thrive in today’s digital economy!

Get a Website

If you’re going to be in the digital age, then it’s important that your business has a website on which there is a quick guide to reputation management. You may not have realized this before, but people go online for everything – even if there is an opportunity right next door!

A good website will make it easy for customers to find and trust your company. It also gets the attention of  potential clients-lead-nurturing when they find out more information about you, like where you are based or what your policies are.

If your website isn’t being updated regularly and is showing signs of neglect, then it may not be able to offer all these benefits!

A blog can also help because potential customers will want a place they can get reliable advice and information.

Have a Social Media Presence

Social media has become an important part of people’s lives, and it is also becoming more essential for digital advertising of small business owners to have social media accounts as well! If you can get your company on all the major social networks – Facebook, Twitter, Linked In…etc- then the  right business logo design will help you attract an attractive target audience. Likewise protection for your brand identity.

You should also be posting regularly and engaging with followers whenever possible because this will help you reach more people. It’s a good idea to make sure that there are members of staff who can do this so it doesn’t become overwhelming!

Upgrade Your Website’s Design

The history of digital marketing tells us that It may seem like an unnecessary expense, but an upgrade to your website can really help your company. As we have mentioned, people go online for everything these days – and this includes businesses. With website upgradation, consider doing digital marketing for your business to get more customers.

If you haven’t had a chance to update the design of your site in a while or want to change it up completely, then now is a good time because lots of new and interesting digital marketing trends of 2021  are coming out in the world of web design.

Create Content that Engages Your Audience

It’s important to remember that digital content is all about engaging with an audience. Your website should make it easy for people to find the information they are looking for and also give them what they need!

This may mean creating articles that offer advice on different topics or being willing to answer any questions from your followers, but you’ll be rewarded with loyal followers who will keep coming back!

Give Your Website Traffic

If you are a business owner and want to use digital marketing tools to enhance your business, then it’s likely that your website is the main way of getting leads and customers. If no one can find your site when they search for things online or if there isn’t any traffic on your pages, then this means nobody will be able to find you!

You should work on getting more traffic by making sure that your content is well-written and informative, so people will want to read it. You can also use social media sites like Facebook or Twitter for this because they are ways of reaching a lot of users with just the push of a button.

Partner with Other Brands to Extend Reach and Impact

There are always opportunities to partner with other brands by right branding ways to make or break your business! For example, if you’re an accounting firm, then you could work on creating content, designing and logo creation that talks about financial tips, or being a guest blogger for another company.

This will help make sure your online brand protection with reputation management and online brand presence becomes known in new places and is also a great opportunity to get feedback from someone else’s audience! Also people will get to know the importance of branding for business and its benefits.

Update Your Company Policies

If you’re having trouble keeping up with today’s digital age then it might be time to update your policies! A lot of companies will need to make sure their online and offline content is in line with each other, or else they may have problems down the road.

For example, if you don’t care about posting negative comments on social media sites then it’s possible that this behavior could get repeated when people are interacting with your company in person.

Conclusion

The digital age is here and it’s affecting everything we do. Don’t let your company go neglected, or you may not be able to offer all these benefits! You can always make sure you’re prepared with the right advice and information.

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development, Magento Web Design, Squarespace Design Services, BigCommerce and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

Branding is one of the most important aspects when it comes to enhancing your business online presence. It can make or break whether you’re able to gain a consistent following and establish a strong customer base. For those who are not quite sure what branding entails, this article will give you six reasons why branding is such an important aspect of your business and answer the question, “is branding important for your online presence?

Branding is one of the most important aspects of any business whether it is a large size business or small size business . It’s what helps you stand out from your competitors, and it can be used for more than just a logo design or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

Is Branding Important For Your Online Presence?

Branding is one of the most important aspects of any business as it’s the main reason behind making or breaking any business . It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

For those who are not quite sure what branding really is, branding means identifying your company and linking it to a certain set of beliefs to get the attention of the potential clients. When you establish branding, customers will know what they are going to get when they see your name or logo.

Branding is even more important when you have an online presence because there may not be many other clues about who the business is without their social media profiles or website. Digital marketing agencies explain that this can help establish an identity online that your brand needs.

Branding Leads To a Strong Online Presence

Branding is important for online presence because it creates a strong online identity. If you really play your cards right, your online presence can also help you build a strong offline identity.

Branding is what separates one business from the next, and when people see your logo, they know exactly who it is that they are doing business with. This is the best way to attract a target audience using your business logo design. Without branding online, you could be lost in an ocean of other competitors.

Branding identifies who you are and what type of business you run online. Knowing the difference between branding and marketing helps you in defining your business goals. Online reputation management and focusing on the brand identity gives fanatic results, and SEO makes it rank higher in the search engines. These tools increase your business reach and give your more customers hence increasing sales and profitability of your business.

Branded Content Can Help Increase Search Engine Rankings

Branding helps you increase search engine rankings by making your online content more indexed and searchable. Digital marketing history tells that branded content is also easier for people to share online because they know that their friends will want to read it, meaning the branded content has a better chance of getting in front of even more eyes. It will surely pop up more in search results than other content.

In this highly competitive and thriving digital age , brand recognition can lead up to higher sales rates in your products and services than unbranded marketing pieces, so focus on it more.

Strong Branding Increases Customer Retention Rates

Stronger online branding increases customer retention rates. By following the latest digital marketing trends you can create a brand that is recognizable; you can also create trust among your audience and make them more likely to buy from you again in the future.

To help build these stronger brands online, provide social media updates with photos and videos of your product or service on a regular basis, as well as blog posts. Promote your large or small business online whenever you get the chance to.

Strong Brands Create Loyal Customers That Refer Their Friends

The loyalty you create with your online branding can lead to loyal customers who will buy from you again and refer their friends.

Strong online brands also make it easier for people to find the products they want and purchase them online without having trouble finding what they need. For example, if someone is looking for a pink dress they could just look up your store online and find a pink dress.

A strong online presence will also make it easier for people to trust you as they are able to see your company’s history online, including reviews about the products that have been purchased in the past from your online store.

There are many digital marketing trends that you must know for the growth of your business. This includes reputation management, digital marketing tools such as SEO, PPC, etc. Online reputation and segmentation in digital marketing can do wonders if you use them correctly. 

Branding Is the First Impression of Your Company

It is important to make a good impression online because people are going online more often than they used to. If your company has a poor profile and bad branding people are going to be less likely to trust you and buy from your online store.

Branding is important in your list of business needs because it helps people identify with the company, which will help them feel like they are a part of this online community that you have created for yourself. It also gives customers more reasons not to leave if they find what they’re looking for on your site as opposed to just going out and buying it.

Branding Communicates What Your Identity Is

You have built your company on the quality of the product and the service you provide. This is why it’s so important to make sure that people know about your online presence with a strong online identity. It doesn’t matter if you have a physical store location or not, people need to know where they can find what they are looking for before they start their search online.

Reputation management is a rapid method to enhance the online presence of your business. It is effective in protecting your brand identity and generating leads. Reputation management is one of the top digital marketing tools that keep your business in trends and fosters greater success

Your Social Media Presence Helps in Branding

With social media being such a huge online presence, it’s important to have your company on bigger networks like Facebook and Twitter. These networks help people find you in their search for companies that provide what they are looking for.

You reach a wider audience and your industry-relevant target audience at the same time. Social media branding should go along with the rest of your online presence to create a complete internet brand identity.

Branding Can Give People an Emotional Connection to Your Business

Branding is important because it can connect people emotionally to your business. Customers like connecting with a company on a deeper level and feeling that they have some sort of personal relationship with them.

It’s more than just the products or services you offer, but rather who you are as a person in their eyes. They want a company they really feel good about investing their money in and can trust to deliver on what it promises.

It’s not just the online world that branding affects, but rather your entire online presence. Without a clear brand identity, you’ll have an unclear online mission for those who accidentally stumble upon your site or social media pages.

Branding Helps You Create Unique Products & Services

The products and services that you sell to your potential customers are a part of your branding.  You can create a set of products and services that are recognizable to your target audience by tying them all together with the same logo, online colors, or fonts.

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

Many business owners ask how to hire social media managers and how to do social media management. Others want to know how to get their team members (inside or outside) to properly manage social media. These are good questions, but how many of these companies have thought through how exactly they should communicate with their audiences? Social media is more than just publishing posts on social media platforms. It is how you engage with your audience.

Social media platforms are some of the most visited websites online, with hundreds of thousands of people visiting them regularly. More and more businesses are using social media as a way to communicate with their target audiences. This is how you use social media for marketing.

How to Do Social Media Management the Right Way?  

“Over 60% of people will unfollow a brand on social media when they see too many promotional updates from said brands.”

The key is to remember that social media is not just a place where you push out content. It’s also a place to chat, discuss and interact with your target audience.

Social research has shown that only 27% of marketers are doing social media marketing correctly, while 35% of marketers use social media incorrectly. The highest percentage of businesses that use it correctly focus on social listening and responding.

Understand the Platform

In order to make social media marketing work for your business, you need to understand each platform.

Twitter is a fast-paced environment that’s best suited to brief, snappy updates. Whereas Facebook allows you more time and space to build longer (but still concise) posts or topics of discussion. Instagram and Pinterest are platforms that focus on Lifestyle and photos mostly, so you can get creative with the content you share.

Be Professional

As social media becomes more of a staple and permanent part of our marketing, it’s important to remember that we’re in the public domain on these networks. So be sure to use your profile as professionally as possible.

Direct Traffic towards Your Site

Hosting an event or a poll, or maybe trying a give-away for the first time? Be sure to include a link to your website, so people can participate and are instantly directed towards the page they’re looking for.

Create a Social Media Plan or Social Media Strategy

Managing social media every day can be a lot of work. So, create a social media plan that you can stick to, with things set in stone so nothing falls through the cracks and nobody’s left behind. This ensures that you cover every social media platform, all social media accounts, and all social media channels.

Ask yourself the following questions:

– To how many social media platforms am I going to publish content?

– What kind(s) of content am I going to post on each platform?

– What are the goals for posting content to each social media platform?

Use Social Media Management Tools

There’s a lot of work to be done managing social media, and there are tools that will make it so much easier. You can use social media management tools to schedule your posts or tweets in advance, create polls and quizzes, tag other accounts or manage all your social accounts from one dashboard.

Use Specific Hashtags & Links

Using relevant tags and hashtags in your social media content and social media posts can really make a difference in the number of people who see it. For example, if your business sells swimsuits and you post on social media about how to care for your suit properly, those hashtags can really help to reach people who are genuinely interested in that piece of content!

Measure Results

Once you’ve been putting out content for a while and interacting with customers, use social media analytics to take a look at how many people your posts are reaching. You can then use the analytics to figure out what kind of content people respond to, which will allow you to tailor your social media marketing strategy better!

Manage Your Time Wisely

If you want to actively work on your social media marketing strategy, you’re going to have to carve out time in your schedule. There are a lot of different elements that go into social media management and it can be easy to make excuses for why something “wasn’t important” or “could wait.” Don’t fall into the trap of thinking you don’t need to devote any time to your social media management platform.

Be Consistent & Post Regularly

All social networks require you to post at least once every two or three days and some even require more than that. If you only post when you have something to say or share, your social media marketing strategy is doomed to fail.

Facebook and Instagram will stop showing your posts if you don’t post regularly. Just link your old content like your blog posts if you don’t have anything new to post.

Make Sure Everything Is Relevant

If there’s one thing most social media users hate, it’s irrelevant posts on their social media networks. Only post about your products and services, with casual posts about the latest trends in your industry. Use social media and digital marketing as a tool to do lead generation and customer support.

All your marketing efforts will be in vain if you are not relevant to your content. Take the time to find out what your customers want and see how you can cater to their specific needs.

Know Which Social Media Network Is Best Suited For Your Business

It’s a myth that using all social media networks will benefit you in the long run. Pick one or two networks where you can really capture different audiences that truly belong to your niche. Effective social media & SEO content marketing can really up your game here.

Don’t post too often

Your social media accounts will lose their appeal if you are posting useless stuff all the time. Schedule your posts to maintain a reader-friendly tempo, and always come up with new content. People want variety; so provide it for them!

Pay Attention to What Other People Say About You Online

To be a trendsetter on social media, you should be aware of what is being said in various social forums about your brand, products, or services. This way you can use that information to your advantage by replying appropriately or even putting out a helpful comment using relevant keywords.

Don’t Tweet Personal Opinions When Promoting Your Business

Social media is not just another place where one can throw his/her personal thoughts without any repercussions. You need to be very careful while distributing information about your business – especially if you are the social media manager. You need to keep your personal and professional life separate at all times when it comes to social media. If you don’t want people getting angry with you, do not discuss personal opinions or beliefs on public forums such as Twitter unless they benefit your business in some way.

Provide Exquisite Content for Regular Users of Social Media

It is said that a person’s first impression lasts for 7 seconds, so you should make sure that whatever he/she sees during those few seconds is worthwhile and makes an impact. You can make this happen by regularly providing quality content via social media. A lot of people have already been using social media sites like Facebook. Make a content calendar if you don’t have time to go at it daily.

You can automate some of your activities, such as posting and tweeting at a regular interval.

Respect the Privacy of Social Media Users

As social media marketing becomes more popular among businesses today, an increasing number of people already know how to use it to get themselves recognized by more potential clients. But be careful about sharing private information or photos which you don’t want to be shared publicly because this might just end up hurting your business instead.

Also, recognize that there are rules in social networking sites (Facebook, Twitter) that are set forth by the owners and administrators so you have to follow those rules if you want to promote yourself on these platforms successfully.

Get Easy Access to Other Social Networks

If your online presence relies on traffic, you must have social networks like LinkedIn, Twitter and Facebook for easier access to your fans and followers. And keep in mind that if you are a blogger, just posting on your blog is not enough to increase traffic because you have to engage with other people online as well for them to visit your website.

Get Social Advice from Websites & Experts

If you plan on doing social media marketing the right way, you must also consider seeking advice from those who know what they’re talking about since this still requires effort and time. For instance, if you need help with using social media effectively for branding purposes, seek out a professional who knows how it works (i.e SEO) so he or she can assist you in building a strong.

Hire a Social Media Expert

The best social media management experts are knowledgeable when it comes to social media as a whole. Since this is something that requires skill, proficiency, and effort, you have to look for someone who can do the job right.

Time frame

The main thing about social media management is that you can do it around your schedule. In fact, one way of doing it is by using social media scheduling services which let you automate content posting across all your social accounts. This lets you generate more shares, likes, and traffic with less time spent managing your online reputation.

If you’re confused about how to use social media management for business purposes effectively, simply refer back to these tips so that nothing goes wrong. The last thing anyone wants or needs nowadays when it comes to their digital marketing efforts, in general, is not getting results because of a small mistake.

Conclusion

Social media is a powerful marketing tool that can be used to engage with your target audience. The key is understanding how it’s done so you don’t get bogged down in the technical aspects of social media platforms. Let our team at Digital Engage help you create and manage an effective social media strategy using all the latest tools for success!

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

Websites are more than just pretty pictures; they’re excellent marketing tools designed with one goal in mind: getting customers interested enough in what you have to offer to purchase your goods and/or services.

An effective web presence can help you get new customers while keeping existing ones happy. Here are elements that will help set your website apart from competitors.

1. Lots of White Space

If you want your website to be light and easy on the eyes, make sure that it isn’t full of blocks or dense text. Instead, use white space by putting in more graphics than words to provide users with an optimal reading experience.

Lots of white space also means less scrolling, leading visitors directly back into conversion mode because they’ll see everything as soon as they land on your site without having to click around longer than they need to.

2. Content Writing

Content is king, so make sure you include as much valuable information on your website as possible. Include industry-specific content aside from general topics such as how-to guides or educational articles.

The more knowledge your potential customers acquire from your site means more opportunities for future sales.

You could also carry out thorough market research to identify and find terminologies or words used by the target audience to search for specific services or products.

This is important because it helps build a customer base that resonates with your product or service while also attracting new ones.

3. Elegant and Responsive Design

An attractive design is essential if you want to make your site stand out and grab attention. It doesn’t need to be complicated or expensive but it should look good on all devices so that people can find what they’re looking for on whichever device they’re using.

You’ll also want to make sure your site is responsive so that it’s easily accessible. This will also increase the likelihood of being found in search engine results.

4. Speed Optimization

Don’t overlook the importance of optimizing for speed. This makes your site faster and more reliable for everyone who visits it. To make sure your website is fully optimized for speed, here are a few tips:

• Make sure images are optimized for easy loading
• Minimize the number of requests to reduce latency
• Reduce the number of plugins
• Choose a CDN provider (this can be improved by using caching)
• Reduce the use of web fonts

5. Web Design and Layout

A web design featuring a navigation system with intuitive links will help customers easily navigate your website without getting lost or frustrated.

The navigation system will help with that, but you’ll also want to include a search bar at the top or side of your site so customers can quickly locate their desired information and products.

If there are any questions about where something might be located on your site, try adding navigational links such as an FAQ or “Helpful Hints” section.

Additionally, the layout of your site is a crucial element in how easily visitors can navigate your website. Ensure that you have an organized layout that makes sense to your customers and allows them to find what they’re looking for quickly and efficiently.

6. A Good Call to Action

Getting prospective customers to do what you want them to do can be like herding cats. It’s not easy, but it can be done. One important way to get your visitors to ake the desired action is by adding a call-to-action button to help them take initiative.

7. Images

Did you know that images on your website do more than just make your design look good? Images are an important part of the conversion process and can help you convince someone to sign up for a newsletter, purchase your product or service, and more.

Here are some further reasons why you need to use more images on your website:

• They bring your content to life
• More clicks and views
• Fuel social media
• Higher search rankings

8. Testimonials

Testimonials work well in boosting credibility and reputation on any website. They are a great way to build trust with your visitors and show prospective customers how others feel about your product or service.

Testimonials are also important when you want people to feel confident about purchasing from you online. This gives them something real that they can rely on instead of just choosing randomly off the internet.

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

According to Statista, Google dominated the search engine market, at 92.05%, far outperforming Bing and Baidu in February 2021.
Small and large businesses use Google Maps to give customers an easy way to find them and as an effective marketing strategy.
Picture this – you’re on the road and suddenly begin to feel ill. You need a local doctor, and you need one fast. You get onto Google Maps to look for the nearest clinic, and Google Maps helps you find one.
In this instance, Google Maps was a useful directional tool for you but an effective marketing strategy for the doctor. The search results gave you, the customer, all the information you needed to pick one healthcare facility over the rest.
Read on to learn more about how to rank in Google Maps search results and improve local SEO.

What Is Google Maps Marketing?

Google Maps marketing is a digital marketing strategy that uses Google Maps to gain visibility.
When a business features on Google Maps with a Google My Business profile, it showcases:

• Location
• Hours of business
• Photos
• Phone number
• Amenities

These factors make it easy for potential local customers searching for particular products or services to locate and frequent that business.
As with all digital marketing strategies, optimizing your business on Google Maps can enhance customer visits and drive revenues.
Here, we discuss must-know marketing strategies that will catapult your business to what’s known as the “Local 3 Pack.” These are the first three businesses in search results that Google considers most relevant to the user based on the location they’re searching or their current location.

Must-Know Google Maps Marketing Strategies for Your Local Business

Verify Your Business on Google My Business

Optimizing your Google My Business profile by verifying your business increases potential customers’ chances of coming across your business in the search results.

This process enables you to claim a specific business within Google Maps so that you’re the only one who can change the information on the business.
Google carries out the verification process via postal mail for added security.

Optimize Your Business Introduction

Use brief and easily readable introductions to grab potential customers’ attention. The introduction contains a summary of your business and the products and services you offer.
This business summary should also include relevant keywords that most customers search for.

Use Attractive Photos

Google My Business listings with photos receive 35% more clicks to their websites and 42% more queries for directions to their location.
When creating your listing, ensure you add attractive, high-resolution photos of your store, products, and services.

Add Relevant Categories and Attributes to Your Listing

Categories tell potential customers more about the products and services your business provides.
Google recommends choosing a primary category to describe your overall business, such as:

• Restaurant
• Beauty Business
• Pet Groomer
• Doctor, and more.

It would help if you also used additional sub-categories that tell potential customers more about your business products and services. For instance, if you’re a restaurant, what kind of restaurant are you?
And finally, define your business attributes to include factors such as outdoor seating, minority-owned, LGBTQ-friendly, pet-friendly, etc.

Ask for Customer Reviews and Manage Them

Customer reviews add credibility to your business, building social proof and further increasing your rankings on the Google Maps platform.
However, merely having customer reviews is not enough. Strive for positive reviews that showcase your business in a positive light. If you have any negative reviews, respond to them honestly, demonstrating to existing and new customers that you value their feedback.

Utilize Local Search Ads

Although using Google Maps and listing your business on Google My Business is free, Local Search ads can boost visibility and credibility.
Google Maps ads leverage location targeting, ensuring your business appears in location-relevant desktop and mobile searches. Google also enables you to track ad performance and ROI, allowing you to tweak your marketing.

The Importance of Google Maps Marketing Strategies

Google Maps marketing is a non-negotiable for any business wanting to reach more local customers and get more foot traffic through their doors.
An optimized Google My Business profile complements any organic searches, giving your business improved visibility in Google Maps search results.
Having an accurate location address, realistic and attractive photos, a working phone number, and the latest customer reviews will give your business credibility. New customers will likely choose your business over the rest, driving revenue, while existing customers will continue to choose your brand over others.
Looking to improve your local SEO with Google Maps marketing? Call Digital Engage today at (423) 397-2467 or contact us online and let us help you get more local customers through your doors.