December 2021 - Digital Engage

Digital MarketingBusinessSEOSEO TipsSMMStrategy

6 Proven Digital Marketing Ideas for Restaurants

Running a restaurant is hard. The market is constantly changing, food trends come and go, and customers are always looking for the newest thing. It’s not easy to…

digitalengage blog December 30, 2021 0 Comments

Digital MarketingSMMStrategy

The Definitive Facebook Ad Checklist for Social Media Marketing

Facebook ads can be a very powerful tool for reaching potential customers. However, many brands don’t know how to make the most of them, and they end up wasting their budget on ineffective ads. That’s why we created this Facebook ads checklist – it includes everything you need to know about Facebook advertising!

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Facebook Marketing Checklist:

If you want to perfect your Ad campaigns, there are a few steps you should follow. We think you should include the following components in your Facebook marketing strategy.

Facebook Ads & Facebook Ad Manager

Facebook Ads are an important part of the Facebook advertising ecosystem. The good news is that you can manage your ads and ad campaigns in one place – through Facebook’s Ad Manager.

Creating a Facebook Ad Campaign

Before you even get started with Facebook ads, it’s important to know what your objective is. By setting a clear goal for your Facebook ads campaign, you will create more effective ads and reach the right audience.

It’s also very crucial to understand how people interact with different types of content on Facebook – this knowledge can be especially helpful when it comes to creating your ads.

Targeting Options & Specifications

Once you know what type of social media advertising campaign is specific to use, it’s time to start planning the targeting options you want to use for your ads. The more detailed – and, therefore, accurate – your targeting specifications are (e.g., age, gender), the higher the likelihood that people will be able to find it in their newsfeeds!

The goal behind getting specific with these details is always twofold: on one hand, you want to reach your target audience; on the other – if your ad doesn’t get enough views or clicks, it will never be successful.

Ads Format & Types

Before we get into specifics, it’s important to note there are multiple Facebook ad formats: News Feed Ads, Canvas (formerly called Carousel) Ads, and Mobile App Install.

News Feed Ads – These are the most common type of ads on Facebook, as they appear in the news feeds of people who like your page or those who share similar interests with your business. This is also where you want to focus most of your attention when it comes to creating an effective ad campaign on Facebook!

Canvas/Carousel Ads (formerly called Multi-Product) – these ads give users more than one way to engage with a brand by swiping through images and video thumbnails; unlike News Feed ads, Canvas Ads allow brands to showcase different products at once within their campaigns. The main goal behind this paid format is always the same: get potential customers interested enough that they click on the ad and visit your website to find out more about what you offer.

Mobile App Installs – this is a great Facebook advertising format if you’re looking for ways to generate more mobile app installs of the product or service that you are promoting on social media! Here’s how it works: after clicking on an ad, people will be taken straight to your page in the Google Play Store or Apple App Store where they can download your mobile app with just one click.

Video Ads – Getting started with video ads on Facebook is easier than you think. There are a variety of ways to do so, including TV-style commercials that run between other videos in your newsfeed or shorter versions of the same ad that appear before someone watches another clip.

Sponsored Stories – these can take up valuable space in users’ news feeds and should only be used when absolutely necessary (e.g. if you’re promoting an event). They also tend to work best for brands who have already established their online presence within Facebook over time, as they require previous engagement from people who like your page before they actually show up on their timelines!

When creating ads for each of these formats, there are several things you’ll need to take into account so potential customers see them when they browse through their newsfeeds. Read below about some tips & tricks I use when running my own campaigns!

Ad Images & Videos (Creative)

Once everything is set up and ready to go, you need some ads! But don’t make the mistake of thinking that all Facebook ads are created equal! Some are definitely more effective than others, and they all have unique goals.

So what do your Facebook ads need in order to be successful? The most obvious answer is that you need them to look good – if people don’t even bother reading or looking at the ad, it will never achieve any of its objectives.

The Audience for Your Ad Campaigns

When you are running a Facebook campaign, there are two main audiences involved – the people who see your ads (the audience within), and the people who click on the ads (the audience outside). If you want your Facebook marketing strategy to be successful, you should take both audiences into consideration.

Facebook Ad Design – Optimize for Perception and Focus

When it comes to Facebook ad design, there are a few things you’ll need in order to make your ads look appealing enough so people engage with them. The goal is always the same: create ads that will be remembered by potential customers when they see them on their newsfeeds or when they search for a Facebook page related to what your business offers online (e.g., if you’re selling shoes, show an image of someone wearing nice-looking footwear). That said, here’s how you can optimize the way your ads appear on Facebook!

Bidding & Pricing Your Ads On Facebook

The price tag next to each of your ad campaigns might seem random, but it’s actually based on a variety of factors. You can use Facebook Ads Manager to set up your bids and make sure you are reaching the right audience at an affordable price point.

Paying Attention to Facebook Ad Reports

Facebook ad reports are among the most important tools you need to use when marketing with ads. These handy little documents will show you everything there is about each of your campaigns, including impressions, reach, and much more! This information can be used for improving future ad strategies as well – that’s why it’s so important to pay attention!

Facebook Analytics & Metrics for Businesses

You might have heard about some metrics that people often discuss when discussing social media marketing strategy for their business – things like engagement rate or fan growth percentage. But do you know what these numbers really mean? Here is everything you need to know about Facebook analytics!

If you follow this guide closely, not only will you be able to create more effective ads but you will also save time and money in managing your campaigns. By setting clear goals before creating an ad campaign, understanding how different types of content perform better than others on Facebook, and learning about the most important metrics to keep track of throughout your advertising journey, you’ll be able to boost the impact of every single ad campaign.

News Feed Ads Optimization

The key to creating successful ads is making sure they are relevant to the people you’re trying to target. This means that, in addition to having a catchy headline or image associated with each ad campaign, you’ll need to make use of Facebook targeting options so your potential customers don’t get bombarded with ads about products & services they have no interest in.

You can also choose between two types of News Feed Ads depending on how interested users seem based on their browsing history:

Regular Relevance – targeted at those who already know your brand and might be more likely to engage with content related directly to what it offers; this option is good if you want your marketing efforts focused mainly on converting existing customers who are already familiar with what you do.

Sponsored Stories – this is the option to choose if your goal is to increase brand awareness and attract new potential leads that aren’t yet aware of all the benefits they could get by working with you; these campaigns tend to work best when run alongside other types of advertising on Facebook.

Final Takeaway

And that’s it! Keep these tips & tricks in mind next time you’re creating a new ad campaign on Facebook and, before you know it, your engagement levels will be through the roof.

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like websites design and development, wordpress web design, WooCommerce, shopify web design, wix services, Magento Web Design, Squarespace Design Services, BigCommerce, Drupal Development Services, Joomla Services, Hubspot, OsCommerce, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

digitalengage blog December 22, 2021 0 Comments

Digital Marketing

History of Digital Marketing: How We Got Here

The evolution of digital marketing has been a fascinating journey. We’ve seen the rise and fall of many different trends, from social media to email marketing. The future is looking bright for digital marketers because we’re still in the early stages of what will become an even bigger industry than it already is today. In this post, we’ll be outlining how we got here and where we’re going next in the world of digital marketing!

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history-of-digital-marketing

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The World Wide Web

The most obvious catalyst for the rise of digital marketing is the creation and subsequent widespread adoption of the World Wide Web in 1991. Tim Berners-Lee invented the hypertext transfer protocol (or simply, “the web”) which allowed for unprecedented access to information across multiple platforms via desktop computers.

Slowly, companies started offering their services online by creating websites with information about themselves and what products they were selling, which people could access via the web. The web has now become commonplace in our everyday lives, with over three billion internet users around the world currently owning a smartphone and browsing digital channels.

In digital marketing, achieving the right branding is important to establish the brand identity. Building an online presence is equally important for reaching a larger audience. On the other hand , reputation management ensures that this online presence remains positive for the long term. Moreover, the process of lead generation also plays an important role in driving more business in the field of digital marketing.

Modern Search Engines & Google

As search engines like Yahoo! and Ask.com started to gain popularity, marketers realized that search engine optimization (or SEO) was an effective strategy for getting their brand in front of more eyeballs than ever before. Marketers began studying how Google’s algorithms worked and applying these findings to optimize the content on websites so they would rank higher in the results – this is what we now call “Search Engine Marketing”, or SEM.

Over time, as the internet grew and people started using search engines for more than just looking up movie times, Google began to emerge as a leader in this space by offering premium ads that appeared at the top of search pages. This allowed brands to create high-converting advertisements directly from their AdWords account, and the rest is history as they say.

Online reputation has immense importance in the digital age, influencing business success. Digital marketing segmentation refines and enhances targeting strategies. Understanding the difference between branding and marketing is also crucial, as branding focuses on brand identity, while marketing drives visibility to your business. Reputation management’s importance lies in brand integrity; SEO is pivotal in optimizing online reputation.

Social Media Platforms & The Birth of Content Marketing

One year before Google was founded, Hotmail became the first major email provider to use a freemium business model which allowed users access to extra storage if they signed up for an ad-free version of their service. This led to the proliferation of free email accounts that we see today, and the trend has continued with social media.

Social networks like Facebook (which was founded in 2004) have experienced massive growth around the world by offering a service for users to connect with friends and family online at no cost – as long as they agreed to accept ads from brands looking to reach their target market. This has led to the rise of content marketing, which is essential for marketers to create high-quality blog posts and articles that they share on their websites and social media channels in order to reach a wider audience.

Reputation management is important in digital marketing to maintain a positive brand image. Keeping up with the digital marketing trends of 2021 is also necessary for staying competitive in the industry. These trends span several digital marketing types and highlight the importance of reputation in shaping your brand’s online success.

Paid Search Advertising & AdRoll

In 2005, Google decided to take things for digital marketing one step further by introducing paid search advertising with AdWords. This meant that marketers could now display their ads directly above or to the side of search results, and bid on keywords so they would appear in these places when someone searched for a term.

This gave brands more control over where (and how) their ads appeared compared to traditional SEM strategies like SEO and social media advertising – which were highly dependent on what algorithm the search engine used.

Since then, AdWords has become more advanced and is now split into two separate platforms: Google Ads (formerly known as AdWords) which allows you to bid on keywords for your ads; and DoubleClick Bid Manager, or DBM – an ad server that gives marketers access to more than one bidding platform including third-party and exchange sources.

Today there are more than two million advertisers around the world using AdWords to promote their business, making it by far the most popular paid search platform in existence. This is largely due to its ability to track ROI for marketers via Google Analytics, allowing them to measure things like website clicks, conversions (or sales), average order value, and more.

This has allowed marketers to make smarter decisions when it comes to advertising on Google, as they are now able to track both online and offline conversions that take place after an ad click – unlike traditional SEM where you only have the ability to track website visits or clicks which occurred from a PPC campaign.

Adroll

AdRoll was founded in 2007 and is another paid search platform that has experienced exponential growth in the past few years. It allows marketers to bid on keywords for their ads, then tracks where all of these visitors go when they click through from a PPC campaign.

This is similar to AdWords, but it also gives users access to third-party data so they can target specific audiences more effectively. This includes things like email lists, CRM data, retargeting pixels, contact databases and the list goes on…

The combination of all of these features has helped AdRoll (and other paid search platforms) to become some of the most popular digital marketing tools around today – with over $100 billion in ad spend managed by the platform every year!

Retargeting & Cookies

One of the most innovative (and effective) things that AdRoll does for digital marketing is retargeting. This takes place when a user visits your website, then leaves without making any purchases; but you’re still able to track them on other websites they visit after leaving yours. You can then display ads for your products to these users when they’re visiting other websites, via the AdRoll platform.

This has become increasingly popular in recent years with 57% of marketers using it today (according to a study by Econsultancy), and is particularly effective at boosting ROI after new product launches or seasonal sales. It’s also great for keeping visitors on your website longer, which can lead to more sales via things like upselling and cross-selling.

There are certain disadvantages when it comes to retargeting though; because around 25% of users tend to find this type of advertising creepy (more so than regular banner ads). This is where cookies come in handy…

A cookie is a piece of data that’s stored on your computer when you visit certain websites, and it can be used to track things like where you’ve been online (which pages or categories did you view?) What items did you put in your shopping cart? Did you purchase anything? This information allows marketers to display ads for products related to the ones you viewed during your previous visit – another online marketing strategy that’s been proven to boost sales and conversion rates.

DoubleClick

DoubleClick is another popular platform for advertisers, as it allows them to manage all of their ads across the web in one convenient place (similar to AdRoll). This means they can do things like creating custom audiences, using remarketing lists, and managing Google Display Network ads – all from the same platform.

Businesses can reach potential clients easily using a range of digital marketing tools. Protecting the brand online is important for business growth, making reputation management paramount. Collaborating with a professional digital marketing agency can enhance these efforts, while thoughtful logo creation adds more visual value that captures the brand’s vision.

Google Analytics

Google Analytics is a free web analytics service that helps you understand how visitors engage with your website or app; it provides measurements like visits, bounce rates, session durations, and traffic sources (or referrers). This makes it easy to see things like which pages on your website are most popular (or least popular), where your visitors are coming from, and how they found you (e.g organic search, paid advertising such as PPC, social media etc).

Google Analytics is free to set up, but there are different types of paid subscriptions that offer additional features for businesses. You can also integrate your Google Analytics account with AdWords so it works seamlessly together, which makes reporting easier and more accurate.

The Future Seems Even Brighter

As the world becomes increasingly digital, internet marketing strategies are becoming more popular. This is especially true for things like social media advertising (which has increased by 84% since 2015) and mobile ads – which are expected to account for 73% of total US display ad spend in 2017!

All of these tools have helped marketing professionals become much better equipped to create and implement a better digital marketing strategy, leading to a much better ROI for their clients.

Bottomline

So there you have it; a brief history of digital marketing and how we got to where we are today. It really has come a long way in such a short space of time, and it’s expected to continue growing as the world becomes increasingly digital.

Digital Engage is a digital marketing and web design company based in Tennessee. Our professional team has expertise in services like website design and development Drupal Development Services, Joomla Services, Hubspot, Prestashop and others. You should choose us because we provide professional consultation, value our clients, have a track record of success, and are always available to provide you with the most professional services. Call us today to learn more about our services.

digitalengage blog December 6, 2021 0 Comments