Category: SEO

How Effective is SEO?

How Effective is SEO?

Search engine optimization is a strategy that can really help your website rank higher in search engines. So, the question remains: how effective is SEO? The answer to this question varies depending on who you ask and what they are talking about. For instance, many people may say that it’s not very effective because of Google’s algorithm updates. Others might argue that it has become more difficult for webmasters to rank their content due to increased competition from other websites with high rankings.

However, there are some undeniable facts about the SEO strategy of obtaining links from authoritative sites or having HTML tags properly formatted-that will always be important components of any successful SEO campaign.

SEO is still a powerful marketing strategy and should be used by any company that wants its website to rank higher in search engines. Therefore, the question of how effective SEO really depends on who you ask and what they are talking about when it comes to this topic.

What is search engine optimization?

SEO or Search Engine Optimization is a strategy that can help your website rank higher in search engines. You can have better rankings with higher page rank and more traffic to your website. Better rankings mean more visitors to your website, more exposure for your business, and potentially higher revenue.

This makes SEO a very effective strategy for any website that wants to increase online exposure and attract more customers. SEO is by far the most often used digital marketing strategy and is quite cost-effective.

What are some factors that influence SEO?

There are several different elements of a website that can impact your rankings in search engines, and they include HTML tags on-page, keyword-focused content, quality backlinks from other websites, domain name authority (DA), social media presence/activity across all channels, quality content with unique value-adds, and many other digital marketing tactics.

It also depends on what kind of business you are in. For example, if you own a niche-specific website, it’s much easier to rank in the search results for your target keywords than someone who owns an online store that sells hundreds of different products.

How can companies use SEO?

SEO is very cost-effective for marketing online because it doesn’t require you to purchase expensive ads on Google or other search engines. Instead, all of your marketing costs are paid back in the form of organic traffic that will actually pay

What can you do to improve your SEO?

If you want better rankings in the search engines, there are several strategies that will help enhance your SEO efforts in google search:

– Have unique content on each page of your website

– Use meta tags and alt tags for images to include keywords

– Use social media and blogging platforms to improve SEO

There are many other things that you can do, but these strategies will help provide a good foundation for your SEO campaign to bring you up in the search engine results. You should also remember that having an active community across all of your social channels is very important when it comes to increasing your online presence.

What are the most important components of SEO?

SEO is a very effective marketing strategy and should be used by any company that wants its website to rank higher in search engines. While there are several different elements of SEO, the following three components will always remain an important part of your campaign:

– Keyword research is essential for building content around specific keywords relevant to your business. Your web design also needs to include informative meta tags, alt tags for images on your site, and keywords in your written content.

– Quality backlinks are important because they increase the overall authority of a website by sharing this link equity with other websites through links. A higher domain authority means that more people will have confidence in referring their audience to you over some unknown site without as much backlink history.

– Social media is a great way to increase your organic traffic and reach potential customers online for little or no cost at all. Building an active community across multiple social channels not only provides value but it also increases the overall authority of a website which will help improve SEO rankings in search engines like Google, Yahoo, Bing, and others.

How should I create a custom SEO strategy?

Selling your services online has its own requirements and prerequisites. For one, you need to create an effective SEO strategy for your business that includes several different components including keyword research, updating content regularly (at least once or twice per week), and building quality backlinks through guest blogging on reputable websites within the same niche as yours.

While there are other factors to consider when creating an organic traffic campaign like:

– Having a responsive website design that is optimized for all mobile devices and browsers

– Using the right hosting server environment to ensure speedy load times from search engines crawling your site

– Utilizing social media as part of an SEO campaign through active participation on Twitter, Facebook, Google+, LinkedIn etc. with hashtags relevant to your business and industry

The benefits of using Search Engine Optimisation for

There are countless benefits to using SEO for your business. For one, you can reach a much bigger audience without having to purchase ads on Google and other search engines which will save you hundreds of dollars each month. Secondly, users who find your website organically through the search engine results are more likely to become paying customers because they were searching directly for what it is that you offer.

Lastly, SEO is a long-term marketing strategy that will help you build brand awareness and reach new people through increased visibility on search engines like Google without having to pay for each click which can add up over time quickly.

Some Common misconceptions about SEO

There are a lot of misconceptions about SEO that have been around for years. First, it is false that you can buy your way to the top of search engine results by purchasing ads on Google and other similar platforms. While this might work short-term, it does nothing to create brand awareness or long-term success in many cases which means people will not be coming back to your site again and again.

Secondly, SEO is not just about creating keywords relevant to what you offer with content on your website that will rank well in the search engines. It is a much more complex process than this which requires each page of your website to have an optimized title tag, meta description, heading tags (H-tags), alt tags for images, and much more.

Lastly, SEO is not about stuffing your pages with keywords to rank higher in the search engines because this practice will eventually get you penalized by Google which means it will be even harder for people to find your website online if they are searching directly through a search engine like Bing or Google.

SEO is a constantly changing landscape with evolving SEO techniques that are built on the knowledge and experience of industry experts who know how to rank websites in search engines like Google, Bing, Yahoo etc. For this reason it is important for you to find an experienced SEO company partner with proven results when it comes to reaching new people organically through increased visibility online using the most up-to-date SEO strategies.

SEO is an organic traffic campaign that requires a lot of time, patience, and knowledge to do successfully in the long term which means you need to find someone with experience if you want your website or business to succeed online for years into the future.


From link building to local search engine optimization, from targeting long-tail keywords to using google analytics to understand your competition, the benefits of using SEO are clear.

As you can see, there are many factors to consider when it comes to an organic traffic campaign like this which is why hiring a reputable SEO company with experience in your niche or industry is so important for success online – especially if you want people coming back, again and again, to buy from your website over time.

Digital Engage offers a range of SEO services to help you reach your online goals in the most effective way possible by helping you get more traffic, leads and sales. Contact us today!

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digitaluser October 30, 2021 0 Comments

How to increase google rankings: 7 things you should be doing

Google is the most used search engine in the world, and it’s important to make sure you rank high. With that being said, there are a few steps you should be taking to ensure your business has a chance of ranking highly on Google. In this blog post we’ll talk about 7 things you can do today to increase your rankings!

How does Google rank your site?

Google tracks how people interact with your site. This includes many factors and can vary from business to business. But a few things that Google track for every site are:

-How often and where users click on links to other sites from yours (links to external domains)

-Pages that are linked internally, such as pages within a website or blog post

-The number of words found on the page; long text content is given more weight than short text content

-The quality of links coming into the site; high-quality links such as from .edu domains are given higher value

-How often and where users click on internal search results to go back to your site (referrals)

-Site usage patterns over time, including which pages users visit and when

-The likelihood that the user will click on a link to your site from Google’s search results

-Whether or not keywords are used in meta tags, title tags, content of headings, text in images etc.

There are many ways you can optimize your site for google rankings so let’s get started!

Google’s algorithm is always changing, and they update it over 100 times each year. That means that any steps you take today to increase your rankings may not work tomorrow!

Why is it important to improve google rankings?

If your business isn’t ranking high on Google, it may not be showing up in the search results for people searching for best bakeries in Calgary! That means less traffic to your website and a lower chance of converting those visitors into customers.

With that being said, rankings can be improved with a few simple steps.

7 Steps to increase your google rankings

If you follow these basic steps, you will improve your chances of ranking highly on Google’s search engine.

Step One: Research Keywords

Google has an advanced system that gives search results based on what people are searching for when they use the google search bar in their browser or any other mobile device (though a lot less so with smartphones). This means it is important to research keywords that people are using when they search for your niche. This way you’ll have an idea of what Google is looking for, and can optimize content around those key phrases.

Use them in your title and headings. Highlight them in your blog posts. Make sure that they are used as a part of the content so that when Google crawls and indexes your website, it ranks higher for those particular keywords!

Step Two: Know who the competition is

This may seem like a basic step but it’s important nonetheless! You want to be aware of which companies are ranking high on Google for your industry. This will give you an idea of what to do and how to compete with them.

Competitor research will also give you an idea of what keywords they are ranking for. If you find out that one of your competitors is ranking high on the keyword “healthy snack” then it’s a good idea to create content around healthy snacks!

Step Three: Create Fresh Content

Creating fresh, quality content is the best way to improve rankings! It’s important that this content targets keywords in a natural manner so it doesn’t come off as spammy or irrelevant. The quality of your content is also important- if people don’t find your content to be valuable, they won’t share it! Great blog posts will get shared and have a higher chance of ranking well with Google.

You should optimize these fresh pieces of content for keywords that are relevant to the post in order to improve your google rankings. You want people who are looking for information about your business on search engines, or who need more information about your services.

Step Four: Search Engine Optimization

Optimizing content is important for two main reasons. One reason is that it will help the page rank higher on Google, which means more traffic coming to your website and an improved chance of converting visitors into customers. The second reason is it will ensure people are reading what you have written because they’ll be more interested. Search engine rankings are really affected by optimized content.

Your google ranking can really go down if you use too many keywords, and there is a limit on how many times you can use them in the post. Be sure to use a meta description and title tag as both of them affect your google ranking. Try to avoid having broken links on your website as they will drag down your site too. Make sure your website is optimized for mobile devices, and gadgets like tablets and iPads.

SEO is one of the most important ranking factors, and can make or break your search ranking.

Step Five: social media

Social media is a powerful tool to get your business noticed! You should make an effort to share content on Facebook, Twitter, and Instagram so you can reach a wider audience with your posts. It’s important that these platforms are monitored regularly for any mentions of your brand or company in order to take the most advantage of this strategy.

Social media funnel can get more traffic to your site when its paired up correctly with the google search engine. Your social media should be used to give people information about your company, and should also be a supplementary tool for interacting with customers.

Step Six: be patient and consistent

It’s important to remember that Google updates their algorithm regularly, so any steps you take today may not work tomorrow! That means it is important to stay committed and keep taking action every day in order for your rankings to improve over time. It can also help if you research other keywords to target so you can constantly update content on your site.

Consistency is key when you want to reach the first page of google rankings!

Step Seven: know when to hire a professional

If you have tried all of the steps above and still can’t get on page one for your desired keywords, it might be time to bring in an expert. A good SEO specialist will help you with any mistakes that may be hurting your rankings, as well as give advice based on their knowledge of the algorithm. You can also hire them to create content and do other things for your site like A/B testing that will improve your website’s SEO!


Having quality content on your site is the best way to improve rankings. You should also optimize this fresh, high-quality content for keywords that are relevant to the post in order to get a higher chance of ranking well with Google (and thus more traffic coming). Social media is an important tool and can be used alongside Google Search Engine Optimization to get the most out of your website.

The best way to improve google rankings is by being patient and consistent, as well as trying different strategies until you find what works for your site. If all else fails then it might be time to hire a professional SEO specialist! Digital Engage offers top notch SEO services that are sure to get you ranked, get in touch today!

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digitaluser August 30, 2021 0 Comments

Top 5 Local SEO Mistakes: What You Should Avoid

If you’re running a local business, it’s time to make sure you’re not making the same mistakes that most other businesses are. It can be difficult to find all of the information about what you should do and what you shouldn’t do when it comes to SEO. In this post, we’ll discuss some of the top 5 mistakes that many people make in regards to optimizing their site for search engines.

It is quite easy to make local SEO mistakes that may cause your site to suffer, or even worse – get penalized by Google. You’ll want to follow some of the best practices for local business owners in order to avoid these common pitfalls and make sure you rank high in local searches.

If you have multiple locations across the country, it’s time for a re-org! Duplicate listings needlessly dilute ranking power while giving no benefit whatsoever.

Top 5 Local SEO Mistakes To Avoid

If you don’t know your way around, it is very easy to get lost and go down the wrong path with local SEO. Here are the top five local SEO mistakes to avoid:

Mistake 1: Ignoring Your Physical Location

The first local SEO mistake that many businesses make is trying to implement too much of a “one size fits all” type strategy. In other words, they try and optimize their site for search engines in the same way across the board without considering their specific business or location. This approach often ends up hurting local rankings more than helping them because it’s not targeted enough.

Instead, you should include local keywords on your website like common phrases unique to your area as well as geotargeting information using Google My Business which will help ensure that you rank higher in local searches based on where people are searching from around town or abroad!

However, there are also some things that can hurt local rankings so be sure what keywords are you going to include in your local SEO strategy. For example, if you’re a restaurant chain and all of the restaurants have similar menus then they’ll compete against each other.

Mistake 2: Not Setting up Your Google My Business Account

Being on Google My Business is a free and easy way for local businesses to get noticed by customers. It is one of the most common SEO mistakes people make. It’s been shown that when people search “Best local restaurants” or “Bakery Near Me”, your local business could show up in the top three spots if you have an active account!

This means more traffic and potential new customers which can lead to higher revenue. The first step of setting it up is creating a profile page for your company with all your contact information including address, phone number as well as hours of operation. Make sure this data has maximum visibility choose the option where Google will automatically update these details whenever they change.

Your business could get a lot more attention if it starts popping up in the first three spots also known as the Google 3 Pack.

Mistake 3: Ignoring Citations and Reviews

In the digital marketing world, local SEO is all about local citations. As a result, it’s important to make sure that your local listings are consistent and up-to-date across the web. Curate reviews from sites like TripAdvisor (or Yelp) or even Google My Business Reviews.

These reviews will improve your standing both in the online world and in the physical world, this means your local business listing will be more visible.

Mistake 4: Not using the new Google My Business tools

The way people search has changed, and so have local SEO practices! The introduction of the new Google My-Business features means that businesses can now take advantage of mobile optimization to make sure their listings are easy to find on smaller screens. Make sure you’re taking full advantage of all these useful tools from your dashboard and provide a link to your website.”

“Local digital marketing is a lot like politics – if you don’t show up in person or work harder than your competition, then it’s going to be really tough for anyone else to know who you are.”

Mistake 5: Not Following The SEO Requirements

One of the local SEO mistakes that you should avoid is not following the search engine optimization requirements. This can be a common mistake because it’s easy to forget about when there are other marketing efforts being taken care of, such as local print advertising or social media marketing. In order for your business to show up in local searches on Google Maps, Yelp, and other popular directories, then it has to meet certain requirements set by each site.

For example:

  • The keywords that you use need to match those on your website.
  • You have an active web address (domain name) registered with Google My Business.
  • Your listing needs at least one updated photo within the last six months.
  • You should have Google maps in your website’s footer.
  • Proper Keyword research is a must
  • No keyword stuffing in your content
  • Only high-quality content should be uploaded
  • Your website should be Mobile friendly

If any of these things don’t apply to your business, or if you’re confused then get in touch with an SEO expert.

There are a lot of factors that go into Local SEO for small businesses and it’s easy to get overwhelmed with all the information. Digital Engage is here to help! We provide local SEO services in Tennessee, so give us a call or contact us online today if you want your business to dominate its market.

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digitaluser August 2, 2021 0 Comments

Reasons Why Branding is Important for Your Online Presence

Branding is one of the most important aspects when it comes to your online presence. It can make or break whether you’re able to gain a consistent following and establish a strong customer base. For those who are not quite sure what branding entails, this article will give you six reasons why branding is such an important aspect of your business and answer the question “is branding important for your online presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

Is Branding Important For Your Online Presence?

Branding is one of the most important aspects of any business. It’s what helps you stand out from your competitors, and it can be used for more than just a logo or slogan. Branding is about consistency; when people see your name they know who you are and what to expect.

For those who are not quite sure what branding really is, branding means identifying your company and linking it to a certain set of beliefs. When you establish branding, customers will know what they are going to get when they see your name or logo.

When you have an online presence, branding is even more important because there may not be many other clues about who the business is without their social media profiles or website. Establish an identity online, your brand needs it.

Branding Leads To a Strong Online Presence

Branding is important for online presence because it creates a strong online identity. If you really play your cards right, your online presence can also help you build a strong offline identity.

Branding is what separates one business from the next and when people see your logo, they know exactly who it is that they are doing business with. Without branding online, you could be lost in an ocean of other competitors.

Branding identifies who you are and what type of business you run online.

Branded Content Can Help Increase Search Engine Rankings

Branding helps you increase search engine rankings by making your online content more indexed and searchable. Branded content is also easier for people to share online because they know that their friends will want to read it, meaning the branded content has a better chance of getting in front of even more eyes. It will surely pop up more in search results than other content.

Brand recognition can lead up to higher sales rates in your products and services than unbranded marketing pieces, so focus on it more.

Strong Branding Increases Customer Retention Rates

Stronger online branding increases customer retention rates. By creating a brand that is recognizable, you can create trust among your audience and make them more likely to buy from you again in the future.

To help build these stronger brands online, provide social media updates with photos and videos of your product or service on a regular basis as well as blog posts. Promote your company online whenever you get the chance to.

Strong Brands Create Loyal Customers That Refer Their Friends

The loyalty that you create with your online branding can lead to loyal customers who will not only buy from you again but refer their friends.

Strong online brands also make it easier for people to find the products they want and then purchase them online without having any trouble finding what they need. For example, if someone is looking for a pink dress they could just look up your store online and find a pink dress.

A strong online presence will also make it easier for people to trust you as they are able to see your company’s history online, including reviews about the products that have been purchased in the past from your online store.

Branding Is the First Impression of Your Company

It is important to make a good impression online because people are going online more often than they used to. If your company has a poor profile and bad branding people are going to be less likely to trust you and buy from your online store.

Branding is important in your list of business needs because it helps people identify with the company, which will help them feel like they are a part of this online community that you have created for yourself. It also gives customers more reasons not to leave if they find what they’re looking for on your site as opposed to just going out and buying it.

Branding Communicates What Your Identity Is

You have built your company on the quality of the product and the service you provide. This is why it’s so important to make sure that people know about your online presence with a strong online identity. It doesn’t matter if you have a physical store location or not, people need to know where they can find what they are looking for before they start their search online.

Your Social Media Presence Helps in Branding

With social media being such a huge online presence, it’s important to have your company on bigger networks like Facebook and Twitter. These networks help people find you in their search for companies that provide what they are looking for.

You reach a wider audience and your industry-relevant target audience at the same time. Social media branding should go along with the rest of your online presence to create a complete internet brand identity.

Branding Can Give People an Emotional Connection to Your Business

Branding is important because it can give people an emotional connection to your business. Customers like being able to connect with a company on a deeper level and feel that they have some sort of personal relationship with them.

It’s more than just the products or services you offer, but rather who you are as a person in their eyes. They want a company that they really feel good about investing their money in and that they can trust to deliver on what it promises.

It’s not just the online world that branding affects, but rather your entire online presence. Without a clear brand identity, you’ll have an unclear online mission for those who may stumble upon your site or social media pages by accident.

Branding Helps You Create Unique Products & Services

The products and services that you sell to your potential customers are a part of your branding.  You can create a set of products and services that are recognizable to your target audience by tying them all together with the same logo, online colors, or fonts.

The conclusion of an online store is not just about what you sell from your storefront, but also who you are as a person in their eyes. Digital Engage specializes in all aspects of branding for businesses including logos and themes. Contact us today to get started!

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digitaluser July 27, 2021 0 Comments

Myths about SEO That Are Keeping You from Growing Your Business

Many businesses are still struggling to find the right SEO strategy for their business. They often fall back on old SEO myths that may have been true in the past but are no longer relevant in today’s world of search engine optimization. In this blog post, we discuss common myths about SEO and why they need to be put to rest if you want your website to rank higher than your competitors.

With so many new naysayers in the SEO world, it can be difficult to find a good SEO strategy. But you don’t have to take any advice from anyone who tells you that SEO no longer matters or is too complicated for your business’s needs.

You may think there are thousands of search engine optimization strategies and techniques, this might be true to some extent. The fact of the matter is that most of these follow the same basic concepts of SEO and search engine marketing techniques.

SEO Myths That Are Not True At All

You might’ve SEO doesn’t work for every business or maybe search rankings don’t affect your business and the classic, search engines don’t look at your website. These are the myths that SEO consultants are trying to debunk.

Search engines do look at your website, it does matter when you hire SEO consultants and SEO strategies can help any business grow their traffic and make more sales.

Let’s take a look at some SEO myths and debunk them.

SEO Is Too Expensive

The first SEO myth we’re going to debunk is that SEO is too expensive. This one has been floating around for a while, and it’s not necessarily wrong– SEO can be an expensive proposition depending on what your business needs are. However, when you take into account the return on investment (ROI) of SEO services vs the profit you make back on SEO, the price tag starts to look a bit more reasonable.

SEO is an investment in your business that will pay off over time as long as you use SEO services by knowledgeable professionals who know what they’re doing. The majority of SEO work can be done without spending any money at all– if you have content, you can pull of content marketing easily.

SEO Doesn’t Work For My Business

No SEO myth is more pervasive than the idea that SEO doesn’t work for everyone. SEO does not work based on some magical algorithm, but rather it relies on content and quality to rank well in search engines– meaning if your site has poor ranking and low domain authority because of bad content or a lack of user engagement, SEO can’t fix those things.

Many people think SEO is a one-time thing– it’s an ongoing process that requires updates and maintenance. For example, if you’re running Google ads, the search engine will notify you of changes to their algorithm. That means your site can be impacted by something as simple as changing long-tail keywords to short-tail keywords.

Search Engines Don’t Crawl Every Website

It’s of the common SEO myths that SEO can be done on one side and then the search engine will crawl every other website associated with it. Actually, most of the time SEO is applicable to your home page or landing pages only– for example, posting links back to your blog from social media platforms like Facebook should not require SEO.

Search Engines like Google, take a look at the content on your site and then consider how valuable it is to the people who visit. Google has an algorithm that determines what results are shown first in search engine queries based on: relevance, importance, popularity, authority, and trustworthiness of a webpage.

A Search Engine Wouldn’t Rank My Website At All

There are many ways to boost SEO, but most of them can be done without hiring an expert or spending money. For instance, if you have been blogging and link building content back to your website from the blog posts then search engines might see that as important content in which they should rank higher because the links lead directly to quality content.

It is just one of the unrealistic SEO myths that your website wouldn’t rank at all.

Ranking Factor Doesn’t Depend On Content

Another SEO myth is that if the content is SEO optimized, its quality does not matter as a ranking factor. This is not true and there are many SEO experts who have dedicated the past 15 years to prove that content is still king. Duplicate content or poor choice of keywords would depreciate your ranking significantly. You can also improve your existing content by incorporating the right keywords.

It doesn’t matter if you are an eCommerce company or a blog owner, website Google search ranking will depend on your content quality. The search engine algorithm might be able to detect keywords and keyword density in some cases but the users that come on your website care about the quality of your content.

My Competitors Are Doing It, So I Don’t Need To Do It

The SEO myth that many small businesses believe is that if the competitors are doing it, they don’t need to do it. This SEO myth will only hurt your website ranking in the long run because you won’t is able to compete with other competing pages on search engine result pages. You can improve rankings by just copying your top competitors and organic traffic will start flowing to your website as well.

User experience and browsing experience are what make a difference here, if your website is based on the right keyword phrases and delivers a punch in the content, you can beat your competition in organic rankings.

SEO is a Short-Term Strategy

Many SEO myths about SEO are that it’s a short-term strategy. The truth is that with content marketing, SEO can be long-term because you’ll have blog posts to continue SEO efforts over time.

You can also use link building to get more traffic, and techniques like content marketing to grow your traffic.

SEO Is Too Complicated For Me

Another myth about SEO is that it’s too complicated. This couldn’t be farther from the truth, and SEO in itself can be very simple. If you have content marketing strategies already set up with SEO tactics integrated into your content, then SEO will not feel like a daunting task

The best way to get started is to hire an expert SEO agency or consultant.

Already have an SEO expert? Great! Keep them close and call on their expertise for any questions or problems you may encounter with your SEO efforts. You shouldn’t be doing SEO by yourself, so use all the resources available to give yourself a fighting chance in this competitive space.

What Should You Keep In Mind While Hiring An SEO Expert?

You cannot just hire an SEO expert without putting him through some filters. Some of them are:

-Be mindful of the person’s level of expertise and what they offer

-It is best if you are able to meet with your SEO expert in person before hiring them

-Ask for references from past clients or work portfolios. Make sure that their SEO tactics align with your content marketing goals

The benefits that come along when an SEO expert is hired:

-Improves your search engine rankings and organic search rankings

-Increases organic traffic to your website

-Builds links from other websites to yours. Links contribute towards SEO ranking in the SERPs (search engine results page) and are a valuable commodity for every business that has an online presence.

See, SEO isn’t so complicated or hard. The SEO myths that are keeping you from growing your business can easily be debunked with a few simple moves.

Some Final Thoughts

SEO consultants are debunking the myths that have been around for years about what SEO really is. They’re trying to educate business owners on how search engine optimization can help them reach a wider audience and increase sales in their online store. If you want more information, contact digital engage today! We’ll give you all the tips and tricks so your website stands out from competitors’. Don’t let any of these myths keep you from exploring one of the best marketing tools available to small businesses like yours.

Contact us at Digital Engage now if you’d like some advice on which strategies will work best for your company

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digitaluser July 21, 2021 0 Comments

8 Tips to Improve SEO for Local Business

According to an estimate in a 2017 Review Trackers’ study, more than 35% of all search traffic is local. That said, optimizing your site for local SEO is the key to driving users to your site. This is a crucial marketing strategy, especially for smaller regional businesses or companies that want to drive traffic to multiple locations.

Optimizing for local SEO helps you compete more effectively against established brands that have been in the industry for ages. Here are eight simple steps on how to improve local SEO for your business.

Optimize for Google My Business

Google My Business is one of the best tools for getting your business in front of local customers searching for your products and services. By creating a Google My Business account and filling your listing, your local business will appear on Google Search local results, Google Maps, and Google Search Knowledge Panel. This makes it easy for customers to find your address, business hours, photos, and other information.

Optimize Website Content for Local Keywords

You want to optimize your website for keywords that are relevant to your local customers. Once you’ve done keyword research and have a list of local keywords you’d like to target, infuse them into your web content, headers, meta descriptions, title tags, and other SEO elements to boost visibility.
If you’re not sure which keywords to target, we at Digital Engage understand the ins and outs of keyword research. We’ll help you target the right keywords to improve your local SEO.

Optimize Your Website for Mobile

Closely connected to the practical importance of local SEO is the rising use of mobile devices. Your local customer could be in the neighborhood and using their smartphone to look for a company like yours. Paying particular attention to mobile-friendly web design, for example, improves your local search rankings.

Create Local Content

Creating local content is a great way to grab a local customer’s attention. Consider setting up location-specific webpages or writing blog posts about local events and activities. Creating local content can help you gain authority for areas you’re targeting. For example, if you own a car dealership in Miami, you can write an article with maintenance tips or other location-specific advice for car owners in Miami.


Optimize for Voice Search

Thanks to the prevalence of voice assistants such as Siri and Alexa, voice search is gaining popularity. Businesses need to leverage this and optimize their content into more conversational tones. The trick is to make information readily available as more people will be seeking answers or solutions to a problem when using voice search.

Get High-Quality Relevant Links

High-quality, relevant links from other websites provide ample opportunities to boost your local SEO. They factor in Google’s local ranking algorithm because they indicate your legitimacy and authority in a particular field. An excellent first step is to get your business listed in online directories.

Leveraging your offline relationships is also another way to go. For example, you can talk to other businesses or partnerships about linking to your website. Publishing high-quality content is also beneficial, as others will want to link to your website.

Get Regular Reviews from Happy Customers

Online reviews are essential in today’s world of stars and ratings. According to various studies, many people value positive third-party opinions as much as personal recommendations. Be sure to encourage your customers to leave positive reviews.

Use Location Pages

If you’re serving customers in different locations, leverage location pages by optimizing them to target those specific areas. Include details specific to each location, such as photos, individualized descriptions, contact information, etc. on each of the respective pages. This will ensure that local search results are relevant to local customers.

The Importance of Local SEO

Following the tips mentioned above will help increase your business’s visibility to local customers and increase your bottom line. However, optimizing your web presence for local searches can be challenging, especially without technical expertise. Not to mention, you never know when Google will update your algorithm, so it’s crucial to stay up to date on the most recent developments.

Need help with local SEO? Call Digital Engage today at (423) 397-2467 or contact us online to speak to our friendly customer service. We are committed to helping your local business grow and realize its full potential.

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digitaluser October 13, 2020 0 Comments